MARKET MANAGEMENT TECHNOLOGY

AP02-EV04- IMPLEMENTATION OF AN ENGLISH LANGUAGE SURVEY

PRESENTED BY
JORGE HOYOS MANCILLA

TUTOR
GUILLERMO VIVAS

CARTAGENA, BOLIVAR
2019
We are EDICIONES CULTURA Y SABER, a company that is dedicated to updating
bibliographic material to professionals, technicians, teachers, with the
commercialization of books, encyclopedias, CDs, videos, and DVDs in the
Caribbean region. We are a consolidated and solvent company, leader in the
provision of educational material, with high quality standards at a competitive price.
We are known for providing excellent quality and service that allows us to generate
a state of continuous improvement for each of our clients.
We would like you to help us by answering the following questions:

First name: Gender: male: ( ) female: ( )

Occupation: Date:
Age range: 18 - 35 years ( ) 35 - 45 years ( ) 45 years and older ( )

1. Is there a specialized encyclopedia or teaching material in your home?

a) Yes ____
b) No ____

2. Do you think that having a technical or specialized encyclopedia is

indispensable?
a) Yes ____
b) No ____

3. Do you know how to handle the teaching materials supplied by educational

institutions?
a) Very good ____
b) Good ____
c) Regular ____

4. When buying a specialized teaching material or encyclopedia, what do you

consider?
a) Mark ____
b) Price ____
c) Quality ____
5. How much do they cost to pay for a specialized encyclopedia or teaching
material?
a) Between $ 300,000 and $ 500,000 ____
b) Between $ 500,000 and $ 1,000,000 ____
c) From $ 1,000,000 onwards ____
6. Which (s) of the following specialized encyclopedia brands?
a) Lexus ____
b) Editorial cultural ____
c) Norma ____
d) Santillana ____
e) Salamandra ____
f) Grupo planeta ____
7. Where to buy a technical encyclopedia?
a) Specialty stores ____
b) Directly with the mark ____
c) Chain Store ____
d) Center ____
e) Online stores ____
8. How often do you make changes to teaching or encyclopedic materials in
your personal library?
a) Monthly ____
b) Bimonthly ____
c) Quarterly ____
d) Semiannually ____
e) Annually ____
9. how likely is it that you recommend this company to a friend or colleague?
not at all likey extremely likely
1 2 3 4 5 6 7 8 9 10
10. Do you have any other questions, comments or product
recommendations?