UNIVERSITY OF MUMBAI

PROJECT ON REPORT ON

“DIGITAL INDIA”

BACHELOR OF ACCOUNTING AND FINANCE

SEMESTER VI

2018-2019

IN PARTIAL FULFILLMENT OF REQUIREMENT FOR THE AWARD

OF DEGREE OF BACHELOR IN ACCOUNTING AND FINANCE

BY:

HARSHAL RAMDAS CHOUDHARI

ROLL NO.37

UNDER THE GUIDANCE OF “KIRAN GOMES”

K M AGRAWAL COLLEGE OF ARTS, COMMERCE AND SCIENCE

GANDHARI ROAD KYN (W)

1
 DECLARATION

I, HARSHAL CHOUDHARI studying in K. M. AGRAWAL COLLEGE OF ARTS,

COMMERCE AND SCIENCE Gandhari, student of TY.B.A.F.. {Bachelor of Accounting

& Finance} hereby declare that I have duly completed my project on “DIGITAL

INDIA” in the academic year 2018-2019

The information submitted by me is true and original to the best of my knowledge.

HARSHAL CHOUDHARI

SEAT NO.-------

2
 K. M. AGRAWAL COLLEGE OF ARTSCOMMERCE AND SCIENCE

GANDHARI, KALYAN (W)

(Affiliated to Mumbai University)

CERTIFICATE

This is to certify that MR.HARSHAL CHOUDHARI of Bachelor of Accounting &

Finance; Semester VI for the academic year 2018-2019 has duly completed the
project on “DIGITAL INDIA”The project has been completed under the guidance of
Prof.KIRAN GOMES

____________________ __________________

{Prof.Sujit Singh } {Dr. Mrs. Anita Manna}

{Principal}

____________________ _____________

{Prof. Kiran gomes } {External Examiner}

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 ACKNOWLEDGEMENT

My project is a result of inspiring and thoughtful guidance and

supervision of my project guide prof. Mr.Kiran Gomes I am deeply
indebted to his help ,time support inspiration, stimulating suggestions
and encouragement helped me in all the times of research and writing
of this report.

This project has widened my horizon to various areas under general

knowledge regarding practical and real aspects of “DIGITAL INDIA”.

I whole heartedly thank all concerned people at college as well as

at university level who have given me chance for preparing this valuable
project.

I would further like to thanks our principal Last but not the least
this project has definitely helped me to achieve something which will
be useful to us in near future and hence I am thankful to all persons
who have helped in knowledge.

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 INDEX
SR.NO. TOPIC PAGE NO.

1. Executive summary 1-2

2. Introduction 3-5

3. Literature Review 6-9

4. Digital India 10-22

5. Impacts of Digital India 23-24

6. Digital service in India 25-30

7. Suggesting best 4 Social Networking site for Digital 31-33

India

8. Best four digitalized countries 34-36

9. Scope of digital India 37-38

10. Objectives of digital India 39-40

11. Needs of Digital India 41-42

12. Research Methodology 43-44

13. Data analysis and interpretation 45-57

14. Case study 58

15. Findings 59

16. Recommendation 60-61

17. Conclusion 62

18. Reference & Webliography 63

1
 EXECUTIVE SUMMARY

Shri Narendra Modi gave its approval for Digital India – A programme to
transform India into digital empowered society and knowledge economy. This is a
follow up to the key decisions taken on the design of the programme during the
meeting of the Prime Minister on Digital India Programme on August 7, 2014, and
to sensitize all ministries to this vast programme touching every corner of the
government. This programme has been envisaged by Department of Electronics
and Information Technology (Deity).

The programme will be implemented in phases from the current year till 2019. The
Digital India is transformational in nature and would ensure that Indian
Government services are available to every citizen electronically. It would also
bring in public accountability through mandated delivery of government’s services
electronically; a Unique ID and e-Pramaan based on authentic and standard based
interoperable and integrated government applications and data basis.

The source of funding for most of the e-Governance projects at present is through
budgetary provisions of respective Ministries/ Departments in the Central or State
governments. Requirements of funds for individual projects for Digital India will
be worked out by respective Nodal Ministries/ Departments.

Digital India is a Programme to prepare India for a knowledge future. Honnerable

Shri Narender Modi, Prime Minister of India has laid emphasis on National e-
governance plan and has gave its approval for Digital India – A programme to
transform India into digital empowered society and knowledge economy.

Digital India is an ambitious programme of Government of India projected at Rs 1,

1,13,000 crores. This will going be for preparing the India for the knowledge based
transformation and delivering good governance to citizens by synchronized and co-
ordinated engagement with both Central Government and State Government.

This programme has been envisaged by Department of Electronics and Information

Technology (Deity) and will impact ministry of communications & IT, ministry of

1
rural development, ministry of human resource development, ministry of health
and others. This programme will also benefit all states and union territories.

The existing/ ongoing e-Governance initiatives would be revamped to align them

with the principles of Digital India. The vision of Digital India is to transform the
country into a digitally empowered society and knowledge economy. It would
ensure that government services are available to citizens electronically. It would
also bring in public accountability through mandated delivery of the Indian
government’s services electronically.

Digital infrastructure will focus on providing high speed secure Internet.

Governance and services on demand will stress on integrating services across
departments and jurisdictions and making services available in real time for both
online and mobile platform.

Digital empowerment of citizens wills going to deliver universal digital literacy

and availability of digital resources/services in Indian languages.

The programme will be implemented in phases from 2014 till 2018. The source of
funding for most of the e-Governance projects at present is through budgetary
provisions of respective ministries/departments in the central or state governments.
Requirements of funds for individual project(s) for Digital India will be worked
out by respective nodal ministries/departments but according to government
estimate it will cost Rs 113,000 crore. To implement this the government is
planning to strengthen National Informatics Center (NIC) by restructuring it to
support all central government departments and state governments. Positions of
chief information officers (CIO) would be created in at least 10 key ministries so
that e-Governance projects could be designed, developed and implemented faster.

2
 INTRODUCTION

• The year 2014 is a watershed year in the history of the Indian republic. This
is significant as the said year has heralded the beginning of a new era. This
is the era of Digital India.

• The Narendra Modi led Government of India has come up with a detailed
comprehensive vision of India which is digital in all aspects. The said vision
is encompassed in the programme entitled “Digital India”.

• The Government of India envisages Digital India to be a programme that

will prepare India for a knowledge future.

• Given the ubiquitous use of technology in various sectors of human life, the
focus of the Digital India programme of Government of India is to make
technology central to enabling change. The perspective of the programme is
transformative in nature in as much as it seeks to relies IT (Indian Talent) +
IT (Information Technology) = IT (India Tomorrow)

• For the last few decades since India got its independence, India has been
struggling despite its huge capabilities. Never before since the dawn of
Indian independence, has the focus of the Indian Government being on
knowledge built future. Digital India programme seeks to prepare India for a
knowledge future economy. This programme ‘Digital India’ further seeks to
be an umbrella programme which will cover many departments of the
Government of India. The focus of the programme is that it brings together a
large number of ideas and thoughts into a single, comprehensive vision so
that each of them is seen as part of a larger goal.

