PASIFIC ASIAN TRAVEL ASSOCIATION

 Found in 1951
 Founder :Lorrin Thurston
 Head Quarter :San Francisco,1953
 First Asian office:Manila,Philippines,1976
AIMS AND OBJECTIVES

 Developing, promoting, and facilitating travel to and with

in Pacific area and South-East Asian region
 Primarily operates in United State market
 Organization provides meeting point for the people
 Develop an ever-increasing pleasure travel
 Build up greater awareness on travel trade
ACTIVITIES OF PATA

 Assisting small and upcoming destination

 Providing expertise and planning group travel scheme,
destination, hotels operation, and discounts
 It provide up to date information
 Serves as a central source
 Annual conference provide greater scope in promotion of
tourism
 Development of service plan to tourist
 To do research activities
MEMBERSHIP

 Active Government
 Associate Government
 Active Carrier
 Associate Carrier
 Active Industry
 Allied
 Affiliated Allied
 Associated
 Sustaining
FUNCTIONS OF PATA

 Pacific Travel Conference and Workshop

 Marketing
 Research and Development
 Asian division

American
or Pacific
European division
division
PROGRAMMES
PROVIDED BY PATA
 PATA’S mission is to enhance the growth , value, and
quality of Pacific Asia travel and tourism for the benefit of
its membership
 The PATA Annual conference draws together the top
decision makers in the region
 The PATA trade mart focuses on marketing opportunities
by matching the buyers and sellers of the region’s tourism
products
 PATA has long been an advocate of balancing growth with
conservation measures
AWARDS

1) THE PATA AWARD OF MERIT

2) PATA CHAIRMAN AWARD
3) THE PATA CEO CHALLENGE
4) THE PATA SPECIAL AWARD
5) THE PATA FUTURE AWARD
6) PATA GOLD AWARDS