Executive Summary

Welcome to the future of The Rest House for the students plan! This business can help
contribute to the development of young entrepreneurs in creating new markets.

With the cooperation of many parties, positive atoms, creative thinking, using former
housing and incorporating a variety of private room privileges consisting of beds, study
desks, Aircond, great places to study or who need overnight stays. This business can lead
the market, provide the best service to our customers, especially for full-time and full-time
students, Activity is a business opportunity that makes the in-service expertise available to
help customers plan their own business. Through these beneficial services, we also aim to
be a source of inspiration in developing the nation’s economy.
1.1 Objectives

Rest House for students is a small business aimed at big time. In order to achieve that goal,
it must focus on the mission behind the vision. It will bring to life all the employees, owners,
founders, and vendors of the day to day vision of the main Business. The vision shows itself
in three ways:

1. Provide the best service and quality.

2. Be one of the top three business planning service in Malaysia.

3. Helps the students' learning process to run smoothly.

1.2 Mission

In an ever-changing, fast-paced world, success is determined by good choices for lasting

impact. Communication is important. Rest House for students is a great business and strives
to be the best customer choice by helping accelerate the learning process for students.
Through consistent and predictable professionalism, Activity will ensure events are of
concern and complexity at reasonable prices.

While this business is exclusively for student accommodation, it is also open to the public.
Activities will work to provide a high-quality and predictable and professional environment
for employees and ensure that it will benefit. It is also a priority to make a comfortable living
wage for owners, founders, full-time employees, and their families.

In line with market needs, develop this business based on the problems students face. all
ensuring customers receive the proper attention, vision and mission of the Council; Business
Planning Specialist.

1.3 Keys to Success

Our keys to success include the commitment to quality by every person who is part of the
team. Each of us will be responsible to push ourselves to a higher level of professionalism in
three areas:

1. Consistent, accurate fulfilment of the client's wishes.

2. Competitive pricing for the quality of services offered.
3. Significant profit made on each event planned.
Company Summary
Student accommodation is a small business designed to meet the needs of University
Malaysia Sabah students. Plans to grow all over the University in Malaysia over the next four
years. There are a lot of employees involved, including many contract vendors, location
planners, hiring managers in managing the business, and even hiring shift workers to work
on time. This is because the business will operate for 24 hours.

Usually, students will have trouble attending, being lazy at school because the distance
between the first and the next classes is far away. This is not only faced by full-time
students but also half-time with the same problem, living away from work. As a business,
we understand the needs of our students. With the establishment of Rest House, this
problem can be avoided.

2.1 Company Ownership

Student Retirement Home was established as the sole proprietorship with the intention to
sell the business when it was set up for one of the employees invested in the event planning
vision. All aspects of the business will be documented to ensure that customers can rely on
the same results each time. These are documents that will form the basis of ownership. A
sole proprietor will use his or her name as guarantor of each service. Therefore, the sole
owner must have the vision and mission of the Rest House for the students.

2.2 Start-up Summary

Through careful planning on the part of the founders, the start-up costs for the Event are
minimal. It started out as a home-based business with little overhead, and it continued to
demand less funds as a service-based business. An initial cost investment fund is an asset
kept from previous income by the owner who plans part-time events before establishing
himself as a business.

It is the desire of the founders to remain a debt-free organization. However, recognizing

that not all variables can be controlled, external financing is a viable option. Both founders
own a home and have a good credit rating.
Start-up Requirements

Start-up Expenses

Legal $200

Stationery etc. $300

Brochures $185

Consultants $200

Insurance $145

Rent $150

Expensed Equipment $1,985

Other $200
Total Start-up Expenses $3,365

Start-up Assets

Cash Required $2,300

Start-up Inventory $0

Other Current Assets $0

Long-term Assets $0

Total Assets $2,300

Total Requirements $5,665

Start-up Funding

Start-up Expenses to Fund $3,365

Start-up Assets to Fund $2,300

Total Funding Required $5,665

Assets

Non-cash Assets from Start-up $0

Cash Requirements from Start-up $2,300

Additional Cash Raised $0

Cash Balance on Starting Date $2,300

Total Assets $2,300

Liabilities and Capital

Liabilities

Current Borrowing $2,000

Long-term Liabilities $0

Accounts Payable (Outstanding Bills) $0

Other Current Liabilities (interest-free) $0

Total Liabilities $2,000

Capital

Planned Investment

Alicia Nollan $3,400

Other $265

Additional Investment Requirement $0

Total Planned Investment $3,665

Loss at Start-up (Start-up Expenses) ($3,365)

Total Capital $300

Total Capital and Liabilities $2,300

Total Funding $5,665

Expenses Equipment List
TYPE QUANTIT IMAGES PRICE/U TOTAL
Y NIT
(RM)
(RM)

Air-Conditioner 7 350 2450

Telephone 1 90 90

Desk 12 13 1560

Sofa 1 set 1000 1000

Chair 24 25 600

Double Bed 6 300 1800

Fan 6 100 600

Locker Cabinet 1 103 103

TOTAL 8203

Expenses Equipment = $1985

= RM 8203
2.3 Company Locations and Facilities

The business is located 10 km from University Malaysia Sabah. It is a home based business
specifically for students. This service provides students with the comfort of study and
overnight accommodations. This facility will also improve the education system of the
students. The first business is located at University Malaysia Sabah. Once the company
receives a response, it will open all over Malaysia. The office for this business is located in
KK Times Square, Sabah and there are several other branches to be opened in Labuan,
Univerity Malaysia Sabah and Tawau.

The company will maintain a high level of professionalism. All offices are equipped with the
latest business technologies, such as telephone systems, computers, fax machines, e-mails,
duplicators, printers, and software. Each location will have a secure storage area for supplies
and equipment used in the event, such as walkie-talkies, mobile phones, mobile fax
machines and laptops.

