Objective: Increase average order value.

Segment 1 Segment 2 Segment 3

Questions
 Sales Support
Questions Frustrations Pain Points Benefits Objections Questions Frustrations Pain Points Benefits Objections
You'll need to import the results from your survey tool (Typeform, for example) here.
You'll need to import the results from your survey tool (Qualaroo, for example) here.
 Interview Data
Interview # Demographic Questions Frustrations Pain Points Benefits Objections
1 18-24, gamer
2 45-60, parent
3
4
5
6
7
8
 3rd Party Data
Source Sentiment Questions Frustrations Pain Points Benefits Objections
Positive
Negative
Neutral
 Video Game Product Page
Memorable Quotes Common Questions Frequency Common Frustrations Frequency Common Pain Points Frequency Common Benefits Frequency Common Objections Frequency
Medium High Low
High Medium Medium
Low Low High