STEP 5 - ASSESS TECHNOLOGY INNOVATION VALUE

DARLIN MARTINEZ
VICTOR JULIO MONTIEL ARTUNDUAGA

GROUP: 79

TUTOR
JULIO CESAR GONZALEZ

OPEN AND DISTANCE NATIONAL UNIVERSITY

ASSESSMENT AND TECHNOLOGICAL NEGOTIATION
DECEMBER -2019
INTRODUCTION
OBJETIVES
 Research Problem Description Chart (From Step 1)

Research Problem Description

Group 212032_79
number
Problem How to promote digital transformation in Colombian
question enterprises?

Problem To start a transformation process, the first thing to do is put

description the customer at the center of the organization. Then define
what the company wants to be better at.
Get a technological ally that does not intend to sell you useless
products, but acts as a consultant that analyzes at what stage
the business is and what solutions can help you offer a better
service.
It is no longer simply about acquiring cutting-edge technology
or installing different software; The digital business
transformation goes much further and is to understand that
there is a new consumer that uses digital tools.
The digital business transformation not only favors the growth
of companies; It also contributes significantly to the
development of the country.
adapting the organization to new technologies, implies
converting, its processes, products, services, business models,
personnel, customers and everything that is involved with it,
to reach a new stage and be competitive in a new world where
technology Advances in great strides (Alba, 2016)
References  Dinero (2019, 24 de mayo). El desafío para las empresas:
estar en la red o morir. Recuperado de
https://www.dinero.com/edicion-
impresa/pymes/articulo/transformacion-digital-en-las-
empresas-en-colombia/258642
 Desafíos y tendencias de la transformación digital para las
empresas colombianas: desafío de las personas que no son
de tecnología. (2018) Recuperado de
https://repository.unimilitar.edu.co/bitstream/handle/1065
4/17490/MarulandaLopezLuisaMaria2018.pdf;jsessionid=F6
952B408254A24F2D41D6163E307311?sequence=1
 Research Justification Chart (From Step 2)

Research Justification
Group 212032_79
number
Problem How to promote digital transformation in
of study Colombian enterprises?
Global The digital transformation consists in adapting the
situation organization to the new technologies, it implies
converting, its processes, products, services,
business models, personnel, client and everything
that is involved with it, to reach a new stage and be
competitive in New world where technology is
making great strides (Alba, 2016). For CISCO, digital
transformation “is the application of
technology to develop new models, software
processes and business systems to generate more
profitable income, greater competitive advantage
and greater efficiency” (Foundation Telephonic,
2016).
The twenty-first century the world is advancing at
great speed, the internet of things is changing the
way everyone is connected, the implementation of
technology in all fields used by man leads to
constant business and personal growth, but this It
leads to an organizational change where you will go
from thinking about quality management to being
smart management. (Marulanda, 2018).
The twentieth century where the engines of
industrial society were physics and chemistry, today
there is no exclusive area of knowledge, the changes
come simultaneously from many of them. Disruptive
changes have transformed traditional ways of
working, developing new business models and
modifying production and consumption
structures. (Marulanda, 2018).
The current global value is 5%, the same as two
years ago, which shows that there has been no
greater dynamism in the countries studied

National Digital transformation in Colombia is progressing

situation favorably. Dell Technologies warns, which reveals
the second study with the Digital Transformation
 Index (DT) 2018. The first one was conducted in
2016.
When analyzing the results of all the reference
groups, the Digital Transformation Index draws
attention to the slowness in this process of change
over the past two years, although companies seek to
progress rapidly corporations face technological
changes.
The first is the Digital leaders, for Colombia the
indicator was 3% away from the maximum instance
of transformation.
The second is the digital users where the country
exceeds the average and is located at 28%
Another group is the digital evaluators, in the
country that percentage is 46%
Another is the digital followers that reach 22%, and
the last group are the laggards that for Colombia is
only 1%.
The digital transformation in the country is on a good
path but the processes in companies that are
beginning to the current technological change are
still slow.
Industrial Industrial Engineering goes hand in hand with digital
engineeri transformation since companies can have more
ng benefits as soon as they adopt in implementing
situation digital or technological mechanisms. In addition,
entrepreneurs say that the priorities are to invest in
technologies, mainly the automation of processes by
82.8 percent and cost reduction by 57.8 percent.
Therefore, in 2018 it has led technology companies
to reinvent themselves, not only in their solutions
that should be much more specialized, but in the
creation of commercial offers that allow
entrepreneurs to have options to move forward.

Reference Garcia V (2018) Obligada transformation in Colombia

s Recovered from:
https://www.dinero.com/tecnologia/articulo/la-
transformacion-digital-en-colombia-segun-
softland/265177

Dinero. (2016, 6 noviembre). El 80% de las

empresas colombianas se transforma digitalmente,
según estudio. Recuperado de
 https://www.dinero.com/economia/articulo/transfor
macion-digital-de-las-empresas-en-colombia/224587

Portafolio. (2019, 1 marzo). Colombia va a buen

ritmo en materia de madurez digital. Recuperado de:
portafolio.co/negocios/colombia-va-a-buen-ritmo-en-
materia-de-madurez-digital-526972

 Research Methodology Chart (From Step 3)

Research Methodology
Group number 212032_Group 79
Problem of study How to promote digital transformation in
Colombian enterprises?
Type of research DESCRIPTIVE METHOD
Phases of the 1. Identification and delimitation of the Problem:
methodology It is when the decision is made about what is going to
be investigated and the kind of questions to which
you want to find an answer.
2. Development and construction of instruments:
At this stage of the process, everything must be done
in advance, making sure that the instruments are
valid.
3. Observation and data recording: At this stage of
the process, everything
must be done in advance, making sure
that the instruments are valid.
4. Decoding and categorization of information:
Here the perceived data is transcribed in some
format and organized depending on the importance
or meaning.
5. Analysis: It is time to interpret and analyze with
reference to the object of
study.
6. Proposals: It is normal for new questions to
appear and these questions can be investigated.
References OK daily. (2018, June 21). What is the descriptive
method? Recovered from
https://okdiario.com/curiosidades/que-metodo-
descriptivo-2457888