Week 1- Topic, Readings, and Assignments

Topic

Introduction to E-commerce

 What is E-Commerce
 Brief History of E-Commerce
 E-Commerce vs. E-Business
 Why Study E-Commerce
 Eight Unique Features of E-Commerce Technology
 Brick and Mortar, Click-and-mortar, and Pure Play
 Types of E-Commerce
 Growth of the Internet, Web and Mobile Platforms
 Web 2.0

Readings

1) Chapter 1 (Laudon & Traver, 2017)

2) Two Mini cases (Read the cases and prepare the answers of the questions given at the end of
each case)
a. “Pinterest – A Picture is Worth a Thousand Words”
b. “PirateBay – Searching for Safe Haven”