Abstract

Purpose – The purpose of present study is to find the impact of management knowledge on both operational
performance and market performance with the moderating role of top management support.

Design/methodology/approach –Through the adopted version of questionnaires a survey data is collected

from randomly selected 250 samaple from the public and private organizations of Azad Kashmir.The
muptiple regression analysis is used to study the relationship between variables.

Findings – The findings from hierarchical regression analysis reveal that management knowledge has
positive association with operational success and market success.The role of top management support is
also found to modrate the relationship between management knowledge and operational and market
success.

Research limitations/implications – Owing to the cross-sectional design of this study, the data collected
does not allow for an assessment of the direction of causality.

Practical implications – R&D superiors and managers in Singapore are not demonstrating enough
transformational leadership despite the unpredictable and uncertain nature of R&D work environments which
calls for more effective leadership. This issue can be addressed by raising the awareness of the importance
of effective leadership and implementing training and development programmes incorporating leadership for
these R&D professionals.

Originality/value – This paper is a first attempt to understand the affect of management knowledge on both
market performance and operational performance in Azad Kashmir.