Table of Content:

1.0 Business Strategy and Marketing Plan

1.1 Company Name and Address…………………………………………………………..
1.2 Brief History and Description of Business………………………………………….
1.3 Brief overview of Market and Trends………………………………………………..
1.4 Brief Strategy and keys to success…………………………………………………….
1.5 Critical Risk and Assumptions ………………………………………………………….
2.0 Vision and mission statement ……………………………………………………………..
2.1 Management Vision for the Company……………………………………………….
2.2 What Business are we in? ......................................................................
3.0 Company Products and Services …………………………………………………………
3.1 Product and Services Descriptions…………………………………………………..
3.2 Customer Benefits…………………………………………………………………………..
3.3 Technology………………………………………………………………………………………
4.0 Market and Competitive Analysis………………………………………………………..
4.1 Overall Market and Target Market………………………………………..
4.1.1 Market Needs…………………………………………………………
4.1.2 Market Size & Trends ……………………………………………….
4.1.3 Historical and Projected Market Growth…………………….
4.2 Industry Analysis ……………………………………………………………………..
4.2.1 SWOT Analysis ……………………………………………………………
4.2.2 Major Industry Participation ……………………………………….
4.2.3 Economics, Competitive, Other Trends …………………………
4.2.4 Main Competitors ………………………………………………………….
5.0 Business Strategy and Marketing Plan……………………………………………………
5.1 Value Proposition: Why Buy From Us?
5.2 Competitive Advantages ………………………………………………………………….
5.3 Market Targets and strategy …………………………………………………….
5.3.1 Pricing Strategy ………………………………………………………………
5.3.2 Advertising and Promotion Strategy …………………………….
5.3.3 Distribution Strategy …………………………………………………….
5.3.4 Marketing Programs …………………………………………………….
5.3.5 Sales Strategy ……………………………………………………………….
6.0 Production Plan……………………………………………………………………………………..
6.1 Production Plan………………………………………………………………………………….
6.2 Quality Assurance ………………………………………………………………………………
7.0 Organization and Management Summary …………………………………………..
7.1 Organizational Chart and structure …………………………………………………….
7.2 Personal Plan……………………………………………………………………………………..
8.0 Financial Plan………………………………………………………………………………………..
8.1 Important assumptions…………………………………………………………………….
8.2 Income statement……………………………………………………………………………
8.3 Balance sheet…………………………………………………………………………………….
8.4 Breakeven analysis………………………………………………………………………….
8.5 Project profit and loss………………………………………………………………………
8.6 Projected cash flow………………………………………………………………………….
8.7 Business ratios ………………………………………………………………………………
8.8 Insurance requirements …………………………………………………………………..
Business Strategy and Marketing Plan

Company Name:

Talha’s Film

Address:

27 Shop BSSC, UET MAIN CAMPUS, LAHORE.

Brief Introduction

Introduction Gone are the days when using social media for business was optional. Today almost
every company is using social media to market their products or services. If you're not, maybe you
have not yet seen the benefits and importance of putting your business on the social media
platform. Popular social media platforms like Facebook and Instagram have become marketing
giants, giving businesses an effective way to engage with customers, but most importantly a costless
way to reach them.
Here are some of the benefits of social media marketing:

Social media posts can be used to drive targeted traffic.

Using social media for business boosts your site's SEO.

If you're doing it right, social media will lead to real relationship building.

Users are receptive to your messages.

Social media ads allow targeting and retargeting.

Social media can help you get noticed at events, and even generate earned media coverage.

You can respond to problems immediately. A strong social media presence builds brand loyalty.

Description of services
SOCIAL MEDIA MANAGEMENT

Our Social Media Marketing Services help your business develop Brand Awareness (Followers), build Relationships
(Engagement) and increase Website Exposure (Traffic)

SOCIAL MEDIA ADVERTISING

We help your business advertise through social media to target your exact demographic and get leads faster at a low cost.
Competitive Analysis We have performed a social media Audit of your company and identified some sreas of improvement.
Sample Global Social media marketing templat

Brief overview of Market and Trends

Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. Your customers are
already interacting with brands through social media, and if you're not speaking directly to your audience through social
platforms like Facebook, Twitter, Instagram, and Pinterest, you're missing out! Great marketing on social media can bring
remarkable success to your business, creating devoted brand advocates and even driving leads and sales.

Right now social media is a huge opportunity for you to reach your target audience and to increase sales online.
 Brief Strategy and keys to success

1. Set actionable social marketing goals

2. Research your audience
3. Establish your most important metrics
4. Analyze your competition
5. Create and curate engaging content
6. Assess your results and optimize
7. Increase brand awareness

Critical Risk and Assumptions

 Loss of IP and Sensitive Data. ...

 Compliance Violations. ...
 Reputation Loss. ...
 Financial Disclosure. ...
 Effect on Human Resources. ...
 Inability to Manage the Generational Divide. ...
 Safety. ...
 Competitor Risk

Vision Statements

Realizing the full potential of the internet -- universal access to research

and education, full participation in culture -- to drive a new era of
development, growth, and productivity.

Mission Statements

“Provide the best customer results possible and deliver the WOW factor through our
services.”

“Our mission is to be the experts in marketing and sales alignment and the masters
of the message.”
 “Our team works to eliminate the apathy that will suck the life out of any business in
the world by working to inspire the spirit, penetrate the heart, and ignite the mind,
with compelling marketing messages that deliver results.”

Product and Services

SOCIAL MEDIA ADVERTISING

SOCIAL MEDIA MANAGEMENT

Startups Cosultancy

Customer Benefits

 Increased Brand Awareness. ...

 More Inbound Traffic. ...
 Improved Search Engine Rankings. ...
 Higher Conversion Rates. ...
 Better Customer Satisfaction. ...
 Improved Brand Loyalty. ...
 More Brand Authority. ...
 Cost-Effective.