Job Description – Product Marketing

Job Description

Business Unit SGB_ Digital Software & Solutions

Preferred Specializations MBA Marketing
Role Product Marketing Specialist
Required Technical Skill Set Core Domain experience either in Retail or BFSI Industries
Posting Location Kolkata, Bhubaneswar or Delhi

Brief about the Unit:

Digital Software and Solutions Unit is one of the Strategic Growth Business Units of TCS. The Digital
Software and Solutions Group in TCS is partnering with customers in leading digital Transformation
initiatives across the domains of Customer Intelligence, Smart Cities and IoT. The group is focused on
bringing industry focused pre-integrated software that brings together the disruptive technologies of Big
Data Analytics, IoT and AI to accelerate Digital Transformation Initiatives in order to increase
organizational efficiencies and more importantly how companies will be engaging with their customers.
This role is for the Product Portfolio within the DS&S unit.

Visit us @ https://dss.tcs.com/ to learn more.

Responsibilities / Expected Deliverables:

• Study company products
• Develop market and competition intelligence
• Follow and analyze market trends to position products
• Develop product messaging that differentiates our products and from others in the market
• Communicate the value of new products and services to the sales and marketing team
• Make convincing demos and presentations to highlight our PoV
• Communicate with analysts
• Be able to conduct internal road shows targeted towards ISUs
• Assist sales on calls when appropriate to provide deeper dives into the product
• Speak and present both internally and externally to promote the story of our products
• Create market facing documents translating technical details into benefits for the user
• Create product value proposition, product positioning and customer & partner facing content
• Create product content such as case studies, videos, website copy and blog posts
• Craft compelling messages across marketing channels (landing pages, campaigns)
• Work with various teams (marketing, presales, sales) to take product messages to market
• Test market product features, value proposition and product pitch
• Provide inputs to product management on product roadmap and product proposition

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Desired Competencies (Technical/Behavioral Competency):

1) 5+ years of experience in product organizations in market facing

roles (e.g. delivering presentations to customers and prospects,
conducting competitor analysis and market research)
2) In that, at 3 years of hands on experience as Product Marketer
studying the company’s products and their benefits for users,
developing effective marketing strategies and plans and working
with design, acquisition and other teams to promote products
3) Proven experience as a Product Marketing Manager, Brand
Manager or similar role
Must-Have** 4) Must be a strong public speaker, comfortable in front of large,
senior groups, and a solid writer/content creator for customer and
partner facing content
5) Experience in working in CRM/Marketing/Analytic product
companies in Product Marketing Roles
6) Excellent communication skills – verbal and written
7) Keen eye for detail
8) Creativity
9) Analytical mind and strong quantitative skills

Well-groomed and extroverted who can establish relationships with

customers, partners and analysts.

1) Exposure to Banking/Retail/Consumer/IOT Product industries

Good-to-Have
2) Have worked in Product Management teams
3) Exposure to analytics and data management

USP of the Project:

• Develop as an Analytics evangelist in the leading-edge domain on AI/ML, IoT and Big Data in the fast
growth area of Customer Analytics
• Develop career in product management and product development in creating IP and releasing
software products
• Hands On exposure to global customers in next generational digital transformation
• Highly challenging role in creating markets with cutting edge analytics
• Work with a global team of industry experts and thought leaders

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