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Full Event Recap
Updated 12/6/19
See below for a summary of each new service and its key customer benefit announced at re:Invent 2019.
AWS Categories: Compute
Announcement: Amazon EC2 M6g, C6g, and R6g Instances Powered by AWS Graviton2 Processors
What is it?
The new general purpose (M6g), compute optimized (C6g), and
memory optimized (R6g) Amazon EC2 instances deliver up to 40%
improved price/performance over comparable x86-based instances
for a broad spectrum of workloads including application servers,
open source databases, in-memory caches, microservices, gaming
servers, electronic design automation, high-performance computing,
and video encoding. These instances are powered by new AWS
Graviton2 processors that deliver up to 7x performance, 4x the
number of compute cores, 2x larger private caches per core, and 5x
faster memory compared to the first-generation AWS Graviton
Processors. AWS Graviton2 processors are built on advanced 7
nanometer manufacturing technology.
Customer Benefits:
 Best price/performance for a broad spectrum of workloads
- AWS Graviton2-based general-purpose (M6g), compute-
optimized (C6g), and memory-optimized (R6g) EC2
instances deliver up to 40% better price/performance over
Announcement: EKS for Fargate
What is it?
Amazon Elastic Kubernetes Service (EKS) can now run Kubernetes
pods on AWS Fargate, the serverless compute engine built for
containers on AWS. This makes it easier than ever for customers to
build and run Kubernetes applications in the AWS cloud.
EKS is a managed Kubernetes service that makes it easy for
customers to run Kubernetes on AWS. AWS Fargate provides on-
demand and right-sized compute capacity for containers that run as
Kubernetes pods as part of an Amazon EKS cluster. Using Fargate,
Kubernetes pods run with just the compute capacity they request
and each pod runs in its own VM-isolated environment without
sharing resources with other pods. Customers only pay for the pods
they run and when they run, improving the utilization and cost-
efficiency of apps without any additional work.
Availability:
US East (Virginia), US East (Ohio), Europe (Ireland), and Asia Pacific
(Tokyo) regions.
Use Cases:
 Batch Processing: Customers can run sequential or parallel
batch workloads on their EKS cluster using the Kubernetes
Jobs API. Using EKS, customers can plan, schedule, and
execute their batch computing workloads across the full
range of AWS compute services and features.
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comparable current generation instances for a broad
spectrum of workloads such as application servers, micro-
services, video encoding, high-performance computing,
electronic design automation, compression, gaming, open-
source databases, in-memory caches, and CPU-based
machine learning inference. M6g instances are now
available in preview.
 Extensive ecosystem support - AWS Graviton2 processors,
based on the 64-bit Arm architecture, are supported by
several popular Linux operating systems including Amazon
Linux 2, Red Hat, SUSE, and Ubuntu.
 Enhanced security for cloud applications - Developers
building applications for the cloud rely on cloud
infrastructure for security, speed and optimal resource
footprint.
Resources: Announcement
 Hybrid Deployment: Customers can use EKS on Outposts to
run containerized applications that require particularly low
latencies to on-premises systems. AWS Outposts is a fully
managed service that extends AWS infrastructure, AWS
services, APIs, and tools to virtually any connected site.
 Web Applications: Customers can build web applications
that automatically scale up and down and run in a highly
available configuration across multiple Availability Zones.
By running on EKS, customers web applications benefit
from the performance, scale, reliability, and availability of
the AWS.
Customer Benefits:
 Serverless option for Kubernetes Applications - EKS
supports AWS Fargate to provide serverless compute for
containers.
 Deploy and manage applications, not infrastructure - With
Fargate, customers can focus on building and operating
your applications.
 Right-sized resources - Fargate launches and scales the
compute to closely match the resource requirements
customers specify for the container.
Resources: Announcement
 CHEAT SHEET
Announcement: Amazon EC2 Inf1 instances
What is it?
Amazon EC2 Inf1 instances are built from the ground up to support
machine learning inference applications. Inf1 instances feature up to
16 AWS Inferentia chips, high-performance machine learning
inference chips designed and built by AWS. In addition, we’ve
coupled the Inferentia chips with the latest custom 2nd generation
Intel® Xeon® Scalable processors and up to 100 Gbps networking to
enable high throughput inference. This powerful configuration
enables Inf1 instances to deliver up to 3x higher throughput and up
to 40% lower cost per inference than Amazon EC2 G4 instances,
which were already the lowest cost instance for machine learning
inference available in the cloud. Using Inf1 instances, customers can
run large scale machine learning inference applications like image
recognition, speech recognition, natural language processing,
personalization, and fraud detection, at the lowest cost in the cloud.
Availability:
US East (N. Virginia) and US West (Oregon)
Use Cases:
 Recommendations - Machine learning is being increasingly
used to improve customer engagement by powering
personalized product and content recommendations,
tailored search results, and targeted marketing
promotions.
 Forecasting - Companies today use everything from simple
spreadsheets to complex financial planning software to
attempt to accurately forecast future business outcomes
such as product demand, resource needs, or financial
performance.
Announcement: AWS Compute Optimizer
What is it?
AWS Compute Optimizer recommends optimal AWS Compute
resources for customer workloads using machine learning on
historical utilization metrics to reduce costs and improve
performance. Over-provisioning compute can lead to unnecessary
infrastructure cost and under-provisioning can lead to poor
application performance. Compute Optimizer helps customers
choose the optimal Amazon EC2 instance type and Amazon EC2 Auto
Scaling group based on their utilization data.
Availability:
US East (N. Virginia), US East (Ohio), US West (Oregon), EU (Ireland),
and South America (Sao Paulo).
Customer Benefits:
 Lower costs - Customers can take advantage of the
recommendations in Compute Optimizer to reduce costs
by up to 25%. Compute Optimizer analyzes the
configuration and resource utilization of a workload to
identify AWS compute resources, such as Amazon EC2
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 Healthcare - Machine learning in healthcare enables
physicians to treat patients more quickly, not only cutting
costs, but also improving outcomes. Hospitals are
improving traditional x-ray imaging technologies like
ultrasounds and CT scans by incorporating a variety of data
sets—patient-reported data, sensor data and numerous
other sources—into the scan process, and machine
learning algorithms are able to recognize the difference
between normal and abnormal results.
Customer Benefits:
 Up to 40% lower cost per inference - The high throughput
of Inf1 instances enables the lowest cost per inference in
the cloud, up to 40% lower cost-per-inference than
Amazon EC2 G4 instances, which were already the lowest
cost instance for machine learning inference available in
the cloud.
 Extremely low latency - Inf1 instances deliver extremely low
latency for real-time applications. Real-time inference
applications, such as speech recognition, need to make
inferences in response to a user’s input quickly and are
sensitive to inference latency. Resources during inference,
enabling low latency without impacting bandwidth.
 Up to 3x higher throughput - Inf1 instances deliver high
throughput for batch inference applications, up to 3x
higher throughput than Amazon EC2 G4 instances. Batch
inference applications, such as photo tagging, are sensitive
to inference throughput or how many inferences can be
processed per second.
instances, that might be under-provisioned or over
provisioned. Compute Optimizer recommends customers
to right-size your AWS compute resources, and switch
instance size or instance types to save costs.
 Optimize performance with actionable recommendations -
Compute Optimizer recommends up to 3 options from
140+ EC2 instance type options to right size workloads.
Compute Optimizer projects CPU and memory utilization of
your workload would have been on recommended EC2
instance types. This helps customers understand how their
workload would have performed on the recommended
options before implementing the recommendations.
 Get started quickly - With just four simple clicks from the
AWS Console, Compute Optimizer automatically generates
recommendations. These recommendations are based on
current resource utilization data from Amazon CloudWatch
metrics and resource metadata. Customers don’t need to
invest substantial time and money to set up rules-based
thresholds.
Resources: Announcement
 CHEAT SHEET
Announcement: Fargate Spot
What is it?
Fargate Spot is a new option to run fault-tolerant applications on
AWS Fargate with up to 70% discount compared to Fargate prices.
Fargate Spot is supported for applications orchestrated by Amazon
ECS.
ECS tasks running on Fargate Spot leverage spare compute capacity
available in the AWS cloud. When AWS needs the spare capacity
back, the ECS tasks running on Fargate will be interrupted with 2
minutes of notification. Fargate Spot is ideal for fault-tolerant use
cases such as big data, CI/CD, and batch processing. Customers now
get the simplicity of serverless containers with familiar cost
optimization levers available with Amazon EC2 (or virtual machines).
Availability:
All regions AWS Fargate is supported
Use Cases:
 Batch Processing: Customers can run sequential or parallel
batch workloads on their EKS cluster using the Kubernetes
Jobs API. Using EKS, they can plan, schedule, and execute
Announcement: AWS Local Zones
What is it?
AWS Local Zones are a new type of AWS infrastructure deployment
that places AWS compute, storage, database, and other select
services closer to large population, industry, and IT centers. With
AWS Local Zones, customers can easily run latency-sensitive portions
of applications local to end-users and resources in a specific
geography, delivering single-digit millisecond latency for use cases
such as media & entertainment content creation, real-time gaming,
reservoir simulations, electronic design automation, and machine
learning.
Each AWS Local Zone location is an extension of an AWS Region
where customers can run their latency-sensitive applications using
AWS services such as Amazon Elastic Compute Cloud, Amazon Virtual
Private Cloud, Amazon Elastic Block Store, Amazon File Storage, and
Amazon Elastic Load Balancing in geographic proximity to end-users.
AWS Local Zones provide a high-bandwidth, secure connection
between local workloads and those running in the AWS Region,
allowing customers to seamlessly connect back to their other
workloads running in AWS and to the full range of in-region services
through the same APIs and tool sets.
Availability:
The first AWS Local Zone is available in Los Angeles, CA. The Los
Angeles Local Zone is associated with US West (Oregon) Region. For
API calls, CLI commands, and the AWS Management Console, use 'us-
west-2' or US West (Oregon).
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their batch computing workloads across the full range of
AWS compute services and features, such as Amazon EC2,
Fargate, and Spot Instances.
Customer Benefits:
 Cost Savings for fault-tolerant workloads: For fault-tolerant
workloads, compared to On-Demand prices, Fargate Spot
provides up to 70% discount for interrupt-tolerant
applications.
 Cost-efficient Performance Optimization: Customers can
specify a minimum number of regular tasks that should run
at all times and add Fargate Spot tasks to improve
performance in a cost-efficient way.
 Same pricing options as EC2 for serverless containers: Now
customers get the ease of use of running serverless
containers with the pricing flexibility available on EC2
instances.
Resources: Announcement
Use Cases:
 Media & Entertainment Content Creation - Run latency-
sensitive workloads, such as live production, video editing,
and graphics-intensive virtual workstations for artists in
geographic proximity to AWS Local Zones. Accelerate
content creation by getting rid of latency limitations and
capacity constraints while improving security and
operational efficiency.
Customer Benefits:
 Low latency to local end-users - AWS Local Zones place
compute, storage, database, and other select AWS services
closer to end-users to enable customers to open up new
possibilities and deliver innovative applications and services
that require single-digit millisecond latencies for more end
users.
 Consistent AWS experience - AWS Local Zones enable
customers to use the same AWS infrastructure, services,
APIs, and tool sets that they are familiar with in the cloud.
Applications have fast, secure, and seamless access to the
full breadth of services in the parent region.
 Flexible and scalable - AWS Local Zones are part of AWS
Global Infrastructure, thereby offering the benefits AWS
Regions offer today, like elasticity, availability, selection,
and low pay-as-you-go pricing. Customers can start small
and scale as their needs grow, only paying for the resources
that they use.
Resources: Announcement

