INTRODUCTION OF FMCG INDUSTRY

What is the FMCG Industry?

"Resilient, Rewarding and really, really Fast."

FMCG industry, alternatively called as CPG (Consumer packaged goods) industry

primarily deals with the production, distribution and marketing of consumer packaged
goods. The Fast Moving Consumer Goods (FMCG) are those consumables which are
normally consumed by the consumers at a regular interval. Some of the prime activities of
FMCG industry are selling, marketing, financing, purchasing, etc.
The Fast Moving Consumer Goods (FMCG) industry in India is one of the largest sectors
in the country and over the years has been growing at a very steady pace. The sector
consists of consumer non-durable products which broadly consists, personal care,
household care and food & beverages. This sector is also buoyed by intense competition.
Besides competition, this industry is also marked by a robust distribution network coupled
with increasing influx of MNCs across the entire value chain. This sector continues to
remain highly fragmented.
Industry Classification

The FMCG industry is volume driven and is characterised by low margins. The products
are branded and backed by marketing, heavy advertising, slick packaging and strong
distribution networks. The FMCG segment can be classified under the premium segment
and popular segment. The premium segment caters mostly to the higher/upper middle
class which is not as price sensitive apart from being brand conscious. The price sensitive
popular or mass segment consists of consumers belonging mainly to the semi-urban or
rural areas who are not particularly brand conscious. Products sold in the popular segment
have considerably lower prices than their premium counterparts. Following are the
segment-wise product details along with the major players:

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The facts about the FMCG Industry
FMCG, otherwise known as CPG, is one of the biggest industries in the world and there
are a lot of facts that stand the FMCG industry apart as a career choice:

FMCG companies are behind the biggest brands in the world. FMCG is all about
names, the products which everyone recognises from trips to the supermarket or from ads
on television. The brands that make up this sector are the high profile ones, the ones
everybody knows and loves. Think Coca-Cola, Dettol and Dove. This is an industry that
puts you in living rooms, kitchens and bathrooms across the globe.
The FMCG industry changes fast and is constantly evolving. It's fair to say there is
never a dull moment in FMCG. From the pace at which goods leave the shelves to the rate
of product innovation and career progression, things move quickly. And it doesn't end
there. The brands themselves are changing just as quickly. 40% of brands on the top 100
list twenty years ago have already been replaced by new names today.

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FMCG firms thrive on employee and customer retention. Employee investment is a
big part of the ethos of the FMCG world. Perhaps it's because we understand the
importance of loyalty. Customer loyalty can make or break a brand. Take Twinning’s, for
example – a century after they entered the top 100 brand list, they are still there and going
strong. So it makes sense for FMCG companies to encourage the loyalty of their
employees too.

FMCG companies can beat the recession. This is an industry that has proved itself very
resilient to recession – with the majority of companies in the sector weathering the
financial storm in a way that very few others have managed. Why? Well, consumers will
always need to buy the products created by FMCG companies. They may not buy big
items like refrigerators or cars in a recession, but floors still need to be cleaned, clothes
need to be laundered and aches and pains still need to be soothed.

The FMCG industry thinks bigger – and better. This is an industry that offers things on
a whole new scale. Where else could you find yourself handling $150 million accounts?
Working in FMCG gives you the chance to be a part of some global success stories and
influence the way consumers shop for products. FMCG firms are always thinking of the
next great discovery or innovation – always developing and ever-changing to meet
consumer's needs.

FMCG has a history of delivering what consumers want. Some FMCG companies'
roots are over two centuries old – driving the industry to a value of $570.1 billion. In
short, to quote Sam Walton, founder of Wal-Mart: "High expectations are the key to
everything"

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 INTRODUCTION OF NESTLE COMPANY
Nestlé is...
...the world's leading nutrition, health and Wellness Company. Their mission of "Good
Food, Good Life" is to provide consumers with the best tasting, most nutritious choices in
a wide range of food and beverage categories and eating occasions, from morning to night.

