“HRM Functions of Coca-Cola”

Submitted to:

Mr. Imtiaz A. Mohar

Bahria University, Islamabad
Campus.

Course:

Human Resource Management

MBA-2 (2-C)
Date: Dec 10, 2019

Submitted By:
Zeshan Ali
Enrollment:
01-222191-021
EXECUTIVE SUMMARY
The recommendation of Coca-Cola Company is based on performing various
valuation models, which include HR practices, economic profit analysis, relative
valuation and a fundamental price to earnings valuation model that revealed the
Coca-Cola Company to be overvalued. Even though they find the stock to be
overvalued and they feel that KO has some promising outlooks as well as possible
challenges in the near future and they want to recommend it as a hold instead of
a sell.
The Coca-Cola Company is the #1 company within the non-alcoholic beverages
industry. They have a 20- year standing of being the leader and investors know
that the Coca-Cola Company has an extraordinary reputation for maximizing
shareholder value.
Opportunities that exist for the company in the future is expanding market share
in the non-carbonated beverages segment, a restructuring of their business
model, and better consistency of earnings results.
A challenge that the Coca-Cola Company is facing is the struggle with their global
competitors in the fact that their HR practices are greater and less than coke. If
coke wants to more reputation in the world they must produce more incentives
for employees from which they more done work hard and produce good quality.
Their new management team needs to work on implementing cohesive goals
between the two to reach the Coca-Cola Company’s long-term growth potential.
TABLE OF CONTENTS

S.# T o p i cs Pa g e
#
1 I N TR O DU C TI O N 5
2 M i s s i o n an d v i s i o n 5
3 History 7
4 B r an d s / p r o d u c t l i n e 14
5 To t a l q u a l i t y man ag emen t 16
6 En v i r o n men t o f co ca co l a 16
7 H eal th an d N u t r i t i o n 18
8 M an ag emen t o f co ca co l a i n Gu j r an w a l a 19
9 D ep a r tmen t a l i z a t i o n 27
10 H u man R es o u r ce M an ag emen t 29
11 J o b an a l y s i s an d d es i g n s 30
12 P l an n i n g an d f o r ecas t 30
13 R ecr u i tm en t an d s e l ect io n 31
14 Tr a i n i n g p r o cess 32
15 P e r f o r man ce an d ap p r a i s a l 33
16 C o mp en s a t i o n an d b en e f i t s 34
17 Emp l o y ees r e l a t i o n s h i p 35
18 S a f e t y p o l i cy 36
19 R eco mmen d a t i o n an d S u g g es t i o n 37
INTRODUCTION
F o u n d ed i n 1 8 8 6 , t h e co ca- co l a co mp an y i s t h e w o r l d ’ s l ead i n g
man u f actu r e r , mar k e t e r , an d d i s t r i b u t o r o f n o n a l co h o l i c b ev e r ag e
co n cen t r a t es an d s y r u ps . Th e co mp an y ’ s co r p o r a t e h ead q u a r t e r s a r e
i n A t l an t a , w i t h l o cal o p e r a t i o n s i n o v e r 2 0 0 co u n t r i es a r o u n d t h e
world.
A l t h o u g h C o ca- C o l a w as f i r s t c r eat ed i n t h e U n i t ed S t a t es , i t
q u i ck l y b ecam e p o p u l a r w h e r ev e r i t w en t . O u r f i r s t i n t e r n a t i o n a l
b o t t l i n g p l an t s o p en ed i n 1 9 0 6 i n C an ad a , C u b a an d P an ama, s o o n
f o l l o w ed b y man y mo r e . To d ay , w e p r o d u ce mo r e t h an 3 0 0 b r an d s .
M o r e t h an 7 0 p e r cen t o f o u r i n co me co mes f r o m o u t s i d e t h e U . S . ,
b u t t h e r eal r eas o n w e a r e a t r u l y g l o b a l co mp an y i s t h a t o u r
p r o d u c t s meet t h e v a r i ed t as t e p r e f e r en ces o f co n s u mer s ev e r y w h e r e .

MISSION STATEMENT
“ To b en e f i t an d r e f r es h ev e r y o n e i t t o u ch es an d t o c r eate v a l u es
f o r o u r s h a r e o w n e r o n a l o n g t e r m b as i s b y b u i l d i n g a b u s i n es s
t h a t en h an ces t h e co co - co l a co mp an y t r ad e mar k s ”

A c c o r d i n g to G u j r an w al a pl ant : -

“ To h av e a s t r o n g , d o min an t & p r o f i t ab l e b us i n es s i n P ak i s t an . ”

VISION
“ A l l o f u s i n t h e C o ca- C o l a f am i l y w ak e u p each mo r n i n g
k n o w i n g t h a t ev e r y s i n g l e o n e o f t h e w o r l d ’ s 5 . 6 b i l l i o n
p eo p l e w i l l g e t t h i r s t y t h a t d ay . . . an d t h a t w e a r e t h e o n es
w i t h t h e b es t o p p o r t u n i t y t o r e f r es h t h em. O u r t as k i s
s imp l e : mak e C o ca- C o l a an d o u r o t h e r p r o d u c t s av a i l ab l e ,
a f f o r d ab l e , an d acce p t ab l e t o t h em, q u en ch i n g t h e i r t h i r s t an d
p r o v i d i n g t h em a p e r f ect mo men t o f r e l ax a t i o n . I f w e d o
t h i s . . . i f w e mak e i t imp o s s i b l e f o r t h es e 5 . 6 b i l l i o n p eo p l e t o
es cap e C o ca- C o l a . . . t h en w e as s u r e o u r f u t u r e s u cces s f o r
man y y ear s t o co me. D o i n g an y t h i n g e l s e i s n o t an o p t i o n . ”

A c c o r d i n g to G u j r an w al a Pl ant : -

“ To c r eate v a l u e f o r o u r s h a r e h o l d e r s ”

We are commit ted to: -

 B u i l d i n g p r e f e r en ce & mar k e t l ead e r s h i p f o r o u r b r an d s

 A ch i ev e q u a l i t y ex cel l en ce an d s e r v e o u r cu s t o mer s with
quality products.
M ax im i zi n g p r o f i t s
 D ev e l o p i n g P eo p l e
 O p t imu m u t i l i z a t i o n o f ass e t s
Shared Values: -

 WE VA LU E & R ES P EC T O U R P EO P LE
 WE C OM M UN I C A TE OP EN LY
 WE HA V E I N TEG R I TY
 WE A R E C OM M I TTED TO WIN N I NG

B el i e fs : -
Th e r e i s mu ch i n o u r w o r l d t o cel eb r a t e , r e f r es h , s t r en g t h en an d
p r o t ect. Th e C o ca- C o l a C o mp an y i s a v i b r an t n e tw o r k o f p eo p l e , i n
n ear l y 2 0 0 co u n t r i es , p u t t i n g c i t i zen s h i p i n t o act io n . Th r o u g h o u r
act io n s as l o cal c i t i zen s , w e s t r i v e ev e r y d ay t o r e f r es h t h e
mar k e t p l ace, en r i ch t h e w o r k p l ace, p r o t ect t h e en v i r o n men t an d
s t r en g t h en o u r co mmu n i t i es .
We a r e a l o cal emp l o y e r , w i t h r es p o n s i b i l i t y t o en ab l e o u r p eo p l e t o
t ap i n t o t h e i r f u l l p o t en t i a l ; wo r k i n g a t t h e i r i n n o v a t i v e b es t an d
r ep r es en t i n g t h e d i v e r s i t y o f t h e w o r l d w e s e r v e .
We a r e an i n v es t o r i n l o cal eco n o mies an d a d r i v e r o f mar k e t p l ac e
i n n o v a t i o n , w i t h a r es p o n s i b i l i t y t o act as a g o o d s t ew a r d o f o u r
natural en v i r o n men t . A l o cal c i t i zen , u n d e r s t an d i n g our
r es p o n s i b i l i t y t o co n t r i b u t e t o an imp r o v ed quality of life in our
co mmu n i t i es .

HISTORY
1886

O n M ay 8 , 1 8 8 6 , A t l an t a d r u g g i s t D r . J o h n S t y t h P emb e r t o n ( f o r mer
C o n f ed e r a t e o f f i cer ) i n v en t ed " C o ca- C o l a" sy r u p u s i n g m el t ed s u g a r ,
w a t e r an d o t h e r i n g r ed i en t s . I t w as mix ed i n a 3 0 - g a l . B r ass k e t t l e
h u n g o v e r a b ack y a r d f i r e . I t w as mar k e t ed as a " b r a i n an d n e r v e
t o n i c" i n d r u gs t o r es .
H e f i r s t " d i s t r i b u t es ” C o ca- C o l a b y car r y i n g i t i n a j u g d o w n t h e
s t r eet t o J aco b s ’ P h a r mac y . F o r f i v e cen t s , co n s u mer s can en j o y a
g l as s o f C o ca- C o l a a t t h e s o d a f o u n t a i n . Th i s y ear , s a l es o f C o ca-
C o l a av e r ag e n i n e d r i n k s p e r d ay .
F r an k M. R o b i n s o n , P emb e r t o n ' s b o o k k eep e r , w as t h e p e r s o n w h o
s u g g es t ed t h e n ame " C o ca- C o l a" , w h i ch w as ch o s en b ecau s e b o t h
w o r d s actu a l l y n amed tw o i n g r ed i en t s f o u n d i n t h e s y r u p . Th ey wer e
t h e co ca l eaf an d t h e K o l a n u t . R o b i n s o n s p e l l ed Ko l a w i t h a “ C ” t o
mak e i t l o o k b e t t e r i n ad v e r t i s i n g .
C o ca- C o l a w as f i r s t s o l d f o r 5 ¢ a g l as s a t a so d a f o u n t a i n i n J aco b ' s
P h a r macy i n A t l an t a b y W i l l i s V en ab l e . Th e f i r s t y ear ' s g r o ss s a l es
w e r e $ 5 0 an d ad v e r t i s i n g co s t s w e r e $ 7 3 . 9 6 .
Th e o r i g i n a l f o r mu l a i n c l u d ed ex t r acts o f t h e A f r i can k o l a n u t an d
co ca l eav es , b o t h s t r o n g s t imu l an t s . " C o ca- C o l a" w as o n e o f
t h o u s an d s o f ex o t i c p a t en t med i c i n es s o l d i n t h e 1 8 0 0 ’ s t h a t actu a l l y
co n t a i n ed t r aces o f co cain e .

1888

I n 1 8 8 8 , A s a G r i g g s C an d l e r b o u g h t t h e co mp an y f r o m D r .
P emb e r t o n . Lat er t h a t s ame y ear , D r . P emb e r t o n d i ed . B y 1 9 1 4 ,
C an d l e r h ad acq u i r ed a f o r t u n e o f s o me $ 5 0 m i l l i o n . B as eb a l l h a l l o f
f amer C o b b , a G eo r g i a n a t i v e , was an o t h e r ear l y i n v es t o r i n t h e
co mp an y .

