Consumer Behavior Towards Chocolate consumption

Respected Sir/Madam...
As a part of our project we would like to gather some information from you. Which will
help us in a depth study of project. The information provided by you will be kept confidential and will be
used for academic purposes only. We would be obliged if you co-operate with us in filling the
questionnaire.

*Required

1. Name *

2. Email ID: *

3. Age: *

4. Gender: *
Mark only one oval.

MALE
Female
Other

5. Occupation: *
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Employee
Student
Self employed
Other

6. Annual Income/Family Income: *

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Below 1 lakhh
1lakh - 5 lakh
5 lakh - 10 lakh
Above 10 lakh
 7. DO you eat chocolates? *
Mark only one oval.

Yes
No

8. Why do you eat chocolates?

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Hunger
Relaxation/Time pass
Celebration
Love
Others

9. Which brand of chocolate would you prefer? *

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Cadbury
Nestle
Campco
Amul
Other

10. How frequently do you purchase chocolates?

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Daily
Weekly
Monthly
Quarterly

11. Do you stock chocolates always at your home?

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Yes
No

12. Where will you buy chocolates? *

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Food courts
Super Markets
Bakeries
Retail shop
Other
13. How much will you spend on chocolates per month? *
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0-100 rupees
100-200 rupees
200-300 rupees
300-400 rupees
400-500 rupees
500 and above

14. On what parameters, will you purchase the chocolates? *

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Definitely Somewhat Somewhat Definitely

Neither
agree agree disagree disagree
Quality
Price
Taste
Brand
Quantity

15. Which of these factors affects your purchase? *

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Advertisement
Friends
Taste
Celebrities
Ingredients

16. What pack do you purchase more? *

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Family pack
Big
Small

17. Which type of chocolates do you like? *

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Fruit & nut

Crunchy
Wafer
Creamy
18. According to you which flavour chocolate you like? *
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Strawberry
Mango
Milky
Coconut
Choc and berry

19. If your preferred brand is not available for repeat purchase then you will.. *
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Postpone your purchase

Switch over to another brand
Go to another shop to search for your preferred brand

20. Which chocolate brand would you suggest to

others *

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