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 • Digital India programme is coordinated in India by the Department of
Electronics & Information Technology, Ministry of Communications &
Information Technology, Government of India and is implemented by the
entire Government.

• Right from the day of assuming power, Digital India and Make in India have
been two big USPs of Prime Minister Narendra Modi. The first steps were
taken with the launch of MyGov.in portal. Narendra Modi launched his
mobile app to connect further with the netizens. Over the last one year,
several initiatives have been taken for introduction of Information
Technology to empower people in areas relating to health, education, labor
and employment, commerce etc. Digital India Week has been launched with
an aim to impart knowledge to people and to empower themselves through
the Digital India Programme of Government of India.

The programme structure:

• Digital India comprises of various initiatives under the single programme

each targeted to prepare India for becoming a knowledge economy and for
bringing good governance to every citizens through synchronized and co-
ordinated engagement of the entire Government.

• This programme has been envisaged and coordinated by the Department of

Electronics and Information Technology (Deity) in collaboration with
various Central Ministries/Departments and State Governments. The Prime
Minister as the Chairman of Monitoring Committee on Digital India,
activities under the Digital India initiative is being carefully monitored. All
the existing and ongoing e-Governance initiatives have which been
revamped to align them with the principles of Digital India.

4
• Digital India is a programme to transform India into digital empowered
society and knowledge economy. The Digital India is transformational in
nature and would ensure that the Government services are available to every
citizens electronically. It would also bring in public accountability through
mandated delivery of government’s services electronically, a Unique ID and
e-Pramaan based on the authentic and the standard based interoperable and
integrated government applications and data basis. The programme will be
implemented in phases from the current year till 2018.

5
 LITERATURE REVIEW

services are made available to citizens electronically by reducing paperwork. The

initiative also includes plan to connect rural areas with high-speed internet
networks. Digital India Digital India is an initiative of Government of India to
integrate the government departments and the people of India. It aims at ensuring
that the government has three core components. These include:

• Digital literacy

• Delivering services digitally

• The creation of digital infrastructure

The information is taken by the official website of Digital India project. According
to the team, the project is slated for completion by 2019. A two-way platform will
be created where both the service providers and the consumers stand to benefit.
The scheme will be monitored and controlled by the Digital India Advisory group
which will be chaired by the Ministry of Communications and IT. It will be an
inter- ministerial initiative where all ministries and departments shall offer their
own services to the public Healthcare, Education, Judicial services etc. The Public-
Private-Partnership model shall be adopted selectively. In addition, there are plans
to restructure the National Informatics Center. This project is one among the top
priority projects of the Modi Administration.

Related Initiatives:

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The DI initiative must be read along with the Draft Internet of Things (IOT) Policy
of India. However, the problems, the challenges and the deficiencies in the Indian
legal structure remain the same.

Status of Digital India:

Digital India is in the progress mode till the month of November 2015. The Apex
Committee is going to analyze its progress very soon. Media reports have also
hinted at development of policies for Digital India very soon.

As the part of "Digital India" Indian government planned to launch Botnet cleaning
centers. Government also launched a digital locker under the name "Digi Locker".
Modi appointed Ms Kruti Tiwari, IIT-JEE Topper 2015, Indore Girl, as brand
ambassador for Digital India on July 1'2015.

Digital India Week:

This information is taken from the official Digital India week launched video from
YouTube. At the launch ceremony of Digital India Week by Prime Minister
Narendra Modi, top CEOs from India and abroad committed to invest Rs 4.5 lakh
crores (70 BUSD with 1USD=Rs65) towards this initiative. The CEOs said the
investments would be utilitized towards making smartphones and internet devices
at an affordable price in India which would help generate jobs in India as well as
reduce the cost of importing them from abroad. 9 Key points of Digital India
Programme are as follows:

• Broadband Highways.

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 • Universal Access to Phones.

• Public Internet Access Programme.

• E-Governance – Reforming Government through Technology.

• E-Kranti – Electronic delivery of Services.

• Information for All.

• Electronics Manufacturing – Target NET ZERO Imports.

• IT for Jobs.

• Early Harvest Programmes

According to an article of Economics times, Reliance Industries Chairman Mukesh

Ambani said his company would invest Rs 2.5 lakh crores across different Digital
India heads, which have the potential to create employment for over five lakhs
people. He also announced setting up of the 'Jio Digital India Start Up Fund' to
encourage young entrepreneurs who are setting up businesses focused around the
Digital India initiative.

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Other Important Projects of DI:

• National Center for Flexible Electronics (NCFlexE): is going to be an

initiative of Government of India to promote research and innovation in the
emerging area of Flexible Electronics.

• BPO Policy for All Round Development: BPO Policy has been approved to
create atleast one BPO center in each North Eastern state and also in smaller
/mofussil towns of other states.

Some informations has been taken from articles based on Digital India Project in
newspapers like Economics Times, The Times of India, India Today, etc and also
through the social networking sites of Digital India like twitter, face book and
LinkedIn.

9
 DIGITAL INDIA

1. What is Digital India?

• Digital India is a Programme to prepare India for a knowledge future.

• The focus is on being transformative–to realize IT + IT = IT.

• The focus is on making technology central to enabling change

• It is an Umbrella Programme covering many departments

• It weaves together a large number of ideas and thoughts into a single,

comprehensive vision so that each of them is seen as part of a larger goal.

• Each individual element stands on its own. But is also part of the larger
picture.

• It is coordinated by Deity, implemented by the entire government.

• The weaving together makes the Mission transformative in totality.

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The Programme:

• Pulls together many existing schemes

• These schemes will be restructured and re-focused.

• They will be implemented in a synchronized manner.

• Many elements are only process improvements with minimal cost.

The common branding of programmes as Digital India highlights their

transformative impact. The Digital India programme is a flagship programme of
the Government of India with a vision to transform India into a digitally
empowered society and knowledge economy.

The journey of e-Governance initiatives in India took a broader dimension in mid

90s for wider sectoral applications with emphasis on citizen-centric services. Later
on, many States/UTs started various e-Governance projects. Though these e-
Governance projects were citizen-centric, they could make lesser than the desired
impact. Government of India launched National e-Governance Plan (NEGP) in
2006. 31 Mission Mode Projects covering various domains were initiated. Despite
the successful implementation of many e-Governance projects across the country,
e- Governance as a whole has not been able to make the desired impact and fulfill
all its objectives

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 It has been felt that a lot more thrust is required to ensure e-Governance in the
country promote inclusive growth that covers electronic services, products, devices
and job opportunities. Moreover, electronic manufacturing in the country needs to
be strengthened.

In order to transform the entire ecosystem of public services through the use of
information technology, the Government of India has launched the Digital India
programme with the vision to transform India into a digitally empowered society
and knowledge economy.

