INNOVATION IN MARKETING

THINK OWNED FIRST

The last 60 years
Paid Owned and Earned
Consumer experience at the heart
From reductive thinking to fluid branding
Fluid brands deliver a value exchange
The Trust Barometer
Owned media’s influence on the consumer
journey
Owned investment adds significant value
to the bottom line
Developing a balanced Owned first
strategy
Paid media: works outwards based on
relevancy
LEADING EDGE
THE FINAL STEP
What next
CONTENT
STRATEGY
& MARKETING

DATA & WEBSITE

MEASUREMENT OPTIMISATION