The best value in a Raincoat I have ever had.

You've saved me at least $10 on the

price I'd have had to pay in our local stores."

The very words of John J. Smith, of 2601 Racine Avenue of your city. Perhaps you
know Mr. Smith. If so, you know he is not given to exaggeration. To make such an
impression upon him, a coat must be good. And to draw forth a letter like the
above, it needs to be a most unusual value.

'Mat it is all of that, the caliber of men who are wearing it is sufficient
guarantee. When men like James Brown of 314 Hardin Ave., William Sherman of 14
Sixth St., and Max Jones of 14 Fifth Avenue, will send all the way out here for a
Raincoat, there must be something about the coat and the price of it that it would
be worth your while to know.