1891

A t l an t a en t r ep r en eu r As a G r i g g s C an d l e r acq u i r es co mp l e t e
o w n e r s h i p o f t h e C o ca- C o l a b u s i n ess f o r $ 2 , 3 0 0 . With i n f o u r y ear s ,
h i s mer ch an d i s i n g f l a i r h e l p s ex p an d co n s u mp t i o n o f C o ca- C o l a t o
ev e r y p a r t o f t h e n a t i o n . I n t h i s y ear C o ca- C o l a p r o d u ced i t s f i r s t
cal en d a r .
1893

Th e t r ad emar k " C o ca- C o l a” n ame an d s c r i p t a r e r eg i s t e r ed w i t h t h e

U . S . P a t en t an d Tr ad emar k O f f i ce. D r . P emb e r t o n ' s p a r t n e r an d
b o o k k eep e r , F r an k M . R o b i n s o n su g g es t ed t h e n ame an d p en n ed
" C o ca- C o l a" i n t h e u n i q u e f l o w i n g s c r i p t t h a t i s f amo u s w o r l d w i d e
t o d ay . M r . R o b i n s o n t h o u g h t , " Th e tw o C ’ s w o u l d l o o k w e l l i n ad
vertising."

1894

C o ca- C o l a b eg an as a f o u n t a i n p r o d u c t , b u t can d y mer ch an t J o s ep h

A . B i ed en h a r n o f M i s s i s s i p p i w as l o o k i n g f o r a w ay t o s e r v e t h i s
r e f r es h i n g b ev e r ag e a t p i cn i cs . H e b eg i n s o f f e r i n g b o t t l ed C o ca-
C o l a , u s i n g s y r u p s h i p p ed f r o m A t l an t a , d u r i n g t h i s es p e ci al l y b u s y
s u mmer . J os ep h A . B i ed en h a r n , o w n e r o f t h e B i ed en h a r n C an d y
C o mp an y i n V i ck s b u r g , M i ss i s s i p p i , f i r s t b o t t l ed " C o ca- C o l a . "

1895

" C o ca- C o l a i s n o w d r u n k i n ev e r y s t a t e an d t e r r i t o r y i n t h e U. S . " -

A s i a C an d l e r .

1898

Th e C o mp an y o u t g r o w s i t s f aci l i t i es an d a n ew b u i l d i n g i s e r ect ed a t
Ed g ew o o d Av en u e an d C o l l eg e S t r eet — l a t e r t o b e cal l ed " C o ca- C o l a
P l ace. " Th i s y ear , t h e C o mp an y en t e r s t h e mar k e t s o f C an ad a an d
M ex i co .

1899

Lar g e - s cale b o t t l i n g b eco mes p o ss i b l e w h en A s a C an d l e r g r an t s

ex c l u s i v e r i g h t s t o J os ep h B . Wh i t eh ead an d B en j amin F . Th o mas o f
C h a t t an o o g a , Ten n es s ee, f o r o n e d o l l a r . Th e co n t r act mar k s t h e
b eg i n n i n g o f Th e C o ca- C o l a C o mp an y ’ s u n i q u e i n d ep en d en t b o t t l i n g
s y s t em t h a t r em ai n s t h e f o u n d a t i o n o f C o mp an y s o f t - d r i n k
o p e r a t i o n s . With i n 2 0 y ear s , t h e r eg i o n a l b o t t l i n g s ys t em w i l l g r o w
t o i n c l u d e 1 , 0 0 0 b o t t l e r s , w i t h o p e r a t i o n s i n C u b a , P u e r t o R i co ,
P an ama, t h e Ph i l i p p i n es an d G u am.

1903

B y 1 9 0 3 , t h e u s e o f co cain e w as co n t r o v e r s i a l an d " C o ca- C o l a"

d ecid ed t o us e o n l y " s p en t co ca l eav es . " I t a l s o s t o p p ed ad v e r t i s i n g
" C o ca- C o l a" as a cu r e f o r h ead ach es an d o t h e r i l l s .

1906

C u b a an d P an ama b eco me t h e f i r s t tw o co u n t r i es o u t s i d e t h e U. S . t o
b o t t l e C o ca- C o l a .
1915

A r o u n d t h i s t ime, b o t t l es u s ed b y co mp an i es i n t h e s o f t - d r i n k
i n d u s t r y a r e v e r y s i m i l ar . An d C o ca- C o l a h as man y i m i t at o r s , w h i ch
co n s u mer s a r e u n ab l e t o i d en t i f y u n t i l t h ey t ak e a s i p . Th e an sw e r
i s t o c r eate a d i s t i n c t b o t t l e f o r C o ca- C o l a , o n e t h a t an y o n e w o u l d
r eco g n i ze, ev en i f i t w e r e f e l t i n t h e d a r k . A s a r es u l t , t h e R o o t
G l as s C o mp an y o f Ter r e H au t e d ev e l o p s t h e g en u i n e C o ca- C o l a
b o t t l e w i t h t h e co n t o u r s h ap e n ow k n o w n a r o u n d t h e w o r l d . I t
r ep l aces t h e s t r a i g h t - s i d ed b o t t l e , g i v i n g C o ca- C o l a a d i s t i n c t
p ack ag i n g ad v an t ag e o v e r t h e i m i t at i o n s .

1919

Th e C o ca- C o l a C o mp an y i s so l d f o r $ 2 5 m i l l i o n t o A t l an t a b an k e r
Er n es t Wo o d r u f f an d a g r o u p o f i n v es t o r s . Wo o d r u f f w as ap p o i n t ed
p r es i d en t o f " C o ca- C o l a" o n A p r i l 2 8 , 1 9 2 3 an d s t ay ed o n t h e j o b
u n t i l 1 9 5 5 . Th e s ame y ear , t h e C o mp an y ' s s t o ck i s f i r s t s o l d t o t h e
p u b l i c a t $ 4 0 a s h a r e . On e o f t h es e o r i g i n a l s h a r es w as wo r t h ab o u t
$ 6 . 7 m i l l i o n a t t h e en d o f 1 9 9 8 ( ass u min g a l l d i v i d en d s w e r e
R e i n v es t ed ) .

1920

Th e C o ca- C o l a C o mp an y es t ab l i s h es a man u f actu r i n g o p e r a t i o n i n

F r an ce. U . S . Su p r eme C o u r t Ju s t i ce O l i v e r Wen d e l l Ho lmes r u l es
t h a t C o ca- C o l a i s a s i n g l e t h i n g co min g f r o m a s i n g l e s o u r ce an d
w e l l k n o w n t o t h e co mmu n i t y .

1923

R o b e r t W. Wo o d r u f f , s o n o f Er n es t Wo o d r u f f , b eco mes p r es i d en t o f
Th e C o ca- C o l a C o mp an y . H i s i n s i s t en ce o n q u a l i t y an d mo r e t h an
s i x d ecad es o f l ead e r s h i p t ak e t h e b u s i n es s t o u n r i v a l ed h e i g h t s o f
co mmer c i a l s u cces s , mak i n g C o ca- C o l a an i n s t i t u t i o n t h e w o r l d
o v e r . I n Mar ch 1 9 2 3 , " C o ca- C o l a" w as s o l d i n a 6 - b o t t l e car t o n f o r
the first t ime in N ew O r l ean s , Lo u i s i an a .
To d ay , p r o d u c t s o f Th e C o ca- C o l a C o mp an y a r e co n s u med a t t h e
r a t e o f mo r e t h an o n e b i l l i o n d r i n k s p e r d ay .

1926

Th e F o r e i g n D ep a r tmen t b eco mes a su b s i d i a r y l a t e r k n o w n as Th e

C o ca- C o l a Ex p o r t C o r p o r a t i o n .

1928

A n n u a l b o t t l ed C o ca- C o l a s a l es ex ceed f o u n t a i n s a l es f o r t h e f i r s t
t ime. A l s o t h i s y ear , C o ca- C o l a mak es i t s f i r s t O l y mp i c ap p ear an ce
w h en 1 , 0 0 0 cas es o f C o k e acco mp an y t h e U . S . O l y mp i c Team t o
A ms t e r d am.
1929

S i x t y - four bottling o p e r a t i o n s a r e l o cat ed i n 2 8 co u n t r i es , s p r ead i n g r e

f r es h men t w o r l d w i d e . A l s o t h i s y ear , t h e f o u n t a i n g l as s i s ad o p t ed as
s t an d a r d , an d " Th e P aus e t h a t r e f r es h es " f i r s t ap p ear s i n t h e S a t
u r d ay Ev en i n g P os t .

1933

Th e au t o m at i c f o u n t a i n d i s p en s e r i s i n t r o d u ced a t t h e C h i cag o
Wo r l d ' s F a i r . B y s imp l y p u l l i n g a h an d l e , so d a j e r k s can n o w s e r v e
u n i f o r m, p r o p e r l y r e f r i g e r a t ed C o ca- C o l a .

1936

Th i s y ear , Th e C o ca- C o l a C o mp an y o b s e r v es i t s 5 0 t h an n i v e r s a r y .
Th r ee- d ay b o t t l e r s ’ co n v en t i o n , a mo t i o n p i c t u r e ch r o n i c l i n g t h e
C o mp an y ’ s ear l y y ear , an d ev en a s p e ci al an n i v e r s a r y l o g o a r e p a r t
o f t h e cel eb r a t i o n .

1941

" Ev e r y man i n u n i f o r m g e t s a b o t t l e o f C o ca- C o l a f o r 5 cen t s ,

w h e r ev e r h e i s an d w h a t ev e r i t co s t s " — R o b e r t Wo o d r u f f . A l s o t h i s
y ear , t h e t r ad emar k " C o k e” f i r s t r e cei v es eq u a l p r o min en ce i n
ad v e r t i s i n g w i t h " C o ca- C o l a . "

1942

" I t ' s t h e R eal Th i n g " i s f i r s t u s ed i n C o k e ad v e r t i s i n g . O n D ecem b e r

2 5 , Th e C o ca- C o l a C o mp an y , i n co o p e r a t i o n w i t h t h e War an d N av y
D ep a r tmen t s , s p o n s o r s a sp eci al 1 2 - h o u r r ad i o b r o ad cas t t o mo r e
t h an 1 4 2 s t a t i o n s . T i t l ed " U n c l e S am’ s C h r i s tmas Tr ee, " t h e p r o g r am
f eatu r ed 4 3 p o p u l a r o r ch es t r as l i v e f r o m 4 3 w i d e l y s cat t er ed
m ili t a r y b as es i n t h e U . S .

1943

O n J u n e 2 9 , G en e r a l Dw i g h t Eis en h o w e r d i s p a t ch es a cab l eg r am
r eq u es t i n g a s h i p men t o f 3 m i l l i o n b o t t l es o f C o ca- C o l a an d
co mp l e t e eq u i p men t f o r b o t t l i n g , w as h i n g , r e f i l l i n g an d cap p i n g
tw i ce mo n t h l y .
1950

Ed g a r B e r g en an d h i s s i d ek i ck C h a r l i e M c C a r t h y ap p ear o n t h e f i r s t
l i v e n e tw o r k t e l ev i s i o n s h ow s p o n s o r ed b y Th e C o ca- C o l a C o mp an y .