E-governance initiatives in India took a broader dimension in the mid 1990s for
wider sectoral applications with emphasis on citizen-centric services. The major
ICT initiatives of the Government included, inter alia, some major projects such as
railway computerization, land record computerization, etc. which focused mainly
on the development of information systems. Later on, many states started
ambitious individual e-governance projects aimed at providing electronic services
to citizens

Though these e-governance projects were citizen-centric, they could make less
than the desired impact due to their limited features. The isolated and less
interactive systems revealed major gaps that were thwarting the successful
adoption of e- governance along the entire spectrum of governance. They clearly
pointed towards the need for a more comprehensive planning and implementation
for the infrastructure required to be put in place, interoperability issues to be
addressed, etc. to establish a more connected government

Digital India will deliver a real improvement in the quality of life of every citizen.
President Barack Obama's just concluded historic visit to India has laid the
foundation for a relationship of hope and promise between India and the US.
Among other areas, I believe this relationship has immense potential in the field of
12
ICT and digital connectivity. Already 60% of India's IT exports, worth $50 billion,
cater to the US market. US companies, many of which already have backend
operations in India, have continually expressed interest in expanding. Digital India,
a flagship programme, conceived within 100 days of the Modi government
assuming office, has the potential to propel digital connectivity to new heights and
reinforce Indo-US ties. What is Digital India? It is an obligation we owe to India
and a gift which we must offer to posterity. It aims to tap and channelize the vast
potential of India's fondness for technology, coupled with soaring aspirations of a
young India. Digital India is designed to bridge the divide between the digital
haves and digital have notes, between the poor and the affluent, rural and urban,
literate and illiterate, employed and unemployed, and between the empowered and
the disempowered.

Digital India weaves together a large number of ideas and thoughts into a single
comprehensive vision. This vision is centered on three key areas: creation of digital
infrastructure, delivery of governance and services on demand, and digital
empowerment of citizens. It includes the ambitious programme National Optic
Fiber Network (NOFN), aiming to link India's 2.5 lakhs gram panchayats through
over 70,000 km of high speed optic fiber in the next three years thereby enabling
over 600 million Indians to harness the benefits of modern communication. NOFN
has to be executed with the active partnership of state governments. I recently
inaugurated our country's first high speed rural broadband network in Idukki
district of Kerala. If 900 million mobile phones and 300 million internet
connectivity can spring up in India without active government patronage, imagine
what a far reaching impact a government backed programme would have if
executed in a mission mode.

A noteworthy feature of Digital India is that it is envisaged as a national non-

discriminatory infrastructure available to all categories of service providers for
wholesale bandwidth. Telco’s, ISPs, virtual network operators and cable TV
providers can all plug into this network for offering next generation services to
citizens. Indians keenly observe the arrival of a technology and once they
13
recognize its worth, they adopt it with enthusiasm. Digital India is designed to
empower Indians with the power of technology. Digital India architecture would
compel change in governance processes for delivery of services. Along with the
need for faster and timely service delivery, it is important to ensure that benefits of
development reach each and every citizen of the country in equal measure.

I believe that broadband access to all will open a new world of economic
opportunities for rural Indians in areas such as e- commerce, outsourcing and back
offices, marketing of agricultural products and traditional handicrafts, amongst
others. Domestically, India consumes up to $100 billion in electronics every year,
most of which are imported, including products like mobile phones, computers,
SIM cards, smart cards, set top boxes, LED lights, cameras, televisions, medical
electronics and the massive electronic segment in defense manufacturing.

There is a need for manufacturing electronics in India for the growing Indian
market. Government has announced the Make in India programme, which
complements Digital India by encouraging local and foreign manufacturers to
manufacture in India for the domestic market and for exports. Foreign companies
should not restrict themselves to back office operations but instead look to
manufacturing their high-end products in India. Make in India has conveyed to the
companies that this scheme is more than a slogan ¬ it is a commitment.
Government is backing the Make in India proposal with financial incentives.
Catering to the necessity of expanding the talent pool of IT professionals the
Cabinet has already approved setting up an Electronics Development Fund to
encourage innovation, research and startups. Backing up this innovation is the
government's programme DISHA, which focuses on the critical aspect of digital
literacy so that even the poorest Indian can participate and contribute to this digital
expansion. Floodgates of possibilities will open for the self- employed as well as
small and medium enterprises. I imagine a scenario where gardeners, plumbers,
drivers, shopkeepers, tutors, tailors can all find new markets through their mobile
phones.

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We are in the process of finalizing a policy on setting up BPOs in small and
mofussil towns which will leverage digital connectivity and digital literacy to
encourage employment and foster entrepreneurship. Empowered citizens will have
the power to make choices, to save time, lower their costs, add convenience to their
days and improve their health. The potential payoffs through this revolution can
certainly be measured in numbers connections, devices, subscribers, downloads
and so on but the improvement in the quality of life of every Indian is the real
change our government wants to bring. This task is enormous, challenges are
onerous yet we shall overcome, as India after May 2014 is a different country. The
writer is the Union Minister of Communications and Information Technology

Indian is the real change our government wants to bring. This task is enormous,
challenges are onerous yet we shall overcome, as India after May 2014 is a
different country. The writer is the Union Minister of Communications and
Information Technology

Digital India- A platform of opportunities for the IT sector:

Today, we are in the midst of a third industrial revolution powered by digitization,

the first two being driven by steam engine and electricity. Digital transformation is
causing massive upheaval across industries and societies. When it comes to pace of
technology advancement, we are firmly in the second half of the chess board where
each subsequent advancement is massively more impactful than all previous
advancements

For the past four years, we along with MIT Center for Digital Business are
studying to understand digital transformation, its benefits and challenges, and
industry leaders globally. We found that almost no business is sheltered from the
15
competitive disruption wrought by the widespread adoption of digital technologies.
Traditionally, Indian companies have been slow to adopt technology. However in
recent months, companies across sectors are expressing interest in going ‘digital’.
This trend has been further encouraged by the Government’s ‘Digital India’
program. A key area of investment under this initiative is to improve the
government to citizen interface for various service deliveries. The government is
serious about automated delivery of services and we can see it in the JAM
paradigm – Jan Dhan Yojana for direct benefit transfers based on Aadhaar
infrastructure and mobile interface for banking. The government has saved Rs
13,000 crores in cooking gas subsidies last fiscal putting technology to use and
now proposes to extend technology to delivering MNREGS subsidies.

For technology companies, Digital India opens up a plethora of opportunities such

as building the broadband infrastructure; creating identity solutions, payment
systems, web or mobile based delivery structures and so on. Cyber security is
another key area of focus. As commerce and banking go online and mobile, the
threat of data leaks and hacks will only increase. It is imperative that organizations
of all sizes invest significantly in securing their products and services. Healthcare
is undergoing its own digital transformation globally, and in a country like India,
telemedicine and remote health will likely play a huge role in driving universal
accessibility to quality healthcare.

Smart Cities are another big area of opportunity for technology companies as part
of Digital India. Building out the infrastructure, getting various public sector
departments online, providing a bouquet of services to citizens, all hold out
significant potential for technology companies to work closely with the
Government. As newer technologies like 3D Printing, robotics, artificial
intelligence come to fore, the Digital India initiative offers a solid platform for
preparing citizens, companies and the country as a whole to be prepared to benefit
from them.