They believe that leadership is about behaviour, and they recognise that trust is earned
over a long period of time by consistently delivering on their promises. Nestlé believes
that it is only possible to create long-term sustainable value for their shareholders if their
behaviour, strategies and operations also create value for the communities where they
operate, for their business partners and of course, for their consumers. They call this
'creating shared value'.

The Nestlé Corporate Business Principles are at the basis of their company’s culture,
developed over 140 years, which reflects the ideas of fairness, honesty and long-term
thinking.

Nestlé can trace its origins back to 1866, when the first European condensed milk factory
was opened in Cham, Switzerland, by the Anglo-Swiss Condensed Milk Company. One
year later, Henri Nestlé, a trained pharmacist, launched one of the world’s first prepared
infant cereals ‘Farine lactée’ in Vevey, Switzerland.

The two companies merged in 1905 to become the Nestlé we know today,
with headquarters still based in the Swiss town of Vevey. They employ around 328 000
people and have factories or operations in almost every country in the world. Nestlé sales
for 2011 were almost CHF 83.7 bn.

"Good Food, Good Life" is the promise they commit to everyday, everywhere – to
enhance lives, throughout life, with good food and beverages.

Ever since Henri Nestlé invented Farine Lactée to alleviate infant mortality, Nestlé has
been dedicated to enhancing lives. They strive to help consumers care for themselves and
their families by offering tastier and healthier choices. Their dedication to great tasting,
healthier and trusted products is tied to their respect for the environment and the people
they work with.

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 BUSINESS OF THE NESTLE

Nestle is the largest food company in the world. It is present in all five
continents, has an annual turnover of 74.7 billion Swiss Frances. There are 509
factories are running in 83 countries, having 231,000 employs

Company Mission

 At Nestle, they believe that research can help them to make better food,
so that people live a better life.
 Good food is the primary source of good health, so they are trying to
make good food. To provide fresh and pure products to the customers,
they introduced (SHE) Safety, Health and environment policy to protect
health of their employs and keep clean their surrounding environment.

Company Vision

 Vision of Nestle Milkpak Company is to expand business according to the

increasing demand of market.
 As per their company vision in 2020 production capacity of all plants
working in Pakistan is being increased. So extension of Kabirwala Plant
is the example of their company vision.

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 INTRODUCTION TO MAGGI NOODLES
Ever since its launch in India in 1983, this brand has become
synonymous with noodles. The bright red and yellow colours of the
packet with the brilliant blue “2-minute Noodles” printed on it has
found a place on every kitchen. Over the years, Maggi has grown as
a brand and positioned itself as a “Fast to cook! Good to Eat! “ food
product.
The history of this brand traces back to the 19th century when
industrial revolution in Switzerland created factory jobs for women,
who were therefore left with very little time to prepare meals. Due
to this growing problem Swiss Public Welfare Society asked a miller
named Julius Maggi to create a vegetable food product that would
be quick to prepare and easy to digest. Julius, the son of an Italian
immigrant came up with a formula to bring added taste to meals in
1863. Soon after he was commissioned by the Swiss Public Welfare
Society, he came up with two instant pea soups & a bean soup- the
first launch of Maggi brand of instant foods in 1882-83.Towards
the end of the century, Maggi company was producing not just
powdered soups, but bouillon cubes, sauces and other flavourings.

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 However in India (the largest consumer of Maggi noodles in the world!) it

was launched in 1980 by Nestle group of companies. Maggie had merged

with Nestle family in 1947. When launched it had to face a stiff competition

from the ready to eat snack segments like biscuits, wafers etc. Also it had

other competitor the so called home made snacks which are till today

considered healthy and hygienic. Hence to capture the market it was

positioned as a hygienic home made snack, a smart move. But still this

didn’t work, as it was targeted towards the wrong target group, the working

women. After conducting an extensive research, the firm found that the

children were the biggest consumers of Maggi noodles. Quickly a strategy

was developed to capture the kids segment with various tools of sales

promotion like pencils, fun books, Maggi clubs which worked wonders for it.

