CONTENTS

TITLE
LIST OF TABLES PAGE NO
LIST OF CHARTS
CHAPTER I 1.1 INTRODUCTION OF THE STUDY
1.2 INDUSTRY PROFILE
1.3 COMPANY PROFILE
CHAPTER II REVIEW OF LITERATURE
CHAPTER III 3.1 OBJECTIVES OF THE STUDY
3.3 LIMITATION OF THE STUDY
3.4 RESEARCH METHODOLOGY
CHAPTER IV DATA ANALYSIS AND INTERPRETATION
CHAPTER V FINDINGS AND SUGGESTION, CONCLUSION
5.1 FINDINGS
5.2 SUGGESTION
5.3 CONCLUSION
BIBLIOGRAPHY
APPENDIX (Questionnaire)
 LIST OF TABLES
TABLE PAGE
TITLE
NO. NO.
4.1 GENDER THE RESPONDENTS
4.2 AGE OF THE RESPONDENTS
4.3 OCCUPATION LEVEL OF THE RESPONDENT
4.4 EDUCATIONAL QUALIFICATION
4.5 KNOW ABOUT RICH DAIRYPRODUCT
4.6 MEDIA FOR KNOW ABOUT THIS PRODUCT
4.7 REASON FOR LIKE THE RICH DAIRYPRODUCT
ADVERTISEMENT
4.8 FREQUENTLY YOU TO TAKE RICH DAIRY
4.9 YOU TO ATTRACT AN ADVERTISEMENT
4.10 THINK ABOUT MOST IMPORTANT VISUAL ELEMENT AN
ADVERTISEMENT
4.11 ETHICAL ISSUES IN ADVERTISING MATTER
4.12 SATISFACTION LEVEL OF RICH DAIRY LOGO
4.13 USES OF ADVERTISEMENT EFFECTIVENESS
4.14 KIND OF ADVERTISEMENT DOES YOU LIKE
4.15 OPINION ABOUT PACKING OF RICH DAIRY
4.16 ADVERTISING MEDIA SELECTING
4.17 TOTAL NO. OF TIMES SEEN AN ADVERTISING FOR PAST
MONTH
 LIST OF CHARTS
CHART PAGE
NO. TITLE NO.
4.1 GENDER THE RESPONDENTS
4.2 AGE OF THE RESPONDENTS
4.3 OCCUPATION LEVEL OF THE RESPONDENT
4.4 EDUCATIONAL QUALIFICATION
4.5 KNOW ABOUT RICH DAIRYPRODUCT
4.6 MEDIA FOR KNOW ABOUT THIS PRODUCT
4.7 REASON FOR LIKE THE RICH DAIRYPRODUCT
ADVERTISEMENT
4.8 FREQUENTLY YOU TO TAKE RICH DAIRY
4.9 YOU TO ATTRACT AN ADVERTISEMENT
4.10 THINK ABOUT MOST IMPORTANT VISUAL ELEMENT AN
ADVERTISEMENT
4.11 ETHICAL ISSUES IN ADVERTISING MATTER
4.12 SATISFACTION LEVEL OF RICH DAIRY LOGO
4.13 USES OF ADVERTISEMENT EFFECTIVENESS
4.14 KIND OF ADVERTISEMENT DOES YOU LIKE
4.15 OPINION ABOUT PACKING OF RICH DAIRY
4.16 ADVERTISING MEDIA SELECTING
4.17 TOTAL NO. OF TIMES SEEN AN ADVERTISING FOR PAST
MONTH