Professional Documents
Culture Documents
Questions
Questions
Where do you see Europe in DRL in next 5 years? Growth from US, China, Russia, India, API,
Hospitals and Global Hospitals incl bioloogics (Europe growth is flat at ¬200 crs per Q and YoY
growth of 1%)
I have seen Cipla fail in Europe and I have seen the resurrection
The problem, of course, has nothing to do with Dr Reddy’s. Within months of the acquisition, the
German government changed its procurement policy, shifting to a tender-based system for a
substantial number of drugs. This reduced drug reference prices. So, what was aimed at securing
access to the second-largest generics market after the US turned into a liability. “If Dr Reddy’s could
have predicted this change, it wouldn’t have pursued the acquisition. In hindsight, it was a blunder,”
says an analyst, on condition of anonymity.