Field Project

Course: - Distribution and Channel management/ MKT- 503

Preamble: - Students are expected to visit the field as per their project requirements. They will
prepare a report of their observation and discussion with practicing channel partners, and
managers.

Learning Outcome: - Understand the channel design, systems and processes.

Activities

S. No. Activity Timeline

1 Formation of groups 14th Oct.
2 Finalization of organization ( where project needs to be 21st Oct.
done) by the groups
3 Library Study of industry, products , competitors , 24th Oct.
identifying the channel partners to be contacted
4 Prepare the questionnaire separately for meeting manager 5th Nov.
one distributor and two retailers
5 Interview/ Observation/ Recording of the proceedings. ( 5th Nov- 16th Dec.
This step will be adequately elaborated by the instructor)
6 Review of first draft of the report ( Include – what if you 23rd Dec
were the channel partner of the organization ?)
7 Final Presentations By 28th Dec

In case of any query, please feel free to communicate back.

Happy Learning