About sitelink extensions

To add more links to your ads, create sitelink extensions. Sitelinks can take people to speci c pages on your site
—your store hours, a speci c product, or more. When someone clicks or taps on your links, they skip right to what
they want to know or buy.

This informational article provides an overview of sitelink extensions. Learn instructions about how to add
sitelink extensions.

How they show

Sitelinks will show in a variety of ways, depending on device, position, and other factors. When your sitelink
extension appears with one of your ads on a computer, your ad will show no fewer than 2 links due to the
minimum 2-sitelink requirement to serve an ad. Your ad can have up to 6 links. Sitelinks may appear on the same
line or ll up to two lines of your ad.

Your ad can show up to 8 sitelinks on a tablet or mobile device. These sitelinks will appear side-by-side on a
single line in a carousel format. People can swipe left or right on the carousel to browse your various sitelinks. If
your ad appears in the very top position, your sitelinks are eligible to show in a more prominent tappable row, with
only one sitelink on each line.

Sitelinks appear in ads at the top and bottom of Google search results.

Example of a Search ad with sitelink extensions as it would appear on a computer

Walter's Bakery for Dogs

Ad www.example.com
Artisanal Biscuits and Cakes. Doesn't Your Dog Deserve It?

Hours Specials
Find Out When You The Deal of the Day
C G tO T t Sh ld S ti f Y D
 Can Get Our Treats. Should Satisfy Your Dog.

Biscuits Healthy diets

Our Special Biscuit Learn How Our Treats
Recipe is Tried and True. Are Loaded with Nutrition.

How they work

You can add sitelinks at the account, campaign, or ad group level. You specify the link text (what shows to
people) and URLs (the pages they click to).

In some cases, Google might supplement your sitelinks with descriptions that you've provided about those pages.
Either you can add those details yourself when creating or editing sitelinks, or we can automatically use
information within your account related to individual sitelinks—for example, from various ads in your account. By
showing additional information with your sitelinks, your ads can be more relevant to potential customers.

Bene ts
Here are a few reasons to consider adding sitelinks to your ads:

• Update easily: Change link text and URLs whenever you want, keeping them up-to-date for sales and special
offers. You don't need to make new text ads or edit them to include sitelinks.
• See detailed data about your clicks: Find out how many clicks occurred on your ad when sitelinks appeared.
Break down the statistics by campaign, ad group, or ad. Segment your statistics to see the number of clicks
that occurred on the individual sitelink versus another part of the ad (the headline, other sitelinks, or another
extension, for example).
• Edit your sitelink extensions without losing data: Edit your sitelinks without resetting their performance
statistics.
• Customized sitelinks for mobile: Create mobile-optimized sitelinks to show on mobile devices.
• Schedule with start and end dates: Specify the dates, days of week, or times of day your sitelinks are eligible to
show.
Cost of clicks
Sitelinks are free to add—you’re only charged for clicks from people viewing your ad. The cost of a click on a
sitelink equals the cost of a click on the headline in the same ad. In other words, you'll be charged the same
amount no matter which link in the same ad—the landing page or a sitelink—someone clicks. Sitelinks offer more
opportunities for your customers to click on and within your ad, but you won’t be charged for more than two
clicks per ad impression. However, if someone quickly clicks on more than one link while viewing an ad, this gets
treated as a duplicate or invalid click and you won't get charged.

Related links
• Use sitelink extensions
• Sitelink extension requirements (policy)

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