PROWEAVER, INC.

507-A Keppel Center, Cebu Business Park

Cebu City, Cebu

Future Marketing Activities

for the Year 2019

By:

Mr. Vick Archer Tancio

Mr. Jeremy Velasco
(Business Dev’t Officers)
Telemarketing Future Activities

Activities Person-in-Charge Duration

1. Sales Training
 Coordinate with Sales Managers - Sales Managers 1 day
and/or agents who have experienced in - BDO
training the new hires. Come up with
topics and detailed explanations that
should be incorporated in the training
modules.

 After collating and compiling all - Sales Managers 3-4 days

the data, develop formal training - BDO
modules that should be handed over to
trainers (this would include the
scripts).1

Training module topics should include but

not limited to:

- proper handling of customers/clients

- correct pronunciation, diction,
enunciation, etc
- word usage, grammar, formal letter
templates
- vocabulary and comprehension
- different approaches or strategies in
successful outbound calls

 Orientation of the trainers. Should - Sales Managers 2 days

encourage the trainers to ensure certain
protocols be implemented.

- no redundancy of calls
- answers queries promptly and
professionally
- and other relevant protocols must be
enforced

 Testing. - Sales Managers or For new hires - it

Trainers depends
- to new hires
- to all agents (as a refresher and For old agents -

1
Clarification: Should there be specific persons solely responsible for training new hires,
or just pick any agents from the team to give the orientation?
 add’l knowledge) can schedule days
when to do the
trainings.

 Evaluation. - CEO End of the Month

- COO
Should monitor and/or check if - BDO
changes happen, what are its
implications to sales --- did improve or
not? And other factors be checked.

2. Key Performance Indicator Tracker

 Meet with the Sales Managers to - Sales Managers 1 day
discuss proposed tracker and/or Team Leaders

- Average handle time

- Conversion rate
- First call close
- Occupancy rate

 Introduce said setup to IT experts - Sales Managers or At least 1 week

and ask if they could develop a system Team Leaders
that tracks down these data. - BDO
- per agent - IT experts
- per team
- as a whole

 Implementation. - Sales Managers After

- Team Leaders implementation.
Should encourage agents and/or Team - Sales Agents
Leaders to timely check or update their - IT department
sales performance for evaluation
purposes.

 Monthly evaluation. - CEO Every end of the

- COO Month.
Monthly evaluation must be done to -Sales Managers
track down the performance of every - BDO
agent, what aspects and necessary
trainings to implement for
improvement, etc.

3. Draft up worthwhile call list.

 Set up meeting with Sales - Sales Managers 1 day
Managers. - BDO
- IT department
Propose the idea where the company
will implore or use a database where
prospect clients will be stored so
agents won’t have hard time looking
for clients online.

 Designate persons who will - to be discussed

work closely on gathering relevant
data online. This should be done on a
timely bases for updating purposes

Things to consider:
- demographics
- industry
- location
- purchasing power
- other relevant factors

 Ask the IT department to come - BDO At least one week

up with a system where prospect - IT experts
clients will be stored in a designated
database which should be accessible
by all agents.

Ensure that information like clients

are already contacted are visibly seen
to avoid redundant of calls.

 Persons assigned to gather - to be discussed

prospect clients should update the
database on a timely basis.

 Implementation. - Sales Managers or After

Team Leaders implementation.
Introduce the system to the sales - BDO
team managers. Orientation follows - IT department
suit.

 Evaluation. - CEO Every end of the

- COO Month
Should do monthly evaluation on the - BDO
first months of the implementation to
assess which aspects to improve, omit,
and retain.
4. Spread out (Marketing Automation)
 Conceptualize with marketing team - CEO/COO 1- 2 days
what contents (promos, invitations, - BDO
etc.) to send to clients. Should also - Marketing Team
consider the schedule on sending e-
mails to clients.

 Coordinate with IT department to - IT department At least 1 week

develop a system where all clients - BDO
(prospect and actual; new and old) will
be saved in a database and from time to
time, they can receive email automation
from Proweaver about our new promos,
events, new offer, and etc.

Note: If possible, clients who will

inquire on email will be redirected to its
specific sales agent to avoid confusion
and conflict.

 Ask the Sales Team to consolidate - Sales Team 1- 2 days

their client list and give it to IT - BDO
department to register to the database. - IT department

Testing & Evaluation. - CEO Every end of the

- COO Month
Track down the following info: - BDO
- how many e-mails were sent - Marketing Head
- how many responded
- # of bounced back emails
- how many were converted to sales
- gray areas to improve

5. Regularly monitor sales call to check quality.

Meet with the Sales Managers. - Sales Managers 1 day
Discuss the idea of reviewing calls by - BDO
the agents.

Designate persons who will take in - to be discussed 1-2 days

charge of quality check.

Checklist must be developed for

evaluation purposes.

