Pamantasan ng Cabuyao

College of Business Administration and Accountancy

Marketing Proposal

In Partial Fulfillment
Of the Requirements for the Subject
Marketing Research

Presented By

Baluyot, Laurence Jet D.

Bautista, Calvin Jake L.

Garcia, John Patrick E.

Larioza, John Lester M.

Pagsisihan, Jimwell B.

December 2019
 Pamantasan ng Cabuyao
College of Business Administration and Accountancy

THE DIGITAL AGE AND RISING OF E-COMMERCE: BUYING BEHAVIOR

AND PROMOTIONAL STRATEGY IN LAZADA ONLINE SHOPPING

Objective

The results of this research would assist marketers to understand the best
kind of promotion tool that significantly affect buying behavior of the consumers.
The marketers can develop their business plan more effectively through the
result of this study and these plans help businessmen marketers to gain
competitive advantage over their competitors and enable the businesses to earn
maximum profit.

This study focused on the relationship of buying behavior to the

promotional strategy of Lazada online shopping and how the customer is
satisfied in buying online.

Understanding and describing on how the customer’s buying behavior

affects and reflects to their promotional tools in the products and services.

The study will be a Quantitative Research Design.

Statement of the Problem

This study aimed to determine at the relationship between buying behavior

and promotional strategy in online shopping. Specifically, this seeks to answer to
the following sub-problem:

1. How can the lazada online shopper’s buying behavior be described in

terms of:

1. frequency of purchasing?

2. product purchased?

3. Influence?

4. intention?

2. How can the consumer’s promotional strategy affect in online shopping be

described in terms of:

1. Price Discount?

2. Events and Sponsors?

 Pamantasan ng Cabuyao
College of Business Administration and Accountancy

3. Social Media Advertising?

4. Pop-ups?

5. Coupons?

3. How significant is the relationship between buying behavior and promotion

strategy?

BEAUTY SALONS RIVALRY: THE COMPETITIVE EXPERIENCE OF BEAUTY

SALON IN PRICING STRATEGY TO THEIR PLACE

Objective

Growing a loyal customer base is one of the key factors of running a

successful and profitable salon.

This study aims to focus on the experiences in pricing strategy a beauty

salon to be globally competitive in the market and place. And also how to win
new customers by the pricing strategy that is using and how this pricing strategy
helps every beauty salon to increase the sales of the firm and to be competitive
on other beauty salons.

The study will be a Qualitative Research Design

Statement of the Problem

This study will focus on the experience of the small hair salon owners has
experiencing competence against the other hair salon and how they manage the
pricing strategy to their place business specifically it will answer the core
questions :

1. What have the participants experienced in hair salon especially with

competitors to their pricing strategy?

2. How have the participant come up with the idea of pricing strategy to be
highly competitive in the market?
 Pamantasan ng Cabuyao
College of Business Administration and Accountancy

SCENT FRAGNANCE AND LUXURY VISUAL DESIGN: PACKAGING AND

POSITIONING OF PERFUME BRANDS

Objective

This study aims to focus on how the customers will be satisfied when it
comes to packaging and positioning of perfume products and also to determine
the impacts of physical appearance of perfumes to consumers. Packaging
strategy and its positioning helps the firm to be attractive and increase their
profit as well.

The product packaging and positioning helps the perfume business product
to be distinctive and dominates the other perfume businesses by its look.
Packaging of product manipulate people's mind because some customers
expecting too much if the product has beautiful packaging that may lead them to
buy the particular product.

The research study will be a Quantitative Research Design.

Statement of the Problem

This study aimed to determined at the relationship between Product

Positioning and Packaging Strategy of Perfume Brands. Specifically, this seeks to
answer to the following sub-problem:

1. How can the consumer’s demographic profile that helps the product
position in perfume brands be described in terms of:

1. Age and Gender?

2. Preferred Perfume Brands?

3.. Influence?

4. Brand Attributes?

2. How can the consumer’s attract on visual packaging perception affect in

buying perfumes that can be described in terms of:

1. Color And Texture?

2. By Metal, Plastic or Glass Packaging?

 Pamantasan ng Cabuyao
College of Business Administration and Accountancy

3. Luxury Package?

4. Shapes?

5. Size?

3. How significant is the relationship between product position and

packaging strategy that can attract to the customer?