Announcement: AWS Nitro Enclaves
What is it?
AWS Nitro Enclaves enables customers to create isolated compute
environments to further protect and securely process highly sensitive
data such as personally identifiable information (PII), healthcare,
financial, and intellectual property data within their Amazon EC2
instances. Nitro Enclaves uses the same Nitro Hypervisor technology
that provides CPU and memory isolation for EC2 instances. Enclaves
are virtual machines attached to EC2 instances that come with no
persistent storage, no administrator or operator access, and only
secure local connectivity to customers EC2 instance.
Availability:
Gated preview
Use Cases:
 Secure separation of duties - Customers who want to
implement secure separation of duties are looking to
enable workloads that require handling by multiple
untrusted parties. Nitro Enclaves enable customers that
want to establish secure separation of duties to create an
isolated compute environment that is inaccessible by any
party, including users that have administrative rights to the
instance. Each party can submit highly sensitive data for
processing in the enclave without the other party having
access to the data. Although the highly sensitive data is not
revealed, the results from the processing of the data can be
shared and benefit all parties.
 Tokenization - Tokenization is a process that converts
highly sensitive data such as credit card numbers or health
care data into a token identifier. The token identifier can be
used to represent the data without revealing the sensitive
Announcement: AWS Outposts
What is it?
AWS Outposts is a fully managed service that extends AWS
infrastructure, AWS services, APIs, and tools to virtually any
datacenter, co-location space, or on-premises facility for a truly
consistent hybrid experience. AWS Outposts is ideal for workloads
that need low latency access to on-premises applications or systems,
local data processing, and to securely store sensitive customer data
that needs to remain anywhere there is no AWS region, including
inside company-controlled environments or countries.
AWS Outposts offers customers the same AWS hardware
infrastructure, services, APIs, and tools to build and run their
applications on premises and in the cloud for a truly consistent hybrid
experience. AWS compute, storage, database, and other services run
locally on Outposts, and customers can access the full range of AWS
services available in the Region to build, manage, and scale your on-
premises applications using familiar AWS services and tools.
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content. Nitro Enclaves enables customers to create
isolated execution environment to run the tokenization
application.
Customer Benefits:
 Additional isolation and security - Enclaves are fully isolated
virtual machines that have no persistent storage, have no
operator or administrator access, and have only secure
local connectivity. Communication between your instance
and your enclave is done using a secure local channel.
These features help isolate the enclave and your software,
and significantly reduce the attack surface area.
 Cryptographic attestation - Attestation allows you to verify
that only authorized code is running in your enclave, and to
verify the enclave's identity. The attestation process is
accomplished through the Nitro Hypervisor, which
produces a signed attestation document for the enclave to
prove its identity to another party or service. Attestation
documents contain key details of the enclave such as the
enclave's public key, hashes of the enclave image and
applications, and more. Nitro Enclaves includes AWS KMS
integration, where KMS is able to read and verify these
attestation documents that is sent from the enclave.
 Flexible resource allocation - You can create enclaves with
varying combinations of CPU cores and memory. This
ensures you have sufficient resources to run the same
memory or compute intensive applications that you were
already running on your existing EC2 instances.
Availability:
Outposts can be shipped to and installed in the following countries
 NA - US, Canada
 EMEA - Ireland, U.K., Sweden, France, Germany, Bahrain
 APAC - Australia, Singapore, Japan, Hong Kong and South
Korea
Use Cases:
 Low Latency - Customers have told us that some of their
business-critical applications have low latency
requirements. They need to make near real time responses
to end user applications or have to communicate with
other on-premises systems or control on-site equipment.
They have adopted the Amazon cloud for centralized
operations but need to run compute, graphics, or storage
intensive workloads on premises to execute localized
workflows with precision and quality. These applications
can include workloads running on factory floors for

automated operations in manufacturing, real time patient
diagnosis or medical imaging, and content and media
streaming.
 Local Data Processing - Customers have told us that some
of their applications need to access data stores that will
remain on-premises for a time. Due to latency constraints,
these applications need to continue to run in customer
datacenters.
Key Verticals:
 Manufacturing Automation - Use AWS services to run
manufacturing process control systems such as MES and
SCADA systems and applications that need to run close to
factory floor equipment. Seamlessly integrate these on-
premises applications with services running in the AWS
Region for centralized operations.
 Health Care - Easily apply analytics and machine learning
AWS services to health management systems that need to
remain on premises due to low latency processing or
patient health information (PHI) requirements.
 Telecommunications - Use cloud services and tools to
orchestrate, update, scale, and manage the lifecycle of
Virtual Network Functions (VNFs) across cloud, on
premises, and edge.
 Media & Entertainment - Access the latest GPU innovations
on premises for graphics processing, audio and video
rendering, and for running other media applications.
Support live and real-time event streaming applications
that require low latency by running those applications in
on-premises locations close to end users.
 Financial Services - Build next-generation trading and
exchange platforms that serve all participants at low
latency using AWS services and programming interfaces.
Deliver banking, payments processing, and risk
management services to customers and financial clients
from in-country locations to meet data locality
requirements.
Announcement: AWS Wavelength
What is it?
AWS Wavelength enables developers to build applications that
require single-digit millisecond latencies to mobile devices and end-
users over the 5G network. AWS developers can deploy their
applications to Wavelength Zones, AWS infrastructure deployments
that embed AWS compute and storage services within the
telecommunications providers’ datacenters at the edge of 5G
networks, and seamlessly access the breadth of AWS services in the
region. This enables developers to deliver applications that require
ultra-low latency such as game and live video streaming, machine
learning inference at the edge, and augmented and virtual reality
(AR/VR).
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 Retail - Leverage AWS database, container, and analytics
services to enable retail innovations such as connecte
store experiences, run point-of-sale systems to process in-
person transactions locally, and deliver consistent and
reliable operations at each retail location.
Customer Benefits:
 Run AWS Services On Premises - With AWS Outposts
customers can run Amazon EC2, Amazon EBS, container-
based services such as Amazon ECS and Amazon EKS,
database services such as Amazon RDS on AWS Outposts
and analytics services such as Amazon EMR on premises.
Amazon S3 for AWS Outposts will be available in 2020 for
local object storage on Outposts. Customers can
seamlessly extend their Amazon Virtual Private Cloud on
premises and run some AWS services locally on Outposts
and connect to a broad range of services available in the
local AWS Region. They can use the same AWS APIs, tools,
and security controls to run, manage, and secure their
applications on premises just as in the cloud.
 Store and Process Data On Premises - AWS Outposts allow
customers to securely store and process sensitive customer
data that needs to remain anywhere there is no AWS
region, including inside company-controlled environments
or countries. This is important for companies in highly
regulated industries and countries with data sovereignty
requirements.
 Truly Consistent Hybrid Experience - AWS Outposts delivers
a truly consistent hybrid experience by offering the same
hardware infrastructure, services, APIs, management, and
operations on premises as in the cloud. Unlike other hybrid
solutions that require use of different APIs, manual
software updates, and purchase of third-party hardware
and support, Outposts provide a truly consistent developer
and IT operations experience across on premises and cloud
environments.
Resources: Announcement
Availability:
AWS announced plans to partner with Verizon, making AWS
Wavelength available in the United States across its 5G network.
Globally, AWS is partnering with other leading-edge
telecommunications companies including KDDI, SK Telecom, and
Vodafone to launch Wavelength across Europe, Japan, and South
Korea in 2020, with more telco partners coming soon.
Use Cases:
 Ultra-low latency compute - Deliver high-performance
compute at the edge for faster application performance
and emerging interactive applications like game streaming,
virtual reality, and real-time rendering that require
latencies of single-digit milliseconds to end-users.

 Edge data processing - Enable and offload data processing
tasks to take place at the mobile provider network edge to
conserve 5G device resources like storage, power and
bandwidth for use cases like industrial automation, smart
cities, IoT, and autonomous vehicles.
 Machine learning inference at the edge - Train, update, and
run machine learning models without complex
deployments to the device, and reduce device
requirements for compute, storage and power.
Customer Benefits:
 Ultra-low latency for 5G - Wavelength combines AWS
compute and storage services with the high bandwidth and
low latency of 5G networks to enable developers to
innovate and build a whole new class of applications that
Announcement: HTTP APIs for Amazon API Gateway
What is it?
Amazon API Gateway is a fully managed service that makes it easy for
developers to create, publish, maintain, monitor, and secure APIs at
any scale. APIs act as the "front door" for applications to access data,
business logic, or functionality from your backend services. Using API
Gateway, customers can create RESTful APIs and WebSocket APIs
that enable real-time two-way communication applications. API
Gateway supports containerized and serverless workloads, as well as
web applications.
Availability:
Preview - us-east-1, us-east-2, us-west-1, us-west-2, eu-west-1, eu-
central-1, ap-northeast-1, and ap-southeast-2.
Use Cases:
Optimized for serverless workloads and HTTP backends
 HTTP APIs are optimized for building APIs that proxy to
AWS Lambda functions or HTTP backends, making them
ideal for serverless workloads.
 HTTP APIs are up to 70% cheaper compared to REST APIs
from Amazon API Gateway, but HTTP APIs offer only API
Announcement: EC2 Image Builder
What is it?
EC2 Image Builder is a service that makes it easier and faster to build
and maintain secure images. Image Builder simplifies the creation,
patching, testing, distribution, and sharing of Linux or Windows
Server images.
Availability:
EC2 Image Builder will initially be available in all commercial regions.
Customer Benefits:
 Improved IT productivity - Image Builder significantly
reduces the effort of keeping images up-to-date and secure
by providing a simple graphical interface, built-in
automation, and AWS-provided security settings.
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serve end-users with single-digit millisecond latencies over
the 5G network.
 Consistent AWS experience - Wavelength enables
customers to use familiar and powerful AWS tools and
services to build, manage, secure, and scale your
applications, such as Amazon VPC, Amazon EC2, Amazon
ECS, and AWS IAM.
 Flexible and scalable - Wavelength offers AWS benefits, like
elasticity, availability, and low pay-as-you-go pricing. With
Wavelength, customers can start small and scale as their
needs grow, without worrying about managing physical
hardware or maximizing the utilization of purchased
Resources: Announcement | Product Page |
proxy functionality. HTTP APIs are optimized for
performance—they offer the core functionality of API
Gateway at a lower price.
Customer Benefits:
 Save up to 70% on APIs, as compared to REST APIs - HTTP
APIs are optimized for building APIs that proxy to AWS
Lambda functions or HTTP backends, making them ideal for
serverless workloads. HTTP APIs are a significantly cheaper
and faster alternative to REST APIs, offering up to 70% cost
savings and up to 50% latency reduction. HTTP APIs only
support API proxy functionality. For customers who want
API proxy functionality and API management features in a
single solution, they can use REST APIs from Amazon API
Gateway.
 Reduce API latency, as compared to REST APIs - HTTP APIs
can reduce latency by up to 50% as compared to REST APIs.
 Simpler to secure - EC2 Image Builder allows customers to
create images with only the essential components,
reducing customer’s exposure to security vulnerabilities.
 Simple image management for both AWS and on-premises
- EC2 Image Builder, in conjunction with AWS VM
Import/Export (VMIE), allows customers to create and
maintain images for Amazon EC2 (AMI) as well as on-
premises Microsoft Hyper-V (VHDX), VMware vSphere
(VMDK), and Open Virtualization Format (OVF) virtual
machines.

 Built-in Validation Support - EC2 Image Builder allows
customers to easily validate their images for functionality,
compatibility, and security compliance with AWS-provided
tests and their own tests before using them in production.
Announcement: Simplified Windows and SQL Server BYOL
What is it?
AWS provides a new BYOL experience for software licenses, such as
Windows and SQL Server that require a dedicated physical server.
Customers can now enjoy the flexibility and cost effectiveness of
using their own licenses on Amazon EC2 Dedicated Hosts, but with
the simplicity, resiliency, and elasticity of AWS.
Customers can specify their Dedicated Host management
preferences, such as host allocation, host capacity utilization, and
instance placement in AWS License Manager. Once set up, AWS takes
AWS Categories: Storage
Announcement: Access Analyzer for S3
What is it?
Access Analyzer for S3 is a new feature that monitors customer’s
access policies, ensuring that the policies provide only the intended
access to their S3 resources. Access Analyzer for S3 evaluates their
bucket access policies and enables you to discover and swiftly
remediate buckets with potentially unintended access.
Access Analyzer for S3 alerts customers when they have a bucket that
is configured to allow access to anyone on the internet or that is
shared with other AWS accounts. Customers receive insights or
‘findings’ into the source and level of public or shared access. For
example, Access Analyzer for S3 will proactively inform customers if
read or write access were unintendedly provided through an access
control list (ACL) or bucket policy. With these insights, customers can
immediately set or restore the intended access policy.
Availability:
Available in all commercial AWS Regions, excluding the AWS China
(Beijing) Region and the AWS China (Ningxia) Region. It is also
available through APIs in the AWS GovCloud (US) Regions
Customer Benefits:
 Saves time analyzing S3 access policies for public or cross-
account accessibility - Access Analyzer for S3 provides
monitoring of access policies and provides findings of
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 Centralized Policy Enforcement - EC2 Image Builder enables
version control for easy revision management.
Resources: Announcement | Product Page
care of these administrative tasks on their behalf, so that they can
seamlessly launch virtual machines (instances) on Dedicated Hosts
just like they would launch an EC2 instance with AWS provided
licenses. License Manager also integrates with EC2 Image Builder to
automate maintenance of installation media.
Resources: What’s New Post
resources that can be unintendedly accessed from outside
an AWS account. Access Analyzer for S3 delivers detailed
findings through the Amazon S3 console and also through
its APIs.
 Continuously monitors and helps customers refine
permissions - Access Analyzer for S3 continuously monitors
and analyzes any new or updated resource policy to help
customers understand the potential security implications.
For example, when an Amazon S3 bucket policy changes,
IAM would alert customers that the bucket is accessible by
users from outside the account. When reviewing results
that show potentially shared access to a bucket, customers
can Block All Public Access to the bucket with a single click
in the S3 Management console
 Provides the highest levels of security assurance - Access
Analyzer for S3 uses automated reasoning, a form of
mathematical logic and inference, to determine all possible
access paths allowed by a resource policy. We call these
analytical results provable security, a higher level of
assurance for security of the cloud and in the cloud.
Resources: Blog

Announcement: Amazon S3 announcements (incl. Access Points)
What is it?
S3 Access Points makes it easy to manage access to shared data sets
stored in Amazon S3 at scale. You can assign every application that
accesses a single S3 bucket an access point with a unique name and
access permissions. You can add and remove access point, as your
application set grows, and your storage scales. S3 Access Points also
provides controls to limit bucket access to Virtual Private Clouds
(VPC), ensuring data never leaves your VPC. S3 Access Points makes it
easy to manage access to your data lake, media archive or large data
set on Amazon S3 by letting you create access points with names and
permissions customized for the applications using your bucket.
Controlling access to an S3 bucket, as your application set grows, can
be time consuming and complicated. S3 Access Points makes this
easy.
Availability:
Available in all AWS Commercial Regions and AWS GovCloud (US)
Regions
AWS Categories: Machine Learning
Announcement: Amazon SageMaker announcements
What is it?
Amazon SageMaker Studio overcomes the complexities of Machine
learning (ML) development by bringing together and augmenting ML
tools with the first fully integrated development environment (IDE)
for machine learning that you can use to complete the entire ML
workflow. Amazon SageMaker Studio provides a single, web-based
visual interface where customers can perform all ML development
steps. SageMaker Studio gives customers complete access, control,
and visibility into each step required to build, train, and deploy
models. Customers can quickly upload data, create new notebooks,
train and tune models, move back and forth between steps to adjust
experiments, compare results, and deploy models to production all in
one place, making customers much more productive. All ML
development activities including notebooks, experiment
management, automatic model creation, and debugging and
profiling, and model drift detection can be performed within the
unified SageMaker Studio visual interface.
Amazon SageMaker Notebooks: Managing compute instances to
view, run, or share a notebook is tedious. Now available in preview,
Amazon SageMaker provides one-click Jupyter notebooks that
customers can start working within seconds. The underlying compute
resources are fully elastic, so customers can easily dial up or down
the available resources and the changes take place automatically in
the background without interrupting their work. SageMaker also
enables one-click sharing of notebooks. All code dependencies are
automatically captured, so customers can easily collaborate with
others. They’ll get the exact same notebook, saved in the same place.
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Customer Benefits:
 Multiple access points, each with their own permissions -
Customers should use S3 Access Points if customers want
to provide different users or teams with different levels of
access to the same bucket.
 Access can be restricted to come from within a VPC only -
Customers can use these access points if customers want
to provide their teams with a simple mechanism to limit
access to their buckets from specified VPCs.
 Names for their access points need not be globally unique -
Customers should use S3 Access Points if they want to
access buckets using any name of your choice from within
their VPCs.
Resources: Announcement | Feature Page
Experiment Management: Amazon SageMaker Experiments helps
developers organize and track iterations to machine learning models.
Machine learning typically entails several iterations aimed at isolating
and measuring the incremental impact of changing specific inputs.
Developers produce hundreds of artifacts such as models, training
data, and parameter settings during these iterations. Today, they
have to rely on cumbersome mechanisms like spreadsheets to track
these experiments and manually sort through these artifacts to
understand how they impact the experiments. Amazon SageMaker
Experiments helps developers manage these iterations by
automatically capturing the input parameters, configuration, and
results, and stores them as experiments. Developers can browse
active experiments, search for previous experiments by their
characteristics, review previous experiments with their results, and
compare experiment results visually. And, Amazon SageMaker
Experiments also preserves the full lineage of the experiments, so if a
model begins to deviate from its intended outcome, developers can
go back in time and inspect its artifacts. Amazon SageMaker
Experiments makes it much easier for developers to iterate and
develop high quality models more quickly.
Analysis and Debugging: Amazon SageMaker Debugger allows
developers to debug and profile model training to improve accuracy,
reduce training times, and facilitate a greater understanding of
machine learning models. The ML training process is largely opaque,
training times can be long and hard to optimize, and the ‘black box’
effect makes it hard to interpret and explain models. Amazon
SageMaker Debugger makes the training process more transparent
by automatically capturing real-time metrics during training such as
training and validation, confusion matrices, and learning gradients to

help improve model accuracy. With Amazon SageMaker Debugger,
models trained in Amazon SageMaker automatically emit key metrics
that are collected and can be reviewed in Amazon SageMaker Studio
or via Amazon SageMaker Debugger’s API. These metrics provide
real-time feedback on training accuracy and performance. When
training problems are detected, Amazon SageMaker Debugger
provides warnings and remediation advice. Amazon SageMaker
Debugger also helps developers interpret how a model is working,
representing an early step towards the explain ability of neural
networks.
Monitor & Maintain high quality: Amazon SageMaker Model Monitor
allows developers to detect and remediate concept drift. Today, one
of the big factors that can affect the accuracy of deployed models is if
the data being used to generate predictions differs from data used to
train the model. This is called concept drift, whereby the patterns the
model uses to make predictions no longer apply. SageMaker Model
Monitor automatically detects concept drift in deployed models and
provides detailed alerts that help identify the source of the problem.
Amazon SageMaker Model Monitor automatically detects concept
drift in deployed models. Amazon SageMaker Model Monitor creates
a set of baseline statistics about a model during training and
compares the data used to make predictions against the training
baseline. Amazon SageMaker Model Monitor alerts developers when
drift is detected and helps them visually identify the root cause.
Developers can use Amazon SageMaker Model Monitor’s out of the
box features to detect drift right away, or they can write their own
rules for Amazon SageMaker Model Monitor to monitor. Amazon
SageMaker Model Monitor makes it easier for developers to adjust
the training data or algorithm to accommodate concept drift.
Automatic model generation with full visibility and control: Amazon
SageMaker Autopilot is the industry’s first automated machine
learning capability that gives customers complete control and
visibility into their ML models. Typical approaches to automated
machine learning do not give them the insights into the data used in
creating the model or the logic that went into creating the model.
SageMaker Autopilot automatically inspects raw data, applies feature
processors, picks the best set of algorithms, trains and tunes multiple
models, tracks their performance, and then ranks the models based
on performance, all with just a few clicks.
Announcement: Amazon CodeGuru
What is it?
Amazon CodeGuru (Preview) is a machine learning service for
automated code reviews and application performance
recommendations. It helps customers find the most expensive lines
of code that hurt application performance and keep you up all night
troubleshooting, then gives you specific recommendations to fix or
improve your code. CodeGuru is powered by machine learning, best
practices, and hard-learned lessons across millions of code reviews
and thousands of applications profiled on open source projects and
internally at Amazon. With CodeGuru, customers can find and fix
code issues such as resource leaks, potential concurrency race
conditions, and wasted CPU cycles. And with low, on-demand pricing,
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Use Cases:
 Predictive maintenance - Capture the state of industrial
equipment to identify potential breakdowns. Effective
predictive maintenance results in increase in equipment
lifespan, worker safety, and supply chain optimization.
 Fraud detection - Spot malicious behavior such as theft and
counterfeit. With the right solution to detect fraud,
businesses can save billions of dollars and maintain
customer trust.
 Customer churn prediction - Follow customer behaviors
and attributes to understand their concerns and
requirements, and prevent customer churn. The accuracy
of preventing customer churn helps in retaining customers
and growing the business.
Customer Benefits:
 Boost developer productivity - With Amazon SageMaker,
customers don’t need to manually tune models through
trial-and-error, and manually sort through training data or
build custom workflows to troubleshoot model quality
issues. The automated data visualizations and analysis
surfaced by Amazon SageMaker Studio helps customers
with the root cause of problems, and suggests corrective
actions, aiding quicker decisions and faster iteration.
 Reduced TCO - The total cost of ownership (TCO) for
Amazon SageMaker is 54% lower compared to self-
managed solutions. The total cost of ownership (TCO) of
SageMaker over a 3-year horizon starts with a reduced
number of 54% and goes all the way up to 96% lower
compared to other cloud based ML options such as self-
managed Amazon EC2 (EC2) options and Managed
Kubernetes (EKS) on AWS.
 Secure collaboration - Customers can now share code and
reproduce results on Amazon SageMaker notebooks with a
single click. Notebooks can be shared through URLs for
teams to collaborate and share the same experience and
results.
 visibility for auditing and compliance, without deep
technical expertise.
it is inexpensive enough to use for every code review and application
they run. CodeGuru supports Java applications today, with support
for more languages coming soon. CodeGuru helps customers catch
problems faster and earlier, so they can build and run better
software.
Availability:
US East (N. Virginia), US East (Ohio), US West (Oregon), EU (Ireland),
and Asia Pacific (Sydney).

Customer Benefits:
 Trained on decades of knowledge and experience -
CodeGuru’s machine learning models are trained on
Amazon’s code bases comprising hundreds of thousands of
internal projects, as well as over 10,000 open source
projects in GitHub.
 Find the most expensive lines of code - CodeGuru Profiler
is always searching for application performance
optimizations, identifying the most “expensive” lines of
code and recommending ways to fix them to reduce CPU
utilization, cut compute costs, and improve application
performance.
 Catch the code issue today – don't wait to get paged -
CodeGuru Reviewer looks for the things that keep
customers awake at night, and recommends how to
Announcement: Amazon Fraud Detector
What is it?
Amazon Fraud Detector is a fully managed service that makes it easy
to identify potentially fraudulent online activities such as online
payment fraud and the creation of fake accounts. Amazon Fraud
Detector uses machine learning (ML) and 20 years of fraud detection
expertise from AWS and Amazon.com to automatically identify
potentially fraudulent activity so customers can catch more fraud
faster. With Amazon Fraud Detector, customers can create a fraud
detection model with just a few clicks and no prior ML experience
because Amazon Fraud Detector handles all of the ML heavy lifting.
Availability:
IAD - us-east-1
Use Cases:
 New account - Accurately distinguish between legitimate
and high-risk customer account registrations so that
customers can selectively introduce additional steps or
checks based on risk.
 Guest checkout fraud - Spot potential fraudsters even
among customers without a history of transactions.
Customers who transact regularly typically use a registered
account. As a result, customers have a history of
transactions which makes it easier to identify potential
fraud. Guest checkout, on the other hand, has no historical
account usage or user behavior data which makes fraud
detection much harder.
Announcement: Amazon Kendra
What is it?
Amazon Kendra is a highly accurate and easy to use enterprise search
service that’s powered by machine learning. Kendra enables
developers to add search capabilities to their applications so end
users can more easily find the information they need. This includes
data from manuals, research reports, FAQs, HR documentation,
customer service guides stored across various repositories like file
systems, intranet sites, Box, DropBox, Salesforce, SharePoint,
relational databases, Amazon S3, and more.
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remediate them. It detects deviation from best practices
for using AWS APIs and SDKs, flagging common issues that
can lead to production issues, such as detection of missing
pagination or error handling with batch operations. It
detects concurrency issues such as atomicity violations and
the use of classes that are not thread-safe, which are
difficult to find even for experienced programmers. It
detects when resources are incorrectly closed, creating
latency issues and outages. It also identifies correct input
validation, where un-sanitized inputs can lead to issues
such as injection attacks or denial of service. Customers can
associate existing code repositories on GitHub or AWS
CodeCommit with CodeGuru to begin reviewing code.
Resources: Announcement | Product Page
 Try Before You Buy’ service abuse - Identify accounts that
are more likely to abuse ‘Try Before You Buy’ programs
such as fashion services that ship clothing and accessories
for customers to explore before sending payment.
Customer Benefits:
 Build high quality fraud detection ML models faster-
Amazon Fraud Detector provides templates that customers
can use to easily create ML models to identify potential
fraud without writing any code. Customers simply upload
their historical online event data such as transactions or
account registrations and select the model template that
matches their use case.
 Stop bad actors at the door - Amazon Fraud Detector helps
customers identify fraudsters right when they create an
account by predicting risk in the information they provided
so that customers can flag suspicious activity before they
can do real harm. That's because Amazon Fraud Detector
uses advanced machine learning techniques that can be
applied even to the limited data provided at account
creation.
Resources: Announcement | Product Page
Availability:
Northern Virginia, Oregon, and Ireland
Use Cases:
 Improve access to internal knowledge - Amazon Kendra can
be used to improve access to internal information for all
employees.
 Enhance sales and customer support services - Customers
can use Amazon Kendra to give their sales and customer

support team’s access to relevant answers for customer
questions or issues.
Customer Benefits:
 Get better answers upfront - Unlike traditional enterprise
search methods where results are based on basic keyword
matching and ranking, Kendra goes deeper to understand
the context of the question. Kendra will connect the dots
within customer data to return the most relevant data
point, text snippet, FAQ, or document for their query.
 Use natural language - Use natural language questions
instead of just simple keywords to get more specific
answers from anywhere in their data.
 Improves automatically over time - Kendra search results
get better as customer end users use the service. Kendra
actively retrains deep learning models built for their data
Announcement: Contact Lens for Amazon Connect
What is it?
Contact Lens for Amazon Connect is a set of machine learning (ML)
capabilities integrated into Amazon Connect. With Contact Lens for
Amazon Connect, contact center supervisors can better understand
the sentiment, trends, and compliance risks of customer
conversations to effectively train agents, replicate successful
interactions, and identify crucial company and product feedback.
Availability:
US-East-1 and US-West-2
Customer Benefits:
 Deeper insight in minutes - Contact Lens for Amazon
Connect is simple to set up and use. With only a few clicks,
Announcement: Amazon Augmented AI (Amazon A2I)
What is it?
Amazon Augmented AI (Amazon A2I) makes it easy to build the
workflows required for human review of ML predictions. A2I brings
human review to all developers, removing the undifferentiated heavy
lifting associated with building human review systems or managing
large numbers of human reviewers.
Availability:
IAD region (US East N Virginia)
Use Cases:
 Content moderation - Content moderation guidelines are
nuanced, highly dependent on the context, and vary
between countries. This can make it difficult for ML to
maintain high accuracy. Customers can use Amazon A2I
with Amazon Rekognition or a custom computer vision
model to route content to human reviewers when the
model can't make a high-confidence prediction.
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set and employee usage patterns to improve search
accuracy.
 Natural language understanding for multiple domains -
Kendra uses deep learning models to understand natural
language queries and document content and structures for
a wide range of internal use cases like HR, operations,
support, and R&D. Kendra is also optimized to understand
complex language from domains like IT, financial services,
insurance, pharmaceuticals, industrial manufacturing, oil
and gas, legal, media and entertainment, travel and
hospitality, health, HR, news, telecommunications, mining,
food and beverage, and automotive. This means that
customers can ask a question like “Can I add children as
dependents on HMO?” and Kendra will provide answers
related to your healthcare options.
Resources: Announcement | Product Page
customers can use ML-powered analytics to discover deep
customer insights from your contact center.
 Pay-as-you-go pricing - With Contact Lens for Amazon
Connect, customers are only charged for what you use.
 Better customer experiences - Contact Lens for Amazon
Connect helps supervisors improve the agent customer
interaction by providing insights around what makes a
successful call, compliance risks, and trends in topics with
new rich metadata around call transcripts and conversation
characteristics such as indicators of interruptions, talk
speed, sentiment, and custom category labels.
 Loan application processing - Use Amazon Textract or a
custom model to extract key information from loan
applications.
 Model accuracy monitoring - Use Amazon A2I to send a
random sample of customers custom ML model’s
predictions to human reviewers.
Customer Benefits:
 Easily implement human review of ML predictions -
Amazon A2I gives customers the flexibility to incorporate
human review into ML applications based on your specific
requirements. Low-confidence predictions are sent to
humans to review and take action.
 Work with your choice of human reviewers - Amazon A2I
provides options to work with reviewers inside and outside
of your organization. Using Amazon A2I, customers can
easily route reviews to the reviewers you provide. They can
also access a workforce of over 500,000 independent
contractors who are already performing machine learning

related tasks through Amazon Mechanical Turk.
Alternatively, if their data requires confidentiality or special
skills, you can use workforce vendors who are experienced
with review projects and pre-screened by AWS for quality
Announcement: Amazon Transcribe Medical
What is it?
Amazon Transcribe Medical is a machine learning service that makes
it easy to quickly create accurate transcriptions from medical
consultations between patients and physicians. With Transcribe
Medical, the medical and pharmacological terms used in physician
dictated notes, practitioner/patient consultations, and tele-medicine
are automatically converted from speech to text for use in clinical
documentation applications.
Availability:
US-East-1, US-East-2, US-West-2, CA-Central-1, EU-West-1, AP-
Southeast-2
Use Cases:
 In Room Patient Care - In a patient care setting, Transcribe
Medical can be leveraged to capture the conversation
between the physician and the patient. The automatic
transcription of this conversation can provide input for an
Electronic Medical Records (EMR) system or notes for
downstream analysis.
 Physician Dictation - Transcribe Medical can also be used to
capture physician notes as they review a patient’s case, lab
results, or other information. The automatic transcription
of this dictation can provide input for and EMR system or
notes for downstream analysis.
 Pharmacovigilance (Drug Safety) - Transcribe Medical can
further be used to create transcripts of phone
conversations between drug manufacturers and
patients/physicians. These transcripts can be analyzed,
individually and at an aggregate, to identify trends and
early warning signals of adverse drug reactions and
interactions.
Announcement: AWS DeepComposer
What is it?
AWS DeepComposer gives developers of all skill levels a creative way
to experience machine learning. Get hands-on, literally, with a
musical keyboard and the latest machine learning techniques to
compose their own music.
Get started with the AWS DeepComposer keyboard to create a
melody that will transform into a completely original song in seconds,
all powered by AI. AWS DeepComposer includes tutorials, sample
code, and training data that can be used to get started building
generative models, all without having to write a single line of code.
Availability:
US East (N. Virginia) region
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and security procedures, including Startek, iVision,
CapeStart Inc., Cogito, and iMerit.
Resources: Announcement | Product Page
Customer Benefits:
 Accurately and automatically capture important
information - Transcribe Medical uses state-of-the-art
machine learning technology to automatically transcribe
medical speech. Clinical documentation apps built on top of
Transcribe Medical’s medical speech-to-text capabilities
can produce accurate and consistent transcripts.
Moreover, transcripts are generated in real time, thereby
eliminating multi-day turnaround delays resulting from
using third-party transcription services. This allows the
physician or clinician to focus on the patient interaction
and to have more, high-value, patient interactions per day.
 Natural Speech - Transcribe Medical produces outputs that
include punctuation and number normalization (converts
“three hundred” to “300”). Allowing physicians, clinicians,
and patients to speak as they normally would and still
produce accurate, understandable, and analyze-able
output. This means that users of the system do not need to
learn “how” to dictate, Transcribe Medical can be used by
anyone.
 Ready for analytics - Transcribe Medical’s output provides
more than just accurate transcription. At the word-level,
the output includes millisecond timestamping as well as
confidence scoring. Including these into an analytics
workflow allows for quick and accurate identification of
keywords and possible transcription errors, respectively.
Resources: Announcement | Product Page
Use Cases:
Generative AI is pretty complex and until now, developers who
are interested in growing their skills in this area haven’t had an
easy way to get started. Which is where AWS DeepComposer
comes in, as a way to accelerate learning through human-
computer collaboration, to generate music in a fun and hands-
on way.
The 2 main use cases are: 1/ Individual developers: Developer can use
this as a way to start learning generative AI though their own
independent hands on learning. 2/ Upskill the workforce: enterprises
may choose to use AWS DeepComposer as a creative way to upskill
the workforce by getting hands on with ML and Generative AI.

Customer Benefits:
 A creative way to learn machine learning - AWS
DeepComposer allows developers of all skill levels to get
started with Generative AI by providing hands-on tutorials
to quickly start training models and test them in a fun,
musical experience.
 Start jamming, anywhere - In addition to the physical
keyboard, the AWS DeepComposer console includes a
virtual keyboard so that developers can compose and learn
anywhere.
Announcement: Amazon SageMaker Operators for Kubernetes
What is it?
Amazon SageMaker Operators for Kubernetes make it easier for
developers and data scientists using Kubernetes to train, tune, and
deploy machine learning (ML) models in Amazon SageMaker.
Customers use Kubernetes, a general purpose container
orchestration system, to setup repeatable pipelines and maintain
greater control and portability over their workloads. But when
running ML workloads in Kubernetes, customers also have to manage
and optimize the underlying ML infrastructure, ensure high
availability and reliability, provide ML tools to make data scientists
more productive, and comply with appropriate security and
Announcement: AWS DeepRacer Multi-car
What is it?
Developers can take on their next machine learning challenge using
AWS DeepRacer with the launch of multi-car racing and object
avoidance capabilities in the AWS DeepRacer console. Customers can
build models for object avoidance and dual-car head-to-head races
by experimenting with multiple sensor inputs and the latest
reinforcement learning algorithms and neural network
configurations. Developers can build reinforcement learning models
Announcement: AWS Machine Learning Embark program
What is it?
Born out of hundreds of successful customer implementations and
Amazon’s own experience scaling the use of machine learning (ML) in
the organization, the AWS Machine Learning Embark program
combines the training, coaching, and implementation support
needed to launch your customer’s machine learning journey and
transform their development teams into machine learning
practitioners.
Getting started with machine learning is equal parts technology and
culture change. Many organizations struggle with where to even
start, because there aren’t well-understood patterns to follow.
Projects may struggle to find momentum from lack of a rallying cry to
motivate big changes. Once underway, it’s easy to get caught
reinventing solutions to well-solved problems and making novice
mistakes that slow you down because teams get stuck in silos or
don’t have the right technical skills. When projects are delivered to
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 Community and collaboration - The AWS DeepComposer
community provides an opportunity for customers to meet
with developers and creators.
 Centralized Policy Enforcement - EC2 Image Builder enables
version control for easy revision management.
Resources: What’s New Post
regulatory requirements. With Amazon SageMaker Operators for
Kubernetes, customers can invoke SageMaker using the Kubernetes
API or Kubernetes tools such as kubectl to create and interact with
their ML jobs in SageMaker. This gives Kubernetes customers the
portability and standardization benefits of Kubernetes and EKS, along
with the benefits of fully managed ML services with Amazon
SageMaker.
Resources: What’s New Post
ready to deploy to AWS DeepRacer Evo in the 2020 season of the
AWS DeepRacer League.
Resources: What’s New Post
production, they may not catalyze change because they weren’t
aligned to the right business goals.
Availability: US only.
Customer Benefits:
 Focused on real opportunities: AWS ML Embark brings
business and development teams together in a cohort to
work through the problem and get to a solution together.
At the outset of the program, the cohort will identify
business opportunities that have meaningful impact on the
organization and can be implemented quickly. Building this
partnership is the best way to guarantee that the solution
will have real business impact and that machine learning
adoption will continue to thrive in the organization.
Resources: New Service Description Card | First Call Deck

AWS Categories: Databases
Announcement: Amazon Managed Apache Cassandra Service
What is it?
Amazon Managed Apache Cassandra Service is a scalable, highly
available, and managed Apache Cassandra–compatible database
service. With Amazon Managed Cassandra Service, customers can
run their Cassandra workloads on AWS using the same Cassandra
application code and developer tools that they use today. Customers
don’t have to provision, patch, or manage servers, and they don’t
have to install, maintain, or operate software. Amazon Managed
Cassandra Service is serverless, so customers pay for only the
resources they use and the service automatically scales tables up and
down in response to application traffic. Customers can build
applications that serve thousands of requests per second with
virtually unlimited throughput and storage.
Availability:
US East (N. Virginia), US East (Ohio), EMEA (Stockholm), Asia Pacific
(Singapore), Asia Pacific (Tokyo)
Use Cases:
 Build applications that require low latency - Process data at
high speeds for applications that require single-digit-
millisecond latency, such as industrial equipment
maintenance, trade monitoring, fleet management, and
route optimization.
 Build applications using open-source technologies - Build
applications on AWS using open-source Cassandra APIs and
Announcement: Amazon Relational Database Service on AWS Outposts
What is it?
Amazon Relational Database Service (Amazon RDS) on AWS Outposts,
now in preview, allows you to deploy fully managed database
instances in your on-premises environments. AWS Outposts is a fully
managed service that extends AWS infrastructure, AWS services,
APIs, and tools to virtually any datacenter, co-location space, or on-
premises facility for a truly consistent hybrid experience. You can
deploy Amazon RDS on Outposts to set up, operate, and scale MySQL
and PostgreSQL relational databases on premises, just as you would
in the cloud. Amazon RDS on Outposts provides cost-efficient and
resizable capacity for on-premises databases, while automating time-
consuming administration tasks including infrastructure provisioning,
database setup, patching, and backups, freeing you to focus on your
applications.
Availability:
At GA, RDS on Outposts will be available in all regions where AWS
Outposts are available
Customer Benefits:
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drivers that are available for a wide range of programming
languages such as Java, Python, Ruby, .NET, Node.js, PHP,
C++, Perl, and Go.
 Move Cassandra workloads to the cloud - Managing
Cassandra tables is time consuming and expensive. With
Amazon Managed Cassandra Service, customers can set up,
secure, and scale Cassandra tables in the AWS Cloud
without managing infrastructure.
Customer Benefits:
 Apache Cassandra-compatible - Amazon Managed
Cassandra Service implements the Apache Cassandra CQL
API, allowing customers to use the Cassandra Query
Language (CQL) and drivers that they already use.
 No servers to manage – Customers don’t need to provision,
patch, or manage servers, so they can focus on building
better applications.
 Performance at scale - Consistent, single-digit-millisecond
response times at any scale.
Resources: Announcement | Product Page
 Fully managed databases on premises - Amazon RDS on
Outposts makes it easy to provision, monitor, and operate
relational databases on premises, including for low latency
workloads that need to remain close to on-premises data
and applications.
 Scalability and performance - Amazon RDS on Outposts
scales compute and memory of customer on-premises
databases with just a few clicks in the console, using the
command line interface (CLI), or API calls.
 Available and durable - Amazon RDS on Outposts monitors
to detect unhealthy database instances and automatically
recovers them using the same storage volume, ensuring
availability protection for customer’s on-premises
databases. RDS on Outposts allows them to manually or
automatically back up their on-premises databases,
supports point-in-time restore, and offers automated
backup retention periods per database.
Resources: Announcement | Feature Page

Announcement: Amazon RDS Proxy
What is it?
Amazon RDS Proxy – now in preview – is a fully managed, highly
available database proxy for Amazon Relational Database Service
(RDS) that makes applications more scalable, more resilient to
database failures, and more secure.
Availability:
In preview in the AD, CMH, PDX, DUB, and NRT regions
Use Cases:
 Serverless application development - With Amazon RDS
Proxy customers can build serverless applications that are
more scalable and more available because they use their
relational databases more efficiently. Modern serverless
applications support highly variable workloads and may
attempt to open a burst of new database connections or
keep many connections open but idle. A surge of
connections or a large number of open connections could
strain their database server, leading to slower queries and
limited application scalability. By pooling and sharing
already established database connections, RDS Proxy
allows customers to efficiently scale to many more
connections from your serverless application. RDS Proxy
also enables customers to maintain predictable database
performance by controlling the total number of database
connections that are opened. Finally, RDS Proxy preserves
the availability of their serverless application by denying
unserviceable application connections that may degrade
the performance of your database.
 Software-as-a-Service (SaaS) and eCommerce applications
- SaaS or eCommerce applications often keep a large
number of database connections open to ensure quick user
response times, although only a fraction of these open
connections may get actively used at a given moment.
These open but idle connections still consume database
memory and compute resources. Instead of over-
provisioning their database to support mostly idling
connections, customers can use RDS Proxy to hold idling
connections from their application while only establishing
database connections as required to optimally serve active
requests.
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Customer Benefits:
 Pool and share database connections for improved
application scaling - Amazon RDS Proxy instance maintains
a pool of established connections to the customer’s RDS
database instances, reducing the stress on database
compute and memory resources that typically occurs when
new connections are established. RDS Proxy also shares
infrequently used database connections, so that fewer
connections access the RDS database. This connection
pooling enables their database to efficiently support a large
number of application connections and frequency of
connection establishment, so their application can scale
without compromising performance.
 Increase application availability and reduce database
failover times - Amazon RDS Proxy is highly available and
deployed over multiple Availability Zones (AZs). RDS Proxy
minimizes application disruption from outages affecting the
availability of the customer’s database, by automatically
connecting to a new database instance while preserving
application connections. When failovers occur, rather than
rely on DNS changes to reroute requests – a time
consuming process – RDS Proxy routes requests directly to
the new database instance. This reduces failover times for
Aurora and RDS databases by up to 66%.
 Manage application data security with database access
controls - Amazon RDS Proxy gives customers additional
control over data security by giving them the choice to
enforce IAM authentication for database access to avoid
the risky practice of hard coding database credentials into
application code. RDS Proxy also enables customers to
centrally manage database credentials using AWS Secrets
Manager.

AWS Categories: Analytics
Announcement: RA3 for Amazon Redshift
What is it?
Amazon Redshift RA3 with managed storage is a new generation
instance type that delivers up to 3x the performance of any existing
cloud data warehouse service.
Availability:
US East (Ohio), US East (N. Virginia), US West (N. California), US West
(Oregon), Asia Pacific (Seoul), Asia Pacific (Singapore), Asia Pacific
(Sydney), Asia Pacific (Tokyo), EU (Frankfurt), EU (Ireland), EU
(London)
Customer Benefits:
 Separates compute and storage - Amazon Redshift RA3
allows customers to optimize their data warehouse by
scaling and paying for compute and storage independently.
 Managed storage - With Amazon Redshift RA3, customers
only pay for the storage they use and benefit from
Announcement: AQUA for Amazon Redshift
What is it?
AQUA (Advanced Query Accelerator for Amazon Redshift) is a new
distributed and hardware-accelerated cache that enables Redshift to
run up to 10x faster than any other cloud data warehouse.
Existing data warehousing architectures with centralized storage
require data be moved to compute clusters for processing. As data
warehouses continue to grow over the next few years, the network
bandwidth needed to move all this data becomes a bottleneck on
query performance.
If you look at hardware trends since 2012, SSD storage throughput
has increased 12x while the ability for CPUs to process data in
memory has only scaled 2x. This means that even if you removed the
network from being the bottleneck, the ability for CPUs to process all
this data is limited.
AQUA takes a new approach to cloud data warehousing. AQUA brings
the compute to storage by doing a substantial share of data
processing in-place on the innovative cache. In addition, it uses AWS-
designed processors and a scale-out architecture to accelerate data
processing beyond anything traditional CPUs can do today.
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advanced data management techniques with managed
storage. Amazon Redshift managed storage uses large, high
performance SSDs in each Redshift RA3 instance for fast
local storage, and Amazon S3 for longer-term durable
storage. If the data in an instance grows beyond the size of
the large local storage it is automatically offloaded to
Amazon S3, and customers pay the same low rate
regardless of where the data is kept.
 Fast performance - Amazon Redshift RA3 instances are
built on the Nitro system and have high bandwidth
networking that reduce the time for data to be offloaded
and retrieved from Amazon S3. They deliver up to 3x the
performance of other cloud data warehouses, and up to 2x
better performance and 2x more storage capacity than DS2
instance at the same cost.
Resources: Announcement
Availability:
AQUA is in gated preview. Customers can sign up to be considered
https://pages.awscloud.com/AQUA_Preview.html
Customer Benefits:
 Brings compute closer to storage - AQUA accelerates
Redshift queries by running data intensive tasks such as
such as filtering and aggregation closer to the storage layer.
This avoids networking bandwidth limitations by
eliminating unnecessary data movement between where
data is stored and compute clusters.
 Powered by AWS-Designed Processors - AQUA uses AWS-
designed processors to accelerate queries. This includes
AWS Nitro chips adapted to speed up data encryption and
compression, and custom analytics processors,
implemented in FPGAs, to accelerate operations such as
filtering and aggregation.
 Scale out Architecture - AQUA can process large amounts
of data in parallel across multiple nodes, and automatically
scales out to add more capacity as your storage needs grow
over time.

Announcement: UltraWarm for Amazon Elasticsearch Service
What is it?
UltraWarm is a performance-optimized warm storage tier for
Amazon Elasticsearch Service. It complements the existing
Elasticsearch hot storage tier by providing less expensive storage for
older and less-frequently accessed data while still providing an
interactive analytics experience.
Availability:
US East (N. Virginia, Ohio), US West (Oregon, N).
Customer Benefits:
 Achieve 90% cost savings: UltraWarm stores data in
Amazon S3 while using custom, highly-optimized nodes to
cache, pre-fetch, and query that data. This enables
customers to store data at nearly 1/9th the cost of existing
Elasticsearch storage tiers, while providing durability and
maintaining the interactive analytics experience.
AWS Categories: Serverless
Announcement: Amazon EventBridge with Schema Registry
What is it?
Amazon EventBridge is a serverless event bus that makes it easy to
connect applications together using data from customer’s own
applications, Software-as-a-Service (SaaS) applications, and AWS
services.
**Schema Registry - Now in Preview** As customer’s applications
grows and more teams write custom events, there is more effort
required to find events and their structure as well as to write code to
react to those events. The Amazon EventBridge schema registry
stores event structure - or schema - in a shared central location and
maps those schema to code for Java, Python, and Typescript so it’s
easy to use events as objects in their code. Schema from their event
bus can be automatically added to the registry through the schema
discovery feature. Customers can connect to and interact with
schema registry from the AWS console, APIs, or through the SDK
Toolkits for Jetbrains (Intellij, PyCharm, Webstorm, Rider) and VS
Code.
Availability:
The schema registry preview is available in US East (Ohio), US West
(Oregon), US East (Northern Virginia) Asia Pacific (Tokyo) Region, and
Europe (Ireland) Regions.
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 Store up to 3 PB of data: Retain up to 3 PB of log data with
a single Amazon Elasticsearch Service cluster and with the
ability to query across multiple clusters customers can
store virtually unlimited amount of data. This allows
customers to cost-effectively retain current and historical
log data for operational analysis and visualization. (Note:
UltraWarm in preview supports 900 TB data storage and
doesn’t support cross cluster querying).
 Run interactive log analytics and visualization: UltraWarm
stores less-frequently accessed data in S3 while also
providing a distributed cache built on the AWS Nitro system
to store more frequently accessed data including indices
and aggregations. This allows customers to run fast,
interactive analytics on all of their log data via their Kibana
interface without needing to spend hours or days restoring
it from the archives.
Resources: Announcement | Documentation
Use Cases:
 Customer Support - Customers can send status changes in
support tickets to EventBridge and trigger an automated
workflow, or use machine learning to train and deploy a
sentiment analysis model. For example, customers can use
Amazon Sagemaker to attach their customer satisfaction
score on an original Zendesk ticket.
 Security Operations - Customers can send security events
to EventBridge for communication to relevant user groups
across multiple channels. For example, customers can
include threat detection events in a Whispir
communications workflow, or automate the delivery of
security system reports with event-based rules.
 Business Operations - Customers can use EventBridge to
access, process, and send operational data from one
system to another. For example, customers can use
EventBridge to connect PagerDuty incidents to an Amazon
Redshift data warehouse, so customers can analyze the
remediation velocity and average operational load on
engineering teams.
Customer Benefits:
 Connect data from SaaS apps - EventBridge ingests data
from supported SaaS applications and routes it to AWS
service targets through native integration in the AWS

CONFIDENTIAL (Internal Only)
management console. With EventBridge, customers can
use data from their SaaS apps to trigger workflows for
customer support, business operations and more. Learn
more about integrated SaaS partners.
 Write less code - EventBridge makes it easy to connect
applications together because customers can ingest, filter
and deliver events without writing custom code.
EventBridge automatically routes events from their source
to one or more supported AWS service targets, such as
AWS Lambda and Amazon Kinesis Data Streams.
AWS Categories: Security, Identity, and Compliance
Announcement: AWS Identity and Access Management (IAM) Access Analyzer
What is it?
AWS IAM Access Analyzer generates comprehensive findings
that identify resources that can be accessed from outside an
AWS account. AWS IAM Access Analyzer does this by
evaluating resource policies using mathematical logic and
inference to determine the possible access paths allowed by
the policies. AWS IAM Access Analyzer continuously monitors
for new or updated policies, and it analyzes permissions
granted using policies for their Amazon S3 buckets, AWS KMS
keys, Amazon SQS queues, AWS IAM roles, and AWS Lambda
functions.
Availability:
All commercial AWS Regions.
Customer Benefits:
 Saves time analyzing resource policies for public or cross-
account accessibility - Compared to heuristics or pattern-
matching techniques that could take days or weeks, IAM
Access Analyzer uses mathematical logic and inference to
dramatically reduce the time to generate comprehensive
findings about resources that can be accessed from outside
an AWS account. IAM Access Analyzer evaluates
permissions granted using policies for their Amazon S3
AWS Categories: Quantum Technologies
Announcement: Amazon Braket (Preview)
What is it?
Amazon Braket is fully managed service that makes it easy for
scientists and developers to build, test, and run quantum computing
applications. Amazon Braket helps customers get started learning
about quantum computing by providing a development environment
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 Easily build event-driven architectures - EventBridge
simplifies the process of building event-driven
architectures. With EventBridge, customers event targets
don’t need to be aware of event sources because
customers can filter and publish directly to EventBridge.
There is no set up required. Event-driven architectures are
loosely coupled and distributed, which improves developer
agility as well as application resiliency.
Resources: What’s New Post
buckets, AWS KMS keys, Amazon SQS queues, AWS IAM
roles, and AWS Lambda functions. AWS IAM Access
Analyzer delivers detailed findings through the AWS IAM,
Amazon S3, and AWS Security Hub consoles and also
through its APIs.
 Continuously monitors and helps customers refine
permissions - AWS IAM Access Analyzer continuously
monitors and analyzes any new or updated resource policy
to help customers understand the potential security
implications. For example, when an Amazon S3 bucket
policy changes, IAM would alert customers that the bucket
is accessible by users from outside the account.
 Provides the highest levels of security assurance - IAM
Access Analyzer uses automated reasoning, a form of
mathematical logic and inference, to determine all possible
access paths allowed by a resource policy. We call these
analytical results provable security, a higher level of
assurance for security of the cloud and in the cloud.
While some tools let customers test particular access
scenarios, IAM Access Analyzer is able to use mathematics
to analyze for all possible access requests increasing their
confidence that their policies enable only the access
customers intend.
Resources: What’s New Post
to build quantum algorithms, test them on simulated quantum
computers, and run them their choice of different quantum
hardware technologies.
Amazon Braket lets customers design their own quantum algorithms
from scratch or choose from a set of pre-built algorithms. Once

CONFIDENTIAL (Internal Only)
customers define their algorithm, Amazon Braket provides a fully
managed simulation service to help troubleshoot and verify their
implementation. When they are ready, they can run their algorithm
on a range of different quantum computers from AWS partners,
including D-Wave, IonQ, and Rigetti, all controlled though a single
user experience. To make it easier to develop hybrid algorithms that
combine classical and quantum tasks, Amazon Braket helps manage
classical compute resources and establish low-latency connections to
the quantum hardware. With Amazon Braket customers can explore
quantum computing, evaluate its potential, and build expertise for
the future.
Availability:
US East (Ohio) Region, US West (Oregon) Region US West (Northern
California) Region, and AWS Regions, see details on the AWS Regions
Table.
Use Cases:
 Quantum Applications - Designing useful quantum
applications requires new skills and potentially radically
different approaches to problem solving. Building this
expertise will take time and requires access to quantum
technologies and programming tools. Amazon Braket help
organizations begin exploring the potential of quantum
computers today, and prepare for the future.
 Simulation of quantum systems - Although many
approximation methods have been introduced, simulating
quantum systems in physics and chemistry still represents a
significant challenge for classical computers. However, the
unique features of quantum computers and the ability to
natively manipulate quantum mechanical states creates the
potential to efficiently solve important problems such as
describing the electronic structure of molecules. Simulation
of quantum systems will have broad applications including
the design of new materials and catalysts, drug discovery,
and the exploration of high-temperature superconductors.
 Optimization - Optimization problems are ubiquitous across
many industries including telecommunications, supply
chain logistics and financial services. Finding the optimal
approach from a set of alternatives can overwhelm classical
systems as the number of possible combinations drives up
complexity. Quantum computing can be used to address a
AWS Categories: IoT
Announcement: IoT SiteWise new features and pricing
What is it?
New features in IoT SiteWise provide additional capabilities to collect
data from their industrial equipment, add context to the data using
asset models, use the data in their custom applications, and view the
data in near real-time through a fully-managed web application.
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wide range of these problems, for instance in the field of
combinatorial optimization and by accelerating linear
programming algorithms and Monte Carlo methods. While
future, error-corrected, quantum computers have provable
speed-ups, near-term devices can be used to run heuristic
algorithms which might already give an advantage.
Customer Benefits:
 Get started quickly - Amazon Braket provides a single
environment to design, test, and run quantum algorithms
without having to setup and manage infrastructure,
negotiate access with multiple vendors, and write code to
integrate different environments. Amazon Braket provides
fully-managed Jupyter notebooks that customers can use
to explore possible applications, visualize their results, and
optimize quantum algorithms. Customers can choose from
notebooks with pre-installed developer tools, sample
algorithms, and tutorials that make it easy get started
quickly.
 Experiment with multiple technologies - Amazon Braket
gives customers access to a variety of different types of
quantum computers, including gate based and quantum
annealing superconductors, and ion trap hardware.
Amazon Braket’s cross-platform developer tools provide a
consistent experience so customers don’t need to learn
multiple development environments and makes it easy to
work with different quantum hardware technologies to
understand which physical implementation will best fit
their applications.
 Run Hybrid Quantum and Classical Algorithms - Amazon
Braket makes it easy to run hybrid quantum algorithms that
combine quantum operations with optimization processes
running on classical compute instances. This allows
customers to create iterative systems that mitigate the
effect of errors inherent in todays’ quantum computing
systems. Amazon Braket supports the execution of hybrid
algorithms as fully managed jobs, orchestrating the
necessary resources to maximize efficiency and reduce
cost.
Resources: What’s New Post
We have also updated pricing for AWS IoT SiteWise. Customers will
be charged for data ingest and egress from AWS IoT SiteWise based
on number of messages, instead of amount of data ingested or
scanned.
Resources: What’s New Post

AWS Categories: Migrations
Announcement: EMP for Windows Server
What is it?
EMP for Windows Server includes technology and expert guidance to
migrate customer’s legacy applications from Windows Server 2003,
2008, and 2008 R2 to newer, supported versions on AWS, without
any refactoring. The EMP technology decouples the applications from
the underlying OS, enabling AWS Partners or AWS Professional
Services to migrate their critical applications to a newer, supported
version of Windows Server on AWS. Once on AWS, customers can
further optimize the operations and costs for these applications.
Availability:
All public AWS regions and GovCloud.
Use Cases:
 Customers need to shut down data centers and move to
cloud, but cannot because there are a subset of
applications having dependencies on older technologies
such as runtimes only supported on legacy WS.
 Customers want to utilize enhanced security and other
features (such as container support) available on newer
Windows platforms, for their legacy apps.
 Customers want to deal with periodic End of life for
Windows Server OS, and move away from paying additional
$$ for extended support and patches for their existing
platforms.
 Customers want to consolidate their legacy multi-tier
workloads to run on single VM and optimize for the costs,
without having to go through significant refactoring..
AWS Categories: Partners
Announcement: AWS Service Ready Program
What is it?
AWS Service Ready identifies and validates products from APN
Technology Partners that integrate with specific AWS services and
recommends these products to customers. AWS customers can
spend less time evaluating new tools, and more time scaling their use
of products that are integrated with AWS services. Products in AWS
Service Ready have been reviewed by AWS Partner SAs for high
availability and proper architecture, and follow AWS best practices
for developing integrated products. Through AWS Service Ready, APN
Partners have demonstrated success building products that are
integrated with AWS services. These APN Technology Partners help
customers evaluate and use their technology productively at scale
and with varying levels of complexity.
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Customer Benefits:
 Future-proof customer’s legacy applications: Safeguard
customer applications from periodic end of support events
by decoupling these applications from the underlying
unsupported Windows Server operating system. This
means when the next end of support event occurs,
customers can simply move and then run their applications
on the latest supported version of Windows Server without
any code changes.
 Reduce risk: When customers run their packaged
applications on supported versions of Windows Server,
customers proactively receive the latest patches and
operating system-wide security improvements that are not
available for the older versions. This protects their
applications from vulnerabilities of the older operating
systems.
 Reduce cost and complexity: Migrating legacy applications
to newer, supported versions of Windows Server often
requires refactoring, which is expensive and complex
because of limited in-house expertise for such applications.
With EMP for Windows Server, customers no longer need
to refactor their applications to ensure compatibility with
the new version of Windows Server. Customers only pay
for the AWS SME engagement to drive migration of their
applications to AWS using the EMP technology, reducing
the cost and complexity associated with the process.
Resources: What’s New Post
Availability:
Currently, we have APN Partners validated AWS Service Ready
Partners for AWS PrivateLink and Amazon Redshift.
 AWS PrivateLInk Partners located in: North America,
Europe, Middle East, and Africa. Find an AWS PrivateLink
Service Ready Partner.
 Amazon Redshift Partners located in: North America, Latin
America, Japan, Asia Pacific, Europe, Middle East, and
Africa. Find an Amazon Redshift Service Ready Partner.
Use Cases:
 For AWS Customers who are making a purchasing decision
and want to know if a tool or application will integrate with
AWS services.
Updated:
11/25/19

CONFIDENTIAL (Internal Only)
 For AWS Customers who want to know if an APN
Technology Partner product has been validated by AWS
Partner SAs for proper architecture and high availability.
 For AWS Customers who want to know if an APN
Technology Partner product has proven customer success.
Customer Benefits:
 Find Products that integrate with AWS services: AWS
customers can spend less time evaluating new tools, and
more time scaling their use of products that are integrated
with AWS services. Products in AWS Service Ready have
been reviewed by AWS Partner SAs for high availability and
Announcement: AWS Retail Competency
What is it?
AWS Retail Competency Partners provide innovative technology
offerings that accelerate retailers’ modernization and innovation
journey across all areas in the enterprise. These include Customer
Engagement, Supply Chain and Distribution, Physical, Digital, and
Virtual Store, Advanced Retail Data Science, and Core Retail Business
Applications. AWS Retail Competency Consulting Partners offer
strategy and deployment services to retailers, to help accelerate their
digital transformation.
Eligible partners:
APN Advanced Tier Technology Partners and APN Advanced &
Premier Tier Consulting Partners
Availability:
Partners available in: North America, Latin America, Asia Pacific,
Europe, Middle East, and Africa. Find an AWS Retail Competency
Partner now.
Announcement: AWS Public Safety & Disaster Response Competency
What is it?
AWS Public Safety and Disaster Response Competency Partners are
comprised of APN Consulting Partners with proven success helping
customers leverage AWS cloud technology to prepare for, respond
to, and recover from various types of natural or man-made disasters
and public safety emergencies globally.
Eligible partners:
APN Advanced & Premier Tier Consulting Partners
Availability:
Partners available in: North America, Latin America, Europe, Middle
East, and Africa. Find an AWS Public Safety & Disaster Response
Competency Partner now.
Use Cases:
Customers can discover APN Consulting Partners with proven success
in helping customers implement secure, reliable, cloud-enabled
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proper architecture, and follow AWS best practices for
developing integrated products.
 Proven Customer success: AWS Service Ready Partners
have demonstrated success building products that are
integrated with AWS services. These APN Technology
Partners help customers evaluate and use their technology
productively at scale and with varying levels of complexity.
Resources: Blog Post | Web Page | What’s New Post
Use Cases:
 AWS Retail Competency Partners enable retailers to
accelerate their digital transformation across the entire
enterprise. These APN Partner offerings have been
validated for demonstrated technical proficiency and
proven retail customer success in one or more of the
specialized areas: Customer Engagement: Marketing,
Advertising, and CRM solutions for Retail Marketing leaders
to attract and retain customers.
AWS Retail Competency (continued):
Resources: Blog Post | Web Page | What’s New Post
offerings to enhance public safety and disaster response capabilities
in one or more of the specialized categories below:
 Emergency Management Operations: APN Partners build
and implement technology offerings that enable
emergency management efforts and support safer and
more resilient communities.
 Data and Analytics: APN Partners build and implement
technology offerings to enable data collection, processing,
analysis, and sharing of mission-critical information.
 Infrastructure Resilience and Recovery: APN Partners offer
AWS customers resilience plans and technology offerings in
preparation for, or in the wake of, a natural or man-made
disaster.
Customer Benefits:
 Find Products that integrate with AWS services: AWS
customers can spend less time evaluating new tools, and
more time scaling their use of products that are integrated
with AWS services. Products in AWS Service Ready have
Updated:
11/25/19

been reviewed by AWS Partner SAs for high availability and
proper architecture, and follow AWS best practices for
developing integrated products.
 Proven Customer success: AWS Service Ready Partners
have demonstrated success building products that are
integrated with AWS services. These APN Technology
Announcement: APN Global Startup Program
What is it?
The APN Global Startup Program is a new APN Partner Program to
support mid- to late-stage startups receive specialized support as an
APN Technology Partner. When companies join the APN Global
Startup Program, they are assigned a Startup PDM (Partner
Development Manager), who becomes their primary point of contact
and guides each business in their personalized and simplified journey
through the APN. These startups also receive support from assigned
AWS Startup Partner Solution Architects. This white glove support
increases the speed at which startups can receive direct benefits
from the APN in three key areas: technical validation, go-to-market
(GTM) support, and sales enablement.
Eligible partners:
APN Technology Partners with Series A of later funding
Availability:
Global, Partners must be on the Hot Startup 1000 List AWS
PrivateLInk Partners located in: North America, Europe, Middle East,
and Africa. Find an AWS PrivateLink Service Ready Partner.
Announcement: APN Immersion Days
What is it?
APN Immersion Days are day-long, in-person workshops conducted
by trained APN Consulting Partners to help customers learn how to
leverage AWS. APN Immersion Days takes the content developed by
our Solutions Architected through AWS Immersion Days, and trains
APN Partners to conduct these trainings to their customers. This in-
depth approach helps technical experts learn how to best leverage
the AWS and Partner Solutions in various solution areas, such as
database migration, containers, artificial intelligence, edge services,
and more. With APN Immersion Days, we are providing APN Partners
with a repeatable model, reusable content, and automated tools to
drive successful outcomes when Partners are delivering technical
workshops to customers.
Eligible Partners:
APN Advanced & Premier Tier Consulting Partners
Availability:
Partners are delivering APN Immersion Days in: North America, Latin
America, Asia Pacific, Europe, Middle East, and Africa
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Partners help customers evaluate and use their technology
productively at scale and with varying levels of complexity.
Resources: Blog Post | Web Page | What’s New Post
Partner Benefit:
The APN Global Startup Program enables businesses to continue their
push for innovation, while also preserving our joint enterprise
customers’ need for security, compliance, and cloud best practices.
The program also provides startups with access to vast AWS
marketing resources, previously available only to the largest
independent software vendors (ISVs). With the APN Global Startup
Program, selected startups can:
1) Validate and optimize their products and technology
architecture.
2) Gain visibility and exposure with enterprise end customers.
3) Accelerate their GTM strategy to drive new business.
APN Global Startup Program (continued):
Resources: Blog Post | Web Page | What’s New Post
Use Cases:
 Customers want to learn how to adopt AWS services to
solve their business or technical programs
 Customers who want to learn about specific AWS services
as it relates to a specific opportunity
 Customer wants to see Partner Solution with AWS services
Customer Benefits:
 Customer benefits by getting in-depth workshops from our
top APN Consulting Partners on how to leverage AWS to
unlock business potential and meet key objectives. All APN
Partners that are trained to conduct APN Immersion Days
are able to conduct workshops across various workshop
areas including: DMS, AI/ML, EC2 Spot, EMR, Redshift,
Containers, Microsoft Workloads, Landing Zone, Data
Engineering, Security, Serverless, IoT, and Serverless Data
Lakes.
Resources: Blog Post | Web Page | What’s New Post

Announcement: APN SaaS Enablement Navigate Track
What is it?
The APN SaaS Enablement Navigate track provides guidance and
resources for technical and business owners to understand and build
SaaS solutions on AWS. Through the APN SaaS Enablement Navigate
track, APN Partners will understand the fundamental principles of
SaaS and the agility motives typically behind an organization’s move
to a SaaS delivery model.
Eligible Partners:
All APN Technology Partners
Availability:
These trainings and materials are delivered online globally. Anyone
who is registered for APN Partner Central is able to take the APN SaaS
Enablement Track.
Announcement: The Amazon Builders’ Library
What is it?
The Amazon Builders’ Library is a collection of living articles that give
readers a look under the hood at how Amazon builds and operates
the technologies that underpin Amazon.com and AWS, as told by
Amazon’s senior technical executives and engineers. AWS customers
frequently say that they need to build processes and systems that
enable them to innovate quickly and deliver high-performing digital
solutions. However, many tell AWS that driving change and designing
systems to meet these needs is made more difficult by the dearth of
comprehensive and detailed case studies grounded in real-world
practice. With The Builders’ Library, Amazon is sharing lessons
learned from over 20 years building and running distributed systems.
Use cases:
The Amazon Builders’ Library content covers three areas:
architecture, software delivery, operations. Articles describe, in
detail, Amazon’s practices and reasoning/experience that led to the
Best Practice. See the website for a current list of articles.
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Use Cases:
Partners who want to learn how to build a SaaS Solution on AWS
Partner Benefits:
Any APN Technology Partner looking to learn how to build SaaS
products on AWS can take this course to understand the
fundamental principles of SaaS and the agility motives typically
behind an organization’s move to a SaaS delivery model.
Resources: Blog Post | Web Page
Benefits:
The Amazon Builders’ Library is an accessible and reliable source of
truth for how Amazon builds and operates software. Customer facing
Amazonians are frequently asked questions such as how Amazon
approaches DevOps or architects for reliability. However, Amazon has
not published its practices in a way that has enabled customers to
consistently receive a satisfying answer to their questions. Now,
anyone can use The Builders’ Library as a reference to understand
Amazon’s approach to developing, architecting, releasing, and
operating services.
Availability:
The Builders’ Library’s website content is available at
aws.amazon.com/builders-library
Resources: Blog post