Implementation. - to be discussed Operations proper

 Ask for monthly report from - to be discussed Every end of the
designated persons in terms of the week
following:

- number of outbound calls

- number of inbound calls
- number of complains
- agents who need improvement
- what to improve

Evaluation - CEO Every end of the

- COO Month
- BDO

Digital Marketing Future Activities

Marketing Activity Team(s)/Person(s)-in-charge Duration

1. Content Marketing (Website Content Team, SMM Team, and

Blogs) BDO
2. Content Marketing (Social Content Team, SMM Team,
Media) Design Team, and BDO
3. Content Recycling Content Team, SMM Team,
Design Team, BDO
4. Content Posting Scheduling SMM Team
5. FB Messenger Chat Installation Programmer
and Activation on Website
6. Page Verification / Thematic SMM Team and Design Team
Approach (DP and Cover
Photo/Video
7. FB Groups/Communities SMM Team
Participation
8. GA and Social Media Monthly Content Team, SMM Team, BDO
Data Extraction and Analysis
9. Website Inquiry Tracker BDO and SMM Team
10. Facebook Inquiry Tracker BDO and SMM Team
1. CONTENT MARKETING (WEBSITE BLOGS)

Content Audit

-Asses the current status of the blogging effort which focus on content’s
impressions, clicks, social shares, and engagement.
-Determine what contents are engaging to the readers and identify necessary
changes to be made to improve the blogs performance for SEO purposes.

Content Research

Research on relevant content topics for the following purposes

-Grab the attention of web visitors from top US states (California, Texas, Florida,
etc.)

-Discuss the top industries that have served by Proweaver's services

(Healthcare,
Education, Non-profit, Transportation, Pharmacy, etc.)

-Cover/influence every stage of the customer’s buying cycle

Awareness
- Blogs
Consideration
- Solution Oriented Guides and White Papers
Decision Stage
- Case Studies / Enrich customer experiences
- Service focused content

-Engage readers with age bracket 25 to 54 and make them feel important

Content Writing

Suggested Format

Keyword:
Content Title:
Page Title:
Slug:
Meta Description:
Content Body:

Keyword
- Long-tail targeted keyword
- Add modifiers (date: 2019 / description: best, top)
- Include keyword in the title, meta description, and H1 tags
- Include in the 1st 100 words of the article
Content
- Content Title - 50 to 60 characters
- Page Title - 50 to 60 characters
- Meta Description - 155 to 160 characters
- Use short descriptive URLs
- Use descriptive alt tags for images (optimize image file names)
- Use Schema markup for a specific page (home page) to display what the website is all
about including image, ratings, etc.
- Use outbound and internal links
- Post long content (1500 + words)

Content Posting

Post blogs during weekdays particularly Wednesday because most visitors view
Proweaver's website during the said day.

Content Sharing

Share content to different social media and bookmarking sites

2. CONTENT MARKETING (SOCIAL MEDIA)

Research, create, post, and share diverse social media contents relevant to the
industry

EXISTING CONTENTS

A. Blogs

Sample

Content Title: 12 Things That Made Us Fall in Love with Custom Responsive
Web Design

Content: Blog Content

Caption: Put your business where it needs to be at the grasp of consumers with the help
of custom responsive web design from Proweaver.

Hashtags: #ResponsiveWebDesign #CustomWebDesign #Proweaver #Business

B. Short Content Post

Sample

Content Title: Short Content Post

Content: A simple design is best!

Caption: A simple design is best!

But that doesn’t mean that your web layout should be boring. It simply means that it
should look fresh, eye-catching, and unique without feeling cluttered. Take your web
design requests to Proweaver today.

Hashtags: #Website #Proweaver #WebDesign #CustomWebDesign

C. Motivational Quotes

Sample

Content: Title: Motivational Quote

Content: Risk more than others think safe. Dream more than others think is
practical.

Caption: You will never reach the heights until you are willing to step out of your
comfort zone. Dare to dream big and put in the work to make it come true.

Do you have big dreams for your business? Get started on the right path with
Proweaver's web solutions. Call us now to learn more!

Hashtags: #Dreams #Goals #Proweaver #CustomWebsite #WebSolutions

#WebDesign

D. Milestone

Sample

Content Title: Milestone

Content: We’ve reached 2000+ likes! This calls for a celebration.

Caption: We've just reached 2,000 likes on our Facebook page. On behalf of our
whole team, we would like to say thank you for your continued support. We can't
wait for you to see what we have planned next!

Hashtags: #facebook #milestones #socialmedia #likes #thankful #teamwork

E. Font of the Day:

Sample

Content Title: Font of the Day

Content: EB Garamond

Caption: This font is the latest iteration of the classic Garamond style. Its rich serif style
makes it perfect for body text.

Choose this font from a wide selection of design options with Proweaver. Build your
business's website with ease and quality now. Call us to learn more!

