14 POINT RESTAURANT CONCEPT AUDIT

Answer the following questions honestly and at bottom of the page

you’ll see what I think. You just need to say yes or no. That’s it.

ANSWER
Q.NO QUESTIONS YES NO
Do you have clear, well-defined target customers, namely people you want in
1 your restaurant, are?

Is your target customers massively be present in the area you intend to open
2 the restaurant?

Can you tell why your target customer should eat at your restaurant and not
3 at a nearby competitor’s?

Have you identified and listed down at least 10 direct and indirect potential
4 competitors around your location?

Do you have a unique name and slogan which clearly convey the essence of
5 your restaurant concept? Is it flexible and memorable?

6 Do you know what kind of personality your brand represents?

7 Have you written out your Brand Promise?

Do you know what is an USP (Unique Selling proposition) and pull out one
8 which distinguish you from your competitors?

Does your brand, brand promise and USP blend with the type of services your
9 concept offers to customers (casual, fast food, fine dining etc...)?
Have you written down a list of 10 potential desidered locations and the 10
10 most important features must have?

Do you have an interior design plan incorporating the must have such as
11 lighting, seating, furniture, music, aroma, decor etc..?

Do you have a clear and well thought budget set which should keep your
12 operational for at least 2 years?

Do you have a well-thought business plan made mainly by you (not just by
13 someone else) with well planned online and offline marketing strategies to
draw customers?

14 Do you have idea of your organisation chart in the restaurant?

Please see the next page for the results...

 RESULTS ARE VERY SIMPLE TO UNDERSTAND.
WHERE YOU HAVE ANSWERED NO YOU NEED
TO WORK HARD TO TRANSFORM IT IN A YES.

Now the next step is to create a successful business plan

to get money from banks and investors.

If you want to see an example of successful business plan or

see the guide I created specifically for this purpose click here.

GET MY EBOOK TO
STEP-BY-STEP
CREATE A SUCCESSFUL
RESTAURANT BUSINESS PLAN

How to Create a Successful Business Plan for your restaurant

This is the most complete guide you can find online to create
a winning business plan for a small restaurant to grab inves-
tors attention and be credible with your bank.

Grab your copy now!