No doubt the ads of Maggi have shown a hungry kid saying “Mummy

bhookh lagi hai” to which his mom replies “Bas do minute!” and soon he is
happily eating Maggie noodles.

Further the MAGGI 2-MINUTE Noodles has been renovated to provide 20%

of the RDA1 of Calcium and Protein for the core target group building on

the nutrition proposition “Taste bhi health bhi”. The company could have

easily positioned the product as a meal, but did not, as a study had shown

that Indian mentality did not accept anything other than rice or roti as

meal. They made it a easy to cook snack that could be prepared in just two

minutes. The formula clicked well and Maggi became a brand name.

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PRODUCT MIX, BRANDS AND PRODUCT OFFERING
PRODUCTS MIX OF NESTLE:
A product mix is the set of all products and items, a particular seller offers for sale. A
product mix consists of various product lines. A company’s product mix has a certain
width, length, depth and consistency.

Nestle is a well-known company all over the world and Pakistan. The company
basically deals in food products as their logo says “Good Food, Good Life”.

 The width of a product mix refers to how many different product lines the company
carries.

 The length of a product mix refers to the total number of items in the mix.

 The depth of a product mix refers to how many variants are offered of each product
in the line.

Nestlé’s major products lines:

 Milk Products:-

 Nestle Milkpak UHT Milk

 Milkpak Butter

 Milkpak UHT Cream

 Milkpak Desi Ghee

 Nestle Everyday

 Nestle Nido

 Chocolate Drinks:-

 Milo power

 Milo RTD

 Coffee:-

 Nescafe Classic

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 Fruit Drinks:-

 Frost

 Nestle Orange Juice

 Dietetic & Infant Products:-

 Lactogen

 Cereals

 Nestle Rice

 Nestle Wheat

 Neslac

 Culinary Products:-

 Maggi Noodles

o Maggi Vegetable Multigrainz Noodles

o Maggi 2-Minute Noodles

o Maggi Vegetable Atta Noodles

o Maggi Cuppa Mania

 Maggi Cold Sauces

 Confectionery:-

 Nestle Milkpak

 Polo Mint

 Kitkat

 Water:-

 Nestle Pure Life

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Nestlé offers quality culinary and beverage products through a portfolio of brands
operators and consumers count on for great taste, consistency, and convenience.

Major Brands of Nestle are as follows:

MINOR'S® HOT POCKETS®

CHEF-MATE® LEAN POCKETS®

STOUFFER'S® NESTLÉ® HOT COCOA

STOUFFER'S® LEAN CUISINE® MAGGI®

NESCAFÉ® NESTLÉ® TOLL HOUSE®

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 COFFEE-MATE® LIBBY'S®

NESTEA® NESTLÉ® CARNATION®

NESTLÉ® DESSERT INGREDIENTS TRIO®

NESCAFÉ® MILANO

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 PRODUCTS OFFERING BY MAGGI

 MAGGI Vegetable Multigrainz Noodles

 MAGGI 2-Minute Noodles
 MAGGI Vegetable Atta Noodles
 MAGGI Cuppa Mania

 MAGGI Healthy Soups

 Sanjeevni MAGGI Healthy Cup Soup

 MAGGI Sauces
 MAGGI Pichkoo

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  MAGGI MAGIC Cubes
 MAGGI Bhuna Masala
 MAGGI Coconut Milk Powder
 MAGGI Pizza Mazza
 MAGGI Masala-ae-Magic

 MAGGI NUTRI-LICIOUS PAZZTA

Target segment of Maggi noodles

Maggi 2 Minute Instant Noodles is already associated with convenience and taste and is
currently accepted as a valid filling snack between meals. Maggi will continue to leverage
its brand equity and target the following segments for this product.
 Children and Teenagers’: This is a large segment and is Maggi’s stronghold.
The age group between 4 and 14 years has largely similar tastes and is
traditionally targeted by Maggi. These segments perceive Maggi instant noodles
as a welcome change in taste from the regular Indian fare and they are fascinated
by the curly shaped noodles. For these segments innovative products also have
novelty value, however, certain dominant preferences emerge. Realizing this
early, Maggi shifted focus from the lady of the house to the end consumer i.e.
children themselves ending up as the market leader of the instant noodles

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 segment. Early buy in of this segment will help Maggi to sell in other segments
in future.