Hashtags: #Font #GaramondStyle #Proweaver #Business #Website

#CustomWebDesign #WebDesign #DigitalMarketing #Programming
#WebDevelopment #SEO #SocialMediaManagement

PROPOSED CONTENTS

A. Client Testimonials (must have customer’s consent)

Sample

Content Title: Client Testimonial

Content: I would like to thank you for your excellent service and prompt response.
I will recommend your service to anybody with five full stars. - Malak Khouday

Caption: Excellence is not our goal; it is our standard! Be one of Proweaver’s

satisfied customers. Start your web design projects with us NOW! For inquiries,
please call us at 949-783-9864 or email at sales@proweaver.com

Hashtags: #ClientTestimonial #WebDesignServices #ExcellentService

#ProweaverServices #Proweaver
B. Trivia / Did You Know?

Sample

Content Title: Did You Know That?

Content: Rasmus Lerdorf developed PHP only to manage his personal website
and not to be used as a programming language.

Caption: Get to know more about PHP programming language! For your web
design and development needs, please call Proweaver at 949-783-9864 or email
us at sales@proweaver.com

Hashtags: #PHP #programminglanguage #webdesign #webdevelopment

#customwebdesign #responsivewebdesign #Proweaver #website

C. Tips

Sample

Content Title: Web Design Hacks

Content: Use animated CTAs!

Caption: Entice visitor’s attention and increase the chance for them to click your
website’s CTAs through animations. For your web design needs with attention-grabbing
CTAs, please contact Proweaver at 949-783-9864 or email us at
sales@proweaver.com

Hashtags: #CTA #CallToAction #WebDesign #WebDevelopment #Proweaver #website

D. Industry Related Statistics

Sample

Content Title: Facebook MAU (Monthly Active Users)

Content: As of March 2019, there are over 2.38 billion monthly active users of Facebook
worldwide.

Caption: Here’s the reason why you must not ignore Facebook as part of your business’
digital marketing communications program. For your social media management needs,
please contact Proweaver at 949-783-9864 or email us at sales@proweaver.com

Hashtags: #FB #Facebook #FacebookMarketing #SocialMedia

#SocialMediaManagement #DigitalMarketing #ProweaverServices #Proweaver

E. Digital Marketing Word of the Day

Sample

Content Title: Digital Marketing Word of the Day

Content: Search Engine Optimization (SEO) - is a digital marketing practice of

optimizing a website so it’s more likely to show up in unpaid search engine results page.

Caption: How well do you know about search engine optimization (SEO)? For affordable
and high-end SEO services, please call Proweaver at 949-783-9864 or email us at
sales@proweaver.com

Hashtags: #SEO #SearchEngineOptimization #SEOservices #WebsiteOptimization

#DigitalMarketingTerm

F. Original Quotes from Proweaver Employees

Sample

Content Title: Proweaver Quotes

Content: Giving-up the GOOD is not a sign of weakness. It’s just a way of finding
another direction towards GREAT opportunities.
Vick Archer Tancio - Business Development Officer

Caption: It’s okay to give-up on designing your own website. Instead, you can hire
GREAT web designers only at Proweaver, Inc. For inquiries, please call us at 949-783-
9864 or email at sales@proweaver.com

Hashtags: #WebDesign #WebDevelopment #CustomWebDesign

#ResponsiveWebDesign #ProweaverQuotes #Quotes

G. Seasonal Posts
 Sample

Content Title: Independence Day (4th of July)

Content: Happy Independence Day!

Caption: Celebrate your FREEDOM to dictate the design of your website. For custom
web design services, please call Proweaver at 949-783-9864 or email us at
sales@proweaver.com

Hashtags: #HappyIndependenceDay #IndependenceDay #4thofJuly #WebDesign

#WebDevelopment #CustomWebDesign #Proweaver

https://louisem.com/238769/social-media-holidays

H. Before and After (Old and New Website)

I. Services (Highlight benefits of the services)
J. Behind the Scenes (brainstorming for the web design project)

3. CONTENT RECYCLING

- Identify high-engaging blogs from Proweaver’s website (List type: top 10 tips)
- Make minor tweaks for the existing blogs
-Coordinate with the designer for the creation of infographic
-Submit content to various infographic sharing sites like visually, reddit, etc.
4. CONTENT POSTING SCHEDULING

Website: Weekdays (Wednesday)

Facebook: Morning 6AM / Afternoon 8PM

5. FB MESSENGER CHAT INSTALLATION AND ACTIVATION ON WEBSITE

-Draft an auto reply message for the messenger

-Coordinate with the programmer for the installation of the new plugin

6. PAGE VERIFICATION / THEMATIC APPROACH (DP AND COVER

PHOTO/VIDEO

-Verify the page to gain the trust of potential customers to message us on FB and
send their personal details (contact info)
-Create an FB default picture and cover photo/video about Proweaver while
incorporating a theme relevant to the season

7. FB GROUPS/COMMUNITIES PARTICIPATION
-Actively participate on various FB groups and communities to share Proweaver
website and social media contents contents

8. GOOGLE ANALYTICS AND SOCIAL MEDIA MONTHLY DATA

EXTRACTION AND ANALYSIS

-Regularly extract data from GA and social media accounts to monitor

performance of the existing activities

9. WEBSITE INQUIRY TRACKER

10. FACEBOOK INQUIRY TRACKER

-Create and maintain a tracker to monitor website and FB inquiries and its
conversion into sales