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Closely tied to the Digital India program is the ‘Make in India’ initiative. For India
to transition to a digital future, it is very imperative that a greater proportion of its
consumption is serviced locally. The initiative can act as a significant push towards
doing so. Early results are very positive, given the recent announcement of a USD
5 billion investment from electronics manufacturing giant Foxconn in Maharashtra
and the new mobile phone assembly plant for Redmi in Sri City, Andhra Pradesh.
However, success of the Digital India will be closely tied to the regulatory
framework that accompanies it. The Government should ensure that these
regulations create an enabling environment where private players come in, work
with one another and create successful ecosystems. The role of the Government
should accordingly be in line with the maxim of the current administration -
Minimum Government, Maximum Governance.

2. Approaching India’s digital transformation:

The announcements of the Digital India and Skill India missions are the prime
minister’s twin promises to the youth of India for a better future. Both recognize
the role technology must play—the Skill India initiative that targets to skill over
400 million youth by 2022 gives a computer-screen the pride of place in its logo.
Technology is permeating our lives and changing how we live and work. An
outstanding example of this is the mobile phone (in all its varied sophistication
levels and incarnations). As mobile operators vie to acquire the billionth subscriber
in India, telephone connections are no longer the privilege of a select few, but a
nearly- ubiquitous accessory that in numerous cases pays for itself.

The JAM (Jan Dhan, Aadhaar and Mobile technology) trinity described
expressively in this year’s Economic Survey is also built on the foundation of a
fully-digitized economy, the ramp up to which will not be easy. Policy challenges
such as the hotly contested debate on the disruption of legacy communications
services by over the top (OTT) applications and ambitions of net neutrality demand
attention but elude instant resolution, and require nuanced and contextual thinking.
17
But even as policy makers wrestle with such conundrums, they must not lose sight
of the numerous other opportunities for development that may be forged with
technology. Apps—the innovative bite-sized applications that are resident on smart
phones—are one.

Palpably richer in content than the traditional “value-added services” of old (SMS,
MMS, call related services, etc), apps are a whole new breed as they augment
devices and revolutionize what phones can do, including (but by no means limited
to) gaming, social networking, navigation, shopping, utilities, health and even
education. As long as they are armed with a data connection and a Smartphone to
run on, the functions that apps can perform are growing every day—their variety
seemingly limited only by imagination and skill. Given the app revolution gripping
India and indeed the rest of the Smartphone world, we at ICRIER decided that, in
collaboration with IAMAI, to inquire into the “Impact of India’s App Economy”.
The results are heartening and encouraging. We estimate that app developer jobs
will double by 2016 from the current level of 75,000.

As one would expect, the impacts go beyond merely jobs for coders—developing
an app requires skills beyond IT, involving sales and marketing, customer
relationship management and finance and accounts. Jobs for people that can fulfill
those requirements thus contribute to indirect employment in the industry.

In addition, the increased income of those directly or indirectly engaged in the app
economy can then result in demand spilling over outside the industry, creating
opportunities for induced employment. The inquiry therefore also estimates the
indirect and induced employment multipliers under different business and
regulatory conditions. In the most optimistic scenario, total employment could
increase up to eight times. If direct employment increases at a faster rate, the
multiplier effects will result in massive benefits to overall employment in the
economy.

18
There is no doubt that apps are fundamental to the paradigm shift in adoption of
technology in India. The innovation in app development now enables a mobile
device to function as a navigator, a health monitor, a remote control and even a
gaming console.

Now Apps can get Smartphone components such as accelerometers, gyroscopes

and numerous other sensors to innovatively act in concert and allow for
functionality previously absent in the same device. With over 200 million mobile
internet users in India, app purchases are not only increasing in number but also in
sophistication. A study on digitization and mobility by ASSOCHAM and Deloitte
estimated app downloads in India to touch 9 billion by 2015 with the entertainment
and social networking will dominating use over utility, health or education apps.

Unfortunately, the number of apps originating in India is only a tiny fraction of the
total demand as even those built to be locally-relevant are often developed abroad.
The lethargic uptake of app development in India can be attributed to the absence
of several elements in the ecosystem, of which one is inadequate skilling.

The app economy exists as part of the internet ecosystem, which consists of
network infrastructure, devices, content and users. In a pyramidal framework, the
core activities of the app ecosystem are identified as development, distribution and
demand.

At the turn of the century, Indian software developers acquired a formidable global
reputation that has only enhanced since as Indians today constitute the second most
prominent group of app developers in the world, exceeded only by the Americans.
But while Indians comprise the second-largest community of app developers,
almost half of them are based outside India. Of those who operate within India, it is
19
unclear how many create apps that are ‘local’ (in terms of language and target
markets). The local market for apps thus becomes subject to a somewhat vicious
cycle as inadequate local content leads domestic users to consume international
apps, which in turn discourages Indian developers to create and market local
content. International app stores continue to dominate app distribution in India as a
consequence.

In the early days of app development, telecom operators controlled distribution and
strong-armed developers into accepting less than favorable terms. Operators
pocketed over 70% of app-generated revenue while developers needing access to
markets did so at the mercy of operators within their “walled gardens”.

These skewed initial arrangements thus deterred local app development.

Competition since has eroded the market power that operator’s wielded and
technological advancements such as the development of Wi-Fi-enabled smart
phones allow consumers to bypass operators’ networks and directly access apps
from the internet. But where apps are to permeate to peri-urban and rural users,
operators will remain important if not key to unlocking the local potential of the
app economy.

Their unmatched reach makes them ideal for distribution and their established and
familiar payment channels make monetization easier to achieve. India is a
promising marketplace for apps. The rapidly expanding middle-class and
increasing affordability of devices and data will create massive demand. In
addition, quality of service and relevant content will matter and will be determined
by operator investments in spectrum and physical infrastructure.

Network congestion is a worry, especially in spectrum-starved urban markets. On

the supply side, the final wedge is a staring skill gap. Generations of computer and
software engineers are a readymade base for the app industry. The quality of
20
developers must be improved along with increase in the quantity. Training in
product development and creative designing will enhance the growth of this
industry in India. The new government has enthusiastically endorsed the idea of
apps for India. Social networks were a vibrant platform for user-generated content
especially by young Indian voters in the 16th Lok Sabha elections held last year.

The PMO App Contest and the E-Gov App store also signal government intention
to leverage technology to enhance efficiency, transparency and effectiveness of
public services. Some state governments have already embraced m-governance to
improve public service delivery. Single window access to all persons by
seamlessly integrating departments or jurisdictions; availability of government
services in online and mobile platforms; All citizen entitlements to be available on
the Cloud to ensure easy access; Government services to be digitally transformed
for improving ease of doing business; Making financial transactions above a
threshold, electronic and cashless; and Leveraging GIS for decision support
systems and development.

3. Benefits of Digital India:

• The Government of India has initiated a giant leap forward to transform the
country into a digitally empowered knowledge economy. DI will help in
leveraging India's globally acclaimed IT competence for the benefit of 120
Crores Indians.

• It will help in reducing corruption, getting things done quickly and will help
in reducing paper work.

21
 • Some of the facilities which would be available through this initiative are
Digital Locker, e-education, e-health, Digital Signature and national
scholarship portal.

Digital inclusion integrated in Social service:

The imperative comprehensive digital inclusion strategies is not solely tried to

economic issues but also government agency their own e-govt initiative to improve
citizen services and optimized operational efficiency. As a result a growing
number of services are being offered to the public online these include:

• Food assistance.

