PROPOSAL FOR FRANCHISE

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 “ Success is not built on success. It's built on
failure. It's built on frustration. Sometimes its
built on catastrophe”

Sumner Redstone, Owner and CEO Viacom

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AGENDA

ABOUT US

KLENGER BURGER REBORN – “THE LEGEND IS BACK”

DESIGN NEW OUTLET

INVESTMENT & FINANCIAL PRO JECTION

COOPERATION

TIMELINE

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ABOUT US

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 THE OUTLET’S (PREVISIOUS)

2006 2008 2010 2011 2013

Concept Express 2K 3in 1 /4in 1 Store Gourmet &
Take Away n
Delivery
Area 6-8m2 20-60m2 80-100m2 150-300m2 250-500m2/
75– 100 m2
Investasi 80 jt 100-150 jt 200-300 jt 600 jt 2 M/ 300 jt
*

*Note :
Excl.Rent
Fee
THE OUTLET’S (PREVISIOUS)

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THE TEAM

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THE MENU’S

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THE COMMUNICATION

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THE LEGEND IS BACK
SINCE 2006

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NEW CONCEPT – BURGER & COFFEE

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NEW CONCEPT – OPEN KITCHEN

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NEW CONCEPT – OPEN KITCHEN

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NEW CONCEPT – INTERIOR DESIGN

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NEW MENU

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DESIGN NEW OUTLET
BURGER & COFFEE

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LAYOUT

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DESIGN KLENGER BURGER BAR–ALT 1

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DESIGN KLENGER BURGER BAR – ALT 1

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DESIGN KLENGER BURGER BAR – ALT 1

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DESIGN KLENGER BURGER BAR – ALT 1

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DESIGN KLENGER BURGER BAR – ALT 1

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DESIGN KLENGER BURGER BAR – ALT 2

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DESIGN KLENGER BURGER BAR – ALT 2

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DESIGN KLENGER BURGER BAR – ALT 2

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DESIGN KLENGER BURGER BAR – ALT 2

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DESIGN KLENGER BURGER BAR – ALT 2

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DESIGN KLENGER BURGER CONTAINER

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INVESTMENT & FINANCIAL
PROJECTION
FINANCIAL PROJECTION – KBB&C
RETURN ON INVESTMENT PROJECTION (If Operational Managed by FRANCHISEE)
** TARGET MONTHLY SALES 250,000,000 100%
FOOD COST 100,000,000 40%

GROSS MARGIN 150,000,000 60%

DESCRIPTION KLENGER BURGER BAR & COFFEE
EXPENSES 91,250,000 37%
Rental 25,000,000 10%
Labor 30,000,000 12%
Promotion 6,250,000 3%
Gas & Listrik 25,000,000 10%
Maintenance/Utilities 5,000,000 2%

NET PROFIT 58,750,000 24%

ROYALTY FEE 12,500,000 5%
CASH IN FLOW 46,250,000 19%

RETURN ON INVESTMENT in month 25

with Asuming 1st 3 months is trial period in month 28
LUAS AREA +/- 200 M2
(If Operational Managed by KAN)
JANGKA WAKTU 5 tahun Profit Sharing 58,750,000
FRANCHISE FEE 150,000,000 - FRANCHISEE 47,000,000 80%
- KAN 11,750,000 20%
ROYALTY FEE FROM SALES 0%
CAPITAL INVESTMENT : RETURN ON INVESTMENT in month 24
with Asuming 1st 3 months is trial period in month 27
1. EQUIPMENT & UTENSIL 250,000,000
2. DESIGN & BUILD 700,000,000 NOTE :
Perhitungan ini hanya merupakan gambaran ilustrasi atau asumsi bukan sebagai acuan
3. PEMBELIAN PRODUK AWAL 50,000,000 ataupun janji pencapaian.
* Harga sewaktu waktu dapat berubah
* ASSUME CAPITAL INVESTMENT +/- 1,150,000,000 ** Target Sales/Bulan yang harus dicapai oleh franchisee dengan % expenses yang harus
dijaga agar ROI sesuai gambaran ilustrasi
Incl. Renovation, Instalation & Adv tax.

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FINANCIAL PROJECTION - KBC
(If Operational Managed by FRANCHISEE)
RETURN ON INVESTMENT PROJECTION ** TARGET MONTHLY SALES 120,000,000 100%
FOOD COST 48,000,000 40%

DESCRIPTION KLENGER BURGER CONTAINER GROSS MARGIN 72,000,000 60%

EXPENSES 40,000,000 33%

Rental 6,000,000 5%
Labor 16,000,000 13%
Promotion 3,600,000 3%
Gas & Listrik 12,000,000 10%
Maintenance/Utilities 2,400,000 2%

NET PROFIT 32,000,000 27%

ROYALTY FEE 6,000,000 5%
CASH IN FLOW 26,000,000 22%

LUAS AREA +/- 50 M2 RETURN ON INVESTMENT in month 23

with Asuming 1st 3 months is trial period in month 26
JANGKA WAKTU 5 tahun
FRANCHISE FEE 100,000,000 (If Operational Managed by KAN)
ROYALTY FEE FROM SALES 5% Profit Sharing 32,000,000
CAPITAL INVESTMENT : - Partner 25,600,000 80%
- KAN 6,400,000 20%
1. EQUIPMENT & UTENSIL 100,000,000
2. DESIGN & BUILD 350,000,000 RETURN ON INVESTMENT in month 23
3. PEMBELIAN PRODUK AWAL 50,000,000 with Asuming 1st 3 months is trial period in month 26

* ASSUME CAPITAL INVESTMENT
Incl. Renovation, Instalation & Adv tax.
NOTE :
+/- 600,000,000 Perhitungan ini hanya merupakan gambaran ilustrasi atau asumsi bukan sebagai acuan
ataupun janji pencapaian.
* Harga sewaktu waktu dapat berubah
** Target Sales/Bulan yang harus dicapai oleh franchisee dengan % expenses yang harus
dijaga agar ROI sesuai gambaran ilustrasi

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EQUIPMENT & UTENSIL LIST
1 Exhaust Hood + Fan 6 Free Standing Gas 11 Gastronom Pan
Griddle & Grill

2 Worktable
and
Under Counter 1 Set Gastronom Pan
Chiller
with salad bar
7 Gas Stove Commercial 12 Wall Shelf

2 Unit Wall Shelf

3 Upright / Under
Counter Freezer 13 Kitchen Utensil
8 Microwave Heavy
Duty

1 Set Kitchen Utensil

14 Dine in Utensil
4 Deep Fryer
9 Vacuum Sealer

1 Set Dine in Utensil

15 POS System

5 Drink Dispenser
10 Sink

1 Set POS System + CCTV

16 Others Cleanliness Tools & Office Equip

etc
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COOPERATION
TIMELINE
TIME LINE

Month 0 1 2 3 4 5 6 7 8 9 10 11 12
PRE-OPERATION
Construction & Preparation
Commisioning
Cooking out ----------------------- Continously ----------------------->
OPERATION
Recuritment & Training ------------------------------------------------------- Continously ---------------------------------------->
Communication ----------------------- Continously ----------------------->

REVENUE IN ---------------------------------------- Continously ---------------------------------------->

PRE OPERATION

OPERATION/RUNNING

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