1955

Th e 1 0 - , 1 2 - an d 2 6 - o u n ce k i n g - s i ze an d f am il y - s i ze b o t t l es a r e
i n t r o d u ced w i t h i mm ed i a t e su cces s . A n d F an t a , an o r an g e - f l av o r ed
b ev e r ag e , i s l au n ch ed i n N ap l es , I t a l y . I t l a t e r b eco mes t h e
t r ad emar k n ame f o r a l i n e o f f l av o r ed d r i n k s so l d a r o u n d t h e w o r l d .

1960

M e t a l can s l i k e t h e o n es s en t t o t r o o p s d u r i n g t h e K o r ean War a r e

n o w av a i l ab l e o n mar k e t s h e l v es ev e r y w h e r e . A l s o t h i s y ear , Th e
C o ca- C o l a C o mp an y p u r ch as es Th e M i n u t e M a i d C o mp an y .

1961

S p r i t e , t h e l emo n - l ime d r i n k , i s i n t r o d u ced t o t h e p u b l i c .

1969

“ I t ' s t h e R eal Th i n g ” mak es a co meb ack .

1971

Y o u n g p eo p l e f r o m a r o u n d t h e w o r l d g a t h e r o n a h i l l t o p i n I t a l y t o
s i n g " I ' d l i k e t o b u y t h e wo r l d a C o k e . "

1976

" C o k e Ad d s Lif e" camp a i g n i s i n t r o d u ced .

1977

Th e u n i q u e co n t o u r b o t t l e , f am i li a r t o co n s u mer s ev e r y w h e r e , i s
g r an t ed r eg i s t r a t i o n as a t r ad emar k b y t h e U. S . P a t en t an d

Tr ad emar k Of f i ce, an h o n o r aw a r d ed t o o n l y a f ew o t h e r p ack ag es .

1979
C o k e i n t r o d u ces " H av e a C o k e an d a S m il e, " a camp a i g n o f
h ear tw a r min g emo t i o n b es t cap t u r ed b y t h e t e l ev i s i o n co mmer c i a l
f eatu r i n g " M ean " Jo e G r een e , a t ack l e o n t h e P i t t s b u r g h S t eel er s
f o o t b a l l t eam.

1981

R o b e r t o C . G o i zu e t a i s e l ect ed ch a i r man o f t h e B o a r d o f D i r ecto r s

an d ch i e f ex ecu t i v e o f f i cer o f Th e C o ca- C o l a C o mp an y . H e w i l l l ead
t h e C o mp an y f o r 1 6 y ear s .

1982

Th e C o ca- C o l a C o mp an y i n t r o d u ces d i e t C o k e t o U . S . C o ns u mer s ,

mar k i n g t h e f i r s t ex t en s i o n o f t h e C o mp an y ’ s mo s t v a l u ab l e
t r ad emar k t o an o t h e r p r o d u c t . A n d t h e " C o k e i s i t ! " t h eme i s
t r an s l a t ed an d t a i l o r ed t o r each co n s u mer s ev e r y w h e r e as i t i s
l au n ch ed w o r l d w i d e .

1985

I n Ap r i l , a f t e r ex t en s i v e t as t e t es t i n g , t h e C o mp an y i n t r o d u ces a n ew
t as t e f o r C o ca- C o l a i n t h e Un i t ed S t a t es an d C an ad a— " n ew " C o k e .
C o n s u mer s r es p o n d w i t h an u n p r eced en t ed o u t p o u r i n g o f l o y a l t y an d
a f f ect i o n f o r t h e o r i g i n a l f o r mu l a , an d t h e C o mp an y l i s t en s . I n J u l y ,
t h e C o mp an y r e i n t r o d u ces t h e o r i g i n a l f o r mu l a f o r C o ca- C o l a , as
C o ca- C o l a c l as s i c . A l s o t h i s y ear , C h e r r y C o k e i s i n t r o d u ced .

1986

I n t h e y ear o f t h e C o mp an y ’ s 1 0 0 t h an n i v e r s a r y , tw o l a r g e U . S .
b o t t l e r s co mb i n e t o f o r m C o ca- C o l a En t e r p r i s es . O v e r t ime, t h i s n ew
co mp an y w i l l ass u me r es p o n s i b i l i t y f o r b o t t l i n g o p e r a t i o n s i n Gr eat
B r i t a i n , Fr an ce, t h e N e t h e r l an d s an d B e l g i u m.

1988

A n i n d ep en d en t w o r l d w i d e s u r v ey co n f i r ms t h a t C o ca- C o l a i s t h e
b es t k n ow n , mo s t ad mir ed t r ad emar k i n t h e w o r l d .

1989
Th e C o ca- C o l a C o mp an y sell s C o l u mb i a P i c t u r es to Sony
Corporation.

1990

Wo r l d o f C o ca- C o l a , an a t t r act i o n f eatu r i n g a h i s t o r i cal an d

f u t u r i s t i c l o o k a t C o ca- C o l a as w e l l as a ch an ce t o samp l e Th e C o ca-
C o l a C o mp an y p r o d u c t s f r o m a r o u n d t h e w o r l d o p en s i n A t l an t a .

1994

M . D o u g l as I v es t e r i s e l ect ed p r es i d en t an d ch i e f o p e r a t i n g o f f i cer
o f Th e C o ca- C o l a C o mp an y .

1996

C o ca- C o l a s p o n s o r s t h e S u mmer O l y mp i cs i n t h e h o meto w n o f Th e

C o ca- C o l a C o mp an y : A t l an t a , G eo r g i a . A n d t h e C i s n e r o s B o t t l i n g
C o mp an y , t h e l a r g es t s o f t - d r i n k b o t t l e r i n V en ezu e l a , s w i t ch es f r o m
P ep s i t o C o ca- C o l a .

1997

Wo r l d o f C o ca- C o l a Las V eg as o p ens co mp l e t e w i t h a h u n d r ed - f o o t -

t a l l C o ca- C o l a co n t o u r b o t t l e . Th e C o ca- C o l a C o mp an y sp o n s o r s t h e
Win t e r O l y mp i cs i n N ag an o , Jap an , mar k i n g t h e 7 0 t h an n i v e r s a r y o f
t h e C o mp an y ' s O l y mp i c p a r t n e r s h i p . N ew p r o d u c t s C i t r a an d S u r g e
h i t t h e mar k e t . An d M . D o u g l as I n v es t o r i s n amed ch a i r man o f t h e
B o a r d o f D i r ecto r s an d ch i e f ex ecu t i v e o f f i cer o f Th e C o ca- C o l a
C o mp an y . H e i s t h e t en t h ch a i r man o f t h e b o a r d i n t h e C o mp an y ’ s
histor y.

History of Coca- cola In Pakistan: -

Th e C o ca- C o l a C o mp an y b eg an o p e r a t i n g i n P ak i s t an i n 1 9 5 3 .
B en j amin H. O eh l e r t J r . , f o r mer sen i o r v i ce p r es i d en t o f Th e C o ca-
C o l a C o mp an y , s e r v ed as Un i t ed S t a t es A mb ass ad o r t o P ak i s t an f r o m
1967 to 1969.

BRANDS / PRODUCT LINE

I n 2 0 0 2 , C o ca- C o l a ad d ed p o p t o a cat eg o r y t h a t man y b e l i ev ed h ad
l o s t i t s f i zz i n N o r t h A mer i ca. I n M ay , a f t e r j u s t s i x mo n t h s i n
d ev e l o p men t , V an i l l a C o k e b ecam e t h e f i r s t ex t en s i o n o f t h e C o ca-
C o l a b r an d s i n ce 1 9 8 5 an d i mm ed i a t e l y g en e r a t ed p r o f i t ab l e v o l u me.
V an i l l a C o k e h e l p ed b o os t sal es o f C o ca- C o l a b r an d ed b ev e r ag es
w h i l e i n v i t i n g n ew co n s u mer s t o r ed i s co v e r t h e co l a cat eg o r y
t h r o u g h a co mp l e t e l y o r i g i n a l f l av o r ex p e r i en ce. I n p r o d u c t
f o r mu l a t i o n , t h e V an i l l a C o k e t eam s t r u ck a b a l an ce t h a t l e t s t h e
t as t e o f C o ca- C o l a co me t h r o u g h — i n t r i g u i n g l y n ew , y e t u n d en i ab l y
C o ca- C o l a . A l r ead y o n e o f o u r t o p 1 0 b r an d s i n t h e U n i t ed S t a t es ,
V an i l l a C o k e i s p e r f o r min g w e l l i n i t s i n i t i a l i n t e r n a t i o n a l mar k e t s —
i n c l u d i n g Au s t r a l i a an d N ew Ze al an d , w i t h mo r e co u n t r i es p l an n i n g
l au n ch es f o r 2 0 0 3 . I n r es p o n s e t o co n s u mer d eman d , d i e t V an i l l a
C o k e w as i n t r o d u ced t o t h e U. S . mar k e t p l ace i n O c t o b e r , j u s t t h r ee-
an d - a - h a l f mo n t h s a f t e r i t w as g i v en t h e g r een l i g h t . I n 2 0 0 2 , w e
a l s o cel eb r a t ed t h e 2 0 t h an n i v e r s a r y o f d i e t C o k e an d t h e ex p an s i o n
o f d i e t C o k e w i t h l emo n , w h i ch mad e s t r o n g d eb u t s i n s ev e r a l
i n t e r n a t i o n a l mar k e t s a f t e r i t s U. S . l au n ch i n 2 0 0 1 .

I n M a r ch 1 9 2 3 , " C o ca- C o l a" was so l d i n a 6 - b o t t l e car t o n f o r t h e

first t ime in N ew Or l ean s , Lo u i s i an a .
To d ay , p r o d u c t s o f Th e C o ca- C o l a C o mp an y a r e co n s u med a t t h e
r a t e o f mo r e t h an o n e b i l l i o n d r i n k s p e r d ay .

Major Brands: -

Th e r e a r e 3 2 3 b r an d s o f co ca- co l a . O u t o f w h i ch t h e r e a r e 7 b r an d s
o f co k e i n P ak i s t an .
Tw o b r an d s “ Lemo n ” an d “ S t r aw b e r r y ” a r e r ecen t l y i n t r o d u ced
p r o d u c t s o f C o ca- co l a i n P ak i s t an .

TOTAL QUALITY MANAGEMENT (TQM)

Pas s i on for Qu a l i t y : -
O u r r ep u t a t i o n i s b u i l t o n t r u s t . Th r o u g h g o o d c i t i zen s h i p w e w i l l
n u r t u r e o u r r e l a t i o n s h i p s an d co n t i n u e t o b u i l d t h a t t r u s t . Th a t i s t h e
es s en ce o f o u r p r o mis e - Th e C o ca- C o l a C o mp an y ex i s t s t o b en e f i t
an d r e f r es h ev e r y o n e i t t o u ch es .
Wh e r ev e r C o ca- C o l a d o es b us i n es s , w e s t r i v e t o b e t r u s t ed p a r t n e r s
an d g o o d c i t i zen s . We a r e co m m i tt ed t o man ag i n g o u r b us i n es s
a r o u n d t h e w o r l d w i t h a co n s i s t en t set o f v a l u es t h a t r ep r es en t t h e
h i g h es t s t an d a r d s o f i n t eg r i t y an d ex ce l l en c e . We sh a r e t h es e v a l u es
w i t h o u r b o t t l e r s , mak i n g o u r s y s t em s t r o n g e r .
Th es e co r e v a l u es a r e es s en t i a l t o o u r l o n g - t e r m b u s i n es s s u cces s
an d w i l l b e r e f l ect ed i n a l l o f o u r r e l a t i o n s h i p s an d act io n s - i n t h e
mar k e t p l ace, t h e w o r k p l ace, t h e en v i r o n men t an d t h e co mmu n i t y .

