Local literature

Arante, A. J. C. Et Al(July 22-23, 2016). "Effectiveness of Marketing Strategies of LPU-High

School." National Business and Management Conference, 370. Retrieve from

nbmconferencefiles.wordpress.com

Feliciano, J. P.(September 2015). "Leadership Effectiveness and Marketing Strategies as

Correlates to Student Satisfaction and Loyalty in Selected Higher Education Institutions in Metro

Manila." International Journal of Education and Research, 3(2), 502. Retrieve from

sibresearch.org

Local studies

Ramirez, S. D. Et al(2014). "Marketing Strategy of Selected Business Establishments in the City

of Tarlac." Society of inter disciplinary business resources, 3(2), 502. Retrieve from

sibresearch.org Foreign literature

Adesola, M.A and Oyewale, I. O. (Jul.- Aug. 2013). Impact of marketing strategy on business

performance a study of selected small and medium enterprises (SMES) in Oluyole local

government, Ibadan, Nigeria. Journal of Business and Management, 11(4), 59-66. Retrieve from

iosrjournals.org
Chiliya, N. et al. (March, 2009). The impact of marketing strategies on profitability of small

grocery shops in South African township. African Journal of Business Management, 3(3), 70-79.

Retrieve from academicjournals.org

Oberiri, A. D. (2016). Impact of marketing strategy on customers’ satisfaction in Nigeria bottling

company (NBC) Yola deput (2008-2016). Journal of Marketing and Customer Research, 27, 35.

Retrieve from iiste.org

Ebitu, T. E. (October, 2014). Marketing strategies and consumers’ satisfaction of cement

products in Calabar, Nigeria. British Journal of Marketing Studies, 2(6), 52-67. Retrieve from

aejournals.org

Agyapong, K. (July, 2017). The effect of marketing strategy on consumer satisfaction: distance

education perspective. International Journal of Innovative Research and Development, 6(7), 133.

doi: no. : 10.24940/ijird/2017/v6/i7/JUL17020

Foreign study

Wang'ondu, A.W (2016) ."Marketing strategies and costumer satisfaction: a case study of the

intitution of executive coaches-east africa." United states international university.

semisticscholar.org