PESTEL ANALYSIS

Political Economic Social

• Scrappage Policy • GDP Growth • Rapid urbanisation

• BS-VI norms • Crude oil prices • Focus on fuel efficiency

• Tonnage load rules • Rising material costs • Rapid obsolescence

• GST and tax policies • Increasing competition • Make in India thrust

Technological Environmental Legal

• Emerging tech • Air quality concerns • Safety regulations

• Production automation • Effluent management • Import-export laws

• Technology transfer • Environmental norms • Strict export controls

• Speed of innovation • CV causing noise pollution • Competition regulation

PORTER’S FIVE FORCES
 Rivalry among
existing competitors
- Medium to High

Threat of Threat of new

substitute - Low entrants - Low

Bargaining power Bargaining power

of consumers - of suppliers -
Low to Medium Low