EXECUTIVE SUMMARY

promoting the product. The price for the muffins will Php 27.00, this

pricing strategy is called target pricing.

3. Financial. The proposed capitalization of the business is one hundred

twenty thousand pesos (Php 120,000.00) and the estimated annual

sales of the business will be three hundred eighty thousand nine

hundred sixteen pesos (Php 380,916.00) in the first year of the

operation, the net income will be one hundred forty-six thousand nine

hundred eight pesos and ten cents (Php 146,908.10) for the first year of

the business, and the return on investment during the first year of the

business is estimated to be one hundred sixty-four percent (164%). In

addition, the proposed investment will be recovered in 1.7 years.

4. Socioeconomic Contribution. Marfin's Delights is a business that aims

to provide good quality and affordable muffins in the market. The

primary focus of the business is to generate employment for the

residents near Estancia, Mandaue City thereby giving the selected

employee/s a monthly wage for them to use in their basic needs. The

business will also help the economy through paying taxes and will use

an eco-friendly technique, by steaming the muffin in better saving the

environment.