• Training opportunities.

• Recreational facilities and programme.

• Financial assistance.

22
 IMPACTS OF DIGITAL INDIA

The estimated impact of Digital India by 2019 would be cross cutting, ranging
from broadband connectivity in all Panchayats, Wi-fi in schools and universities
and Public Wi-Fi hotspots. The programme will generate a huge number of IT,
Telecom and Electronics jobs, both directly and indirectly. Success of this
programme will make India Digitally empowered and the leader in usage of IT in
delivery of services related to various domains such as health, education,
agriculture, banking, etc.

Effects of Digital India Project by 2019:

• Wi-fi in 2.5 lakh educational institutions, all universities; Community wi-fi

locations for people

• Job creation: Immediate 1.7 Cr. and Oblique at least 8.5 Cr.

• India to be innovator in IT use in solutions – health, knowledge, financial.

• High speed internet in 2.5 lakh’s villages, universal phone connection.

• 400,000 Community Internet Access Point.

• Digital Inclusion: 1.7 Cr qualified for IT, Telecommunications and

Electronic devices Jobs.

23
• Net Zero Imports by 2020.

• E-Governance & eServices: Across government.

• Digitally motivated people – public reasoning, internet access.

24
 DIGITAL SERVICE IN INDIA

Digital-Panchayat:

On its own initiative, DEF is convincing and helping Gram Panchayats or Village
Councils to take the digital route for better governance, set up their own websites
and facilitate elected Panchayat representatives to become digitally literate.

Focus Area: Empower panchayats digitally.

On its own initiative, DEF is convincing and helping gram panchayats or village
councils to take the digital route for better governance, to set up their own websites
and to facilitate elected panchayat representatives to become digitally literate.

In 2010, DEF in partnership with the National Information Exchange of India

(NIXI), an autonomous body of the Ministry of Communication & IT, started
convincing gram panchayats to set up their own websites and go online. The vision
is that if the lowest tier of the governance can able to adopt digitisation then a
grassroots-level transformation can take place in governance and in participatory
democracy. Moreover, Gram Panchayats themselves can become big change
agents by promoting, encouraging and facilitating digital literacy and access to the
Internet. So far, DEF has helped over 500 gram panchayats to create their own
websites and go online while making over 5,000 GP members digitally literate.
Now, with emphasis on the Digital India programme and related programmes such
as the Sansad Aadarsh Gram Yojana (SAGY) and the ongoing NOFN (National
Optic Fibre Network) project to provide broadband connection to all 2,50,000
gram panchayats, DEF's pioneering effort not only stands validated but is also

25
likely to get a major boost in the coming days. DEF is now pushing ahead to help
many more Panchayats become digitally inclusive.

DEF initiated and rolled out the Digital Panchayat programme in collaboration
with the National Internet Exchange of India in 2010. The programme was
launched keeping in mind that ICT usage is largely missing among elected
representatives at the parliamentary, state and panchayat level. The Digital
Panchayat programme was designed to revolutionise information sharing, good
governance, transparency and publishing information on development indicators
through a web portal for every panchayat. The web-based dynamic digital interface
at the all panchayat level connected to the electorate and citizens has tremendous
relevance and utility in overall governance and development of our grassroots
constituencies. It facilitates and improves the day-to-day functioning of panchayats
through two-way flow of information and content. Moreover, information on
decisions taken at Gram Sabha meetings gets recorded and shared through
panchayat websites. This enhances transparency as higher level officials and
bureaucrats cannot change decisions at will.

Objectives:

• To empower citizens of every panchayat with bottom up and top down

information and content.

• To give fillip to the Right to Information campaign.

• To generate an ICT environment in every panchayat.

26
 • To put every panchayat on the global digital map.

• To facilitate growth of panchayat economy through promotion of panchayat

tourism and e-commerce of local produce.

• To create a digital data house at every panchayat level.

• To improve the development, governance and public service delivery at

panchayat level through the information on policy programmes and
implementation.

Impacts:

• All Digital Panchayat centers have NIELIT affiliation for providing training
to panchayat members.

• Over 5,000 gram panchayat members have been made digitally literate

• Transparent governance at grassroots level has been established for more

than 2,000 villages, which can now access panchayat information through
their panchayat websites.

• Over 50 CIRCs in 10 states have Digital Panchayat centers which help

panchayats to go online.

27
 • More than 500 panchayats have been digitally enabled and they now have
online presence.

Soochna-seva :

The Soochna Seva project is a joint initiative of the Digital Empowerment

Foundation and the European Union. Launched in 2014, objectives are to
aggregate information on all kinds of central and state government schemes and
entitlements to improve access to information for people and communities living in
backward districts of India. The project involves setting up 1,200 public scheme
information delivery and access points (Panchayat Soochna Seva Kendras) over
the next five years for final gains in entitlements in five identified backward
districts in six key areas of education, health, livelihood, employment, financial
inclusion and social security.

Objective-

• Digital Empowerment Foundation launched the Soochna Seva project in

January 2014 with an aim to spread awareness about existing public schemes
among the deprived sections of the society and enable them to derive
benefits from the same. Soochna Seva is funded by the Delegation of the
European Union.

• The project was founded with an intention of strengthening the Public

Schemes Information (PSI) delivery and entitlement system to address larger
issues of poverty, rural development, social exclusion and inequity of
marginalised groups through information empowerment. This initiative is
further expected to strengthen the governance structure at district
administration level and below.

28
Focus-

The Soochna Seva project is aimed at providing access to information to backward

communities about their rights and entitlements under various central and state
government welfare schemes. Soochna Seva is operational in five districts – Guna
(Madhya Pradesh), Tehri Garhwal (Uttarakhand), Barmer (Rajasthan), Ranchi
(Jharkhand) and West Champaran (Bihar).

Impact-

Since it's launch in January 2014, The Soochna Seva project has reached out to
more than 35,000 individuals. The Soochna Seva team has availed government
benefits for 14,505 individuals and registered more than 16,000 beneficiaries for
claiming various welfare scheme benefits under state and central government
schemes (as of 31 December 2014).

Target Groups-

• 50,000 BPL families in five Backward districts – 10,000 Scheduled Tribe

families, 10000 families Scheduled Caste families, 10,000 minorities, OBCs
(Other Backward Classes) and others and 20,000 families from the general
social segments who are socially and economically poorer.
• 1,00,000 total beneficiaries: 50,000 BPL families will be covered under
education, health, livelihood, employment and financial inclusion access
schemes. At least two individuals per household shall be covered. At least
40,000 women and girls shall be covered health and livelihood access
programmes, especially child and maternal health care.

• 1,50,000 Households from poor social and income groups in five backward
districts Additionally, the proposed action will try and reach out to another
29
 1,50,000 households and provide public scheme information services and
entitlement benefits to another 3,00,000 beneficiaries (two per household)
during project period and through 1,200 service points.

Impact & Outcome-

Outreach to over 17,222 people of which 13136 have availed benefits from various
government schemes.25 fully functioning centers successfully set up at the five
targeted locations.Some 1,200 Kendras to be set up over the next five years.

