Cost Show M 18-35 M 36-55 M >55 W 18-35 W 36-55

180 Friends 6 3 1 9 4
100 MNF 6 5 3 1 1
80 Malcolm 5 2 0 4 2
9 Sports Center 0.5 0.5 0.3 0.1 0.1
13 MTV 0.7 0.2 0 0.9 0.1
16 Lifetime 0.1 0.1 0 0.6 1.3
8 CNN 0.1 0.2 0.3 0.1 0.2
85 Jag 1 2 4 1 3

000s needed 60 60 28 60 60
Audience Covered 60 87 157 60 127
 W >55 No. of Ads
2 1
1 0
0 3
0 0
0 0
0.4 0
0.3 0
4 39

28
158

Total cost 3735