 Studying Age: The studying age segment though not traditionally targeted
specifically has been devouring Maggi 2 minute noodles. The proposition of
convenience of cooking as well as that of a tasty filling snack attracts this
segment which due to erratic schedules keeps missing their regular meals.

 Office Goers and working women: The Company also targeted this segment
people because they were the one who needs refreshment time to time because
of hectic schedule and with would take their minimal time. So by keeping this
aspect into consideration, the company introduce the Cuppa mania, which is a
type of noodle which takes less time to cook and satisfy the hunger as well.

 Health Conscious People: The Company is also focusing on the heath aspect.
They introduce Veg atta noodle for health conscious people. So they also launch
Health Awareness campaign to educate consumers about the benefits of health
food. They also sponsor health camps, publish health information and build
awareness among the masses.
Positioning of Maggi

Maggi 2 Minute Noodles will continue with its current positioning of convenience and as
a “fast to cook, good to eat” snack as this seems to be working well.

To prevent Top Ramen, the main competitor, from eating into its market share some
product innovation is required as otherwise Maggi may get stereotyped as an unexciting
product. Top Ramen is following a cost differentiation technique.

To deal with this Maggi has to position itself as a differentiated product. The market is
very sensitive to taste and rejects any flavour it dislikes with Maggi having learnt it the
hard way, thus the product cannot be greatly differentiated with on basis of taste.

On the other hand Maggi has to deal with the negative perception of Maggi has of being
unhealthy in an increasingly health conscious market, a major threat in the current
scenario.

Both these problems can be tackled by positioning Maggi as a snack with nutritional
value. The recent launch of “Veg Atta Noodles” and “Dal Atta Noodles” with the promise
of good nutritional value ventures in this area.
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 FOUR P’s OF MARKETING MIX
Marketing Mix
A mixture of several ideas and plans followed by a marketing representative to promote a
particular product or brand is called marketing mix.
The marketer’s task is to device marketing activities and assembles fully integrated
marketing programs to create, communicate, and deliver value for consumers. Marketing
activities come in all forms. McCarthy classified these activities as marketing mix tools of
four broad kinds, which he called the four Ps of marketing; product, price, place and
promotion.

Elements of Marketing Mix

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PRODUCT

Definition:

A product is anything that can be offered to the market to satisfy a want or need, including
physical goods, services, experiences, events, persons, places, properties, organizations,
information and ideas.

Maggi noodles Products In India:

Nestle unleashed brand maggi in India Almost 25 years ago in 1983 with launch of its
traditional 2 minutes noodles in its masala, tomato and chicken flavours, followed by its
curry flavour some years down the line.

Maggi was launched in India at the time when instant noodle was not that well known a
category.

When nestle India launched maggi in country, it used the tagline, ‘fast to cook and good
to eat’, to not only promote the product’ but also to educate the ever growing aspirant
consumer about the advantages of using it.

Products of Maggi Noodles:

A. MAGGI-2 minute noodles

B. MAGGI Vegetable atta Noodles
C. MAGGI Cuppa Mania
D. MAGGI Vegetable Multigrainz Noodle

MAGGI 2-MINUTE Noodles is one of the largest & most loved snack food brands that
define the Instant Noodles category in India. We’ve recently launched two new flavors in
the short space of two months – Thrillin Curry & Tricky Tomato Noodles. Blending
Emotions with ingredients, the two new flavors deliver strongly on “Taste Bhi Health
Bhi”. It is now available in 5 delectable flavours: Masala, Chicken, Tricky Tomato,
Thrillin Curry & Romantic Capsica.

