Reading + Listening -

Topic: attracting customers by giving steep discounts

Brand awareness
1. Attract new customers by giving introduction of the
quality of the product in cheap price
2. People share to their friends about the product
1. Bargain hunters – shoppers who refuse to pay full price
2. Buzz – attention on media
Consumers weary – giving the wrong image
Low price = low quality

3. The media and web sites will share the news, then it will 3. yesterday deal, forgotten today.
create brand awareness

Introduction

Both the reading and the listening discuss about the effectiveness of steep discounts for brand awareness to attract
customers. While the reading discusses the positive results of steep discount in attracting new customers, the listening
discusses the opposite.

Body 1 - Point 1 in reading & in listening Body 1 – summary of the reading

Based on the reading steep discount will attract new customers …

While on the listening …

Body 2 – Point 2 Body 2 – summary of the listening

Body 3 – Point 3

Conclusion

Based on those points, the reading agrees with the method of offering steep discounts, while the listening contradicts
the points in the reading.