 General informations of the market

 Human structure, key figures, stock clearance period,

juridical part
 Presentation for each family:
 Team
 Source of supply
 Nomenclature
 Family product’s presentation
 Trendy products
 Top/flop
 Distribution network
 Price survey on the french market
 JEWELLERY SHOES

LEATHER TEXTILE AND HAIR

GOODS ACCESSORIES
 Accessories market
Marche Accessoires
62M€
62M€
Herve
HerveDelhommeau
Delhommeau

Product Product Product

CpProduct
Confirmé CP Junior CPmanager
Confirmé CP Junior
Product
CP Junior
manager manager manager manager
Accessoires Accessoires
textile Chaussure
shoes shoes
Chaussure Bijoux
jewellery
leather
marogoods texiles
18 M€
M€ accessories 16M
16M 10M€
10M€ 8M€
8M€
10 M€
10 M€ 200
200 Actifs
Actifs 120Actifs
120 Actifs 120 Actifs
120 Actifs
250 Actifs
Actifs 120 Actifs
120 Actifs
Marine Coic
Marine Coic Caroline
CarolineHusson
Husson A To Hired
recruter Maxime Batillat
Maxime Batillat Benjamin
BenjaminGronfier
Gronfier

Assistante Assistante Assistante Assistante Assistante

Marketing Marketing Marketing Marketing Marketing
Marketing Marketing
assistant
Marketing
assistant
Marketing
assistant
Marketing
assistant
assistant
Confirmé Junior Senior Senior Senior

/CLecomte
AA-C Lecomte Manon
ManonFontaine
fontaine Stephanie
Stephanie Tasnier MagalieDesilles
Magalie Desilles FlorenceVolar
Florence Volar

Assistante
Assistance Marketing Assistante
Marketing
Marketing Assistante
Marketing Marketing
Marketing
assistant Marketing
assistant assistant
Marketing
assistant Confirmé
Junior . Junior
Marion
Marion Veistroffer ToAberecruter
hired
Claire Galodé
Claire Galodé
Marie Ferré
Marine ferre

Contrat for
Training Pro2
years
Pour 2 ans

Chloe Chevalier
Chloe Chevalier
GI order of market accessories
Weight of Gi order on accessories market
Evolution of number of GI file
 Acheteur Montant Vente HT
GRAND IMPORT 85 Bochera Kessis 2 484 184
GRAND IMPORT 49 Wael Sayeh 2 148 759
GRAND IMPORT 67 Janice Pan 1 079 783
GRAND IMPORT 29 Vladut Focea 619 064
GRAND IMPORT 86 Regina Hsiung 554 847
GRAND IMPORT 40 Mohamed salki 255 933
GRAND IMPORT 22 Hishem Ayachi 255 231
GRAND IMPORT 61 Shen Hsu Tan 185 848
GRAND IMPORT 3 Imen Letaief 177 616
GRAND IMPORT 8 Anouar Mokhtar Sarraj 175 000
GRAND IMPORT 30 Ahmed Chaker Khairi 152 915
GRAND IMPORT 83 Oumayma AMARA 141 065
GRAND IMPORT 89 Ken lozins 113 039
 SUPPLIER’S ACTIVITY  CONDITIONS OF CARRIAGE
- Manufacturer  VOLUME / PACKING
- Importer - Number of pallets
- Distributor - Date of availability of the products
 PRODUCT  REASON FOR STOCK CLEARANCE
- Supplier reference details - Order cancellation
- Typology of product - Ceasing of activity
- Brand & Trade mark License (registered : yes or not and - Overstock
if yes we need the Authorisation) - Unsold goods
- Composition - Change in the range, seasons
- Packaging information - Change in packaging (product or package)
- Quantity - 2nd choice
- Pictures /samples mandatory - Close to expiration date (because of the licence)
- “Colisage” / Packing details
 CUSTOMER EXPECTATIONS
- Description, informations, size...
- Collection : In which year was it produced ? - Need for space
- Tariff or PVP (retail price) - Need for cash /money
- Inseparable batch (global offer)
 USUAL DISTRIBUTION NETWORK
- Expected/usual incoterm and payments conditions
- Large distribution / special stores / distributor

- Website

In case of doubt, please contact the CP /AM

 Number of file: 5 000

 Number of shoes sold:6 000 000

 Number of scarves ordered: 629 414

 Number of jewelry ordered: 4 545 550

 Number of holidaymaker who go abroad in holiday with Noz

luggages:28 777
 Brand
 We have problematic with counterfake logo on
product, for exemple :

 Chanel, Havaïanas, Gucci, UGG, Longchamps, Hermès, Louis

Vuitton, Crocs…

It’s not possible to buy product on the selective networks.