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An offering that exemplifies ‘taste bhi health bhi’, MAGGI vegetable atta noodles is tasty
because it is loaded with everyone’s favourites MAGGI ‘masala’ and healthy because it
now has more real vegetables and is packed with the power of fibre. 85g of maggi
vegetable atta noodles provides dietary fibre equal to 3 prepared ratios, 20g each.

MAGGI, the pioneer and creator of ‘Taste Bhi Health BHi’ has introduced another great testing and
healthy variant in its popular range of MAGGI Noodles.

MAGGI Vegetable Multigrainz Noodle is made with Ragi, Corn, Jowar and Wheat. It
offers the consumer multi-‘gun’ as it is a source of Protein, Calcium and Fibre and has
added vegetables. It also provides the spicy test to their customers. The inspiration for the
product comes from the growing consumer preference for a healthier lifestyle and the deep
understanding that magi has developed about Indian food habits and culture.

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Since in today’s fast-paced busy life, multitasking is a reality, you need something that fits
with your rushed lifestyle – a product which is tasty and healthy, is convenient to prepare
and eat and also satiates your hunger.
Maggi cuppa mania is a combination of all the above. In an easy to carry on-the-go cup
format, MAGGI cuppa mania comes in two mouth watering variants – masala yo! And
chilly chow yo!
It is packed with real vegetables and the goodness of calcium, just add garam paani to the
noodles and voila! A cupful of delicious MAGGI cuppa mania is ready for you to eat.

PRICE
Introduction:

Price of the company’s product is considered as one of the 4 p’s of marketing. It is the
most important aspect for any company in terms of decision making as it directly affects
the sales and profit of the company.

These are the prices which are set by the company for the different flavours of MAGGI
Noodles.

MAGGI 2 Minute Noodles Pack Size (gm) Price (Rs)

Masala 50 5
Masala 100 10
Masala 200 20
Masala 400 38
Masala 600 54
Masala 800 72
Chicken 100 10
Curry 100 10
Tomato 100 10

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As we talk about maggi, it is very popular now a day in all over the world and its main
customers are children and youngsters. As we know that MAGGI Noodles price is not
very high, but there are so many competitors in the market so company can not set price
different from their competitors. Currently company is having the tough competition with
Sun feast Yuppie Noodles and Foodles. One advantage of the company is that noodle’s
packets are available in different size comparing it with the brand called Top Ramen.

PLACE
Place refers to the location where the products are available and can be sold or purchased.
Buyers can purchase products either from physical markets or from virtual markets. In a
physical market, buyers and sellers can physically meet and interact with each other
whereas in a virtual market buyers and sellers meet through internet. Thus with the ease
and options through which you make your product or service available to your customers
will have an effect on your sales volumes.

Physical Distribution of Maggi noodles:

To keep up with the growing trends in the Noodles sector, an intensive dealer-distributor
network is desired. Maggi has a well established distribution network.
Maggi Distribution Network -
Maggi Factory

Factory Warehouse

Agent

Distributors

Wholesalers

Direct Retailers

End Consumers

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Thus from the chart it can be said that the distribution network is well spread almost
everywhere in India, as it is easily available in all local stores, retail store etc.

But in order to strengthen the distribution, NIL should expand its market to Rural India
with products targeted to the market. Thus this can be one of the way by which they can
increase its volume of sales. So major focus should be done to this market as well.
PROMOTION
Promotion refers to the various strategies and ideas implemented by the marketers to make
the end - users aware of their brand. Promotion includes various techniques employed to
promote and make a brand popular amongst the masses.
Promotion can be through any of the following ways:
 Advertising
Print media, Television, radio are effective ways to entice customers and make them
aware of the brand’s existence.
Billboards, hoardings, banners installed intelligently at strategic locations like heavy
traffic areas, crossings, railway stations, bus stands attract the passing individuals
towards a particular brand.
Taglines also increase the recall value of the brand amongst the customers.
 Word of mouth
One satisfied customer brings ten more customers along with him whereas one
dissatisfied customer takes away ten more customers. That’s the importance of word of
mouth. Positive word of mouth goes a long way in promoting brands amongst the
customers.
Initial Strategies of Maggi
Maggi has faced lot of hurdles in its journey in India. The basic problem the brand faced is
the Indian Psyche. Initially Nestle tried to position the Noodles in the platform of
convenience targeting the working women. However, the sales of Maggi was not picking
up despite of heavy Media Advertising.

