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JULY 2018

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Thank you for all your efforts.
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TA B L E O F C O N T E N T S

DEALER EDITION
JULY 2018
M A G A Z I N E

STAFF
Signature Series Synthetic Motor Oil: Editor
The Best We’ve Made | 0!'% Terry Johnsen
Associate Editor
*OEL9OUNGMAN
Staff Writers
Kathy Anderson
John Baker
$AN-C#LELLAND
*AMIE4REMBATH
*OEL9OUNGMAN
Graphic Design Manager
Jeff Spry
Senior Graphic Designer
Luke Boynton
Content Contribution
-ATT%RICKSON
+EVIN+ASTNER
-ATT0ALEN
Editorial Contribution
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3TEVE,E0AGE
Back Issues
FEATURES DEPARTMENTS
"ACKISSUESOFAMSOIL Magazine are
AVAILABLEFOREACH/RDER'$AND
8 3IGNATURE3ERIES3YNTHETIC-OTOR 4 &ROMTHE0RESIDENT SPECIFYTHEMONTHANDYEAR
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6 ,ETTERSTOTHE%DITOR WWWAMSOILCOM
10 What You Need To Know President & CEO
!BOUT.EW!-3/),-ARKET 7 4ECH4ALK !LAN!MATUZIO
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14 !-3/),2ACING%VENTS #OMMUNICATIONS$EPARTMENT
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)AMHUMBLEDANDHONOREDTOBETHE ISNOSUBSTITUTEFOREXPERIENCE3MALL CUSTOMERSERVICE CONDUCTBUSINESS

0RESIDENTAND#%/OF!-3/),).#4HIS BUSINESSOPERATORSDESERVEFARMORE WITHINTEGRITYANDPROFESSIONALISM
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4 | JULY 2018
M A G A Z I N E

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2018

Go ahead…

JULY 19 - 21, 2018

) 4  3  ! , - / 3 4  ( % 2 %   ) 4  3  . / 4  4 / /  , !4 %  4 /  2 % ' ) 3 4 % 2 

