Significance of the study

The findings of the study will be beneficial

 for every online shoppers considering buying behavior that can affect every decision making of
consumers. The buying behavior of online shoppers justifies the behavior that every consumer
sanctioned when shopping through online and the need of concern on the knowledge of every
buying behavior.
 And also this study is beneficial for every online sellers who is using promotional strategy on
selling items through online. Promotion is a key element of selling products, and every online
sellers must be have an awareness on what are promotional strategies.
 And also for the future researcher who wants to study about buying behavior and peomotional
strategies.

This topics will be the main point of the study and will be answered through survey questionnaires and
interviews.