1.

EXECUTIVE SUMMARY

1.1 OBJECTIVES

One click repair is a growth-oriented business. Its ten year goal is to become a regional leader
in vehicles and home appliances repair in the Chandigarh. With this in mind, the objectives
over the next three years are the following:

 Achieve steady growth in sales revenues by year three.

 Achieve local market share of approximately 30% by year five.

 To become the most trusted brand for repairing.

1.2 MISSION
The mission of One Click Repair is to provide high quality, convenient vehicle and home
electronics repair at a low cost. The most important aspect of our business is trust. It is the
goal of our firm to have 100% customer satisfaction in regards to quality, friendliness and
time to completion, and discover new ways to exceed the expectations of our customers while
doing so at the lowest possible cost.

1.3 KEY TO SUCCESS

In the repair industry a company builds its client base one customer at a time and mostly
through established marketing practices (ads, billboards, etc.). With this in mind, the keys to
success for One Click Repair are:

 High-quality work.

 Knowledgeable technicians that are friendly, customer oriented.

 Maintaining a highly aggressive managerial oversight on costs to provide our services at

the lowest price.

2. COMPANY SUMMARY

2.1 COMPANY OWNERSHIP

One Click Repair is a partnership based business.

 2.2 START UP PLAN

One Click Repair is an application based business where people can get there vehicles or
home appliances repaired just by filling all the necessary details on the app and accordingly
technicians will visit them to repair it.

2.3 COMPANY LOCATION AND FACILITIES

Registered office of One Click Repair will be in Chandigarh. It will operate in chandigarh.

3. SERVICES

3.1 SERVICE DESCRIPTION

Our services include installation, repair and service of vehicles and home appliances as
follows:

Refrigerator

Washing machine

TV

Air cooler

Small kitchen appliances

Water heater

Audio / video player

Microwave oven

Water dispenser

Electric chimney
Home theatre

Cooking range

Dishwasher

Cooktops / hobs

Induction stove

TV installation services

LPG gas pipe line installation services

Exhaust fan

Voltage stabiliser

Home theatre installation / uninstallation

3.2 COMPETITIVE COMPARISON

One click repair is in indirect competition with other such websites or apps like
bookmycarservice. But none of such apps are operating in chandigarh at present.

SOURCING AND FULFILLMENT

Our basic aim is to act as a link between service providers and customers. So, we will
collaborate with local service centres and they will send their technicians. We will provide
them with customers for commission. On the other hand customers will not have to search for
the nearby service centres, they just have to tell their issues and we will directly provide them
with the best options.

3.3 TECHNOLOGY
Extensive software and internet technology is required for proper and speedy operation of the
app. We’ll require people who are professionals in managing all the back end activities.

3.4 FUTURE SERVICES

In future we plan to spread our business to other cities as well. We will also expand our range
of services to include purchase and sale of used items after repairing it.

4. MARKET ANALYSIS SUMMARY

There are approximately 2,24,442 households in Chandigarh. Virtually all of these

households have TVs, ACs, Refrigerator, Microwave Oven, Washing Machines, Vehicles etc.
One Click Repair, segments its market into product categories that reflect the estimated
number of each electrical home appliance and vehicles currently being used in the
chandigarh, since each of these devices may fail at any time and require our services. The
company will be focusing on servicing all of the home appliances and vehicles, and not
focusing on one over the other.

4.1 MARKET SEGMENTATION

One Click Repair will target the following segments.

 Middle class couples without children. This group will tend to have a higher
disposable income since they have two incomes but do not have the expense
of children. They prioritize socializing and spend a fair amount of time
entertaining in their home and in the homes of their friends. For this reason
they will spend more on their electronic equipment and travelling or exploring
new places.

 Single men living alone or with roommates. This group is not the largest
segment for us, but potentially one of the most profitable, since single men
tend to prioritize their home entertainment equipment. They will spend a
greater percentage of their income on high-quality TV and stereo equipment.
  Joint families. This group spends lot on home appliances and in some
households there are two or more appliances of same type.

 College Going. This group spends lot on cars and it’s stereo system and
maintenance.

4.2 MARKET GROWTH AND TRENDS

The market demand for repair has been relatively stable over the past decade. With the craze
for latest cars and home appliances, the market is seeing need of more highly trained
technicians. As technology progresses, new opportunities for repair quickly arise.

4.3 COMPETITOR
As stated before, the repair industry is highly fragmented. In fact, there are so many websites
that this industry is facing a purely competitive environment. But few are providing app
based service in this field. One has to either call or visit the store to get the product or vehicle
repaired which leads to lot of wastage of time. But One Click Repair solves the time wastage
issue as they can simply use this specially designed app to book their service. The one’s that
are providing such app based service are not operating in Chandigarh.

5. STRATEGY AND IMPLEMENTATION SUMMARY

5.1 PRODUCT AND PROCESSES

One Click Repair is a service provider focussing mainly on repair and servicing of vehicles
and home appliances. We will develop an application through which people can book their
appointment for repair and servicing. In case of servicing of vehicles, pick up and delivery of
vehicle will be performed by the service centre. For this we will collaborate with service
centres who will provide with the technicians or mechanic and we will get commission from
them as per the bookings done through our app.

5.2 VALUE PROPOSITION

One click repair is providing all kinds of repairing and not focussing either only on vehicles
or only on home appliances but both. Our application will also serve as a reminder so that
they can timely get their vehicles serviced.
5.3 COMPETITIVE ADVANTAGES OF THE ORGANISATION
There is no such app based service provider in Chandigarh so it will serve as a benefit for us
to enter into untapped market area.
 5.4 MARKETING STRATEGY
Our marketing strategy is to focus especially on youth as they are most interested in app
based services. At present youtubers are the most famous people among youth other than the
celebrities. So it is easy to grab attention of people by getting into collaboration with famous
youtubers. Other than that we will also try to promote our app through following mediums:

1. Flyers.

2. Direct mailers.

3. Discounts.

4. Newspaper ads.

5. Yellow Pages.

6. Referrals through other local businesses.

7. Radio ads.

6. MANAGEMENT SUMMARY
6.1 ORGANISATIONAL STRUCTURE

It will have 2 major heads:

1) Marketing head: under him will be a team of 5 persons

2) Operations head: he will lead a team of 8 members (3 app developers, 2 specialists, 2
back end)

7. FINANCIAL PLAN
7.1 BUDGET

Application develop: Rs. 5,00,000

Promotion: Rs. 1,00,00 - 1,50,000

Legal expenses: Rs. 25,000-35,000