5 x 3 meters (100 chicken)

5 x 30 liters (1000 chicken) called stocking density

II. Our Business

Vision
 To be the leading fastest developing broiler company in Davao City, Philippines. Mission:
Mission
 To produce continuous supply of high quality, safe, chicken meat.
Goal
 To be ISO certified after 5 years of operation.
 Expand Davao Poultry Farming in the urban area of Mindanao for the next 3 to 4 years.
 Recover 50% of capital investment after 1 year of operation.
 Maintain 65% of gross margin.
 Be one of the recognized producer of the best and most hygienic poultry in Davao City
after 1 year.
Objectives
 To ensure business will survive for the short term period.
 To gain customer loyalty after 3 months of operation.
 To promote Davao Poultry Farming through social media platform.
 Offer 100% satisfaction guarantee.
 Monthly increase of revenue by 20%.
 Build and nurture customer relationship.
 Makes sales.
III. Business Model Canvass
Our customer segment comprise of major supermarket such as NCCC Mall, SM Mall and
Gaisano MALL to which we will supply live broilers. Our poultry manure will be supply to every
agricultural companies located near to our farm in Asuncion, Davao Del Norte. Davao Poultry
Farm will produce a good quality with the provision of safe and antibiotic free. We can also supply
up to 3000 thousands live broilers weekly to a local supermarket consistently including delivery
service to their respective slaughterhouses. Our management is also environmentally friendly,
as we have a proper waste management system which allow us to collect and sell the poultry
manure weekly to nearby agricultural company.
 The type of relationship we keep with our customers are by making contracts with local
market and also direct selling. Moreover, we channels our business advertisement through
agricultural exhibitions, hence, we also approach our customers directly by contacting them and
also apply advertisement channel to sell poultry manure.
Next we stream our revenue from our customer segments by fixed pricing of the chicken
as the price of chicken is controlled by the government. Other than that, we stream recurring
revenues via contract with local supermarkets. We transactionally stream our manure revenue
depending on the volume.
Key resources are assets that we require to make the business work henceforth, the key
resources to our business are our workers, farm managers, and feed and day- old chick’s
suppliers. The activities we do to make our business work are managing intensively farmed
broilers for a 28 days cycle and also collection of manure for sale after the end of every cycle.
Our key partners supplying our resources are slaughterhouses, major supermarkets,
agricultural industries, contract veterinarian, feed and day old chick companies. The cost to allow
the business to operate are the building and facilities cost, feed and day old chick cost and
veterinary service cost. All of these nine building blocks are the vital elements required in making
the business successful.
IV. Product Description
Davao Poultry Farm produce a good quality with the provision of safe and antibiotic free
of live chicken broilers. It is healthy and safe because chickens are being monitored by a
veterinarian to make sure that it is free from any diseases. Aside from that, all the workers are
required to be clean before they enter in the farm. The poultry manure will be supply to every
agricultural companies located near to our farm in Asuncion, Davao Del Norte. Whereas they can
used it as a good soil amendment. Davao Poultry Farm is environmentally friendly, since then,
we have a proper waste management system which allow us to collect and sell the poultry
manure weekly. The feeds of the chicken is being supplied by the BMEG Company to ensure a
healthy products. Furthermore, live broilers must weight a minimum of 0.8 kilograms and a
maximum of 1.5 kilograms to be sell.
The business is located at Valencia, Tugbok Davao City. It has 7.5 hectares or 75,000
square meters that can accommodate 5, 000 chickens. It is 1 kilometers away from the residential
area which is good for the chicken to avoid noise pollution. Davao Poultry Farm has 5 houses,
each poultry house measures 15, 000 square meters that can accommodate 1,000 chicken
broilers.
Target Market
Davao Poultry Farm target market are NCCC Mall, SM Mall and Gaisano Mall in the area.
NOTE: DUNGAGI NI UGA KAAU!
Market readiness
According PSA year 2019, the Poultry expanded by 6.99% during the quarter, accounting
16-18 percent to the agriculture output. The value of the poultry production amounted to Php.
60.7 billion at current prices. This was 1.74 % higher than the previous year’s record from January
to December 2018, poultry product increased by 5.75 percent. Therefore, there is high demand
for the consumption of chicken in the country. It is because most of the families believes that
chicken are necessary. As of July to September 2019, Poultry production registered an 8.41
percent increment this quarter. It shared 19.44 percent in the total agricultural output. All
poultry commodities recorded production increases.
Even though, the poultry business is already existing in the market but the demand for
the chicken are undying due to it is one of the necessities in the family. There are 20 existing
poultry business in the Davao City that competing in the area. Davao Poultry Farm conform its
production to compete to the existing competitors.
Product Proprietary @ QUENNIE OLIVEROS BUHATI
Comparative Position
Competition is inevitable here on earth, especially in the business world today. Many
competitors are continuously and rapidly growing because of the motivation of income. In order
to advance from competitors, Davao Poultry Farm will conform its production and guarantees a
100% safety chicken. As we provide a healthy, clean and safe live broilers to the market since
customers is the top priority.
Market Analysis
Macro-Environment
Macro-environment plays a pivotal role in determining the decisions of an organization. Ith helps
the management to have a complete understanding of the external or bigger environment
prevalent in the Region. By the help of PEST analysis, the business will be able identify its threats
and opportunities. PEST analysis is a strategic tool understanding market growth or decline,
business position, potential and direction for operations.
Political Factors
 Government Policy, Government policy can definitely affect farming production. The
quality and quantity of economic inputs of farming system can easily be determined
by government. However, sometimes government policy fails to influence farming output
through subsidizing.

Economic Factors
High Price of Feed
Legal Factors
Outbreak Disease

Environmental Factors
 Climate Change, Climate change may affect poultry production in several ways. It may
have indirect impacts, influencing production inputs as well as direct impacts, generated
by the constant increase in environmental temperature over the years or by the incidence
of extreme temperature events (mortality). The climate in poultry houses influences the
wellbeing and health of humans as well as the birds. Respiratory, digestive and behavioral
disorders are more likely to occur in houses in which the climatic conditions are not up to
standard. The efficiency with which feed is utilized is related to the health status of the
flock. Animals that are not healthy cannot be expected to perform optimally. The younger
the animals are or the higher their production level, the more sensitive they become to
the climatic conditions in the house. Climate can be defined as the sum of environmental
factors which influence the functioning of man and animal.