 Some brand are
registered (check on
INPI.fr code 18/25), and it
is necessary to have
authorization to sell in our
shop

We can do a proposition if the

brand is registered but no or few
sells in France. In this case the
problem in only on the custom
control.
 The brand could be a form or drawing
 Brand derived such as MIKE for NIKE
 3 bands like Adidas or logo which looks like brand logo

Tartan Burberry Ugg: the sole is

deposit

Louboutin sole
 Exemple of counterfeiting
 Havaianas
 This draw is deposed

 Longchamps
 Strap is deposed
 This draw is ok
 Exemple of counterfaiting
 CROCS
 This draw is deposed
 Counterfeiting
 Equal reproduction
Of all which evokes the mark or brand: its name, its logo,
including on a product which does not make the mark in
question:
- Flower by Vuitton
- Figurative brand as “Vanessa Bruno”
Copy Original
 Composition of the product
 For shoes: upper, inside & sole
 Sizes or dimension for bags
 For shoes: a packing detail per size
and per colour for shoes
 Indicate if the products has got
a label (license or registered
trademark) and the brand
 Packaging
 Good diversity of products
 Norm of product (sunglasses…)
Shoes
 Maxime Magalie Marion Stephanie
Batillat Desilles Veistroffer Tasnier
Product manager Marketing Marketing Marketing
Tél : Assistant Assistant Assistant
0033 244728311 Tél: Tél : Tél:
mbatillat@noz.fr 0033 243015365 0033 244728360 0033 243015680
mdesilles@noz.fr mveistroffer@noz.fr stasnier@noz.fr
 Informations Regulation

For the shoes

 Precise the category : Man/women/child  In the shoes we need a pictogram to indicate the shoes
materials:
 The typology of product : low-boots, high-boots,
ballerina, sandal, slipper, derby…
 Composition of the product ( Upper, inside & sole), the
upper material is important for an equality evaluation.
 Sizes (36-41 or 39-45,…)
 Colours
 A packing detail per size and per colour.
 Indicate if the products has got a label (license or
registered trademark) : take a look on INPI code 25
 Pictures where we can see all the position of the shoes:
the front, behind, under, inside

The package information is a very important point for our

valorisation. The package allows us, for matched boxes, to
deposit sizes balanced by stores.
 WOMAN

Material : PU or leather
Material : PU or leather with leather insole Colors : basic with fancy detail
Heel : not stiletto, stable heel Important for sandalette is bearing of foot
Colors : basic (black) Trend : animal print, gold, silver, ethnic

Material : PU or leather with leather insole Material : PU or leather with leather insole
Heel : not stiletto, stable heel Heel : Stable or flat heel
Colors : basic (black) Trend : chelsea boot
 MEN

Slipper are good products for men, with TPR sole!

For men shoes, leather material is good, PU is ok.
Comfort shoes, detente shoes, city basket

Boat shoes, mocassin, in leather or PU

Boat shoes, mocassin, in leather or PU.
 CHILDREN
 Material: Leather is best, PU is ok but with insole in leather
 Important

 Easy to wear with scratch or zip side

 Basic color, with fancy detail such as glitter for girl
 Basic color for boy
 A good support of foot

in leather
  WOMAN
Automn / Winter

Low boots
Glitter touch

Sporty Chic
  WOMAN
Spring / Summer

Ballerinas lacing

Espadrille wedge Ethnical

Retropical
Croisiere POP
 MEN
 CHILDREN
 Affair : 602979
 Week :20
 Family : shoes  FLOP EXPLANATIONS :
 Vvht :64 077 €  Selling price too high on the
 Rotation : 34% sabot at 4.99
 Note :2  48 pair on medium mag.
 After acceleration at -50% and a
better weather (S25 and 26) :
multiplication of sales by 2
65%

