A Marketing Strategy for Pricing in a Hair Salon

by Maxwell Wallace, Demand Media

Growing a loyal customer base is one of the key factors of running a successful and profitablesalon.
Industry-tailored marketing techniques can help you use satisfied customers to recruitfuture clients,
move high-end non-service merchandise like shampoos and conditioners, andallow you to personally
connect with your customers to maximize profits and stifle your competition.Sponsored Link 16 ways to
new markets IMEP Group have 16 ways on how to successfully enter a new market.www.imepgroup.com

Product Promotion

Manipulate your non-service merchandise prices and offer discounts with services such ashaircuts,
shampoos and coloring treatments. Offering customers 10 or 25 percent off the purchase of a particular
shampoo and conditioner with the purchase of a haircut and shampoocombination can help move
merchandise and increase your service sales. Customers can betempted by the desire to take the salon
experience home with them and, with discounted priceson premier product, can be persuaded they're
getting a bargain.

Add-On Services

Adding complimentary services on to fee-based services makes customers believe they're gettingmore
bang for their buck. In a "deluxe" or "specialty" package, add cheaper-to-offer servicessuch as a massage
or foot exfoliation as a bonus to more-profitable salon treatments such as hair coloring, haircuts and
facials. Offering complimentary services to packages can compel customer traffic toward purchasing
higher-end treatments that are more profitable for your business.

Referral and Loyalty Programs

Referral and loyalty programs can initiate satisfied customers to spread the word of the quality of
services and act as brand ambassadors for your salon. Reward customer loyalty a free haircutafter the
purchase of five haircuts. Customer referrals can include such programs as offering afree facial every
time a customer recommends a treatment to a friend. This strategy givescustomers incentive to promote
your business to like-minded clientele, potentially fostering longcustomer allegiance and growing your
client base.

Calendar-Based Price Promotions

Offer Friday specials such as 10 percent off treatments and merchandise to woo customers in toyour
establishment. Holiday, birthday and seasonal specials can give your salon the opportunityto remain
relevant in the minds of potential customers while increasing sales. Offer discountsseasonally, such as
percentage deductions on skin and hair conditioning treatments in winter, pedicures in summer and
rejuvenation services such as facials or massages in the spring.
Salon operator: "Beauty is a growingbusiness in Phl"

By Ehda M. Dagooc (The Philippine Star)

Despite tough competition, a salon chain operator sees broader opportunities for growth in the
Philippines while Filipinos have yet to embrace the importance of hair care in a person’s total well-being.

Hair dressing expert and David’s

Salon president David Charlton said that while a number of salon businesses are mushrooming around
the country, consumers are also expandingdramatically --- from all age brackets and social status.

Charlton was in Cebu recently to grace the opening of the sixth David’s

Salon outlet in Cebuat SM City Consolacion. The branch is operated by his partner, South Seas Hair
Incorporated led by Max and Jojing Telford.In an interview, Jojing Telford said her company is planning to
open more outlets inmalls especially the upcoming

Robinson’s in north reclamation area, and the one in South RoadProperties (SRP).

“Beauty is a growing business in the Philippines despite the competition. We just have to get people
appreciate the importance of hairdressing,” Charlton said adding that at this point though,

Filipinos have yet to realize that hair dressing is as important as buying expensive clothes todress up and
look good.Unlike in other countries where hair care is part of a personal priority, in the Philippines, hair
care is still considered as “vanity” rather than part of proper grooming.

Because of this, Charlton said the hair dressing industry here has still a huge room for growth.Ideally,
hair care regimen such as hair cut, hair spa, hot oil, among others should be done at leastonce in every
six weeks. For hair cut though, once a month is highly recommended.

“We all want to look our best. Hair care is another way of dressing up,” said Charlton reiterating

that beauty is a growing market

it’s fluid and exciting industry.

Although there is a huge opportunity for growth, Charlton said salon operators should always be

“on their toes” because sustainability is fragile due to the fast moving nature of the beauty

industry.

At present, there are over 200 David’s Salons across the country, operated by different partners,

Charlton said. Instead of pushing for more outlets, Charlton said he is now concentrating on improving
the quality of service to be more at par with international standard. However, if there is an opportunity
to open up in a good location, Charlton said they are open for partnerships.
Reference(s):

https://www.academia.edu/4091559/A_Marketing_Strategy_for_Pricing_in_a_Hair_Salon