To overcome this NIL conducted a research. NIL's promotions positioned the noodles as a
'convenience product', for mothers & as a 'fun' product for children. The noodles' tagline,
'Fast to Cook Good to Eat' was also in keeping with this positioning.

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  Print Ads
Maggi does not focus heavily on print media during its launch since its initial target
audience was mothers and kids. But later on some advertisements in the print media were
used to highlight the convenience factor of Maggi.

 Events and Experiences

Hold the Online Maggie Recipe Challenge, wherein innovative recipes with Maggi
Noodles as a base are invited. Winning entries are compiled into an e-cookbook which is
published online

 Sales promotion
The company also adopted sales promotion activity in order to achieve following
mentioned objectives.

 To introduce new products

 To attract new customers and retain the existing ones

 To maintain sales of seasonal products

 To meet the challenge of competition

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Various Tools used

 Exchange schemes

 Price-off offer

 Coupons

 Scratch and win offer

 Money Back offer

Several initiatives were also taken by Maggi Noodles or Retailers sales promotion.
This can be as follows

 Maggi was distributed free in schools and offices to promote trial

 Return gifts on empty packs

 Maggi fun book and stickers with funky animal facts.

 Public relation
 The Maggi Club - the children under 14 were invited by press advertisements and
distribution of leaflets to become a member of maggi club by sending logos cut
from 5 empty maggi wrappers. Maggi projected it as “maggi clubbers are fun
lovers” and intended to use it as reference group.

 Benefits offered to maggi-clubbers are various games like Snap safari game, Cap
and mask sets, travel India game, Disney today comic. To obtain each gift the
member has to send 5 wrappers as purchase proof.

 Some special privileges were given to regular members time to time.

 The company also Organized Maggi school quizzes and sketching.

RESULTS OF PR ACTIVITY:

 Getting closer to regular customer.

 Boosted the sales.

 Making valuable direct marketing database.

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  Recently, again, they have started Maggi fan club. This time it is operating online
and they are providing user name and password.

 Displays

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 CONCLUSION
Maggi though has been able to differentiate itself from other
Noodles; Maggi Being taken as generic to Noodles is hampering
other extended product category. Competitors have high grounds to
capture the market differentiating then from being Maggi. It makes
others possible product category vulnerable if lunched under Maggi.
So to avoid proliferation of brand and introduce new products to
capture opportunities in other snacks and ready to eat product
category NIL has to introduce new branding strategy. By doing so,
NIL could avoid the draw backs associated with the Maggi brand.
It could position new brand in competition with other competitor’s
brand where there is no fit of product with the Maggi brand.

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 ANALYSIS OF THE QUESTIONNAIRE
Q 1) Are you a consumer of Maggi?
□ Yes □ No
Analysis: The survey suggested that out of 20 consumers all 20 are consumers
of maggi products. Maggi is quite famous with the different types of consumers
in the market. Our survey took the sample of consumers in general.
Q 2) What comes first in your mind when you hear the word Maggi?
· Noodles
· Fast food
· Snacks
· None of these
Analysis: The survey suggested that 14 out of 20 consumers associated maggi
with noodles for snacks and masala each. People are familiar with maggi as a
brand for noodles in majority.
Q 3) what is the brand that comes to your mind when we say the word noodles?
· Maggi
· Top Ramen
· Surya Noodles
· Anil Noodles
Analysis: The survey suggested that Maggi is the most popular brand with
consumers of noodles. It suggests that 18 out of 20 consumers associate
noodles with maggi.
Q 4) Rank the following Maggi products w.r.t. frequency of purchase with 1
being the highest rank
· Noodles _________
· Ketchup _________
· Soup _________
· Pickles _________
· Cubes _________