Ministry of Skill Development and Entrepreneurship:

The Ministry of Skill Development and Entrepreneurship is a Ministry of

Government of India to coordinate all skill development efforts across the country.
It aims to remove disconnect between demand and supply of skilled manpower, to
build the new skills and innovative thinking not only for existing jobs but also jobs
that are to be created. They are also focusing on rural development and literacy of
rural people so that they can able to adopt the digital changes. If rural people will
not get proper guidance and literacy, India cannot be able to get full achievements
in Digital India Project.

30
 SUGGESTING BEST FOUR SOCIAL NETWORKING SITES
FOR DIGITAL INDIA

1) Official website of ‘Digital India Project’-

(www.digitalIndia.gov.co.in) This official website provides all the latest updation

and information about digital India project. People will also get all the details
about the project in this official website.

2) Official Twitter account of ‘Digital India’: (@_DigitalIndia):

Through this official twitter account, we can stay connected with every latest
tweets about the ‘Digital India Project.’
31
 3) Official facebook account of ‘Digital India Project.’

This official facebook page provides information

about service availability, events, activities and
official statistics related to Digital India

4) Official Linkedin account of ‘Digital India’:

32
This official Linkedin aacount is also very usefull to stay connected with latest
news and changes in ‘Digital India Project.’

33
 BEST FOUR DIGITALIZED COUNTRIES

Countries that has digitalized at their core:

The ‘Digital India Project’ would be wise to keep an eye on these countries
innovation-

(4 countries from which India can learn a thing or two about digitalization.)

These countries have digitized governments that will put our Healthcare.gov
problems to shame, fast broadband Internet speeds beyond comparison, and instead
of hookup apps, you’ll see innovations in energy alternatives. These are exactly the
reasons why America’s magical tech land should keep its eyes on the countries
below.

ESTONIA:

You can’t talk about digital excellence without mentioning Estonia, one of the
three Baltic states so innovative, it’s nicknamed "E-stonia." In 2000, its
government deemed Internet access a basic human right and free Wi-Fi became the
norm throughout the land. It was the first country to offer voting for general
elections online and most Estonians file their taxes within minutes on their mobile
phones. Their health records are stored in a digital cloud and can be accessed at
any time with their electronic personal access key, which is also used for other
services, such as registering a firm. The country is investing in its next generation
with programs such as ProgeTiiger ("Programming Tiger") aimed at teaching basic
coding to kids starting at the age of 5. How did Estonia become a world leader in
technology? With the collapse of the Soviet Union, Estonia gained it’s
independence in 1991 and needed to build a new administration quickly and cost-
effective1ly. Estonia is said to have the world’s most digitized government.

34
SOUTH KOREA:

South Koreans are so innovative, they don’t even use credit or debit cards. Instead,
residents use T-money, which can be spent on trains, taxis, buses, bars, restaurants,
or retail stores. Like Estonia, South Korea has one of the fastest broadband speeds
among all. As most of the world continues to struggle with 4G connection, South
Korea is investing in 5G, meaning its residents will be able to download HD
movies without any problems by 2020. The country’s Ministry of Education,
Science and Technology (MEST) announced it is investing $1.5 billion in this
project alone. The South Korean government promotes its startup economy by
pouring $2.7 billion in funding startups and offering tax breaks for big companies
that invest in startups. A recently published Bloomberg Global Innovation Index
ranked South Korea first among all by examining factors such as research and
development capability, productivity, tech density, and patent activity.

ISRAEL:

Israel’s entrepreneurship spirit comes from the fact that the country itself is a
startup. With little natural resources and constant political turmoil, Israelis are
fighting for better lives by creating energy alternatives. As a result, we’ve seen
some amazing companies come out of Israel. The country boasts more startups per
capita than any other country and currently has 70 companies listed on the Nasdaq,
making it third only to the U.S. and China on the stock exchange. Not bad for a
population of 8.2 million. In 2008, per-capita venture capital investments in the
country were 2.5 times more than the U.S. and 80 times that of China, according to
authors Dan Senor and Saul Singer in their book Start-Up Nation.

CHINA:

Zhongguancun is sometimes called the "Silicon Valley of the East," and for a good
reason. When Steve Blank, lecturer at the Haas School of Business at the
University of California Berkeley, visited this Beijing northwestern district in
2013, he described it as what "Rome looked like in the time of the empire or New
York in the 1920’s ... now it’s Beijing announcing that China has arrived." The
country is only second to the U.S. when it comes the venture capital spending,
35
mostly investing in the technology, media, and telecommunications sectors. I've
seen startup clusters all over the world," says Blank. "But Beijing blew me away.
They've built an ecosystem on a scale that puts Boston or Seattle to shame. Beijing
compressed 30 years of startup learning into five years." With its massive 1.3
billion strong population, entrepreneurs in China will be the ones who can identify
unmet needs and use their resources to provide services and tools to meet those
needs. Entrepreneurs outside of China can only dream of being able to fill gaps in
this massive marketplace. Bottom Line: What do most of these countries have in
common? Most of them tend to lack in natural resources and technology has
enabled a new way to get ahead of the curve. Their investors are willing to take big
risks on science and engineering—a much-needed area where some experts argue
that VCs in Silicon Valley aren't willing to do because "the returns take forever."
Still, all of these countries have a lot to prove if they’re going to be the next Silicon
Valley, but the fervor in their entrepreneurship spirit is definitely heard and felt.
Correction: A previous version of this article misidentified Estonia as part of the
Baltic Republic. It is one of three Baltic states.

36
 SCOPE OF DIGITAL INDIA:
• The overall scope of study is to prepare & make Indians aware for a
knowledge future.

• On being transformative that is to realize IT (Indian Talent) + IT

(Information Technology) = IT (India Tomorrow).

• To know about the making technology central to enabling change. We can

see the changing and developing technology of India in a digital way.

• As digital India is being an Umbrella Programme, that is covering many

departments.

• The programme weaves together a large number of ideas and thoughts into a
single, comprehensive vision, so that each of them is seen as part of a larger
goal.

• Each individual element stands on its own, but is also part of the larger
picture.

• The weaving together makes the Mission transformative in totality.

• Now we can also see the scope of digital development in rural areas.

• To make Panchayats more efficient, transparent and symbols of modernity

by leveraging ICT at the cutting edge level to ensure transparency and
accountability in their functioning through disclosure of information, social

37
 audit, efficient delivery of services and improving internal processes and
management of Panchayats.

• We can get to know that the digital India Programme will pull together many
existing schemes which would be restructured and re-focused and
implemented in a synchronized manner. The common branding of the
programmes as Digital India, highlights their transformative impact.

• Government's Digital India project will create over 50 million jobs once it is
complete. IT gives employment to about 3 million people. Once Digital
India becomes reality, it will create jobs for more than five crore plus
people.

• According to a recent McKinsey report, the realisation of Digital India will

help the country with 20-30% incremental of GDP by the year 2025.

38
 OBJECTIVES OF DIGITAL INDIA

• To create awareness about the digital services among the young generation.

• The most important objective to study digital India project is to know about
the digital services which India will going to adapt soon.

• To make students aware of how they can maintain digital wellness by taking
informed decisions and become safe, respectful and responsible users of
digital technology.