 Next similar offer : price

positioning at 3.99 and 24
25% 2 pair medium shop
colors
red and
white
 Affair : 5858086 FLOP EXPLANATIONS :
Week: 22
Family : shoes
Vvht :35 012€ Ballerina with one color and 8000
Rotation : 35.7% order pair
Note :2 10% more at the delivery
The quantity was too important on 1
color
Mistake : no registered on all shop =
190

Next similar offer =

Quantity max on one
promo 24 pair =6500 p
In all shop

1 model =20.4% 8953 pair 22 308 vvht

 FLOP EXPLANATIONS :
Affair : 590959 Quality of textil product and a thick
Week :18+25 outsole for a price too high = 3.50€
Family :shoes
Vvht :78 837€ Two promo : children and women
Rotation :30.7% (25% sur l’ enfant ) package
Note :2 Quantity 13500 paires too big (260
shop)

Next similar offer =

Lower price at 1.99
Potentiel at 12000 (280 shop)
One promotion.
No offer on children
Affair : 589702 FLOP EXPLANATIONS :
Week :17 6 diferents models = 90 pair per shop2
Family :shoes refrences more complicated =18% of
Vvht :43 000€ rotation
Rotation :32%
Note :2 Selling price :3.99
Saw in shop: the ballerinas were deliveried
in losse boxes = crushed and deformed
products
19%
Bad quality of product

Next similar offer =

See with the GI is we can
have them in eggs /box
16%
Affair : 595794
Week :20 FLOP EXPLANATIONS :
Family :shoes Ballerinas 5 colors / 1 promo at S12 and
Vvht :82 000€ other one at S20 3.99€
Rotation 22% Crushed product / deformed in the shop
Note :2
Quality synthetic = basic plastic

Next similar offer =

See with the GI is we can
have them in eggs /box
Lower price according to the
quality
1 promo
Affair : 606335
Week :20 FLOP EXPLANATIONS :
Family :shoes Comfort shoes for woman / white
Vvht :80 000€ leather
Rotation 30% Problem on the size 39-43 not
Note :2 considered Selling price 12.99

Next similar offer =

Do not make offer on a not
adapted curve.
Affair : 56859
Week :16 FLOP EXPLANATIONS :
Family :shoes
Vvht :27 000€ Shoe braided leather woman several
Rotation 32% colors
Note :2
Selling price 8.99€
Problem of target / action on sale price /
big discount for braided all leather
product
Quality problem on the insole which is
taking off.
Exit of dispute

Next similar offer =

If defective = destruction
Affair : 595769
Week: :18 FLOP EXPLANATIONS :
Family :shoes Saw in shop / synthetic product /
Vvht :24 000€ Vu en magasin produit pu grande largeur
Rotation 36%
Selling price 9.99 .
Note :2

The price was too high

Next similar offer =

Market price 29.99 € discount
too low
Price at 6.99€
 LEATHER
 Ballerinas: SYNTHETIC/ PU

