Professional Documents
Culture Documents
Do you want more Tarot reading clients coming through your virtual door? Want to get
yourself out there and known for the amazing work you do? Don't just sit there –
market yourself!
No more excuses or procrastinating about how on earth you'll do it. I've come up with 78 ways
to market your Tarot business, both in the online and offline worlds.
2. Set up a Facebook page and use it to share great Tarot articles, insights, tips, card-of-the-day
and to build a community of like-minded people.
5. Answer questions on Tarot forums and build a solid reputation as someone who has a genuine
desire to help.
6. Set up a business Instagram account and connect with your ideal potential clients.
7. Follow Instagram accounts in Tarot and related fields who have an engaged following. Post
insightful comments and contribute to the conversation to create interest in your Instagram page.
8. Optimise your website for search engine traffic (find out how).
9. Create an e-newsletter with Tarot tips or communal Tarot readings (e.g. card of the week).
10. Set up an affiliate program so that others can refer clients to you and receive a commission
for doing so.
11. Build relationships with people in complementary industries (e.g. numerology, astrology, life
coaching, etc.) and ask for a referral.
12. Create a professional-looking email signature and advertise your services in it.
13. Create an online quiz that builds interest and curiosity in the Tarot (e.g. what Tarot card are
you?). Make sure you include a link to your website.
14. Write an eBook on Tarot to showcase your knowledge and attract subscribers to your email
list.
15. Start your own Tarot podcas.t Bring on guests and offer free mini Tarot readings.
16. Get listed on a group buy website like Groupon or Living Social.
18. Share sample Tarot readings on your website along with the customer's feedback. Of course,
make sure you get permission to share the reading before you post it.
19. Offer a free Tarot reading to a popular blogger (in any field) and if they love it, ask them to
write about it on their blog or website.
20. Conduct a case study or interview with a previous client and show how they transformed
their lives with the help of your Tarot reading.
21. Shoot a memorable video about your Tarot reading skills and post it to Youtube.
22. Create Tarot reading specials for different times of the year. Offer a Love Tarot Reading
special for Valentine's Day or a New Year special for the start of the year.
23. Run a competition to win a free Tarot reading with you and cross-promote on other websites.
24. Have a clear ‘call to action' on your Tarot readings/Services page, e.g. “Buy Now” or “Book
Reading”.
25. Add a ‘bonus' to your Tarot reading, e.g. a brief numerology or astrology report.
27. Have a ‘weird' sale like, “I just pulled the Six of Pentacles and I'm ready to give, give, give.”
28. Write a guest post for another Tarot (or similar) blog and be sure to include your links in the
profile.
29. Run a free webinar or teleseminar on Tarot and share your knowledge and your services.
30. Offer Tarot reading gift vouchers.
31. Advertise on your own website. Sounds obvious, but make sure you have a banner that links
to your paid services pages.
32. Consider setting up Google Adwords and paid advertising. It's not always effective, so make
sure you get informed on how to get the most ROI out of Adwords.
33. Create an email autoresponder series such as the 10 Most Insightful Tarot Spreads, and
include links to your Tarot business.
34. Leave insightful comments on other people's blogs and contribute to the conversations.
37. Offer your current clients a referral bonus, e.g. refer a friend and get 50% off your next Tarot
reading.
38. Reconnect with your clients 3-4 months after their Tarot reading to check in that everything
is going OK.
39. Mail (yep, snail mail) your loyal customers a personal thank-you note and 5 postcards with a
“Refer a Friend” special.
40. Collect the birth dates of your customers and offer a special discount for a Birthday Tarot
reading.
Branding Strategies
41. Craft an attention-grabbing tagline for your Tarot business.
42. Tell your personal story on your About page and get clear on what style of Tarot reading you
offer.
43. Be authentic and show passion. There’s an old adage, “People buy from people they like.”
45. Get clear on what your customers truly value in your Tarot readings and use this to form your
marketing communications.
46. Talk in terms of benefits rather than features, e.g. “accurate and insightful Tarot readings”
rather than “email Tarot readings”.
47. Find your unique ‘voice' and ‘image'. For example, Dan Donche is the edgy, bold and
“inappropriate Tarot reader“. What are you going to be known for?
48. Create an eye-catching business card. Sure, you can get freebies from Vistaprint, or engage a
designer to make you something really special.
50. Be the Purple Cow. Find a way to stand out from the crowd and be different.
51. Offer a guarantee that if your customers are not 100% satisfied with their Tarot reading, they
can get their money back. Trust me, it is rarely used.
53. Prepare your ‘elevator pitch' (a 30 second spiel about your Tarot business and why your
customers rave about you) and be ready to share it with everyone you meet.
54. Post a flyer for your Tarot business at the local shops, especially new age shops.
55. Carry your business cards with you always, and be ready to hand them out as you eagerly tell
others what you do for a living.
56. Offer 10 minute Tarot readings for $10 at your local library, café or hairdresser, and hand out
your business cards for more in-depth readings. Tell your well-networked hairdresser all about
your business and ask her to recommend you to her clients.
57. Write a regular article in a new age / spiritual magazine and include your contact details in
your profile.
58. Join local small business groups with people from diverse backgrounds, and attend regular
networking events.
59. Take out an ad in your local newspaper, but make sure you're attracting the intended market.
63. Brand your car with your Tarot business contact details and logo.
64. Join associations in complementary fields where you have an interest – e.g. astrologers,
Pagans, Wiccans, psychics, etc. Build relationships and encourage two-way referrals.
65. Ask your local newspaper or magazine if you can write a regular column with Tarotscopes
(Tarot cards for each sign of the zodiac).
67. Partner with people in complementary industries and offer combined packages. For example,
why not join forces with a beauty therapist and offer Tarot readings + Pampering parties?
68. Put up a huge advertising banner in the front window of your house or office.
70. Give back to the community by offering free Tarot readings at the next charity event.
72. Set up a stall at the next New Age fair/market such as the Mind Body Spirit festival in
Australia.
73. Create a special Tarot reading event for your local mother's groups. Set up your table at the
play centre and read for each mum as their baby plays with the other babies and mums.
74. Sponsor a charity event by offering a gift voucher for a Tarot reading.
75. Offer to give mini Tarot readings at sales events at like-minded shops.
76. Ask your friends and family to promote your Tarot business.
77. Carry your Tarot cards with you all the time – you never know when someone might need a
Tarot reading and are prepared to pay for it.
78. Design a few t-shirts that advertise your Tarot business in a quirky way and wear them
whenever you go out in populated areas, or even to your next Tarot conference.
Well, that's where I come in. I've helped many Tarot professionals build loyal and engaged
communities and connect with existing and potential clients using authentic marketing strategies.
And I can help you do the same.
In my Grow Your Tarot Business Online program, I will walk you through the exact actions you
need to take to find, attract and keep clients and effectively grow your Tarot business – without
the guesswork!