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Analysis: Most of the consumers have ranked noodles as 1. People purchase
maggi noodles in majority. The frequency of the purchase of maggi noodles is
high.
Q 5) With what products would you associate the brand Maggi?
· Ketchup
· Noodles
· Soup
· Masala
Analysis: The survey suggested that 12 out of 20 people associated the brand
maggi with noodles. 6 consumers associated it with masala. 2 consumers
associate the brand with soup and 1 with ketchup.
Q 6) On a scale of 1 to 5 rate Maggi on the following parameters
· Taste ____________
· Variety/Flavours ____________
· Hygiene/Purity ____________
· Availability ____________
· Packaging (SKUs) ____________
Analysis: The products of maggi have been rated well above 3 in the above
parameters by most of the consumers.
Q 7) Rank the categories which Maggi should look in future in order of your
importance :
· Chocolates _____________
· Salted Potato Chips _____________
· Fruit Juices _____________
· Processed foods (Ready to use pastes, masalas) ____________
· Others (Please mention) _____________
Analysis: According to the survey, maggi should look for salted potato chips in
future as it is highly demanded by the people in the market.

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Q 8) How do you perceive Maggi products?
· Good for health.
· Ready to eat.
· Junk food
· Tasty / Fun eating
Analysis: The survey suggests that most of the consumers perceive maggi
products as being good for health.
Q 9) Which Maggi products in noodles category do you regularly buy?
(Repositioning awareness)
· Maggi masala
· Maggi vegetable atta noodles
· Maggi dal atta noodles
· Maggi rice noodles mania
· Others
Analysis: The survey suggested that most of the consumers regularly buy maggi
vegetable atta noodles while a few of them preferred maggi masala noodles.
Q 10) You came to know about Maggi from:
· Newspapers
· Radio
· T.V advertisements
· Word of mouth
· Other source
Analysis: The survey suggested that a majority of the people came to know
about maggi through television advertisements. Maggi advertisements are
quite famous with the consumers.
Q 11) Do you remember any of the T.V. advertisements of Maggi Tomato
Ketchup?
□ Yes □ No

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Analysis: The survey suggested that the advertisement of maggi tomato
ketchup is remembered by the consumers. 12 out of 20 consumers remember
the advertisement of tomato ketchup.
Q 12) Do you perceive Maggi noodles as a healthy product?
· Yes
· No
Analysis: The survey suggested that majority of the consumers perceive maggi
noodles as a healthy product. The survey suggests that 20 out of 20 consumers
perceive maggi noodles as a healthy product.
Q 13) If No then your suggestions for improvement as a healthy product?
________________________________________________
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ __ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
Analysis: The survey suggests that 20 out of 20 consumers perceive maggi
noodles as a healthy product and need no improvement as a healthy product.

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 BIBLIOGRAPHY

 http://www.nestle.in/brands/pdca/Pages/MAGGICUPPAMANIA.aspx

 http://virtualaccuracy.com/2007/10/definition-of-marketing-mix-product-
price-place-promotion/

 http://www.managementstudyguide.com/marketing-mix.htm

 http://www.maggi.in/maggi_multigrainz_noodles.aspx

 http://www.maggi.in/two_minutes_maggi_noodles.aspx

 http://www.maggi.in/vegetables_atta_noodles.aspx

 http://www.maggi.in/cuppamania.aspx

 www.maggi.in/maggi_multigrainz_noodles.aspx

 www.slideshare.net/parves190/maggi-noodles-8279990

 http://www.scribd.com/doc/10552265/Nestle

 http://www.maggi.in/range.aspx

 http://www.nestleprofessional.com/united-
states/en/BrandsAndProducts/Pages/default.aspx

 http://www.maggi.in/maggi_multigrainz_noodles.aspx

 http://www.maggi.in/two_minutes_maggi_noodles.aspx

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