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Nowadays customers judge companies by their demonstration of compassion and integrity.

This has become such a fundamental aspect of the business landscape that there is even a
name for such initiatives: corporate social responsibility (CSR). Today the websites’ content
of most major companies highlight the work they are doing to protect the planet or
supporttheir local communities through sponsoring sporting events, health fundraising
campaigns, educational and cultural activities, symposiums and conferences,. . .etc. That is
because smart businesses embed their charitable projects in their marketing plans, using their
community relations or sustainability efforts to engage customers and boost site traffic
through clever promotion. Most corporate social responsibility projects would not deliver an
immediate boost in the company’s financial performance. But implemented professionally
and leveraged cleverly, they can bring positive publicity, enhance the corporate reputation,
and deepen customer engagement and corporate satisfaction for having assisted those in need