Slice-of-life advertisement

Advertising-copy technique where a real life problem is presented in a dramatic situation and the item being
advertised becomes the solution to the problem. This advertising format is relied upon heavily by detergent
manufacturers.

For Example “ Surf Excel ” Campaign (Dagh to ache hote hai).

Life Style advertisement
Advertising where you can show life style and for
using branded product.

For Example “Black Berry” mobile advertisement

with different mobile network.

Fantasy advertisement
Style of commercial that uses special effects or caricatures to create the idea of fantasy about the product, the
technique of a fantasy commercial is principally to appeal to the emotions to arouse interest in the product. In
a fantasy commercial, the focus is the message itself, whereas in a testimonial commercial.

For Example “Owsum Flavor Milk” for use cartoon animation.

Musical advertisement
Means integrating music in (mass) electronic media advertisements in order to enhance its success.

Music for this purpose provides different characteristics which makes it especially interesting for usage in
advertisements.

For Example Walls Promote product “Cornetto” ice cream .Herring (Norrie) famous music band in
Pakistan to Enjoy memory with “Cornetto” ice cream .
Personality symbol
This type of execution involves the use of a central character or personality symbol to deliver the advertising
message and with which the product or service can be identified. The personality symbol can take the form of
a person who is used as a spokesperson, animated characters or even animals.

For Example Walls Promote product “Cornetto” ice cream .Herring (Norrie) famous music band in
Pakistan to Enjoy memory with “Cornetto” ice cream
SHOAIB MALIK Gillette blue
Technical evidence
a variation of the straight sell where scientific or technical evidence or information is presented in the ad to
support a claim.

Testimonials
many advertisers present their advertising messages in the form of a testimonial whereby a person speak on
behalf of the product or service based on his or her personal use of and/or experiences with it.
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