La Halle aux chaussures Leclerc 4.90€ GEMO 9.99€

Leclerc 9.90€
35€

 Sandals

ERAM 49€
Chaussea 29.99€ GEMO 14.99€

GD 5€

 Pump

MINELLI 99€
GEMO 49.99€ Leclerc 16.95€ Chaussea 24.99€
 SYNTHETIC/PU
LEATHER

 BOOTS/BOTTINES Chaussea 29.90€

Chaussea 29.90€ Chaussea 59.90€ GEMO 69.90€ Leclerc 14.99€

 BOTTES
GEMO 39€ Chaussea 39.99€ ERAM 79€
GEMO 79€ ERAM 99€ ERAM 129€
 LEATHER
SYNTHETIQUE PU
 BASKET

GEMO 49.90€ ERAM 95€

TATI 19.99€ Leclerc 24.95€ Chaussea 34.99€

 BOOTS

Chaussea 39.99€ GEMO 69.99€ ERAM 95€ Chaussea 29.99€ GEMO 39.99€
 Marine Anne-Chloë Claire Chloé
Coic Lecomte Galodé Chevalier
Product manager Marketing Marketing Internship
Tél : Assistant Assistant Tél:
0033 2 44728052 Tél: Tél : 0033 244728362
mcoic@noz.fr
0033 2 430154 45 0033 244728080 cchevalier@noz.fr
alecomte@noz.fr cgalode@noz.fr
 Informations and regulation
For the leather goods
For the lighters
 Typology
 Composition of the product ( upper, inside &  Indicate if sold in bulk or cardboard display
sole), the upper material is important for the
quality evaluation.  Number of lighters and number of themes per box
 Sizes  Make sure each lighter has got an appropriate
 Colour security.
 Distribution by colors and print  Child-resistant lighters only
 Indicate if the products has got a label (license  Attention, we don’t accept any fancy lighters who
or registered trademark) take a look on INPI
code 18 or 25 look like a toy or an other object, any printing that
can be provocative (ex : cannabis herb, naked
people…)
For reading glasses

 Target : Man, Women

 If it’s reading glasses
 We don’t need the norm
 Packing information obligatory ( bag, box,…)
 If it’s ophthalmologic glasses we don’t do it.
For the umbrellas For sunglasses

« CE » logo engraved on the arm

 Label with the composition of the fabric
 Target : Men, women, children
Individual transparent polybag,
 Models, colours and check if mixed or not
or individual box for Boutique
 Diameter
positionning.
 Automatic or manual/ Pocket or stick

Individual label with following informations:

Manufacturer or authorized representative
name and adress
Maintenance informations
UV Categories description
Norm: NF EN ISO 12311 or NF EN ISO
12312-1
CE declaration of compliance + test report
 Typologie Visual

Cross body bag

Hobo bag

Shoulder bag
 Typologie Visual

Shopper bag

Bucket bag

Duffle bag
 Typologie Visual

Pouch

Satchel bag

Girl Backpack
 Typologie Visual

Beach bag

Straw beach bag

Shopping bag
 Typologie Visual

Messenger

Cross body bag

Briefcase
 Typologie Visual

Men Backpack

Shoes bag

Back pack
Typologie Visual

Travel bag

Trolley bag

Pilot case
Typologie Visual

Wallet

Card carrier
 Typologie Visual

Purse

Paper support
 Shopping bag  Straw shopping bag
 PU and leather bags
 Purses
 Straw hats  Reading glasses
 Leather belt woman  Leather belt men
 Children umbrella  Umbrella

Canne umbrella is essential for

children
We need absolutely diversity in our
stores
 Leather gloves: We need to know which
kind of leather it is.
 Week end bag  Clutch
 ABS or PC  Polyester 600D
 Leather goods:
 Tote bag
 Hand bag
 Cross body bag
 Pouch
 Long wallet
 Accessories
 Winter hat
 Leather gloves
 Basic belt
 Sunglasses
 Pompon keyholder
 Red file
 Bags on TDM, brand Vendula
 Active supplier– UK
 End of line 2015 - need money

 Positionnement on few quantities

 Printed satchel bags
 Shopping bag
 Leather soulder bag

82% 4S - 3.99€ TTC – 3 200 pcs

94% 4S (selon les motifs)

2.99€ TTC – 600 pcs / 13 000 pcs
86% 4S - 1.99€ TTC – 14 200 pcs
 83% 4s
2.50€ TTC
30 000 pcs

97% 4s
3.99€ TTC
1 300 pcs

89% 4s
2.99€ TTC
300 pcs
Yellow belts, color more
complicated, moreover color is
unadapted at the season, no
found on the french market
 Flower purse
51% 4S 1.99€ 14 500 pcs

Pouch bag
29% 4S – 3.50€ 16 200 pcs

Wool bags
43% 4S – 4.99€ 2 200 pcs

Fordable shopping bag Pouch bag

37% 4S – 0.99€ - 27 000 pcs 40% 4S – 2.99€ - 12 000 pcs
 Leading websites:
  Leather good: Tote bag