• The objective of research of the Digital India project is to come out with
knowledge of innovative ideas and practical solutions to realize Honnerable
Prime Minister Narendra Modi’s vision of a digital India. Prime Minister
Modi envisions transforming our nation and creating opportunities for all
citizens by harnessing digital technologies.

• To empower every citizen with access to digital services, knowledge and

information. This Group will come up with policies and best practices from
around the world to make this vision of a digital India a reality.

• To see where India will going to stand after 5-10years as digitally. What
digital services will be easily available to Indians and how the citizens can
take advantages of digital services in the right way?

39
• Imparting digital services to rural area. The Digital India campaign primarily
aims to impact small towns and rural areas, where a big chunk of the
population is totally untouched by digital.

• Digital India is one of those visionary ideas that has the potential and depth
to transform India. What excites me most about it is that it promises to fix a
serious problem that has held India back.

40
 NEED TO STUDY DIGITAL INDIA

• To effectively deliver the message of Digital India.

• To make people aware of Digital India Project by government of India.

• The core philosophy of Digital India Project is to give all citizens of the
country access to the internet as a way to interact with their government and
avail of public services.

• To analyze the growth in areas of electronic services, products,

manufacturing and job opportunities etc after digitalization.

• To analysis the digital effects in the country after completion of the project
by 2020.

• To see the expand visibility of Digital India by way of effective branding

across various platforms with special focus on new media and public
interface touch points.

• To increase the demand for e-services among people.

• To analyzing the future advance technology and make people aware of it.

41
• To establish credibility of message by ensuring value proposition in terms of
demonstration of service delivery to citizens by converging existing and new
services, usage of digital infrastructure under Digital India.

• To identify the digital benefits of future to the country and the success rate
of the project.

42
 RESEARCH METHODOLOGY

My research methodology requires gathering relevant data from the specified

documents and compiling databases in order to analyze the material and arrive at a
more complete understanding. I hope to shed light on the questions through my
research.

1) Data collection:

Primary data:

• Consumer survey on Digital India.

Secondary data:

• Articles in newspaper and internet.

• Study reports from internet.

Data collection tools:

• Newspapers.
• Internet.
• Questionnaire survey.

2) Types of research:

• Descriptive research.

43
• Explanatory research.

3) Sampling:

• Sampling method- Random sampling method.

• Sample size- 100 respondents only.
• Sampling unit- Individual respondent.
• Target population- Mumbai city.

44
 DATA ANYLYSIS & INTERPRETATION

Q-1) Are you aware of Digital India Project?

a)Yes 70%

b)No 12%

c)Indifference 18%

Yes

No

Indifference

Interpretation:

The above pie chart shows the percentage of awareness of ‘Digital India Project’.

45
 • 70 out of 100 (i.e.70%) respondents are aware about the Digital India
Project.
• 12 out of 100 (i.e12%) respondents have no idea about Digital India Project
&
• 18 out of 100 (i.e.18%) respondents have just heard the name ‘Digital India
Project.’ 70% 12% 18% Yes No I've just heard the name

Q-2) Do you think digital India Project will uplift the standard of living?

a)Yes 93%

b)No 7%

yes

no

Interpretation:

46
The above pie chart shows that ‘Digital India Project’ will uplift the standard of
living or not?

• 93 out f 100 (i.e.93%) respondents think that ‘Digital India Project’ will
uplift the standard of living &
• 7 out of 100 (i.e.7%) respondents think that ‘Digital India Project’ will not
able to uplift the standard of living.

Q-3) Do you want to live in a digitalized city?

a)yes 73%

b)no 17%

c)indifference 10%

yes
no
indifference

47
Interpretation:

The above pie chart shows the percentage between the respondents who want to
live in a digitalized, who don’t want to live in a digitalized city & indifference.

• 73 out of 100 (i.e.73%) respondents want to live in a digitalized city.

• 17 out of 100 (i.e.17%) respondents don’t want to live in a digitalized city
&
• 10 out of 100 (i.e.10%) respondents are indifference. 73% 17% 10% Yes No
Indiffrence

Q-4) According to you, what is the most important thing to convert India
digitally?

a)literacy to rural people 20%

b)digital education 21%

c)both 54%

d)any other 5%

48
 literacy to rural people
digital eductaiton
both
any other

Interpretation:

The above pie chart shows percentage of the most important thing to convert India
digitally

• According to 20 out of 100 (i.e.20%) respondents, literacy to rural people is

the most important thing to convert India digitally.
• According to 21 out of 100 (i.e.21) respondents, digital education is the most
important thing to convert India digitally &
• 54 out of 100 (i.e.54) respondents think both the things are equally important
to convert India digityally.
• Whereas, according to 5 out of 100 (i.e.5%) respondents, equal taxation,
high investment, digital governance & IT talent are the most important thing
to change India digitally. 20% 21% 54% 5% Literacy to Rural people Digital
Education Both Any Other.

49
Q-5) Do you think rural people can able to adopt the digital change in our
country?

a)Yes they can 65%

b)I don’t think so 35%

Yes, they can

I don't think so

Interpretation:

The above pie chart shows that rural people can able to adopt the digital changes or
not.

• According to 65 out of 100 (i.e.65%) respondents, rural people can able to

adopt the digital changes in the country &
50
 • 35 out of 100 (i.e.35%) respondents think that rural people may not able to
adopt the digital changes easily.

Q-6) According to you, which sector will get developed most after digitalization in
India?

a)IT sector 35%

b)Educational sector 18%

c)Service Sector 27%

d)Rural sector 20%

IT sector
Educational sector
Service sector
Rural Sector

Interpretation:

51
The above pie chart shows the percentage of the sectors which will get developed
most after digitalization in India.

• According to 35 out of 100 (i.e.35%) respondents, IT sector will get

developed most after digitalization in India.
• 18 out of 100 (i.e.18%) respondents think Education sector will get
developed most after digitalization in India.
• 27 out of 100 (i.e.27%) respondents think Service sector will get developed
most after digitalization in India.
• 20 out of 100 (i.e.20%) respondents think rural sector will get developed
most after digitalization in India.

Q-7) After digitalization, which area will become more convenient to you as
compare to their current?

a)reservation 15%

b)Banking 11%

c)Electricity/ Water facilities 17%

d)Educational institutes 46%

e)Any other 11%

52
 Reservation
Banking
Electricity/Water facilities
Any other
eEducational institutes

Interpretation:

The above pie chart shows percentage of the areas which will become more
convenient to people as compare to their current services, after digitalization.

• According to 15 out of 100 (i.e.15%) respondents, reservation will become

more convenient after digitalization.
• 11 out of 100 (i.e.11%) respondents think banking will become more
convenient to them after digitalization.
• 17 out of 100 (i.e.17%) respondents think electricity/water facilities will
become more convenient to them after digitalization, as compare to their
current services.
• 46 out of 100 (i.e.46%) respondents think educational institutes will become
more convenient after digitalization, as compare to their current services.
• Whereas, according to 11 out of 100 (i.e.11%) respondents, all the 4 areas
will become equally convenient as compare to their current services.

