Basic need:

-Social interaction

-Entertainment

-social status

-identity

-freedom

-comfort

Driver of change:

- Shift:
-The evolution in the habits of life of the buyers
-consumers are reacting less to traditional advertising
-the use of technology

- Triger:
-social networks
-Advertising
-Life style

Emerging consumer expectation:

-Social value

-a message transparent and honest

-Sustainable business

Inspiration:

-Ribena:

-birchbox

-Gap

-Old navy