PU Tote bag
49.99€ Lafayette

PU Tote bag PU Tote bag Leather Tote bag

12.99€ Tati 24.99€ Gemo 49.99€ Gemo

Leather Tote bag Leather Tote bag

69.99€ Mango 129.99€ Lafayette

 Leather good: Hand bag

PU Handbag
79.99€ Lafayette
PU Handbag PU Handbag PU Handbag
12.99€ Tati 24.99€ Gemo 35.99€ Mango

Leather Handbag Leather Handbag Leather Handbag

49.99€ Gemo 59.99€ Mango 169.99€ Lafayette
  Leather good: Cross body bag

PU Crossbody bag PU Crossbody bag PU Crossbody bag

10.99€ Tati 22.99€ Gemo 49.99€ Lafayette

Leather Grossbody bag Leather Grossbody bag

34.99€ Gemo 35.99€ Mango

 Leather good: Pouch

PU Pouch
44.99€ Lafayette

PU Pouch PU Pouch
9.99€ Tati 15.99€ GEMO

Leather Pouch
35.99€ Mango

Leather Pouch Leather Pouch

19.99€ GEMO 54.99€ Lafayette
 Leather good: Long wallet

PU Long wallet PU Long wallet PU Long wallet Leather Long wallet Leather Long wallet
5.99€ Tati 10.99€ Gemo 24.99€ Lafayette 39.99€ Lafayette 54.99€ Lafayette
  Accessories: Leather gloves

Leather gloves Leather gloves Leather gloves

9.99€ Tati 12.99€ Gemo 79.99€ Esprit

 Accessories: Basic Belt

PU Belt Leather Belt Leather Belt

3.99€ Tati 7.99€ Tati 24.99€ Lafayette

PU Belt Leather Belt Leather Belt

4.99€ Tati 9.99€ Gemo 34.99€ Lafayette
 Accessories: Sunglasses

2.99€ Tati 1.99€ Lidl

4€ Kiabi

6.99€ H&M

49.90€ Esprit

 Accessories: Pompon keyholder

5.99€ Claire’s 6.99€ Claire’s 9.99€ Claire’s

 Biggest producers: US and China
 All Europe : more importators than producers
 Try to develop the Asian zone
 Informations and regulation
On the scarf we need to have the composition label .
For the scarfs /beanies
 Composition of the product ( polyester, acrylic,
viscose, wool)
 Sizes ( standard one is about 180x70cm for
scarves)
 Diversity of the lot (color, print…)
 Indicate if the products have a label (license or
registered trademark)
 Season : summer/winter

For hair accessories

 Individual packaging of the products and a shelf
 Indicate if the products have a label (license or
registered trademark)
 Diversity of references
Typologie Visual

Headband

Hair clip

Bow hair
 Typologie Visual

Srunchie

Elastic band

Headband
Typologie Visual

Hair clows

Hair grips

Donuts
 Typologie Visual

Curlers

Hair
extension/false
hair clips

Head band
 Typologie Visual

Scarfs (winter and

summer)

Hats

PU and acrylic
gloves
Typologie Visual

Caps

Hats
 Winter scarves:

 Very big sizes

(140x140cm or 200x100cm)
 Similar to blankets
 Dark or pastels colors
 Acrylic materials
 Check scarves
 Beanies:

 Pompom
 The thicker the better
 Dark colors
 Acrylic or wool materials
 For children : animals
inspiration
 Berets
 Pompom
 The thicker the better
 Dark colors mostly
 Acrylic or wool materials
 Gloves

 The thicker the better

 Dark colors
 Acrylic or wool materials
 For children : animals
inspiration
 1.99€ 87% sales

73% sales
From 2.99€ to
5.99€

2.99€ 82% sales

81% sales 3.99€ 76% sales
1.75€ TTC 18768 pieces
 Explanation:
AFF 605940

 I send few quantities: 60 pieces par shop

 Moreover i decrease my selling price from

2.99€ to 1.99€.
 Next time, i sent 140 pieces per shop, my
new potential
 Scarves Jacquard
28% 4s – 2.99€ 10 000 pcs

