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 Case Studies of Digital Marketing
Title
It's a New Day: Microsoft's Office 2007 Launch Campaign
Cricket South Africa's Fire Brand
Mumbai Indians: A case on social media marketing
China’s top online cosmetics retailer and the quest to become the top E-commerce hub for women
The dilemma of ROMI and beyond
 Author Year Organization Referances
Mohanbir Sawhney 2017 MS OFFICE Emeraldinsight.com
Luisa Mazinter 2014 Cricket South Africa Emeraldinsight.com
Sanjeev Prasher 2013 MumbI Indian Emeraldinsight.com
Mingan (Joanna) Wang 2018 Jumei Emeraldinsight.com
Pinaki Dasgupta 2012 REEBOK Emeraldinsight.com