Sales Manager – Multiple Locations

About Sesa Care

Founded in 1966, Ban Labs Private Limited (“BLPL”) is a Naturals Personal, Homecare and Pharma
company based in Rajkot. Their Flagship Brand, Sesa is a 23 year old leading Naturals (Ayurvedic) hair
care brand and has compelling offerings in Ayurvedic Hair Oil, Shampoo and Hair spas. As one of the
pioneers and market creators of the anti-hairfall category, Sesa has powerful brand recall, good
distribution and a strong marketshare. It is available Pan-India with a good rural presence and exported
to about 50 countries in Europe, Asia and Africa. Bangladesh, Nepal, Middle East are large export
markets.

True North, a Leading investment firm has acquired the Sesa business (brand and Manufacturing) via a
new Corporate entity, Sesa Care Private Limited. We believe that the inherent strength of the Sesa brand
creates a strong platform from which to launch compelling, highly relevant and truly differentiated
products.

Sesa Care invites on board professionals who are driven, focused and decisive, energetic, agile and
adaptable, accomplished yet cherishing an opportunity to accomplish so much more. The opportunity at
Sesa Care for such an individual is to be an integral part of the journey to build an admired brand and
Company, and an organization that values Expression, Empathy, Experience and Growth.

About True North

True North (erstwhile India Value Fund) was established in 1999, with a focus on investing in and
transforming mid-sized profitable businesses into industry leaders, built on strong foundation of TRUE
NORTH values.

The firm invests in promising companies, partners their progress, creating an organization that has
significantly higher intrinsic value. In each investment, it developed resilient partnerships with
management teams based on mutual respect, integrity, and transparency. This, along with an ability to
deliver appropriate support in building businesses has created great value for all stakeholders.

TRUE NORTH has built deep knowledge and skill in the Indian market. with successful launches of five
separate investment funds with a combined corpus of over US$ 2 billion.

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to whom the document has been forwarded and is deemed confidential and protected by law.
POSITION OVERVIEW

Major Deliverables:

 Providing leadership support and direction to the team and frontline sales force to achieve
monthly and annual sales targets in terms of both Primary and Secondary.

 Build a strong distribution network to expand footprint across geographies and channels. Expand
the direct coverage vs Indirect wholesale coverage to drive growth in the category.

 Execute on all the sales fundamentals like beat adherence, bill cut, ECO, TLSD and beat
productivity for the entire sales team.

 Ensure automation and sales technology is leveraged to drive sales across the channels.

 Execution of Trade marketing and sales development initiatives as per the action standards. Build
a team which excels in market execution.

 Leading a team of sales executives and frontline sales team and building a talent pipeline for the
future.

 Build a culture of sales discipline and process adherence. Sales skew , receivables management ,
rate control in the market.

 Build engagement and be a supplier of choice for the distribution and trade partners. Speed of
action and passion to be the cornerstones of the frontline team.

Supervises: Territory Sales In-charge

Reports to: Regional Sales Manager

PERSON OVERVIEW

 Qualification & Experience – MBA in Sales and Marketing/Post Graduate with Minimum 2 to
Maximum 10 Years experience and preferably worked as ASM/SO in FMCG/OTC sales.

Age : - 26+Years

Essential Attributes (Experience / Exposure characteristics):

 Proficient knowledge in FMCG / OTC Sales

Desirable Attributes

 Sales Planning and Execution

 Budgeting & Financial Control
 Channel Development & Management
 Distribution Dynamics and Expansion
 Trade Management and Market execution
 Sales Development
 Sales Discipline and Process Adherence

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to whom the document has been forwarded and is deemed confidential and protected by law.
  People Development
 Understanding of Markets, Customer segments and Sales Channels (Ayurvedic products /
Cosmetics / FMCG)

Behavioral Competencies: Result Orientation, Analytical thinking, Customer Orientation (External &
Internal), Commercial Acumen, Team working & leadership, Build and Leverage Network , Speed of
execution.

Version 1.1/April 22nd 2019/HR

Non Disclosure Note: The intellectual property contained in this document is restricted between the intended recipient
to whom the document has been forwarded and is deemed confidential and protected by law.