2.99€ hair
access 37%

Fingerless gloves:
41% 4s – 0.99€ 860 pcs Beanies –difficult models and colors
No interest 30% 4s - TDM 4.99€ 6 000 pcs
Affaire : 610290
Week :21 EXPLICATION FLOP :
Family :hair accessories
Vvht :17 000 €
Rotation 36.7% Head band PV 1.50€
Note :2
Lack of diversity/i increase my
consignment in shop in order to have
more visibility and value of part.
 Good diversity

 I sent law volume in shop, with the big

diversity, it’s possible to send twice
quantitites on the last offer
 Leading websites
 Leading websites
 Acrylic

Galerie lafayette :
Tati (children) : 1.99€ Camaieu : 4.00€ 14.99€

Wool

Galerie lafayette :
H&M : 9.99€ Gemo : 9.99€ 29.99€
 Adult
Acrylic
Tati : 2.99€ Kiabi : 3.00€ Camaïeu : 5.99€ Galerie Lafayette :
H&m : 7.99€ 11.99

Adult
Wool

Kiabi : 6.00€ H&M : 9.99€ Camaïeu : 7.00€ / 9.99€ Esprit (TDM): 25.99€

Children
Acrylic
Tati : 1.99€ / 2.99€ Kiabi : 4.99€ / 5.99€
Galerie Lafayette 9.99€
  Accessories: Winter hat

Tati : 9.99€ Gémo : 19.99€

Gémo : 12.99€

Galeries Lafayette : 34.99€

Galeries Lafayette : 39.99€

Jewellery
 Informations and regulation
 Concerning jewellery:
 Watches
 Precise description of the product
 With 2 buttons : we need a user manual
 Material details (glass, plastic, wood,
in french
horn, crystal, leather cord or cotton...)
 With hands : a stopper is mandatory
 Minimum around = 1500 pieces
 Digital : we need a user manual in french
 Individual packaging of the products
and to know since how long the lot
and a shelf
exists.
 If the product is under license, ask for
the suppliers sales agreement
 If the products aren’t commercialized in
France
 Ask for a certificate mentioning that
there isn’t any nickel
 For the boutique jewellery:

 Description of the product and material

details (Type of metal : gold/silver, type of
stones ...)
 For the precious metals (Gold, silver,
platinum, vermeil): Indicate the title in
thousandths or carats
 Weight of the material in grams
 If the jewellery is in silver > 30g => punch
obligatory
 1 sample obligatory if other products are on
picture (to evaluate the quality of the
workmanship), no minimum quantities
 Information to consider about
the boutic :
 21 boutiques since the end of
january

 Fixed goals at 4 weeks and

products that stay in the
window to the end

 Our offers are often partials :

the number of shops is limited
so we have a smaller quantity
potential (on average 35
pieces per boutique)

 A minimum price level : 6.99 €

Typologie Visual

Necklace

Ring

Bangle
Typologie Visual

Earrings

Watches

Piercing
 Bac concept
 Bac concept
 Boutic concept
 Ethnic jewellery
 Baroque jewellery
 Geometric jewellery
 Gilded watches
 Digital watches
 Jewellery watches
 Connected watches
 Set of earrings:
23% - 1.99€ - 49 000 pieces

Earrings:
10% - 0.99€ - 17 600 pieces

Set of necklace
17% - 1.50€ - 45 200 pieces
Affaire : 603564 FLOP EXPLANATIONS :
Family : jewellery
Vvht :137 113
Rotation : 24% We delivered to much = 183 000
Note :2 pieces
340 pieces per shop
pack of 6 earrings at 1.99€
pack of 3 necklaces 1.50€
Potential at 200 pieces per shop
Saw in shop there is not enough
diversity there was 4/5 ref on 15
Bad rotation of the pack of 6
earrings (first time)

Next similar offer =

One promo with a
potential at 200x280 shop
= 56000 pieces.
 Bangle

 Ring
 Necklace

 Earrings
 Watches

Loss leader price

 If you have questions, please contact Claire
GALODE:

Number: 0033 2 44 72 80 80
Mail: cgalode@noz.fr