Marketplace: -

We w i l l ad h e r e t o t h e h i g h es t e t h i cal s t an d a r d s , k n ow i n g t h a t t h e
q u a l i t y o f o u r p r o d u c t s , t h e i n t eg r i t y o f o u r b r an d s an d t h e
d ed i cat i o n o f o u r p eo p l e b u i l d t r u s t an d s t r en g t h en r e l a t i o n s h i p s . We
w i l l s e r v e t h e p eo p l e wh o en j o y o u r b r an d s t h r o u g h i n n o v a t i o n ,
s u p e r b cu s t o mer s e r v i ce, an d r es p ect f o r t h e u n i q u e cu s t o ms an d
cu l t u r es i n t h e co mmu n i t i es w h e r e w e d o b u s i n es s .

Workplace: -

We w i l l t r eat each o t h e r w i t h d i g n i t y , f a i r n es s an d r es p ect. We w i l l

f o s t e r an i n c l u s i v e en v i r o n men t t h a t en co u r ag es a l l emp l o y ees t o
d ev e l o p an d p e r f o r m t o t h e i r f u l l es t p o t en t i a l , co n s i s t en t w i t h a
co mmit men t t o h u man r i g h t s i n o u r w o r k p l ace. Th e C o ca- C o l a
w o r k p l ace w i l l b e a p l ace wh e r e ev e r y o n e ' s i d eas an d co n t r i b u t i o n s
a r e v a l u ed , an d w h e r e r es p o n s i b i l i t y an d acco u n t ab i l i t y a r e
en co u r ag ed an d r ew a r d ed .

Environment: -

We w i l l co n d u c t o u r b u s i n es s i n w ay s t h a t p r o t ect an d p r es e r v e t h e
en v i r o n men t . We w i l l i n t eg r a t e p r i n c i p l es o f en v i r o n men t a l
s t ew a r d s h i p an d su s t a i n ab l e d ev e l o p men t i n t o o u r b u s i n es s d ecis i o n s
an d p r o cess es .

C O M M U N I TY : -

We w i l l co n t r i b u t e o u r t ime, ex p e r t i s e an d r es o u r ces t o h e l p d ev e l o p
s u s t a i n ab l e co mmu n i t i es i n p a r t n e r s h i p w i t h l o cal l ead e r s . We w i l l
s eek t o imp r o v e t h e q u a l i t y o f l i f e t h r o u g h l o cally r e l ev an t
i n i t i a t i v es w h e r ev e r w e d o b us i n es s .
R es p o n s i b l e co r p o r a t e c i t i zen s h i p i s a t t h e h ear t o f Th e C o ca- C o l a
P r o mis e . We b e l i ev e t h a t w h a t i s b es t f o r o u r emp l o y ees , f o r t h e
co mmu n i t y an d f o r t h e en v i r o n men t i s a l s o b es t f o r o u r b us i n es s .
ENVIRONMENT OF COCA- COLA
I n t h e f i r s t d ecad e o f t h e n ew cen t u r y , we f ace t h e ch a l l en g e o f a
n ew en v i r o n men t , wh i ch i s d r i v en b y a f u n d amen t a l sh i f t i n
i n t e r n a t i o n a l eco n o mic d y n am i cs , t h e g r ow i n g i n f l u en ce o f
t ech n o l o g y an d t h e f act t h a t p eo p l e i n c r eas i n g l y ex p ect mo r e o f
l a r g e co r p o r a t i o n s . Th a t ch a l l en g e d eman d s i n n o v a t i o n . Wh i l e w e
w i l l a lw ay s b e d i s c i p l i n ed b y o u r p u r p o s e an d o u r i d eals , w e mu s t
i n t en s i f y o u r f o cu s o n i n n o v a t i o n an d c r eate n ew w ays t o d e l i v e r t h e
p r o mis e o f C o ca- C o l a . I n f act, i n an e r a t h a t i s i n c r eas i n g l y
i n t e r n a t i o n a l an d i n t e r co n n ect ed , w e mu s t p i o n eer a mo v emen t f r o m
a h o mo g en o u s g l o b a l ap p r o ach t o a h i g h l y t a i l o r ed ap p r o ach
r e f l ect i n g t h e u n i q u e ch a r act er o f o u r mar k e t s .

Th i s n ew ap p r o ach w i l l r eq u i r e :

1) ) B e i n g i n n o v a t i v e i n o u r mar k e t i n g , o u r b r an d s an d o u r co n s u
mer r e l a t i o n s h i p s

2) ) C o l l ab o r a t i n g mo r e p r o d u c t i v e l y w i t h o u r b us i n es s p a r t n e

r s 3 ) C h an g i n g s o me o f t h e s t r u c t u r es o f o u r en t e r p r i s e

4 ) I n c r eas i n g o u r co m mit m en t t o co mmu n i t y an d t h e en v i r o n men t

Th u s , w e w i l l r e i n v i g o r a t e o u r en t e r p r i s e an d b r i n g t o f u l l l i f e t h e
u n i q u e s p i r i t o f C o ca- C o l a an d o u r p eo p l e . S u ch r eal r en a i s s an ce o f
t h e C o ca- C o l a s p i r i t w i l l en ab l e u s t o f u l f i l l o u r p u r p os e o f
d e l i v e r i n g r e f r es h men t an d b en e f i t t o ev e r y o n e t o u ch ed b y o u r
b u s i n es s .

Th e C o ca- C o l a C o mp an y an d o u r b o t t l e r s h av e b een a t t h e f o r e f r o n t
i n h e l p i n g so l v e en v i r o n men t a l , l i t t e r an d so l i d w as t e i s s u es f o r
mo r e t h an 2 0 y ear s . We r eal i z e t h a t w e t o u ch t h e l i v es o f b i l l i o n s o f
p eo p l e a r o u n d t h e w o r l d an d t h a t o u r r es p o ns i b i l i t y t o t h em i n c l u d es
co n d u c t i n g o u r b u s i n es s i n w ay s t h a t h e l p p r es e r v e t h e en v i r o n men t .
S o f t - d r i n k p ack ag i n g i s t h e mo s t r ecy c l ed co n s u mer p ack ag e i n t h e
U n i t ed S t a t es . O u r sy s t em s u p p o r t s d o zen s o f l i t t e r p r ev en t i o n
o r g an i zat i o n s , i n c l u d i n g t h e C en t e r f o r M a r i n e C o n s e r v a t i o n an d
K eep A mer i ca B eau t i f u l . Th e C o ca- C o l a C o mp an y i s a f o u n d i n g
memb e r o f K eep A mer i ca B eau t i f u l .
Wh a t ' s mo r e , w e ' v e b een r ecy c l i n g a t o u r h ead q u a r t e r s f o r y ear s , t o
t h e t u n e o f t h o u s an d s o f p o u n d s o f was t e an n u a l l y . We' v e d o n a t ed
mo r e t h an $ 1 0 0 , 0 0 0 i n p r o ceed s f r o m t h es e r ecy c l i n g e f f o r t s t o
ch a r i t i es .

S h ap i n g n ew Pr o d u c t s ex p e r i en ces w i t h p ack ag i n g an d t ech n o l o g y : -

A s w e c r eat ed n ew p r o d u c t s an d f r es h b r an d ex p e r i en c es i n 2 0 0 2 ,
o n e f act b ecam e i n c r eas i n g l y c l ear t o us : C o n s u mer s a r e eag e r t o see
Th e C o ca- C o l a C o mp an y b r i n g ex c i t emen t t o t h e mar k e t p l a ce. O n e
s imp l e i n n o v a t i o n l as t y ear — t h e F r i d g e P ack ™ — h as ch an g ed t h e
d imen s i o n s o f 1 2 - p ack s a l es f o r us an d f o r o u r b o t t l i n g p a r t n e r s .
Th i s s l eek ,r e f r i g e r a t o r - f r i en d l y p ack i s i n c r eas i n g co n s u mer
aw a r en es s an d p r e f e r en ce, acc el er a t i n g co n s u mp t i o n an d cas e
v o l u me i n mar k e t s w h e r e i t h as b een i n t r o d u ced . F r o m o u r p ack ag i n g
s u p p l i e r s wh o as s i s t ed u s an d o u r b o t t l e r s i n d ev e l o p i n g t h e F r i d g e
P ack , t o t h e r e t a i l e r s w h os e s h e l v es w e r e r eco n f i g u r ed t o accep t t h e
n ew d es i g n , p a r t n e r s h i p mad e t h i s i n n o v a t i o n p os s i b l e— an d
p r o f i t ab l e . Th e f u t u r e o f o u r b u s i n es s i n N o r t h A mer i ca a l s o ev o l v ed
i n 2 0 0 2 w i t h t h e co n t i n u i n g r o l l o u t o f i F o u n t a i n , t h e mo s t ad v an ced
s o f t - d r i n k d i s p en s i n g s ys t em i n t h e i n d u s t r y . i F o u n t a i n g i v es o u r
cu s t o mer s a t ech n o l o g i c a l l y ad v an ced f o u n t a i n sy s t em t h a t en h an ces
av a i l ab l e b r an d o p t i o n s , imp r o v es o p e r a t i n g e f f i c i en cy an d
au t o mat i cal l y cal i b r a t es each d r i n k s e r v ed t o as s u r e co n s u mer s o f a
q u a l i t y d r i n k ev e r y t ime.

HEALTH AND NUTRITION

To d ay , p eo p l e a r e mo r e co n cer n ed t h an ev e r ab o u t h eal t h an d
n u t r i t i o n . Th ey u n d e r s t an d t h e imp o r t an c e o f g o o d n u t r i t i o n an d
p r o p e r h y d r a t i o n - an d t h ey a l s o k n ow t h a t d e l i c i o u s f o o ds an d
b ev e r ag es a r e an en j o y ab l e p a r t o f l i f e . P eo p l e h av e t r u s t ed an d
en j o y ed so f t d r i n k s f o r mo r e t h an 1 1 5 y ear s , an d t h ey can co n t i n u e
t o b e co n f i d en t ab o u t t h e i r f av o r i t e b ev e r ag es .

I n t h i s s ect i o n , w e an s w e r man y o f t h e q u es t i o n s y o u may h av e ab o u t

o u r f am i l y o f b ev e r ag es . , We a l s o t ak e a l o o k a t h o w Th e C o ca- C o l a
C o mp an y p r o mo t es a h eal t h y act i v e l i f es t y l e through p r o g r ams
a r o u n d t h e w o r l d t h a t p r o mo t e f u n an d p h y s i cal act i v i t y .

Th e r e i s g r o w i n g co n f u s i o n ab o u t w h a t co n s t i t u t es a h eal th y d i e t .
With so mu ch co n f l i c t i n g i n f o r m at io n av a i l ab l e ab o u t h eal t h an d
n u t r i t i o n , i t can b e v e r y d i f f i cu l t t o d e t e r min e w h a t i s accu r a t e an d
what is not.

