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Mediums of Advertising
Mediums of Advertising
presented is really important for the success of the marketing campaign. There
are several advertising mediums which can be categorized under five heads:
Print Advertising
Broadcast Advertising
Outdoor Advertising
Digital Advertising
Product/Brand Integration
Each of the media has its own exclusive characteristic like the reach, shelf
space, interest, and niche targetting, etc. A marketer has to evaluate each and
choose the one with the greatest ROI.
Print Advertising
One of the oldest and most popular media of advertising, print media has better
reach and can even be used for copy extensive advertisements.
Broadcast Advertising
Technological advancement has resulted in increased returns from broadcast
advertisements. Broadcast mediums include audio-visual information and
entertainment mediums like radio, television, etc.
It’s one of the most effective media for advertising as a story can be better
understood if moving images and audio is used. But this medium is one of the
costliest advertising mediums too.
Outdoor Advertising
Perhaps one of the most economical options, outdoor advertising can prove to be
the most effective advertising strategies if used correctly, creatively, and at the
right location. As the name suggests, Outdoor advertising involves placing fixed
(printed or audiovisual) advertisements in locations most visited by the target
audience.
Internet
Mobile phones
Media devices other than broadcast media. Devices like Kindle, echo,
Google home, etc.
Brand/Product Integration
Brand Integration allows a brand to reach out to the consumers by integrating the
brand within the entertainment media content which is consumed by the users as
entertainment. The brand or the product is interwoven within the script,
showcasing products, functions and unique features.