4HE!-3/),TH!NNIVERSARY REGISTRATION
FEATURED SPEAKERS
#ONVENTIONISONTHEHORIZON Convention: 
ANDITSNOTTOOLATETOREGISTER AU Business Summit: Network Marketing
Fundamentals with
FORTHISEXCITINGEVENT4HISYEAR
4OREGISTERORREVIEW Todd Falcone
WEREPLEASEDTOOFFERTHE!5 (IGH ENERGYSPEAKER
LODGINGINFORMATION
"USINESS3UMMIT*ULY   author and trainer Todd
GOTOTHE$EALER:ONE
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network with other Dealers will expand on the latest
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PRE-MIX TWO-STROKE OIL discontinued partly due to situations like in the Dealer Zone. The Lubrication
)WANTEDTOGIVEYOUSOMEFEEDBACK THISNOTEVERYRETAILACCOUNTCOULDlNDA Fundamentals Home Study Guide might
ULTIMATELYLEADINGTOASUGGESTION PERFECTlTAMONGSTTHEGRAPHICSCHOICES be an excellent replacement for the
available. The Devoted to Protection Motor Oil & Filtration Guide that you can
)HAVEBEENTARGETINGSMALL
ENGINESHOPS graphics kit (G3215G) is still available download and email to any new Dealers
THATCATERTOINDEPENDENTLANDSCAPERS while supplies last and is a good all- or customers who are interested in
ANDCITYCOUNTYENTITIES around choice for any type of retail learning more about lubrication science.
)CONTINUALLYSEEPRE
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ISACAN(ESELLSITRETAILFOR Thank you,
lRST)THOUGHTTHISISHOWTHEYAREGOING
ACAN Joshua Woloshyn TODOCOMMISSIONSINSTEADOFCHECKSBUT
3INCERELY AMSOIL: We’d like to offer our aerosol ITSACREDITCARDNOTADEBITCARD)FYOU
Tom Georgalos
AMSOIL: Thank you for your suggestion,
Tom. We are constantly monitoring
the market to understand the types
of products customers want. We are
currently watching the pre-mix fuel market
very closely, but have not yet decided on
a course of action.
GRAPHICS KITS
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)DEALWITHSEVERALDIFFERENTPOWERSPORTS
Firearm Cleaner in Canada, Joshua, but
aerosol products are governed under
different requirements in Canada than in
the U.S. These requirements would force
us to alter formulations and packaging
in ways that would reduce performance
and increase costs. Because we do
not want to offer less-effective products
that cost more, most aerosols are not
available in Canada.
MOTOR OIL & FILTRATION
%MAILLETTERSTO
)WASDISAPPOINTEDTOlNDTHATTHE-OTOR
/IL&ILTRATION'UIDE' HASBEEN
CANGIVEMEANSWERSTHATDBEGREATAS
to why they did this.
Thank you,
Clint Renner
AMSOIL: We can assure you this
AMSOIL U.S. Bank Visa card is the
pay card on which we place your
commissions, Clint. The $40,000 limit is
not a credit limit, but the maximum funds
that can be on the card at any one time.
letters@amsoil.com
DISCONTINUED)TWASTHEBESTOVERALL /RMAILTHEMTO
STORESANDTHEYALLCRINGEWHEN)SHOW
THEMTHEDISPLAYCHOICESESPECIALLY FOUNDATIONBROCHUREFORNEWCUSTOMERS AMSOIL INC.
WHENMOSTOFTHEIRSALESAREDIRTBIKES AND$EALERS)TWASABROCHURE)READ Communications Department
!46SAND546S)MONLYMAKINGTHIS MANYTIMESASANEW$EALER)MHOPINGIT Attn: Letters
SUGGESTIONDUETOOUROFF
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LINESWHICHAREGAININGPOPULARITY NOTAPOPULARITEM Superior, WI 54880
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Gerry Reid PLEASEINCLUDEYOURNAMEADDRESSANDPHONE
3UPERCROSS!RENACROSSANDOUTDOOR NUMBER5NSIGNEDLETTERSWILLNOTBEPUBLISHED
EVENTSLIKE'.##2ACING)UNDERSTAND AMSOIL: We liked that one too, Gerry.
ITWOULDHAVETOBENEUTRALBRANDING
BUTSOMETHINGWOULDBEBETTERTHANTHE
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TO that it had to go. That decision was made
Thank you,
Aaron Brownewell
AMSOIL: It’s a good idea, Aaron.
However, the Display Shelf with
interchangeable graphics (G3215) was
It was a classic. Unfortunately, too few
people agreed and usage was so low
easier with the knowledge that its wealth
of information is available in AU Online,
INTHEHOMESTUDYGUIDESSPECIlCALLY
Those, too, are no longer available in
hard copy, but are maintained as PDFs
in the Resource Library in AU Online

!LLTRADEMARKEDNAMESARETHEPROPERTYOFTHEIRRESPECTIVEOWNERSANDMAYBEREGISTEREDMARKSINSOME
6 | JULY 2018 COUNTRIES.OAFlLIATIONORENDORSEMENTCLAIMEXPRESSORIMPLIEDISMADEBYTHEIRUSE
M A G A Z I N E

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Behind the CAFE standards

!CLOSERLOOKATWHATYOUdon’tKNOWABOUTHOWFUEL ECONOMY
REQUIREMENTSARECALCULATED

Matt Erickson | 4%#(.)#!,-!.!'%2n0#,402/$5#43!.$-%#(!.)#!,2$

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M A G A Z I N E ADVERTISEDHEREAREDEVELOPEDBY!-3/),FORUSEINTHEAPPLICATIONSSHOWN
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 AMSOIL ONLINE STORE

SEQUENCE IVA ENGINE TEST

Lower number = less wear

100
Average Cam Wear (μm)

80

60
90
40

20
20.28 After rigorous third-party testing, the cam lobes
0 showed little to no wear.