Th e t r u t h i s t h a t s o f t d r i n k s an d o t h e r b ev e r ag es h av e a p l ace i n a
h eal t h y l i f es t y l e . A h eal t h y d i e t i n co r p o r a t es t h e b as i c p r i n c i p l es o f
v a r i e t y , b a l an ce an d mo d e r a t i o n - w i t h o u t s acr i f i c i n g en j o y men t .

Your H eal t h & Our B e v e r a g e s : -

Th e r e i s g r o w i n g co n f u s i o n ab o u t w h a t co n s t i t u t es a h eal th y d i e t .
With so mu ch co n f l i c t i n g i n f o r m at io n av a i l ab l e ab o u t h eal t h an d
n u t r i t i o n , i t can b e v e r y d i f f i cu l t t o d e t e r min e w h a t i s accu r a t e an d
what is not.

Th e t r u t h i s t h a t s o f t d r i n k s an d o t h e r b ev e r ag es h av e a p l ace i n a
h eal t h y l i f es t y l e . A h eal t h y d i e t i n co r p o r a t es t h e b as i c p r i n c i p l es o f
v a r i e t y , b a l an ce an d mo d e r a t i o n - w i t h o u t s acr i f i c i n g en j o y men t .

Climate Change: -

Th e C o ca- C o l a C o mp an y t ak es t h e i ss u e o f g l o b a l c l ima t e ch an g e
v e r y s e r i o u s l y . We h av e ad o p t ed a co mp r eh en s i v e p o l i cy a imed a t
r ed u c i n g t h e en v i r o n men t a l imp act o f o u r co o l i n g eq u i p men t o v e r
t ime. B y t h e 2 0 0 4 O l y mp i c G ames i n A t h ens , w e w i l l n o l o n g e r
p u r ch as e n ew co l d - d r i n k eq u i p men t u s i n g h y d r o f l u o r o car b o n s
( H F C' s ) , w h e r ev e r co s t - e f f i c i en t a l t e r n a t i v es a r e co mmer c i a l l y
av a i l ab l e . Ad d i t i o n a l l y , w e w i l l r ed u ce t h e en e r g y us e o f o u r
i n d i v i d u a l eq u i p men t b y 4 0 - 5 0 p e r cen t o v e r t h e n ex t t en y ear s .
A s w e d ev e l o p ed o u r co o l i n g eq u i p men t p o l i cy , w e r e f e r r ed t o t h e
b as i c t en e t s o f t h e K y o t o P r o t o co l . Wh i l e w e s u p p o r t t h e sci en t i f i c
an a l y s i s an d g en e r a l o b j ecti v es o f t h e ag r eem en t , w e b e l i ev e t h a t
r a t i f i c a t i o n o f i n t e r n a t i o n a l t r eat i es an d p r o t o co l s s h o u l d b e l e f t t o
n a t i o n a l p o l i t i c a l p r o ces s es . B y f o cu s i n g o n o u r o w n e f f o r t s t o
r ed u ce g r een h o u s e emis s i o n s , w e h o p e t o p r o v i d e an ex amp l e o f h o w
b u s i n es s es can o p e r a t e i n an en v i r o n men t a l l y s u s t a i n ab l e man n e r .

MANAGEMENT OF COCA-COLA IN
BANGLADESH
F o l l o w i n g a r e t h e i n f o r m at i o n ab o u t t h e man ag emen t o f Gu j r an w a l a
p l an t .

Th e f acto r y i s co n t r o l b y t h e B O M ( B u s i n es s o p e r a t i o n a l man ag e r )
an d u n d e r h im e i g h t D ep a r tmen t s i s w o r k i n g . Ev e r y D ep a r tmen t i s
l ad b y a d ep a r tmen t M an ag e r . Th e D ep a r tmen t s o f acco u n t i s l ead b y
t h e man ag e r acco u n t an d u n d e r h im as s i s t man ag e r w o r k s . Wh o
co n t r o l the other emp l o y ees of the d ep a r tmen t under h im?
D ep a r tmen t o f p r o d u c t i o n an d en g i n eer i n g i s l ead b y t h e P r o d . &
En g . M an ag e r . U n d e r h im wo r k M ech an i cal En g i n eer s M ech an i cal
S u p e r v i s o r an d As s i s t an t P r o d u c t i o n . Q u a l i t y co n t r o l d ep a r tmen t
l ead b y t h e man ag e r q u a l i t y co n t r o l . U n d e r h im wo r k i n g t h e ch i e f
ch emis t w h o ’ s r es p o ns i b i l i t y i s t o g i v e t h e q u a l i t y p r o d u c t t o t h e
cu s t o mer . S a l e & mar k e t i n g d ep a r tmen t i s p l ay i n g t h e imp o r t an t p a r t
i n t h e g r o w i n g mar k e t s h a r e i n t h e co u n t r y . Th a t d ep a r tmen t l ed b y
t h e S a l e & mar k e t i n g man ag e r t h a t d ep a r tmen t i s f u r t h e r d i v i d ed i n
t h e s a l e an d mar k e t i n g s ect i o n . Th e mar k e t i n g d ep a r tmen t i s l ead b y
t h e mar k e t i n g man ag e r an d t h e s a l e s ect io n b y s a l e man ag e r . S a l e
men w o r k u n d e r t h e s a l e man ag e r . F l eet d ep a r tmen t co n t r o l t h e
t r an s p o r t v eh i c l e o f t h e co mp an y t h e h ead o f t h e d ep a r tmen t i s F l eet
man ag e r an d u n d e r h im wo r k t h e ass i s t an t f l eet man ag e r wh o
man ag es t h e co n t r o l o v e r t h e t r an s p o r t a t i o n o f t h e co mp an y . Th e
d i s t r i b u t i o n o f t h e co ca- co l a a r o u n d t h e Gu j r an w a l a r eg i o n i s t h e
r es p o n s i b i l i t y o f d i s t r i b u t i o n d ep a r tmen t , wh i ch i s l ead by the
d i s t r i b u t i o n M an ag e r . A ss i s t an t d i s t r i b u t i o n man ag e r w o r k u n d e r

H im t o f u l l f i l l t h e i r d u t i es . H u man r eco u r s e an d i n t e r n a t i o n a l a f f a i r
d ep a r tmen t t ak e co n t r o l o v e r t h e ex t e r n a l en v i r o n men t of the
co mp an y an d h e l p t h e in the growth of the co mp an y . Th a t
D ep a r tmen t i s l ead b y t h e M an ag e r H. R . I . R . o t h e r ex ecu t i v e w o r k
u n d e r h i s su p e r v i s i o n . Th e R& D D ep a r tmen t p l ay s the mo s t
imp o r t an t r o l e i n t h e d ev e l o p men t an d t h e g r o w t h o f t h e co mp an y .
Th i s D ep a r tmen t i s l ead b y t h e M an ag e r R & D . an d As s i s t an t M an g e r
w o r k u n d e r h im.

Th e t o t a l n u mb e r o f emp l o y ees in the co ca- co l a G u j r an w a l a

C o mp an y i s 2 3 6 .

To b e s p ecif i c t h e wo r k i n g en v i r o n men t i n t h e co mp an y r ep r es en t s
t h e co mp an y ’ s cu l t u r e i n l a r g e . Th e cu l t u r e i s t h e s h a r ed v a l u es
amo n g t h e d i f f e r en t p eo p l e s o t h e en v i r o n men t o f t h e co mp an y i s
w i d e l y s h a r ed b y i t s emp l o y ees t h a t co n c l u d e t o f o r m t h e co mp an y ’ s
cu l t u r e . I n t h e co min g l i n es t h e w o r k i n g en v i r o n men t o f t h e
G u j r an w a l a C o ca- co l a f acto r y i s d es c r i b ed .
Company culture: -
Th e f acto r s , w h i ch mu s t b e h i g h l i g h t ed i n t h i s r eg a r d , a r e as
follows:
 s p eci al t r a i n i n g i s g i v en t o emp l o y ees , N ew emp l o y ees
a l s o a r e p l aced w i t h o l d o n es t o l ear n w o r k an d t h e v a l u es
p r ev a l en t i n t h e co mp an y ,
 Tw o cu p s t ea a r e f r ee f o r ev e r y emp l o y ee d a i l y t h i s
r ep r es en t s t h e h o s p i t ab l e n a t u r e o f t h e co mp an y , Th i s f acto r
k eep s t h e emp l o y ees mo t i v a t ed as t h ey a r e t ak en w e l l car e t h i s
f act i s c l ear b y t h e p h ys i cal act i o n s t o o k b y t h e co mp an y ,
  Th e co mp an y wo r k i n g en v i r o n men t i s r eal l y a g o o d b l en d o f
A s i an an d w es t e r n v a l u es .

M o t i v a t i on s for e m p l o y e e s : -

W ages: -
C o ca- co l a i s p r o v i d i n g s mar t w ag es t o i t s emp l o y ees , w h i ch a r e
co mp e t i t i v e an d r eal l y s a t i s f y i t s emp l o y ees . As a l o n g w i t h t h e
w ag es t h ey a r e p r o v i d ed w i t h a l o t o f f aci l i t i es an d amen i t i es . I n
b r i e f s t r u c t u r e o f w ag es can b e d es c r i b ed l i k e t h i s “ b l u e co l l a r
w o r k e r s a r e o f f e r ed w ag es a l o n g w i t h co mmis s i o n , sal es man a r e
o f f e r ed w ag es p l u s co mmis s i o n p u r s u i n g cer t a i n criteria, Wh i t e
co l l a r w o r k e r s w h o a r e t h e o f f i cer s an d t h e ex ecu t i v es d r aw a
h an d s o me amo u n t o f s a l a r y w h i ch i s r eal l y co mp e t i t i v e”.

Staf fing and t r a i n i ng : -

Th e C o ca- C o l a C o mp an y h as a lw ay s b e l i ev ed t h a t ed u cat io n i s a
p o w e r f u l f o r ce i n imp r o v i n g t h e q u a l i t y o f l i f e an d c r eat i n g
o p p o r t u n i t y f o r p eo p l e an d t h e i r f am i li es a r o u n d t h e wo r l d .

Th e C o ca- C o l a C o mp an y i s co m m i t t ed t o h e l p i n g p eo p l e mak e t h e i r
d r eams co me t r u e . A l l o v e r t h e w o r l d , w e a r e i n v o l v ed i n i n n o v a t i v e
p r o g r ams t h a t g i v e h a r d - wo r k i n g , k n o w l ed g e - h u n g r y s t u d en t s b o o k s ,
s u p p l i es , p l aces t o s t u d y an d s ch o l a r s h i p s . F r o m y o u t h i n B r azil t o
f i r s t g en e r a t i o n s ch o l a r s , ed u cat i o n a l p r o g r ams i n l o cal co mmu n i t i es
are o ur priorit y.

