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tHe esseNce of
INNOVatION:
now frank Hit a Home RUN
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yaks sp of pape hesmple question “What i innovation?”
sb yo il gta wide ange of espone, such as:
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son ht oman lened—anl sonnei
captcha, Thy eo Ba
Nana he pet ina Tsfew may engl wih leg inserie a,
ote, They el hat employes doo undertand eh
fi ofthe company’s Basness and can't demensrae of
ipa vlc cngh oy dear mene
‘wget. These managers hive 0 proces in place to eng ns
ease reel
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‘entures mien Fank ited me in my ofr. Frank ina a
See ee
‘ei ihe waste el ga cae
Sees With a and ee ing igo Pan et
than aul accent, x combination of Broly” ana
sur om of ution, ponsning wads wih nigee sop
‘coded pion sd scenery ache ee
coef
Frask ask “Do ou know aychng abou bilgy? Whe elt
in eld hiss hal rnc we probly atop
tha ing wa cng to be sccer wo ine. He lees
sxe bene Iw his at sp befor walking fu dh
lend ta a opened wo happen a ai sae
she lho cece he your
ockoowing ay ef hi asked rik what Be wa up ed
she han kad ache war bing had ime eign
‘etdinit ade him wha twas. Hesa, “Doyo dP
‘ema huge mls mde up of mary afta fs”
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{No nda aight ge el
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‘rorcalled abiding site, where chey did their work when inte=tiné
‘eh ote potin. Althowe atoms in the molecule were nee! P=
‘cause the binding sit had to be very specific in what it did, Ovi
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pois wold annet wih ne auc te abies
(rub fnction, “The mate sei oul undeseding
‘he impeaions of ae he wa
Frank went onto sy tat Something ase rung with oe of
your protis, yt havea lan, you nada to the ee
‘iv prea. The peblem at dag any moles compre
ith psne. They mt atch ema to ey che vit ple
fa rica proc do tee. Andro make ths ate, he
rug states el way oer pen our aly, may cue
ide ec Thee eo cera males ba develop ge
Yon mur rhe broken poe and ones with any ers Ds
evlopcot ike wating eto ball enn with 10,00 ws
awa pectts and ein td th ote pon wb wl Beso
eewithyuand nore che Ths wis ew drapcen ake lion
(Syed fen year ep ny i finding eden
sac
“his ws ict, Lashed, "What your ea”
etd, “By aelaon compute can design sal males
thot wil aac hemes the rah placeom roi ofthe
probes
“Wow: Ishugh, iis rey important problem” On my bck
eter we shld ppt prope, Fk aust ihe k=
ft fb cold do chs, wold bes huge corbin to medicine
"The quan wt "Could Fak rely do hs” Whar he wa ecb
ing was yer ical calelaton—maybe imposible
Task Fan (exp is appeach, bot we die ge vey ft
Like ming bila people. Fak sumed others knew as mich he
ier did't Ad fen eve at this ping, ic ie aie
‘more questions thn ic anwesd. Fo example, Lake Fk about
Competing apposche. Hedda know of gy dict competition, ae
thong ken fm ps experience ha there is abays competion
‘Ar this pint had ogo toa sng Frank asked, “What shold
de peat te up nude page ep and come bck i a ons”
‘No Tid. "Why don you comeback at even tonight ad
esen to tbe for gueions that deine your vale
‘vem Frank throm tha wold supe im by ingwha ae se four questions” Prank asked,
Va, Wht the mth md? Wha is 3 rac ay
hind? What re the eg orcas of your appre aa
he And
‘hoe beets er cous compare withthe compte” |e at de
treed to the fut goestons 2 “value proposition”
'NABC" for asd, appre, eae sp oss,
ao
ne
ne
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‘Frank said, “Okay.” .
ee ree oleae ene er soe
eee
make his idea a success. ae
‘corporate responsibility, engagement in the process to create a comm,
oe ee.
eine
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el tdi ae aan tere
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arenes
eee
scien :
ap nt
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te Thy always ar Speling out aiden osha a buy pe
auc on of the roughest challenges inthe eal tages 80%
moa eomcerhvincenral hie lars eh
‘cml tion en fn rt
++ value proposition clear, ‘Bur ie was a scar, we had begun 24
Fea ase ommaing Heeane ck sud pom le=h
at Scien,
ideas were expressed ile more clearly, Frank inroce!
a
‘0 aoter rec collage, Joho Kalp. This wat big step frwor
[Now we hd wo peopl who fal el konwleige i the eld plat
sme Leonibuted knowlege ofthe dpi proces we hal to go
tre and what he answer ues eed oak ike
shen we mete done
‘Over ime we gated ter cal collegues Fok ake so
ncedf pepe, ierced with ots clint at tei ate
‘sad constantly impoved aed eed hs NABC alc ropenton
Temisquitean experience Bsr" in the ld ld Faker i
eas were impose. They gone hi, eee hia woes
sled his. Bo nk malay pect and persevere
1 neve nd tsk Fa agus nthe champion Hs passin
sox one ad, fers fr ae renin pth wa on hi wy.
Hedda aie
Te tok Fak and his eam oer yea of challenging work, When
swe seed the prices, hd sed in wha is oul was. Hes")
areca poet with fning offhand und dol
{yar ue wold ike. mac ee an that”
Tri," think wean Frankel Brame founding men
er in an exciting new company, Lec Parmaceaticls? with &
alimilion doll esac program aed with sme of he bs people
inbiseld Jamra, earned many fee sls ad the dis-
‘pln ned o cae sical ovations ee and owe gain
Since its formation Lacs ht Mae emasable progres. At oo
pin Fank nd iscollegues tk fr $40 milion ew capital nd
they eventual decid o ae $80 milion —disaca ie when most
‘nga wete ving ole atecng $10 milion invent capi
tal The aso forte eceren ada Loca a doing something
Import hath neve been de desing anew devs comply
ina compares This development hes the potetal of enoving many
‘eas of milion of las rom he ast deg development we
hing the development ime yas tsfomationaineoaton
‘Vocus nom has sever poenti bleckbuster drags dha are don
lial alsin cance od inaadon—rwo vitally important tes
of medicine. Thee aaringacieremens were sr in motion withthe