Products and Services

Although Rest House is for students especially in the service business, we also offer a
variety of other rooms to help our customers achieve comfort and convenience. Some of the
facilities are as follows:

1. Private Room

- It comes with a study desk and chairs, air conditioning, bed. The private room consists of
8 rooms. Especially for students who want to be alone and learn in a quiet, judgmental
environment.

2. Dorm for women

- It has group study facilities and overnight stays. study table with chairs. there are 3 double
bed beds.

2. Dormitory for men

- It has group study facilities and overnight stays. study table with chairs. there are 3 double
bed beds.

3. Lockers

- The business also has locker facilities for students, item storage.

4. Manual Resources

This valuable guide acts as a review for all resources located in the surrounding area.
Positions are available for a variety of services, such as caterers, decorators, disc jockeys,
bands, and amenities. This guide gives customers the freedom to make choices.
3.1 Competitive Comparison
Rest House for students is a business first introduced at University Malaysia Sabah, and we
plan to open a new branch at all local Universities. While the cost of building such a house is
high, we believe in the concept of higher risk, the more profitable the business is.

It not only benefits our company, but benefits our students to focus more on their
education. Our systems for home construction planning have been reviewed, evaluated,
practiced, worked, and refined to ensure maximum efficiency while minimizing possible
errors. We use local vendors with the same desire to be the best at what they do, while
providing unmatched service.

Therefore, we give back to the community by providing jobs outside of our organization. We
encourage new and upcoming small businesses that provide the services at the core of our
needs to advance the challenge of becoming better through their contract with Rest House
for Students.
Our service will function with the help of those who cannot afford the cost. We believe that
building this business will benefit both the students and the public. In addition, we also
believe that this business is not disadvantageous and can go further.

Market Analysis Summary

The following sections describe the market segmentation, strategies, and industry analysis.

4.1 Market Segmentation

1. Geographical Segmentation

Geographic segmentation involves the targeting of specific groups of users by their

geographical location nationally and internationally. The geographical segmentation strategy
of Rest House for Students focuses primarily on buildings adjacent to University Malaysia
Sabah, where the target is students, civil servants and open to the public.

2. Demographic segment

A set of variables used in demographic market segmentation includes gender, life cycle
stage, age, income, social class, and lifestyle. From this perspective, this Business targets a
customer segment that represents students and the public. In addition, it targets individuals
who are located far away from University Malaysia Sabah, such as in Labuan, Kunak,
Sandakan, Tawau, Papar and others to adopt a clean, tidy and relaxing lifestyle, thus
allowing the company to charge premium prices for products and services to achieve level of
satisfaction from customers as well as to profit from time to time.
3. Psychographic Segmentation

Psychological segments "transcend demographics in view of how one thinks, feels and
behaves, uses personality, lifestyle and values as segment variables". The psychographic
segmentation nature used by Rest House for Student involves the targeting of aspiring
individuals who want to study lessons without interruption and quiet.

4. Benefits of Segmentation

Benefit segmentation involves the implementation of market segmentation based on

customer benefits aimed at acquiring the products and / or services offered by the
company. Therefore, the tangible or tangible benefits that Rest House for Students offers to
potential and existing customers include a sense of accomplishment, and help develop a
good learning system for students.

5. Miscellaneous
This segment has no direct information for organizing the description. It consists of any
event that does not fit into one of the categories above.
Market Analysis

Year 1 Year 2 Year 3 Year 4 Year 5

Potential Customers Growth CAGR

Under 24 0% 18 18 20 21 22 5.14%

Age 25 to 55 0% 33 33 44 51 59 15.63%

Age 56 and over 0% 31 31 37 40 44 9.15%

Private 0% 40 40 102 163 261 59.83%

Organizations

Public Organizations 0% 62 62 105 137 178 30.17%

Other 0% 5 5 7 8 9 15.83%

Total 31.95% 189 189 315 420 573 31.95%

COMPETITION

Basically, competitors often defined as other firms or independent entities that offer similar
services or goods in the marketplace. Knowing the competitors and what they are offering is
very significant in setting up a new business. It will trigger us to enhance our products,
services, and marketing. Other than that, it will allow us to set our prices competitively and
help us to respond to rival marketing campaigns with our own initiatives and efforts.
Currently, there is one restroom existed in the surrounding marketplace which means there
are only one rival existed. In business, a company in the same industry or a similar industry
that offers a similar product or service is assumed to be the competitor. As an entrepreneur,
competition is a positive way for our company to improve the business that will help us to
stay on the focus of our business. We can also identify the strengths and weaknesses of our
services. The presence of one or more competitors can reduce the prices of goods and
services as the companies attempt to gain a larger market share as it tries to attract more
customers. The competition also requires companies to become more efficient in order to
reduce costs and other expenditures. The competition analysis is important because it helps
us to understand more about the competition and thus helps us to prepare a blueprint for a
strategic business plan.

Based on our research, we knew that every competitor has their own strengths and
weaknesses. So, we have engraved more in order to move a step ahead in order to compete
with both new entrants to our market and current competitors. Therefore, we will create
marketing strategies that take advantage of our competitors' weaknesses, and improve our
own business performance. Assessing the threats posed by competitors is important in order
to manage our business successfully. Although there is a competitor, everyone’s need and
wants still not fully fulfill due to their differences in interest. So because of this, Rest4All
takes the competitors as the inspirations to focus on everyone’s wants. It means that we are
trying really hard to hear everyone’s voice including the minority. The similarity between our
company and the competitors is we both come from the same sector. The difference
between our company and the competitors that we provide the best service that we could
afford. But, our signature product would be the multi-purpose furniture as we promoting
something that could be better and easier.