Annual Leaves: -
C o ca- co l a i n t e r n a t i o n a l h as d i f f e r en t l eav es s t r u c t u r es i n d i f f e r en t
r eg i o n s an d co u n t r i es o f t h e w o r l d w h e r e t h ey h av e t h e i r co mp an y .
Th e i r l eav es s t r u c t u r e r eg a r d i n g P ak i s t an es p eci al l y i n G u j r an w a l a
D i v i s i o n C o mp an y i s as f o l l o w s :
 Designation Allowed l eaves
Supervisor 2 6 l eav es p e r an n u m
Ab o v e t h en S u p e r v i s o r 2 6 l eav es p e r an n u m
Belowsupervisor 2 4 l eav es p e r an n u m

Th e ab o v e t ab l e s h ow s s imp l y h ow t h e l eav es s t r u c t u r e a l l o w s f o r
t h e l eav es an d h o w well t h e emp l o y ees a r e aw a r d ed w i t h f aci l i t y o f
g e t t i n g t h e i r o w n p e r s o n a l t ime t o man ag e t h e i r o w n p r o b l ems .
Th es e l eav es a r e au t h o r i zed f o r t h e emp l o y ees an d t h es e i n c l u d e t h e
w i t h p ay l eav es . Th i s f aci l i t y i s r eal l y g r eat wh i ch k eep s t h e
emp l o y ees mo t i v a t ed an d t h r i l l ed ab o u t t h e i r wo r k .

Time Management For Work: -

Time man ag emen t i s t h e k ey t o g r ow i n t h i s f as t an d f u r i o u s cen t u r y
o f g r o w t h an d d ev e l o p men t , s o t h e r e f o r e C o ca- co l a i s d o i n g a t t h e i r
b es t f o r t h i s p i v o t a l f acto r o f man ag i n g t ime. To co v e r t h i s s eg men t
o f man ag emen t t h ey h av e d i v i d ed t h e w o r k i n t o s h i f t s . F o r t h i s
p u r p o s e p h en o men o n o f d i v i s i o n o f l ab o r i s co n t r i b u t i n g f o r i t ’ s
f u n c t i o n i n g . I n Gu j r an w a l a C o ca- C o l a co mp an y h as d i v i d ed the
s h i f t s f o r t h e w o r k i n t h e f o l l o w i n g man n e r :

Th ey a r e man ag i n g t h e w o r k i n g t ime i n tw o sh i f t s . Th ey can i n c l u d e

s o me ex t r a s h i f t i f t h e r e i s d eman d b u t n o r m al l y t h e r e a r e tw o sh i f t s ,
w h i ch a r e ex p l a i n ed i n t h e f o l l o w i n g .
 8 a . m. t o 4 p . m. (all d ep a r tmen t s other t h en t ech n i cal d
ep a r tmen t s ) ,
 4 p . m. t o 1 2 p . m. ( Tech n i ca l d ep a r tmen t ) .
 Th es e a r e t h e s h i f t s i n wh i ch t h e wo r k i n t h e f acto r y i s mo s t l y
co n d u c t ed .
M e di cal F a ci l i t i es: -
M ed i cal f a ci l i t i es a r e o f p r ime imp o r t an c e i n an y o r g an i z at io n as t h e
h eal t h o f emp l o y ees i s i n t h e b en e f i t o f t h e co mp an y as w e l l as i t ’ s
t h e s o c i a l r es p o ns i b i l i t y o f t h e co mp an y t o p r o v i d e n i ce an d h ealt h y
w o r k en v i r o n men t t o its emp l o y ees , Th es e f aci l i t i es are s u ch
f aci l i t i es w h i ch can i n c l u d e f i r s t a i d t r eat m en t s , emer g en cy h an d l i n g
p r o b l ems , s i ck n es s , an d o t h e r d i s eas es wh i ch a r e f a t a l f o r a p e r s o n .
Th e C o ca- C o l a C o mp an y i s p r o v i d i n g M ed i cal f aci l i t i es t o a l l i t s
emp l o y ees . Th es e t r eat m en t s a r e p r o v i d ed t o emp l o y ees as p e r t h e i r
d es i g n a t i o n s . Th e med i cal f aci l i t i es a r e a l s o p r o v i d ed t o s u p e r v i s o r s
as w e l l as t h e o f f i cer s i n t h e co mp an y .

E m p l o y e e s our A sse t : -
Th e h ear t an d s o u l o f o u r en t e r p r i s e h av e a lw ay s b een o u r p eo p l e .
O v e r t h e p as t cen t u r y , C o ca- C o l a p eo p l e h av e l ed o u r s u cces s es b y
l i v i n g an d wo r k i n g w i t h a co n s i s t en t s e t o f v a l u es . Wh i l e t h e w o r l d
an d o u r b us i n es s w i l l co n t i n u e t o ch an g e r ap i d l y , r es p e ct in g t h es e
v a l u es w i l l co n t i n u e t o b e es s en t i a l t o o u r l o n g - t e r m s u cces s .

A s w e h av e ex p an d ed o v e r t h e d ecad es , o u r co mp an y h as b en e f i t ed
f r o m t h e v a r i o u s cu l t u r a l i n s i g h t s an d p e r s p ecti v es o f t h e s o c i e t i es
i n wh i ch w e d o b us i n es s . M u ch o f o u r f u t u r e s u cces s w i l l d ep en d o n
o u r ab i l i t y t o d ev e l o p a wo r l d w i d e t eam t h a t i s r i ch i n i t s d i v e r s i t y
o f t h i n k i n g , p e r s p ec t iv es , b ack g r o u n d s an d cu l t u r e .
We a r e d e t e r min ed t o h av e a d i v e r s e cu l t u r e , f r o m t o p t o b o t t o m t h a t
b en e f i t f r o m t h e p e r s p ect i v es o f each i n d i v i d u a l .

Employee Forums: -
We b e l i ev e t h a t a s en s e o f co mmu n i t y en h an ces o u r ab i l i t y t o
a t t r ac t , r e t a i n , an d d ev e l o p d i v e r s e t a l en t an d i d eas as a s o u r ce o f
co mp e t i t i v e b u s i n es s ad v an t ag e .

I n t h e U . S . , t h r o u g h emp l o y ee f o r u ms , emp l o y ees can co n n ect w i t h

co l l eag u es wh o s h a r e s i m i l ar i n t e r es t s an d b ack g r o u n d s . I n t h o s e
f o r u ms an d e l s ew h e r e , emp l o y ees s u p p o r t each o t h e r ' s p e r s o n a l an d
p r o f es s i o n a l g r o w t h an d en h an ce t h e i r i n d i v i d u a l an d co l l ec t i v e
ab i l i t y t o co n t r i b u t e t o t h e co mp an y . F o r u ms t h a t a r e cu r r en t l y
act iv e i n c l u d e :

 A d min i s t r a t i v e P r o f ess i o n a l s
 A f r i can - A mer i can 
 A s i an / P acif i c - A mer i can 
 G ay & Les b i an 
 Lat i n 
 Wo men 

Mentoring Programs: -
Th e C o ca- C o l a C o mp an y i s c r eat i n g a s y s t em o f men t o r i n g p r o g r ams
t h a t i n c l u d e , o n e - o n - o n e men t o r i n g , g r o u p men t o r i n g an d men t o r i n g
s e l f - s t u d y t o o l s . C u r r en t l y , C o ca- C o l a N o r t h A mer i ca an d Th e
Minute Maid C o mp an y h av e one-on-one men t o r i n g p r o g r ams
d es i g n ed t o f o s t e r p r o f ess i o n a l g r o w t h an d d ev e l o p men t . Th es e
p r o g r ams p r o mo t e t r u s t i n g r e l a t i o n s h i p s f o r n e tw o r k i n g , co ach i n g ,
car eer co u n s e l i n g an d l i f e l es s o n s .
Th e b en e f i t s o f men t o r i n g a l s o s t r en g t h en o u r co mp an y . M en t o r i n g
i n c r eas es t h e f l o w o f i n f o r m at io n acr o ss o r g an i z ati o n a l l i n es an d
en co u r ag es d i v e r s e t h i n k i n g an d c r o ss - f u n c t i o n a l l ear n i n g .

I n t e r n sh i p s :
We h av e a s t r o n g co m m i t m en t t o h i r i n g i n t e r n s t h r o u g h Th e C o ca-
C o l a C o mp an y I n t e r n s h i p P r o g r ams . Th e co mp an y o f f e r s a n u mb e r o f
i n t e r n s h i p p r o g r ams f o r u n d e r g r ad u a t e an d g r ad u a t e s t u d en t s .

I n co n j u n c t i o n w i t h Th e C o l l eg e F u n d , w e h av e co m mit t ed to
i n t e r n s h i p o p p o r t u n i t i es f o r 1 5 0 y o u n g p eo p l e o f co l o r o v e r a f o u r -
y ear p e r i o d . O u r co r p o r a t e i n t e r n p r o g r am o f f e r s s t u d en t s f r o m
d i v e r s e b ack g r o u n d s a s u mmer i n t e r n s h i p an d t h e o p p o r t u n i t y t o ear n
an acad emic s ch o l a r s h i p . C o l l eg e s o p h o mo r es a r e co ns i d e r ed f r o m
H i s t o r i cal l y B l ack C o l l eg es an d Un i v e r s i t i es ( H B CU ) , H i s p an i c
A ss o c i a t i o n o f C o l l eg es an d U n i v e r s i t i es ( H A CU ) , as w e l l as o v e r
2 2 5 s ch o o l s f r o m a r o u n d t h e co u n t r y . I n ad d i t i o n t o g a i n i n g r eal
w o r k ex p e r i en c e , each s t u d en t w i l l ear n f o r t h e su mmer a $ 5 , 0 0 0
s a l a r y an d w i l l b e p r o v i d ed h o us i n g an d t r an s p o r t a t i o n . Th e s t u d en t s
a r e a l s o e l i g i b l e t o r ecei v e a $ 1 0 , 0 0 0 s ch o l a r s h i p a t t h e co n c l u s i o n
o f t h e i r s u mmer i n t e r n s h i p ass i g n men t f o r u p t o tw o s u mmer s .

Th e co mp an y a l s o h as i n t e r n s h i p p r o g r ams f o cu s ed o n g r ad u a t e
s t u d en t s i n t h e a r eas o f mar k e t i n g an d f o u n t a i n o p e r a t i o n s an d
s u p p o r t s t h e A t l an t a ch ap t e r o f I N R OA D S w i t h an i n t e r n s h i p
p r o g r am f o cu s ed o n u n d e r g r ad u a t e s t u d en t s .

Waste Management: -

Ev e r y y ear , t h e w o r l d p r o d u ces b i l l i o n s o f t o n s o f w as t e . R ecy c l i n g

an d r eus i n g w as t e m at er i a l s i s ab s o l u t e l y c r u c i a l i f w e a r e t o
main t a i n t h e h eal t h an d b eau t y o f t h e ear t h . Th e C o ca- C o l a®
C o mp an y i s w o r k i n g co n s t an t l y t o w a r d co min g u p w i t h s mar t ,
c r eat i v e w ay s t o r eu s e w as t e . H e r e ' s a g l an ce a t wh a t w e ' r e d o i n g .
To i n t r o d u ce i n n o v a t i v e an d en v i r o n men t a l l y f r i en d l y p ack ag i n g , w e

O p en ed a b r eak t h r o u g h f a ci l i t y i n S y d n ey , Au s t r a l i a f o r t h e wo r l d ' s
f i r s t P ET b o t t l es t o b e p r o d u ced f r o m r ecy c l ed P ET b o t t l es . To d ay ,
o n e i n f o u r P ET co n t a i n e r s s o l d b y o u r co mp an y i n No r t h A mer i ca
co n t a i n s r ecy c l ed co n t en t .

