MARKETING WORSHEET

Name: _________________ Date:_________________

Grade and Section: _____________ Teacher’s Sign:____________

What is your favorite commercial? (car? Sports? iTunes? Phone?)

________________________________________________________________

Why do you like it? Why do you remember it?

__________________________________________________________________

What part of the commercial caught your attention?

___________________________________________________________________

Do you actually remember the product being advertised or just the commercial?

_____________________________________________________________________

Did you buy a product because of the ‘cool’ factor?

Good commercials tend to sell a ‘feeling’ or ‘attitude’ or ‘image’. What feeling, or attitude
is seen in any of these brands.

Examples: Nike: __________________________________________

Calvin Klein: ____________________________________

Starbucks: ______________________________________

Please name the 5 best things you like about yourself and what image do you WANT to
have.

The Image I want:

Think POSITIVE. What are you GREAT at? Name everything, right down to your
organizational skills and social interactions.

Make a list of your personal strengths and weaknesses.

Then ask your friend to make a list of your strengths, weaknesses and what THEY think
you are great at.

Compare the two. Look for the common theme. How can you use these to create your
desired image?

Other things to consider when developing your image is:

What will be your venues: Houses? Grand concert halls? Subways? Rock concert
halls? Museums? Coffee Houses? Magazines?
Are you: Formal? Casual? Informal? Really informal?
What is your target audience/clients/customers? What do they need or want to know
about you? Whatever image you have or wish to portray should fit in with what the
target market expects. Give it to them.
 Will you mostly be facing a committee on the orchestra board? Of course, your
technical performances are first, but they also want to know your character. Reliable?
Comply with rules?
 Will you be playing for a young audience? They may want the WOW factor?
Clothing/costume? Staging?
 Will your audience be musically educated? They may want to hear finer nuances and
performance perfection
.  Will you be performing for an Artsy audience? They may value creativity more than
the technique or the venue.
 Do you have art that will be displayed in a Museum? The end product is most
important. The type of art could determine the type of museum or gallery showing.
 Will you freelance in graphic arts and photography? You will be working with the
public AND dealing with businesses. You will need to be personable and maybe
persuasive.

My target audience will most likely be ______________________________

Your interests: Think about the things you REALLY like: What draws YOUR attention?
Do you have any social goals or projects you are passionate about? Knowing about
these things helps your audience identify with you. Join groups you can identify with to
increase your exposure and networking.

I am really interested in these outside activities:

 CUSTOMER SERVICE ACTIVITY

Helping Customers Be Right

The Exercise
This activity can help you identify ways to help customers be right.

1. Start by thinking of a specific situation where a customer got confused or made a

mistake.
2. Make a list of factors about this situation that are out of your control.
3. Now, make a list of factors about this situation that you can control.
4. Focus on the factors that you can control and try to think of solutions to help the
customer be right.

Example:
Many visitors got lost the first time they visited a college campus.

Can’t Control Can Control

Visitors are often in a hurry which causes
stress
The parking restrictions in various garages
can be confusing.
Friendly parking ambassadors are stationed
at various places on campus.
Other staff members (custodial, maintenance,
etc.) regularly come into contact with visitors
on campus.

The best parking garage might not be the

closest to your destination.
People don’t remember verbal directions.

Solution:

• Train staff members to identify campus visitors who appear to be lost.

• Ask staff members to approach visitors and offer assistance.
• Provide staff with small maps to give to visitors to help guide them.
 Can’t Control Can Control

SOLUTIONS: