Activision Blizzard Research

Criterion A:
Instructions:
Using the K​ eynesian Framework​ (Slide 6) of Corporate responsibility
Examine how the companies impact the different stakeholders:
1. Research the background information of your company and fill out the b ​ ackground
questions
2. Research positive and negative impacts of the company
a. Fill out the ​Impact Organizer
3. Look through their history and research what kind of incidents they are involved in
4. Cite your sources in APA format

Background Questions:
1.What product/service does your company sell? Answer in p
​ oint form
● Develops consoles, mobile, tablet , and PCs platform games.
● Competitive gaming leadership.
● Original film.
● Television content.

2. Answer in p
​ oint form:
a) How many people does it employ?
= 9,900 employees.

b) How much money did it make last year?

= 500 million Dollars.

c)When was the company founded?

= July 2008.

d) What is the market capitalization of your company? (Check your company’s

Marketwatch profile and look for “market cap”)
= 42.25 Billion Dollars.

3. Research in-detail one controversy your company has been involved. Write one or two
paragraph​(s) summarizing the controversy. Make sure you include the following information:
a. When did the event happen?
= Oct 30, 2019

b. What happened that caused the controversy?

= Activision Blizzard released the game name “Call of Duty” and in the mission name
“Highway of Death” that players need to sniping at the Russian forces.

c. What was the controversy? Who was unhappy? Who was to blame?