Hazel, ‘An excellent start with your brochure. Graphically, is it attractive and you have a consistent color pallet with the images and heading areas. Each image is sized and placed well. Two or three of the images appear to be screen captures at 72 dpi. They appear pixelated. Try to get higher quality art for distribution as a printed document. Typographically, | like your font selections and the consistency. At the word level, break your lines carefully, as in with “(call for info}. “ Use an em dash rather than multiple hyphens. Turn hyphenation off in the body copy. ‘Well done overall.Memo Yo: Dr. Greg Wiekliff From: Hazel Mynes Date: 12/4/18 Re: Project Assessment Memo for Brochure Ideas & Development I did some resestch online to see samples of brochures and get ideas on design. I decided to ereate a brochure fora client of my marketing and web design business, who I have not worked with in a while, He owns a bustvess, which is also his ministry. In this business/ministry, he conducts workshops and ‘ollier events to ‘ciel people how to pinpoint what they are passionate about, which he believes will | thei to their ultimate destiny, To get there, in the workshops, he helps the participants to unfold th hilities, experience, education, career, and other factors that help reveal the person’s natural ‘bow dev loping and revealing themselves in the person’s life sinee birth. The final is that it leads the person to their destiny, or another word for it, their ave tikes 1 s workshop myselfand know how valuable itis on many levels to the attendees. I have heart the greet “eviews many oF my co-participants have given. Therefore, | wanted to try to capture the micaiy fee's 08.6 workshop and ineorporate them into the brochure I planned to design. There is a devply eusie (sie oF vac exploration that happens in the workshop, a fun side found in the execution f iv‘iies eld in the workshop, and a professionalism of authority on the subject. These qualities yore portant stsibutes { wanted to convey in the brochure. ene The font fou! 1) Show the fun side fit well with the feel of the workshop and its name, where +e the very « 1 fire of excitement inside, The image I chose conveys this well, I think. toe Tsaw the de " « Title tabs coming in from the right and left on both sides of the brochure i 3! ‘ud its any Google search and though that look brought order and professionalism into the coin.) | chose to ald those to my brochure as headers of the different sections. | chose to use the V lor 1 the client's logo as the colors forthe tabs. | also brought a little color in with the pe: 1 wk Ieon, which blended well with the logo colors. 1 Lonnie Aaron Summy, whose smiling face conveyed a weleoming and open san ‘clement to draw in potential attendees through the workshop brochure. 1 2 i ‘n Lonnie's own words that will further attract people to the workshop. 1, chose 1 1) [took ofthe location of the workshop. This place is state-of-the art ees? © ‘espace hosted by University of NC Wilmington. Lonnie and I visited there a * the director to find out more about using the facility, which is open to thie busine {on to students from UNCW, of which I was one during that time, Theity helps to lend to my goal of presenting the brochure with a ct + and which the colored headers highlight are: a payment informati \ sc'ion, and an “About the Workshop” panel, ‘The latter goes into a little bye workshop, Lalso included the lik tothe Your Passion Your Destiny 50, with these items in the inside of the brochure is a quote from Lonnie, + workshops, and which is also highlighted on the cover ofa booklet he has asi yy tHe same sourees on the outside page of the brochure on the front panel, © Ihe cs give the brochure that “deep emotional” feel I was going for in my goals vin atthe top of this panel, with LLonnie’s contact info and the s. The middle panel is in mailer format, so Lonnie can mail out these to © wants fo market to, and give in person wherever he chooses to pass are two sections cordoned off with two of the colored headers: a iss’ », Your Passion Your Destiny, and some testimonials from satisfied »y/s!19p. These also lend to conveying the emotional side of the workshop. in previous projects using InDesign for this brochure, It may be 1 is and more competent using the tools. had a lot of Fun ereating this Ivy & Miriam, my peer feedback partners very helpful, and > sovke an even better artifact, They gave me rave reviews and praise over compelling and valuable input, most of whieh I did implement cs tell be potential and currently interested workshop attendees, and previous sl ‘epeating the Your Passion Your Destiny workshop, upcoming in Feb. |“ s >1) 5 the brochure may be used just to show an example to potential logs, and information about the business/ministry, along with his Jnure this way, it can act as a kind of business card at times. [also will ing business as a work sample, so my potential clients are also an Pro, Lato, and Open Sans. »¢ over the color scheme above, but for the font, most is black, but © sid on a colored background, The Workshop/Business/Ministry color in the logo. s were also covered previously in this memo, The photos on the wand the icons were clip art purchased previously or used wi k done for this client, The image on the front panel is a | would have to use a re-created image similar to this one since ission or purchase this photo. I’m using it here for educational \what kind of picture would be cffeetiv1 . ‘Scape orientation, with three panels, front and back sides, The way the I 1 «will put the mailer section that is located on the outside, middle pamhe Vy hue, and the right panel of the same side as the front Produ rhe’ : ‘. for this project, It lets you set up the panels, so you don’t have to e vou the edge, cutoff, and bleed Fines so you can see exactly what yer ' «to see the preview without the line, a feature that 1 do love! I this ams 3 + projeets, though I really need to leatn the shortcut Keys so that | do owe | cls to get everything I need to do, a feature I am not as fond of as 6 " >< be." ble to learn this great sofivvare and! have so much experience using it u -ompleted Bue Vere ‘om Ivy & Miriam that | implemented in the final dra Front ¢ ‘vesnate place on brochure that gave more space and aesthetic ! of oiling instructions that were listed with contact info >t -ypmesents and isa sample of partieipants who have been actively ‘© integrating a graphic illustration of the activities and the fur that op Coes no vol to implement was eliminating the additional details about how to enn felt that it was not absolutely necessary to inelude this piece of it » this workshop were already mentioned in other aspects of the bow ad «vital piece of information since the workshop is held in @ rented spe the’ sad the phone and website info about f.onnie is the main way to getjs4aps0 100g ay JeYM sNi aq eu! 3] “24! 194 40} sasodund $ p05 ul adueApe 03 syUEM OYMA DUOALE “"YO""o4I] U! 9]9K9-as9yMoU-08-yead01 le upjangs aq 3YZiW OY auOkUE 105 doYS0M, .AulNS8q JNOA, UO}SSed 4NO,,, 243 PUDLILODDA | SIIB ePUA SanIAne SulZuey> a4!) pue Supjonosd-qysnoyr ‘uny oqu! dnou ayy spea] Aguas ay se s8y)e4 uy} 0} aauI9!pago U! 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