Neurocare Line’s plan of action

Q1 - 2016
 Conventin & Milga
CONVENTIN: The trusted choice for neuropathic pain.
MIGA: The unique vitamin b complex for all cases of neuropathies

CONVENTIN
2016 Strategy:
Our Customer to feel confident in prescribing a powerful safe CONVENTIN.
We will focus this quarter on CONVENTIN safety profile with:
1. Hepatic patients
2. Renal patients
3. Poly medicated patients
4. Elderly patients on conservative treatment
5. Focusing on stepwise titration technique
o Jan ,Feb & Mar:
 Our Tactic this Quarter to focus on the CONVENTIN
safety profile.
(CONVENTIN is the safe NPK)
January
 Conventin drop card: detailing aid for the product.
 Slogan: Safe routes are always better.
 CPP: The trusted Choice for neuropathic pain
  We will focus in this D.C on Conventin safety profile with hepatic and
polymedicated patients.

 Block notes: Branding CONVENTIN as safe NPK.

February
 Conventin drop card: detailing aid for the product.
 Slogan: The experience you trust.
 CPP: The trusted Choice for neuropathic pain

 We will focus in this D.C on Conventin safety profile with renal patients but
with dose adjustment.

March
 Conventin e-brochure: Neuro-med. Share trial (Tokyo 2010)
 Slogan: The experience you trust.
 CPP: The trusted Choice for neuropathic pain
  We will focus in this trial about the CONVENTIN high safety profile with elderly patients
through focusing in the trial conclusion
(Gabapentin can also be an option for conservative treatment especially in older patients with
systematic complications such as severe cardiac failure or chronic obstructive lung diseases, as
well as patients who reject surgical treatment) .

Marketing activities:
 The Neurocare standalone meeting in March. (2-5 march 2016)(Cairo/Alex/delta)
 Separate standalone meeting in akassia for U.E
 Series of RTDs
 30 Drs/ District/Q1
 AV actions in main am centers (6 AV actions/district/month)
.
 Main message: CONVENTIN is the safe NPK with polymedicated hepatic pts.
With renal patients but with dose adjustment.

Supporting tools

 A valuable branding gimmick for Conventin for pm Drs in March INTEGRATING our
message.
 Regular gimmicks for am for Conventin in AMs.

Bonus strategy: no bonus

 Milga

“The unique vit.B complex for all cases of neuropathies”

1. Strategic Imperative:
1. To focus on early diabetic neuropathy with target doctors specialties; Gps,
IMs, Endocrinologists, Neuro, ENT and Ortho.
2. Focusing on the power of FIVE in Milga:
Better
Absorption
Bioavailability
Compliance
Delay in diabetic complications
Efficacy
2. Materials:
 E- Brochure
 Block notes / Drop cards / Patient card
 Samples
 Plastic bags

3. Communication objectives:

 The power of FIVE which ensures better efficacy in all cases of

neuropathies.
 The only vitamin B product containing benfotiamine.
 5 times absorption and penetration power than ordinary thiamin.
 400% activation for transketolase enzyme; blocking 3 destructive pathways
of glucose in diabetic patients.
 Milga is a potent B-Complex as adjuvant therapy in tinnitus (ENT).
 Month e-Brochure Message
 MILGA has the potential to delay
diabetic complications.
 MILGA blocks the thre major
January destructive pathways that occure in
diabetic patients due to elevated glucose
level.
 MILGA enhances transketolase activity
that directs the precurcor of AGEs to
February pentose phosphate pathway, which is a
beneficial pathway resulting in reduction
the tissue level of AGEs.
 MILGA is considered as the first
nutritional supplement choice in
March preventing the progression of diabetic
neuropathy based on its efficacy and
safety data.
4. Marketing activities:
 CRM plan (business meetings, AV actions ...).
 Holding AM ortho meetings of at least 1 meeting/month.
 Plastic bags during the bonus.

5. Supporting tools:
 Gimmicks.

6. Bonus strategy:
 50+8 from 1st till 29sth of February.
 Detailing Strategy
January
Specialty
Product
1 2 P.M.
Conventin Milga
IM Br/block
Br/sample
note/samples/DC
Conventin Milga
GP Br/block
note/samples/DC
Br/sample A.M.
Conventin Milga
Diabetology Br/block
Br/sample
note/samples/DC Product Materials
Conventin Milga
Neuro Br/block
Br/sample Master Br / DC /
note/samples/DC Conventin
BN
Conventin Milga
Derma Br/block
Br/sample
note/samples/DC Milga DC / BN
Milga Milga
Ortho Br/block
Br/sample
note/samples/DC
Milga Conventin
Pharmacies
 February

P.M.
Specialty
1 2
Product
Conventin Milga
IM
Br/DC/sample Br/sample

Conventin Milga
A.M.
GP
Br/DC/sample Br/sample

Conventin Milga Product Materials

Diabetology
Br/DC/sample Br/sample

Conventin Milga Master Br / DC /

Neuro Conventin
BN
Br/DC/sample Br/sample

Conventin Milga
Derma Milga DC / BN
Br/DC/sample Br/sample

Milga
Ortho Br/block
Br/DC/sample
note/sample
Milga Conventin
Pharmacies
Plastic bags
 March

P.M.
Specialty
1 2
Product
Conventin Milga
IM Br/block
Br/sample
note/sample
Conventin Milga
A.M.
GP Br/block
Br/sample
note/sample
Conventin Milga Product Materials
Diabetology Br/block
Br/sample
note/sample Master Br / DC /
Conventin
Conventin Milga BN
Neuro Br/block
Br/sample
note/sample
Milga DC / BN
Conventin Milga
Derma Br/block
Br/sample
note/sample
Conventin Milga
Ortho Br/block
Br/sample
note/sample
Milga Conventin
Pharmacies
Plastic bags
 ‫"ميلجا ‪" Milga‬‬
‫‪ ‬قرص فيامين "ب" فى العصب‪.‬‬
‫‪ ‬التركيبة الوحيدة المتطورة من فيتامين ب المركب التى تساعد المريض على الشعـور بتحسن‬
‫ملحـوظ بشكل سريع ‪.‬‬
‫‪ ‬سهولة االمتصاص و الوصول داخل العصب‪ ،‬كأنها حقنة فيتامين فى العصب مباشرةً‪.‬‬
‫‪ ‬االقراص الوحيدة التى تغنى عن الحقن‪ ،‬ألن امتصاصها عالى جدًا‪.‬‬
‫ميلجا مالهاش طعم مر زى اللى الموجود فى بقية اقراص فيتامين "ب"‪.‬‬ ‫‪‬‬
‫مقوى لالعصاب – لشد االعصاب‪ -‬زيادة التركيز‪.‬‬ ‫‪‬‬
‫لحاالت التهاب االعصاب السكرى‪.‬‬ ‫‪‬‬
‫قرص واحد من ‪ 2‬الى ‪ 3‬مرات يوميًا‪.‬‬ ‫‪‬‬
‫‪ 5‬جنية للشريط ‪.‬‬ ‫‪‬‬
‫بونص ‪ 50+8‬فى شهر فبراير‪.‬‬ ‫‪‬‬

‫‪Best Regards‬‬
‫‪Marketing Department‬‬