Our Commitment To Diversity: -

O u r co m m itm en t t o d i v e r s i t y a l s o ex t en d s i n t o t h e co mmu n i t y .
V a l u i n g o u r p eo p l e h e l p s u s b e t t e r meet t h e n eed s o f o u r cu s t o mer s
an d p a r t n e r s . Th r o u g h o u r p eo p l e an d o u r l o cal b o t t l i n g p a r t n e r s , w e
b u i l d r e l a t i o n s h i p s t h r o u g h l o cal mar k e t i n g , l o cal c i v i c p r o g r ams
an d l o cal b us i n es s o p p o r t u n i t i es .

R eal iz i n g t h e f u l l p o t en t i a l o f d i v e r s i t y h as a d i r ect imp act o n o u r

co mp an y :

 I t imp r o v es o u r u n d e r s t an d i n g o f l o cal mar k e t s ;

 I t mak es u s a b e t t e r emp l o y e r an d b us i n es s p a r t n e r ;
 I t h e l p s u s co mp e t e mo r e e f f ect i v e l y ;
 It mak es us better neighbors in our co mmu n i t i es ; an d
u l t ima t e l y ,
 I t b u i l d s v a l u e f o r o u r sh a r eo w n e r s .

O u r co mp an y i s en e r g i zed w i t h a n ew en t r ep r en eu r i a l o p e r a t i n g
cu l t u r e , f u e l ed b y t h e tw i n en g i n es o f i n n o v a t i o n an d d i v e r s i t y .
We’ r e co m m i tt ed t o o u r v a l u es an d w e a r e t r y i n g t o l i v e t h em ev e r y
d ay .
HR coca cola

DEPARTMENTALIZATION: -
F o l l o w i n g a r e t h e d ep a r tmen t s i n C o ca- co l a co mp an y r eg a r d i n g t o
G u j r an w a l a p l an t : -
 Human Resource and international relation
department. 

 Research and Development department. 

 Account department. 

 Engineering department. 

 Production department. 

 Quality Control department. 

 Marketing department. 

 Sale department. 

 Fleet department. 

 Distribution department. 

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Human Resource Management within Coca Cola

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H u man R es o u r ce M an ag emen t i s an es s en t i a l p a r t f o r an y
o r g an i zat i o n . M o r eo v e r , d ev e l o p men t o f t h i s d ep a r tmen t i s t h e f i r s t
s t ep , t h e g r o u n d o n w h i ch t h e f u t u r e o f t h e co mp an y d ep en d s . I t i s
es s en t i a l f o r ev e r y s i n g l e b u s i n es s u n i t an d es p eci al l y f o r su ch
i n t e r n a t i o n a l co mp an y as C o ca C o l a . I t i s p eo p l e , n o t t ech n o l o g y
w h o c r eate t h e co mp an y . Hu man R es o u r ce M an ag emen t a t C o ca C o l a
C o mp an y h as man y ad v an t ag es . I t i s t h e g l o b a l co mp an y an d i t i s
imp o s s i b l e t o c r eat e cer t a i n p o l i c i es o r p r o ced u r es ap p l i cab l e i n a l l
d i v i s i o n s o f t h e co mp an y , cu l t u r a l an d p o l i t i cal d i f f e r en ces n eed t o
b e t ak en i n t o acco u n t . Th e r e f o r e , t h e f o cu s o f t h i s p ap e r w i l l b e o n
f o u r t as k s an d d u t i es o f H u man R es o u r ce M an ag emen t ( p e r f o r man ce
man ag emen t , co mp en s a t i o n , car eer d ev e l o p men t , s u cces s i o n
p l an n i n g ) b as ed o n t h e U n i t ed S t a t es p r o ced u r es .

B as i cal l y t h e H R M p r act i ces a r e n eces s a r y f o r ev e r y o r g an i zat i o n .

B u t u n f o r t u n a t e l y i n P ak i s t an n o t s o mu ch us ed HR M p r act i ces . I n
mu l t i n a t i o n a l co mp an i es l i k e co ca co l a h av e t h e i r o w n s ep a r a t e
d ep a r tmen t o f H RM . A cco r d i n g s en i o r ex ecu t i v e o f HR “ Waq a r
M ah mo o d “ o u r HR d ep a r tmen t co n s i s t o f 2 9 p eo p l e i n Gu j r an w a l a
p l an t .

Ev e r y o r g an i z ati o n h as i t s o w n p o l i c i es an d s t r a t eg i es b y w h i ch t h ey
co n t r o l t h e f u n c t i o n s o f t h e i r d ep a r tmen t s . S im i l ar l y , w e a l s o h av e
o w n p o l i c i es an d s t r a t eg i es b y w h i ch w e co n t r o l a l l t h e f u n c t i o n s o f
o u r d ep a r tmen t s . co ca co l a H R d ep a r tmen t i s a l s o co n d u c t i n g a l l t h e
p r act i ces o f HR M l i k e Job an al ysi s and desi gn o f work , r e c r u i t m e n t
and s e l e c t i o n , t rai n i ng and d e v e l o p m e n t , p e r f or m a n c e a p p ra i s a l s ,
c o m p e n s a t i o n , e mpl oy e e r e l a t i o n s h i p s , s t a f f w e l f a re and m edi c al
pol i ci es an d so me o t h e r t h i n g s l i k e t h a t . Th es e a l l p r act i c e s a r e
co n d u c t ed b y o w n p o l i c i es an d s t r a t eg i es .

H R d ep a r tmen t n o t mak e d ecis i o n s r e l a t ed o f i t s o w n d ep a r tmen t ,

t h ey a l s o co n d u c t i n co mp an y ’ s d ecis i o n .

Job analysis and designing

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HR coca cola

J o b an a l y s i s i s t h e p r o ced u r e f o r d e t e r min i n g t h e d u t i es an d s k i l l
r eq u i r emen t s o f a j o b an d t h e k i n d o f p e r s o n w h o s h o u l d b e h i r e f o r
i t . J o b an a l y s i s co n s i s t s o f tw o p r o d u c t s o n e i s j o b d es c r i p t i o n an d
s eco n d j o b sp ecif i c a t i o n .

J o b d es c r i p t i o n : a l i s t o f j o b d u t i es , r es p o n s i b i l i t i es , r ep o r t i n g
r e l a t i o n s h i p , wo r k i n g co n d i t i o n s , an d s u p e r v i s o r y r es p o ns i b i l i t i es -
one product of a job.

J o b s p ecif i cat io n : a l i s t o f a j o b ’ s h u man r eq u i r emen t s t h a t i s

r eq u i s i t es ed u cat i o n , sk i l l s , p e r s o n a l i t y , an d s o o n - o t h e r p r o d u c t o f
a j o b an a l y s i s .

C o ca co l a co mp an y H R d ep a r tmen t ch eck i t s o w n j o b d es c r i p t i o n an d
j o b an a l y s i s i n w h i ch t h ey g e t t h e i n f o r mat i o n ab o u t emp l o y ees wo r k
act iv i t i es , h u man b eh av i o r , p e r f o r man ce s t an d a r d , j o b co n t ex t an d
h u man r eq u i r emen t s an d a l s o o t h e r i n f o r m ati o n r e l a t ed t o t h i s
co n d u c t .

H R d ep a r tmen t o f co ca co l a u s ed t h i s i n f o r m at io n f o r R ecr u i t i n g ,
s e l ect i o n , co mp en s a t i o n , p e r f o r man ce ap p r a i s a l , t r a i n i n g , an d
emp l o y ee’ s r e l a t i o n s h i p .

Planning and Forecasting

Th e p r o ces s o f d ecid i n g w h a t p o s i t i o n s t h e f i r m w i l l h av e t o f i l l ,
an d h ow t o f i l l t h em.
C o ca co l a HR d ep a r tmen t i n v o l v es i n co mp an y s t r a t eg i c p l an n i n g
an d t h ey a l s o mak e s u f f i c i en t p l an n i n g f o r h i r i n g n ew emp l o y ees i n
t h e f u t u r e . We f o r ecas t f o r t h e ex p ect ed emp l o y ees n eed s i n t h e
o r g an i zat i o n . We f o r ecas t o f emp l o y ees o n t h e ch an g e t ech n o l o g y
an d i n c r eas i n g i n p r o d u c t i v i t y .

A f t e r p l an n i n g w e s en d t h i s r ep o r t t o t h e h ead o f f i ce f o r ap p r o v a l . I f
w e g e t ap p r o v a l f r o m t h e h ead o f f i ce t h en w e s t a r t r ecr u i tmen t
p r o ces s .

Our recruitment process

O u r r ecr u i tmen t p r o ces s i s w e l l es t ab l i s h ed f i r s t o f a l l w e g i v e ad s
i n n ews p ap e r s , co mp an y w eb s i t e , i n s t i t u t i o n s e t c . O n ce w e r ecei v e

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an ap p l i cat i o n f o r m, f r o m can d i d a t es w i t h r eq u i r ed d o cu men t s an d C

V.
I n t e r n a l r ecr u i tm en t
Ex t e r n a l r ecr u i tmen t

Selection process
Th e s e l ect i o n p r o ces s w i l l v a r y d ep en d i n g o n t h e p o s i t i o n y o u ’ r e
ap p l y i n g f o r , as o n e p r o ces s can ’ t f i t a l l t h e d i f f e r en t r o l es w e h av e
h e r e a t C C E. Ho w ev e r , i n mo s t cas es a co mb i n a t i o n o f an y o f t h e
f o l l o w i n g t o o l s w i l l b e u s ed :

I n t e r v i ew
G r o u p ex e r c i s es
P r es en t a t i o n s
P s y ch o metr i c t es t s
R o l e p l ay s / S i t u a t i o n a l Ex e r c i s es
I n t e r v i ew

Th e i n t e r v i ew i s d es i g n ed t o r ev eal mo r e ab o u t y o u an d y o u r
ex p e r i en ces . We’ l l as k f o r ex amp l es o f h ow y o u b eh av ed i n d i f f e r en t
s i t u a t i o n s , may b e a t s ch o o l , u n i v e r s i t y , a c l u b , a t h o me o r i n
p r ev i o u s j o b s . Th i s i s n o t d es i g n ed t o ' cat ch y o u o u t ' an d o u r
i n t e r v i ew e r s w i l l n ev e r t r y an d t r i ck y o u i n t o an an s w e r . B e h o n es t ,
b e y o u r s e l f an d i t sh o u l d b e an en j o y ab l e ex p e r i en ce.

A l s o , d o n ’ t f o r g e t t h a t t h i s i s y o u r ch an ce t o f i n d o u t mo r e ab o u t u s
an d as k q u es t i o n s . R em emb e r , i n t e r v i ew s a r e a tw o - w ay p r o cess s o
u s e i t t o u n d e r s t an d t h e n a t u r e o f t h e r o l e an d t o mak e su r e i t r eal l y
is what yo u ’re loo ki n g fo r.