AMSOIL Signature Series

Industry Standard
0W-20 Synthetic Motor Oil

1
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JULY 2018 | 9
M A G A Z I N E

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WHAT YOU NEED TO KNOW ABOUT

NEW AMSOIL MARKET CATALOGS
/URMARKETCATALOGSAREACOST EFFECTIVEWAYTOSHOWCASE!-3/),PRODUCTSTOEXISTING
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catalogs?
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10 | JULY 2018 INSOMECOUNTRIES.OAFlLIATIONORENDORSEMENTCLAIMEXPRESSORIMPLIEDISMADEBYTHEIRUSE!LLPRODUCTS
M A G A Z I N E ADVERTISEDHEREAREDEVELOPEDBY!-3/),FORUSEINTHEAPPLICATIONSSHOWN
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AMSOIL MARKET CATALOGS – NEW TOOLS TO INCREASE YOUR SALES

Online Store: www.amsoil.com | Telephone: 1-800-777-7094 \%:/NLINE/RDER&ORMmy.amsoil.com

Retail Program Catalog

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Professionals Catalog WHO’S IT FOR?
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0#PRICING

JULY 2018 | 11
M A G A Z I N E

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DEALER: ‘I HAVE NEVER LOOKED BACK’

3AVINGMONEYWASTHEMOTIVATORFOR$OUG-URPHYTOTRY!-3/),PRODUCTS

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SYNTHETICMOTOROILSINBULK

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12 | JULY 2018 INSOMECOUNTRIES.OAFlLIATIONORENDORSEMENTCLAIMEXPRESSORIMPLIEDISMADEBYTHEIRUSE!LLPRODUCTS
M A G A Z I N E ADVERTISEDHEREAREDEVELOPEDBY!-3/),FORUSEINTHEAPPLICATIONSSHOWN
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 AMSOIL ONLINE STORE

A VICTORY FOR CONSUMER FREEDOM

7EANDOUR$EALERSCONTINUETOlGHTTHEFALSENARRATIVEADVANCEDBYSOMEORIGINAL
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or the warrantor has been granted a ' %! $ECALS  
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ADVERTISEDHEREAREDEVELOPEDBY!-3/),FORUSEINTHEAPPLICATIONSSHOWN M A G A Z I N E

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R A C I N G A N D P R O M O T I O N A L N E W S

AMSOIL Racing &

Events Strategy
Shifts Gears
.EARLYEVERY$EALERKNOWSTHATITSEASIERTOSELL!-3/),PRODUCTSTOPEOPLEWHOAREFAMILIAR
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14 | JULY 2018
M A G A Z I N E

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CLEARTHATOURBESTAUDIENCEATTHE 7EDONTJUSTTHROWMONEYATPEOPLEAND
RACESWASTHERACERSTHEMSELVES3O ASKTHEMTOSTUMPFOROURBRANDMANYOF
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MONTHLY LEADERS
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16 | JULY 2018
M A G A Z I N E

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APRIL 2018

Tom & Sheila Shalin Ches & Natasha Cain

Georgia South Dakota George & Shirley
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JULY 2018 | 17
M A G A Z I N E

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18 | JULY
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M A G A Z I N E

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July Close-Out Three New Aerosols Launch Aug. 8

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20 | JULY 2018
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THE SUPERIOR CLEANING POWER OF AMSOIL FIREARM CLEANER

NOW AVAILABLE IN A DRIPPER BOTTLE
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AMSOIL SYNTHETIC
AMSOIL Synthetic Firearm Lubricant FIREARM LUBRICANT
Comm. U.S. U.S. U.S. U.S. Can. Can. Can.
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AMSOIL Synthetic Firearm Lubricant aerosol packaging and AMSOIL Firearm Cleaner are not available in Canada.

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