INTRODUCTION TO THE COMPANY

Pepsi International is a world renowned brand. It is a very well organized

multinational company, which operates almost all over the world. They produce, one of
best carbonated drinks in the world. Pepsi is a symbol of hygiene, quality and service, all
over the world. Pepsi is producing Cola for more than 100 years and it has dominated the
world market for a long time. Its head office is in New York.

History of PepsiCO. International

The soft drink Pepsi was developed by Caleb Bradham, a pharmacist and businessman from Duplin
County, North Carolina. He coined the name "Pepsi-Cola" in 1898 while marketing the drink from his
pharmacy in New Bern, North Carolina. As his drink gained popularity, Bradham founded the Pepsi-
Cola Company in 1902 and registered a patent for his recipe in 1903.[4] The company was
incorporated in Delaware in 1919. Bradham's company experienced years of success leading
up World War I. However, sugar rationing during the war and a volatile sugar market in the war's
aftermath damaged the company's financial health to such a degree that in 1923, Bradham
declared bankruptcy and returned to running pharmacies in North Carolina.[5]
On June 8, 1923 the company trademark and secret recipe were purchased by Craven Holding
Corporation. In 1931, Roy Megargel, a Wall Street broker, purchased the Pepsi trademark, business,
and goodwill from Craven Holding in association with Charles Guth. Guth was also the president
of Loft, Incorporated, a leading candy manufacturer based in Long Island City, New York. Loft ran a
network with 115 stores across the Mid Atlantic at the time of Guth's acquisition. Guth used Loft's
labs and chemists to reformulate the Pepsi syrup recipe, and he used his position as president of the
company to replace Coca-Cola with Pepsi Cola at Loft's shops and restaurants. Guth also used Loft
resources to promote Pepsi, and moved the soda company to a location close by Loft's own facilities
in New York City.[6]
In 1935, the shareholders of Loft sued Guth for his 91% stake of Pepsi-Cola Company in the
landmark case Guth v. Loft Inc. Loft won the suit and on May 29, 1941 formally absorbed Pepsi into
Loft, which was then re-branded as Pepsi-Cola Company that same year. Loft restaurants and
candy stores were spun off at this time.[citation needed]
In the early 1960s, Pepsi-Cola's product lines expanded with the creation of Diet Pepsi and purchase
of Mountain Dew.[7] In 1965, the Pepsi-Cola Company merged with Frito-Lay, Inc. to become
PepsiCo, Inc. At the time of its foundation, PepsiCo was incorporated in the state of Delaware and
headquartered in Manhattan, New York. The company's headquarters were relocated to the present
location of Purchase, New York in 1970,[8] and in 1986 PepsiCo was reincorporated in the state
of North Carolina

History of PepsiCo Pakistan

The market in Pakistan is surely dominated by Pepsi. It has proven itself to be the No.1 soft drink in
Pakistan. Now days Pepsi is recognized as Pakistanis National drink. In 1971, first plant of Pepsi
was constructed in Multan, and from their after Pepsi is going higher and higher. Pepsi is the choice
soft drink of every one. It is consumed by all age groups because of its distinctive taste. Compared
with other Cola in the market, it is a bit sweeter and it contributes greatly to its liking by all.
Consumer’s survey results explain the same outcome and Pepsi has been declared as the most
wanted soft drink of Pakistan.
Pepsi's greatest rival is Coca Cola. Coca Cola has an international recognized brand. Coke’s basic
strength is its brand name. But Pepsi with its aggressive marketing planning and quick diversification
in creating and promoting new ideas and product packaging, is successfully maintaining is No.1
position in Pakistan. In coming future Pepsi is also planning to enter into the field of fruit drinks. For
this purpose it has test marketed its mango juice in Karachi for the first time.

When Pepsi was introduced in Pakistan, it faced fierce competition with 7up, lemon and lime drinks,
which was established during 1968, in Multan. Pepsi introduced its lemon and lime, "Teem" to
compete with 7up. It successfully, after some years, took over 7up, and this enhanced Pepsi's profits
and market share. In Pakistan, Pepsi with 7up enjoys 70% of the market share where as the coke
just has 20% markets share.
Pepsi is operating in Pakistan, through its 12 bottlers all over Pakistan. These bottlers are Pepsi's
strength. Pepsi has given franchise to these bottlers. Bottlers, produce, distribute and help in
promoting the brand. Pepsi also launched its fast food chain KFC i.e. "Kentucky Fried Chicken.”

FOUNDERS OF THE COMPANY

The company was initially owned by late Nawab Saddiq Hussain Qureshi & family till 1989. The
Pepsi International franchise declared the management incompetent, thus, the company was
handed over to a new set of personnel. The factory set up was reorganized & re-established with
expansion in various sectors. The Pepsi International did this by offering it to Mr. Jehangir Tareen,
who formed up his new team. Mr. Jehangir Tareen is Nephew of General (late) Akhtar
Abd-ur-Rehman.

VARIOUS PRODUCTS IN PAKISTANI MARKET

PEPSI COLA, MIRINDA, 7UP, MOUNTAIN DEW, DIET 7UP, DIET PEPSI, LAYS, KURKURE,
AQUAFINA, Slice Mango, Aquafina, Cheetos, Quaker AND TROPICANA JUICES.
Customers and Market Target by PepsiCo
PepsiCo target all the local general public of whole country especially major cities like Lahore,
Karachi, Islamabad etc. Their biggest competitor is Coca-Cola. Pepsi is operating in Pakistan,
through its 12 bottlers all over Pakistan. These bottlers are Pepsi's strength. Pepsi has
given franchise to these bottlers. Bottlers, produce, distribute and help in promoting the
brand.
Mission and Vision

OUR MISSION

CREATE MORE SMILES WITH EVERY SIP AND EVERY BITE

 FOR OUR CONSUMERS:

By creating joyful moments through our delicious and nourishing products

and unique brand experiences.

 FOR OUR CUSTOMERS:

By being the best possible partner, driving game-changing innovation, and

delivering a level of growth unmatched in our industry.

 FOR OUR ASSOCIATES AND OUR COMMUNITIES:

By creating meaningful opportunities to work, gain new skills and build

successful careers, and a diverse and inclusive workplace.

 FOR OUR PLANET:

By conserving nature’s precious resources and fostering a more

sustainable planet for our children and grandchildren.

 FOR OUR SHAREHOLDERS:

By delivering sustainable top-tier TSR and embracing best-in-class

corporate governance.
OUR VISION

BE THE GLOBAL LEADER IN CONVENIENT FOODS AND BEVERAGES

BY WINNING WITH PURPOSE

This reflects our ambition to win sustainably in the marketplace and accelerate our top
line growth, whilst keeping our commitment to do good for the planet and our
communities. It builds on decades of progress we’ve made since PepsiCo was founded
in 1965, while setting a firm foundation for a new era of growth and prosperity. To help
us achieve this vision, we’ve defined a new set of aspirations: to become Faster,
Stronger, and Better.

Competitors

Coca-Cola is PepsiCo's #1 competitor. Coca-Cola was founded in Atlanta, Georgia} in 1886.

Like PepsiCo, Coca-Cola also competes in the Soft Drinks industry. Compared to PepsiCo,
Coca-Cola generates $31.5B less revenue.

The main basis of competition between Coke and Pepsi is price and promotional activities. Both
of these factors influence the strategies of both companies. Coke is having a 35% market share
while Pepsi is having 65% Market share in Pakistan.

Coke is considered to be the market leader on an international basis. It occupies 80% market
share worldwide, while Pepsi has a 20% share.