53
Q-8) What is your idea of ‘Digital India.’?

a)Internet connection in every rural area 23%

b)Digitalization of all government work 20%

c)Free wi-fi at all public places 42%

d)Digital Literacy 11%

e)Any other 5%

Internet connection in every

rural area
Digitalization of all government
work
Free wifi at all public places

Digital literacy

Any other

Interpretation:

The above pie chart shows the percentage of respondent’s idea of ‘Digital India’.
54
 • 23 out of 100 (i.e.23%) respondent’s idea of a digital India is internet
connection in every rural area .
• 20 out of 100 (i.e.20%) respondent’s idea of a digital India is digitalization
of all government work.
• 41 out f 100 (i.e.41%) respondent’s idea of a digital India is free wifi at all
public places.
• 11 out f 100 (i.e.11%) respondent’s idea of a digital India is digital literacy.
• Whereas, 5 out f 100 (i.e.5%) respondents’ idea of a digital India is all of the
above options.

Q-9) what rating would you give to this ‘Digital India Project.’?

a)excellent 24%

b)good 63%

c)fair 9%

d)poor 4%

55
 excellient

good

fair

poor

Interpretation:

The above pie chart shows the rating of ‘Digital India Project.’

• 24 out of 100 (i.e.24%) respondents rating for ‘Digital India Project’ is

Excellent.
• 63 out of 100 (i.e. 63%) respondents rating for ‘Digital India Project’ is
Good.
• 9 out of 100 (i.e.9%) respondents rating for ‘Digital India Project’ are fair.
• 4 out of 100 (i.e. 4%) respondents rating for ‘Digital India Project’ is Poor

Q-10) Do you think ‘Digital India Project’ will get success?

a)agree 62%

56
 b)disagree 8%

c)indifference 30%

agree

disagree

indeiffrence

Interpretation:

The above pie chart shows success of ‘Digital India Project’ according to
respondents.

• 62 out of 100(i.e. 62%) respondents agree that ‘Digital India Project’ will be
successful.
• 8 out of 100(i.e. 8% respondents disagree about the success of ‘Digital India
Project.
• Remaining 30 out of 100(i.e. 30% respondents are indifference about the
success of ‘Digital India Project.’

57
58
 CASE STUDY

The Digital India programme has picked up remarkable pace over the last few
years. I am sure that 'Digital India' is on its way to become a global case study
that will inspire many countries," he told during a recent visit to the UK to attend
the London Business School's Africa Business Summit.

"Through my latest venture, iSON Innovation, I am contributing to a similar vision

for a Digital Africa, wherein I want to support and incubate innovative digital start-
ups that will propel the continent towards faster growth," he said.

Awtaney, who has over 28 years of experience in global technology, market

development and business process outsourcing (BPO), highlighted the need for
India to move up the "value chain" towards Knowledge Process Outsourcing
(KPO), which is more "cerebral and offers a better price".

"I predict that Africa can replicate India's growth story in IT/ITeS in just 10 years.
We saw this opportunity early and have been investing in new centres across
Sub-Saharan Africa over the past seven years, which have helped catalyse the
ecosystems for growth in these countries," he said.

The iSON Group chief, whose companies have a presence in 25 countries in

Sub-Saharan Africa alone, also believes in big scope in India and Africa
collaborations in the IT industry.

"The IT and ITeS industry in India is very evolved. India can export this
Process Intellectual Property to Africa, which will create capabilities and
capacities onshore. This will be a winning proposition for Africa too, which will
benefit from immense skilling and employment opportunities," Awtaney said.

Given the changing IT dynamics across the world, Awtaney played down the
threat of US President Donald Trump's increasingly protectionist policies.

"There is more hype than substance in this perceived threat. Industry has always
followed the economics and while in the short-term there would be some noise,
yet in the medium-to-long term, businesses would compel the logic to prevail and
global IT industry would refocus on its growth trajectory," he said.

59
 FINDINGS

• Most of the people are aware of Digital India Project.

• Digital India Project will going to uplift the standard of living.

• People want to live in a city where every work is digitalized.

• Literacy to every other rural people and providing digital education is very
important thing to convert India Digitally.

• Rural people can able to adopt the digital changes only if they will be given
proper guidance of digital literacy & knowledge.

• IT sector will get employment opportunity because this project requires

people with fresh IT skills. There is going to be vast change in development
in service sector as well as rural sector.

• After digitalization, educational institutes will become more convenient as

compare to their current services.

• Availability of free Wi-Fi at all public places is the idea of Digital India
according to most of the people.
60
 RECOMMENATIOAN

• Indian government need to start providing digital literacy to every other

citizen.

• To create impact of Digital India to be realized, we have to use technology

to solve problems faced by Indians and for that we need a very strong
culture of grounds-up frugal innovation in IT.

• Our recommendation to the government would be to set up PPP forums in

each of these segments to invite industry to participate in areas where they
have the domain expertise and interest.

• The government has set the stage with a strong vision and an equally strong
show of will to make it happen. What we need now is for them to focus on
setting the right policy frameworks and processes that make it easy for
industry to do business in India and encourage us to participate in India’s
journey towards becoming a digital India.

• What is needed now is an unprecedented focus and the will to make it

happen across both government and industry.

• The one area where this kind of a model is needed with a high level of
urgency is in developing the culture of innovation in India.

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• The government must encourage open global standards that will enable India
to benefit from the best technology worldwide.

• The government should also focus on sustainable development and basic

facilities of rural area before providing them digital services. These two have
to go hand-in-hand.

• The numbers are mind boggling, but they can be achieved, especially as
rapid pace of innovation is increasingly making technology more favorable
for mass scale adoption, which is a must for the successful realization of
Digital India.

• It is recommended that every citizen must realize that such an important and
enormous vision cannot be the government’s job alone. We have to be an
equal partner in this journey.

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 CONCLUSION

Most of the people are aware of Digital India. From the survey, we have
concluded that Digital India Project will definitely uplift the standard of living.
People want to live in a digitalized city as it will provide better lifestyle through
digital services. Rural area people will also be able to adopt the digital changes
only if government of India will provide the proper training and digital literacy.
Without a proper digital training, it will be difficult for the Indians to get
comfortable with digital changes in the country.

Digital India will be providing lots of job opportunities and will help in reducing
unemployment from the country. Especially IT people will get a good opportunity
to showcase their technical skills. The job will be mostly white collar job which
will raise the standard of living in the country.

Service sector will also undergo vast change as people will able to get all the work
done digitally. The time taken to complete each task will reduce to minimum. It is
possible that after digitalization, there will be Net- Zero imports in the economy by
2020.

GDP of country will also be affected by this project. This project will definitely
bring prosperity & up gradation to country but certain drawbacks are there as it is
fully related to technology. Security may become the matter of concern.

Other than this, the error in the system may be lead to a serious problem. People
have lots of expectations towards this project. Government of India has to stand
upon the expectations.

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 REFERENCE &BIBLOGRAPHY

‘Economics Times’

‘The Times of India’

‘The Digital India book’-(by Deity)

https://en.wikipedia.org/wiki/Digital_India

https://en.wikipedia.org/wiki/Ravi_Shankar_Prasad/digitalindia

http://digitalindia.gov.in/

http://www.csc.gov.in/

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