MARKETING HACKS FOR DIFFERENT PLATFORMS OF SOCIAL MEDIA:

Have you ever wondered why most of the brands and companies have switched their marketing

strategies from physical display to virtual marketing? Well, the mere purpose behind this is,

excessively increasing influence of social media on everyday lives of individuals all over the

world.

Majority of the population have been found to be engaged in either one or multiple social media

platforms, like Instagram, Twitter, Facebook, LinkedIn etc. However, based on the statistics,

Facebook is considered as the King of all social media platforms holding maximum number of

users daily. Based on the type of products and services you are offering, it is important to choose

the respective platform for marketing your product, despite of getting yourself engaged in all

platforms altogether, ending up with lower success rates. Choosing the right platform will not only

provide your marketing strategies a sudden boost, but it will also save your time by directly

approaching to your target market, instead of seeking onto millions of users at one time.
If you are an emerging entrepreneur, then here are some of the beneficial and easy to go hacks, to

rapidly increase your number of followers.

EMPHASIS ON A SINGLE PLATFORM:

Since, the most popular social media platforms are Facebook, Twitter and Instagram, however it

is important to focus upon the type of audience who prefer using these platforms. For instance, if

the product you are offering is favorable for teenagers and young people, then you must opt for

Instagram as it is primarily composed of young aged users. However, if your target market is

people of all ages, then Facebook is the option to go for, as people of all ages, ethnic groups,

genders are found to be regular users of Facebook. Since Twitter has not gained much popularity

among individuals belonging to lower level areas, therefore it must be targeted for upper class

audience merely.

STAY ACTIVE:

Try to stay active on social media every now and then. One of the most effective and beneficial

factors is to keep in touch with your audience and users all the time, so that in case of any queries

or issues they might contact you anytime. Moreover, being in touch with your users also provide

them an insight of your brand which will help to acquire trust and confidence of the users over

your products and services.

CREATE ENGAGING CONTENT AND STORIES:

Marketers have been using the strategy of engaging customers with the help of associating certain

stories or a history with their products since ages. However, the same old traditions have been

transformed in number of ways, but the basics remain the same. The most effective method is to

write influential content related to your product. Curating content is not an easy task though,
therefore it is recommended to hire a writer for this job. Associating certain stories, reviews from

a Media person, designing infographics for your brand or association of film stars with your brand

might also give a sudden boost to your marketing strategies.

DESIGN A LEAD GENERATION STRATEGY:

Have you ever observed that why some of the brands and entrepreneurs, who have just initiated

their business, rapidly acquire massive and huge rate of success within a few months? Well, it all

depends on your lead generation strategy. This collectively include creating short films or videos,

somehow relatable to your product, writing infographics in which personal stories of your hard

work and efforts can be included as well, there must be captivating header images, which could

grab the attention of users at first sight or social media visuals, in which Instagram or Twitter

images can be shared of users, using and promoting your product with different ideas. However,

it is essential to design the right kind of videos, audios, images or other informational stuff

according to the platform that you are posting on.

MANAGE ALL PLATFORMS ALTOGETHER:

Hitting all the social media platforms altogether sounds overwhelming and difficult as well.

Surprisingly, another tool has also been launched which helps to operate and manage all the social

media websites through a single app. Hootsuite is the option for you, if you are not in favor of

wasting your time separately on each of these websites. Now you can effectively get yourself

engaged with customers and users via Hootsuite, as all the notifications, new postings, messages,

emails, news updates and other new happenings pops up on your screen right away. You can now

easily manage welcoming of new members, posting and updating newest features, discounts,
promotional offers and other details promptly. It not only helps you to manage all the social media

functions altogether but helps to save your time as well.

ACTION PLAN:

Some of the immediate actionable intents in association with aforementioned marketing hacks

include:

 In order to measure the response and feedback from clients, instead of measuring buzz as

a proxy of sales of your product, you must focus upon measuring through purchase intent

as high buzz rate is not the surety of increased sale of your product. A research showed

that, although David Beckham had the maximum buzz, but it was Beyoncé who had the

maximum purchase preferences.

 The less words, the more impact. Yes, you read it right. Though this statement completely

opposes the aforementioned hacks, but it can be justified in a way that in order to achieve

attention and interest of users, instead of repeating the same old thing, use selected and

appropriate words for marketing your product and the content should be précised instead

of detailed. As unappealing content fails to engage customers attention for a longer period,

whereas a few catchy words can be enough to grab your attention.

 Instead of demographics for market segmentation, it is recommended to divide your target

audience on the basis of their psychological responses to your products. This can be one

by constantly interacting with your consumers, and based on their psychological responses,

categories can be made.

You can easily grab maximum attention of users without wasting a single penny through these

social media platforms, and they will not only help you to promote your brand for free, but may
provide your brand excessive popularity and fame if you follow the right set of strategies and

action plan.