G r o u p ex e r c i s es

We’ r e v e r y mu ch a t eam a t C C E s o t h es e w i l l s h ow u s h o w
e f f ect i v e l y y o u w o r k w i t h p eo p l e . Th ey ’ r e a g o o d o p p o r t u n i t y f o r u s
t o s ee h ow y o u co mmu n i c a t e , i n f l u en ce an d i n v o l v e o t h e r p eo p l e i n
t h e w o r k p l ace.

P r es en t a t i o n s

P r es en t a t i o n s g i v e y o u t h e ch an ce t o sh o w y o u r ab i l i t y t o
co mmu n i c a t e t o a g r o u p o f p eo p l e o n a s p ecif i c t o p i c . Y o u may b e
g i v en a t o p i c i n ad v an ce o r o n t h e d ay , b u t d o n ’ t w o r r y – y o u ’ l l
h av e p l en t y o f t ime t o p r ep a r e .

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P s y ch o metr i c t es t s

P s y ch o metr i c t es t s a r e t imed ex e r c i s es t h a t ex amin e y o u r ab i l i t i es

an d p o t en t i a l . O n o ccas i o n s , w e may a l s o u s e a p e r s o n a l i t y
as s ess men t t o o l t h a t i s d es i g n ed t o f i n d o u t mo r e s p ecif i c t h i n g s
ab o u t y o u . I f y o u ’ r e as k ed t o co mp l e t e a ps y ch o metr i c t es t , w e ’ l l
s en d y o u i n f o r m at i o n an d ad v i ce i n ad v an ce o n h o w t o p r ep a r e .

R o l e P l ay s / S i t u a t i o n a l Ex e r c i s es

D es i g n ed t o ass es s h o w y o u r eact i n cer t a i n s i t u a t i o n s , t h es e h e l p t o

h i g h l i g h t p a r t i cu l a r s k i l l s an d h o w w e l l y o u ’ r e s u i t ed f o r a p o s i t i o n .
Y o u may b e g i v en f acts an d f i g u r es t o r ev i ew , o r a r ep o r t t o
co mp l e t e ; w e may a l s o h av e an ass es s o r act i n g as a cu s t o mer o r
emp l o y ee t o s imu l a t e a s i t u a t i o n t h a t co u l d o ccu r i n t h e w o r k p l ace.
D o n ’ t w o r r y , y o u ’ l l b e g i v en a b r i e f an d amp l e t ime t o p r ep a r e .

Training process of employees

Tr a i n i n g p r o cess i s es s en t i a l p a r t o f ev e r y emp l o y ee w i t h o u t
t r a i n i n g ; emp l o y ee can n o t co me t o n o w t h e p r o ced u r e o f w o r k , r u l es
an d r eg u l a t i o n s o f f i r m, s o me t imes wh en n ew t ech n o l o g y i s
i n t r o d u ced i t i s a l s o r es p o n s i b i l i t y o f a f i r m t o t r a i n i t s emp l o y ees .

A f t e r r ecr u i t i n g t h e f r es h emp l o y ee w e t r a i n t h em f o r t h r ee
mo n t h s an d a l s o p ay t h em s a l a r i es a f t e r t h r ee mo n t h s t h ey b eco me
part of a firm

We a l s o g i v e t r a i n i n g t o a l r ead y ex i s t emp l o y ee i t d ep en d u p o n
co n d i t i o n f o r ex amp l e i f n ew t ech n o l o g y i s i n t r o d u ced f i r s t o f a l l w e
g i v e f u l l t r a i n i n g t o t h em ab o u t n ew t ech n o l o g y t h en w e a l l o w t h em
to start their job .

Performance appraisal
C o ca co l a p e r f o r man ce ap p r a i s a l i s an n u a l l y H r man g e r w aq a r
mah mo o d s a i d t h a t w e ap p r a i s e t h e emp l o y ee d u e t o t h e i r
p e r f o r man ce ab o u t g o a l s o f t h e o r g an i z at io n . w e s e t t h e g o a l s s t a r t ed

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t h e y ear an d t e l l t h e emp l o y ees ab o u t t h e g o a l i f t h e emp l o y ees

ach i ev e t h i s g o a l we ap p r a i s e t h e emp l o y ees .

S t ep s in a pp ra i s in g p erf o rm a n ce

Th e p e r f o r man ce ap p r a i s a l p r o ces s p r o ces s co n t a i n s t h r ee s t ep s ;

 D e f i n e t h e j o b
 A p p r a i s e t h e p e r f o r man ce
 P r o v i d e f eed b ack

D e f in e th e j ob ;
M ean s mak i n g s u r e t h a t y o u an d y o u r s u b o r d i n a t e ag r ee o n h i s o r
h e r d u t i es an d j o b s t an d a r d .
A pp ra i s e p erf o rm a n ce;
M ean s co mp a r i n g y o u r s u b ss s ss o r d i n a t e ’ s actu a l p e r f o r man ce t o t h e
s t an d a r d s t h a t h av e b een s e t .
Pro v id e f eed b a ck ;
M ean s d i s cu s s t h e s u b o r d i n a t e p e r f o r man ce an d p r o g r ess , an d mak e
p l an s f o r an y d ev e l o p men t r eq u i r ed .

Compensation and benefits

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Objective o f compensation
O u r co mp en s a t i o n o b j ecti v e i s t o imp r o v e
p e r f o r man ce o f emp l o y ees an d co n v ey a mes s ag e t o emp l o y ees t h a t
co mp an y i s l o y a l w i t h emp l o y ees .

H R d ep a r tmen t man ag e s ays t h a t emp l o y ees a r e o u r ass e t s , t h e r e f o r

w e a r e car e f u l ab o u t t h e i r h eal t h an d b en e f i t s . We g i ve f o l l owi ng
compensation and benefits : B as i
csalary
Bonus
M ed i cal f aci l i t y
P i ck an d d r o p

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Gratuity fund
S o c i a l s ecu r i t y

We g e t man y ad v an t ag es f r o m o u r emp l o y ees b ecau s e t h ey a r e h ap p y f

r o m co mp an y .
O u r emp l o y ees a r e s at is f y f r o m o u r co mp en s a t i o n an d i n t h e co ca
co l a n ev e r d ow n s i z i n g o ccu r r ed wh i ch s h ow s t h a t w e l l r e l a t i o n s h i p
b e tw een emp l o y ees an d co mp an y .

EMPLOYEES
RELATIONSHIP

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HR coca cola

Emp l o y ees a r e t h e mo s t imp o r t an t as s e t s o f ev e r y co mp an y

so it is very imp o r t an t to give t h em imp o r t an c e . Th e
s a t i s f act i o n o f t h e emp l o y ees mak es t h e co mp an y su cces s f u l . Th
e r eas o n i s t h a t i f t h e emp l o y ees o f t h e co mp an y a r e s a t
i s f i ed t h en t h ey w i l l w o r k h a r d f o r t h e d ev e l o p men t o f t h e co
mp an y b u t i f t h ey a r e n o t s a t i s f i ed w i t h t h e co mp an y ’ s p o
l i c i es an d t h ey a r e n o t g i v en t h e i r r i g h t s t h en t h ey w i l l l eav e t h
e co mp an y wh i ch can t u r n i n t o a b i g l o s s . So emp l o y ees ’ r e l
a t i o n s h i p i s v e r y imp o r t an t f o r ev e r y co mp an y .
Ev e r y co mp an y h as i t s o w n p o l i cy . We h av e a l s o g o t o u r
o w n p o l i cy b y w h i ch w e g i v e imp o r t an ce t o o u r emp l o y ees i f
an y emp l o y ee f aces s o me k i n d o f p r o b l em r e l a t ed t o h i s l i f e o r
w o r k t h en h e can d i r ect l y g o t o t h e man ag e r an d h e can sh a r e
a l l o f h i s p r o b l ems . Th i s t h i n g sh o u l d b e ad o p t ed b y ev e r y
co mp an y b ecau s e t h i s mak es t h e emp l o y ee s a t i s f i ed w i t h t h e
co mp an y .
We b e l i ev e t h a t an o p en d o o r p o l i cy i s t h e b es t p o l i cy f o r
emp l o y ees ’ r e l a t i o n s b ecau s e d u e t o t h i s , o u r emp l o y ees f eel
v e r y i n d ep en d en t an d t h ey k n ow t h a t i f t h ey g e t an y p r o b l em,
t h ey can co n t act d i r ect l y t o t h e man ag e r o f t h e i r d ep a r t men t .
S o we s t r o n g l y b e l i ev e t h a t s u ch p o l i cy mak es o u r emp l o y ees
satisfy with us.

Safety Policy
We a t C C B P L G u j r an w a l a a r e co mmit t ed t o en s u r e t h e max imu m
l ev e l o f s a f e t y an d p r ev en t i o n o f l o s s f o r o u r emp l o y ees , as s e t s an d
v i s i t o r s . We b e l i ev e i n t h e i n v o l v emen t o f each an d ev e r y o n e o f u s

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HR coca cola

i n t h i s e f f o r t an d r eal i z e t h e imp o r t an ce o f ev e r y i n d i v i d u a l ’ s
co n t r i b u t i o n t o s a f e t y . We s t r i v e f o r co n t i n u o u s imp r o v emen t i n o u r
s a f e t y s t an d a r d s an d t o t h e co n s i s t en t l y meet o r ex ceed t h em. We
t h e r e f o r e , w i l l mak e cer t a i n t h a t t h e n eces s a r y f i n an c i a l an d
p e r s o n n e l r es o u r ces a r e mad e av a i l ab l e i n o r d e r t o co n t i n u o u s l y
imp r o v e o u r s a f e t y s t an d a r d s . With t h i s b e l i e f w e v o w t o .
S e t o u r s a f e t y s t an d a r d a t a l ev e l t h a t ens u r es co mp l i an ce w i t h
g o v e r n men t a l an d co mp an y r eq u i r emen t s .
P r o t ect o u r emp l o y ees an d ens u r e p u b l i c s a f e t y ex t en d i n g t h r o u g h o u t
o u r o r g an i zat i o n .
I n t eg r a t e s o u n d s a f e t y p r act i c es i n t o o u r d a i l y b us i n es s o p e r a t i o n
ev en i n t h e ab s en ce o f s p ecif i c r eg u l a t o r y r eq u i r emen t s u s e t h e r
es u l t s o f r es ear ch an d n ew t ech n o l o g y t o min im i z i n g t h e s a f e t y r
i s k s o f o u r o p e r a t i o n s eq u i p men t , p r o d u c t s an d p ack ag es t ak i n g i n t
o acco u n t t h e as s o c i a t e co s t s o r p r o f i t f o r each s a f e t y b en e f i t s .
En s u r e each an d ev e r y o n e t o us e i n r es p o ns i b l e an d acco u n t ab l e f o r
o u r act i o n s .
Es t ab l i s h mech an i s ms t o co mmu n i cate e f f ect i v e l y w i t h emp l o y ee’ s
co n s u mer s an d g o v e r n men t o n o u r s a f e t y p e r f o r man ce.

We believe in safety. We adhere to our safety principles. We deliver.

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