Human Resource Information Systems

Topic – LinkedIN vs XING vs Glassdoor

Name –Vedika Arya

Roll Number -19PGDMHR62
 LINKEDIN

LinkedIn is an American enterprise and employment-oriented platform. It works through a website and
a mobile app. Professionals, students and professors use it for networking, job posting, job seeking etc.
As of 2015, most of the company's revenue came from distributing recruiters and sales professionals’
access to information about its members. Since December 2016, it has been a wholly owned Microsoft
subsidiary. It can be explained as an online social network that can represent real world professional
relationships, LinkedIn allows members (both workers and employers) to create profiles and build
"connections" with other professionals.

Pricing Model:

1. LinkedIn Recruiter – The cost of this service starts at $8,999 per year. I is an advanced tool for
searching LinkedIn profiles, organizing your findings, and getting in contact with candidates. It offers 150
InMails per user monthly, bulk InMailing, and advanced search options that include access to full profiles
of all LinkedIn members.

2. LinkedIn Recruiter Lite – The cost of this service is $2,399 per year. It is a scaled-down version of
Recruiter. It offers 1 user and 30 InMails per month. Full profiles can be seen for 3rd-degree
connections. It has fewer search parameters available than the full version.

LinkedIn Customer Segments

The LinkedIn business model has 3 main customer segments:-

1. Users that create a profile on Linkedin. These are business people who use it to connect and
interact with other business professionals.
2. Recruiters who are looking for talent.
3. Advertisers who are looking to reach either a B2C audience or senior B2B decision-makers.
Business Model Canvas
 GLASSDOOR

Glassdoor is a platform where current and former employees review employers anonymously. It helps
users to submit and access compensation publicly and to browse and apply for jobs on their network.

Pricing Model:

While Glassdoor is completely free for job seekers, the company makes its money from the recruiter
side of the business. Recruiters can advertise their jobs and promote their brand through either
subscription offering or on a cost per click basis. There is a subscription fee, which starts from $8,000 for
12 months. Employers can build and enhance profiles – it allows employers to promote open jobs. They
can also add insights into what makes the company unique and describe the company culture, add office
photos and company videos, incorporate the company blog, and post the latest company updates
directly on Glassdoor and incorporate a direct feed from the company Facebook and Twitter accounts as
well as direct from a company blog.

Budgets for employers can fluctuate based on their individual needs. For example, Glassdoor has a few
multinational corporations that have signed up, and so it has rolled out the ability to have localized
enhanced profiles to various countries where the company is looking to hire. If a company would like to
make sure to recruit people in the U.S., Germany, France and the Netherlands, for example, it would
cost them $7,000 extra per month for each language of the profile.
 XING

XING is a Hamburg-based profession-oriented social media platform piloted by New Work SE (up to mid-
2019 XING SE)[4 ] The site focuses primarily on the German-speaking market, along with XING Spain, and
competes with the American LinkedIn platform.

Pricing Model:

Xing generates revenue through a range of fee-based products and services, the majority of them are
sold through a subscription model. The Company’s Network/Premium segment generates revenue
through two fee-based membership accounts: Premium and ProJobs membership, which are available
for between €7.95 and €39.95 per month, while the E-Recruiting segment generates revenue through
fixed-price and pay-per-click advertising models. The Event segment generates revenue by charging a
fee of €0.99 per event participant plus 5.9%.

Customer Relationships

Xing’s products and services are available mainly on a self-service basis, in particular its basic social
platform functionality. Users are able to sign up to the platform from the Company’s homepage with no
interaction with sales personnel necessary. Once registration is complete users can access the platform
and its tools from the Company’s website, desktop apps and mobile apps, managing their accounts
autonomously. As a social network, the Xing platform and content is primarily community-driven. Xing
users generate discussions, organise events, schedule meetings and collaborate on projects themselves,
with Xing not contribute more is necessary from a regulation point of view.

Customer Segments

Xing primarily serves corporate clients, spanning individuals, headhunters and recruiters, and
companies. Its customer base is not limited by industry, with the Company including companies from
various sectors among its customers. In 2015 the Company recorded more than 45,500
Premium/Network subscribers, more than 770 E-Recruiting customers and more than 1,800 Events
customers. Xing’s customer base is based primarily in Germany, Austria and Switzerland. In 2015 these
customers accounted for around €114.7 of the Company’s total revenue. International customers
accounted for just under €5.3 million. The company is not reliant on any one major 3 customer. Xing
includes among its customers BMW Group, DLD, ExpoPharm and Success Resources.